The Wills Company

What The Wills Company does

The Wills Company is a Nashville-based residential design-build remodeling and handyman firm founded in 1990 by Ridley Wills. The company operates a vertically integrated model that combines architectural design, construction, and ongoing home maintenance under a single provider, serving homeowners in the greater Nashville metropolitan area. Its core offerings are organized around a four-step methodology — Design (architectural planning), Commit (fixed-price contract), Remodel (coordinated construction), and Maintain (ongoing handyman services) — that the firm markets as a 'lifetime approach' to home care.

The company's operational 'platform' is the integrated design-build-maintain process backed by a team of six skilled craftspeople and a fixed-price contract model that removes cost uncertainty for homeowners. There is no digital or AI technology layer; the firm has no API offering, no proprietary software, and no patents or trademarks disclosed. Revenue is generated through three streams: project-based design and remodeling contracts (one-time project revenue), ad-hoc handyman service calls billed per job, and Handyman PLUS, an annual subscription program that provides priority access to maintenance services and regular home inspections. Pricing is quote-based across all three streams and is not publicly disclosed.

Distribution is exclusively direct — phone (615-352-1228), email, and website contact forms — with portfolio-driven demand generation and a strong Houzz professional profile that has earned Best of Houzz recognition annually since 2016. The go-to-market motion is sales-led and inside-sales driven, targeting mid-market Nashville homeowners across multiple segments: general residential homeowners seeking whole-house remodels, accessibility-focused homeowners (aging-in-place families), and busy families needing ongoing maintenance support. The company has no subsidiaries, no funding history, and no M&A activity; it operates as a privately held, founder-led business.

Name

The Wills Company

Legal name

The Wills Company

Website

https://willscompany.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wills Company is a Nashville-based residential design-build remodeling and handyman firm founded in 1990 by Ridley Wills. It serves homeowners in the greater Nashville metro through an integrated design, build, and maintenance model, fixed-price contracts, and an annual home maintenance subscription.

Ownership category

akta.pro rank

Product category

Residential Home Remodeling and Maintenance Services

NAICS

Residential Remodelers (236118), Interior Design Services (54141)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Residential remodeling
• Home renovation
• Design-build services
• Handyman services
• Home maintenance plans

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Design & Remodeling Services: Full-service residential remodeling from concept to completion, including architectural design, whole-house remodels, kitchen and bathroom renovations, and exterior spaces. Revenue generated through project-based contracts with fixed pricing.
2. Handyman Services: Professional repair and maintenance services including plumbing, electrical, painting, carpentry, and general household repairs. Billed per service call or project.
3. Handyman PLUS (Home Maintenance Plan): Annual subscription program providing ongoing home maintenance, regular inspections, and priority handyman access for one annual fee. Recurring revenue model with annual billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Wills Company is a residential design-build remodeling and handyman firm offering full-service architectural design and renovation, on-demand handyman repair services, and an annual subscription-based home maintenance plan (Handyman PLUS). Projects are delivered under fixed-price contracts and span whole-house remodels, kitchen and bathroom renovations, historic home restoration, and ongoing maintenance for Nashville-area homeowners.

Product overview

The Wills Company offers a unified suite of residential home services organized around the complete home lifecycle: Design & Remodeling handles full-scale architectural renovations from concept through construction; Handyman Services provides ad-hoc professional repairs and maintenance; and Handyman PLUS delivers a subscription-based ongoing maintenance program with priority scheduling and regular inspections. The three services are designed to work together, allowing the same company to design, build, and maintain a home.

Differentiator

Problem solved

Functional benefit

Brands

• Handyman PLUS: Annual home maintenance plan offering priority access to professional handyman services and regular home inspections.

Quantifiable outcome

• Ranked #1 handyman service in Nashville
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• HorderlyminorGTM or Marketing Partner · 1 February 2020Professional home organization company collaboration featuring Horderly's tips and guidance for home renovation preparation on The Wills Company blog. Horderly serves East and West Coasts and travels to implement organization systems, including visits to Alabama and Tennessee.
• Zeitlin Sotheby's International RealtyminorStrategic or Co-development Partner · 1 January 2020Co-hosted USN Evening Class with Ridley Wills (Design Director) and Jessica Averbuch (CEO) discussing 'renovating a house versus buying a new one' - addressing the 'Love It or List It' dilemma common among Nashville homeowners.
• Habitat for Humanity ReStoreminorOthersThe Wills Company donates surplus building materials, architectural salvage, and reusable supplies from renovation projects to Habitat for Humanity ReStore locations in the Greater Nashville area, including Dickson and Wilson County. The donations support affordable homeownership programs while keeping materials out of landfills.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Handyman Connection: National handyman services franchise with multiple franchise owners; serves many markets but is not present as a single integrated design-build firm. Comparable to the handyman services portion of The Wills Company's business.

Direct peers

• DreamMaker Bath & Kitchen: Franchised residential remodeling network specializing in kitchen, bath, and whole-home renovations with design-build delivery. Comparable offering and customer profile, though distributed across multiple franchisees rather than a single local team.
• Case Design/Remodeling: Mid-Atlantic residential design-build remodeling firm with a focus on whole-home renovations and design services for affluent homeowners. Shares the integrated design-build model and mid-market homeowner customer base with The Wills Company.
• Normandy Design Build Remodeling: Full-service residential design-build remodeler serving the Chicago area with an integrated design, build, and maintain offering. Closely comparable to The Wills Company in business model, customer base (affluent homeowners), and integrated delivery approach.
• Mosby Building Arts: St. Louis-based design-build remodeling firm offering whole-home remodels, design services, and ongoing home care with a craftspeople-driven model. Comparable in scope, integrated delivery, and emphasis on premium craftsmanship and customer experience.

Emerging players

• Bath Fitter: Single-day bath remodel specialist with a national footprint. Competes in a narrow subset (bath renovations) of The Wills Company's offering but with a faster, more productized delivery model.

Broad incumbents

• Mr. Handyman: Nationally franchised handyman and home repair brand with hundreds of territories. Overlaps with The Wills Company's handyman services but lacks the design-build and architectural design components.
• Power Home Remodeling: Large national exterior and remodeling company operating across multiple product categories (windows, roofing, siding, solar). Represents scale competition in the broader residential renovation category but not directly in design-build interiors.
• Re-Bath: National bathroom remodeling franchise with a direct-sales model. Comparable in bathroom remodel scope to a subset of The Wills Company's work, but operates as a single-category specialist rather than a full design-build firm.

Others

• Houzz Pro: Platform/ecosystem player where The Wills Company maintains its professional profile and wins Best of Houzz awards. Functions as a marketing and lead-generation channel rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheWillsCompany
• LinkedInlinkedin.com/company/the-wills-company-inc./about
• Instagraminstagram.com/thewillsco
• Xx.com/thewillsco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wills Company