KMA Korea Management Association

What KMA Korea Management Association does

KMA Korea Management Association (사단법인 한국능률협회), founded in 1962 and headquartered in Seoul's Yeongdeungpo-gu, is a Korean nonprofit HRD organization operating as a comprehensive knowledge-services platform. It provides corporate education, management consulting, government training, lifelong-learning programs, and high-profile events (including the CEO Forum since 1973 and CEO of the Year Award since 1969), serving 800+ corporate member companies and training 100,000+ learners annually. Its technology stack centers on the stud.io subscription learning platform (1,500+ e-learning courses), the Class K cloud-based LMS hosted on Naver Cloud Platform with big-data analytics and adaptive learning, and the recently launched stud.io LXP for AI-based enterprise learning. Specialized solutions include KMA AI LAB, KMA AI 공공 LAB (public-sector AI transformation), KMA x SK AX AI Talent Lab, CX Academy, Mind Craft, C-Player (underperformer management), Culture Solution, Hexagon Leadership, and AI BEI (Korea's first AI behavioral interview).

Revenue mechanics comprise four streams: (i) KRW 4.9M/year annual corporate memberships bundling 40 education coupons (KRW ~6.7M value), free CEO Forum/Learners Forum attendance, stud.io access, and Class K LMS; (ii) customized B2B training and consulting engagements with Korean conglomerates (Samsung, SK, LG, Hyundai, KT, KEPCO, Shinhan, Hana) delivered on multi-year contracts; (iii) open-enrollment public courses at KRW 120,000-150,000 per seat, including AI Talent Lab; and (iv) AI/DX consulting, events, and platform revenue. The organization operates four wholly owned entities — KMAC (consulting), KMAR (research), KMAP (plus services), and the KMA humanitarian foundation — and is led by Standing Vice Chairman Choi Kwon-seok.

In 2025-2026 KMA has executed a strategic pivot toward AI-themed services, launching multiple AI products, securing the first Ministry of Trade, Industry and Energy Talent Innovation Company registration (No. 1, June 2026), and signing an MOU with Kmong (July 2026) to extend AX (AI transformation) offerings to SMEs and independent professionals. The group offers services across the Seoul metropolitan area, Gyeonggi Province, Daejeon, Busan, and Gwangju, with reported presence in overseas benchmarking programs.

Name

KMA Korea Management Association

Legal name

사단법인 한국능률협회

Website

https://kma.or.kr

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

KMA Korea Management Association is a 1962-founded Seoul-based nonprofit HRD organization offering corporate education, consulting, e-learning platforms, and management events to Korean enterprises, government bodies, and individuals, serving 800+ member companies.

Ownership category

akta.pro rank

Product category

Corporate Training and Management Education

NAICS

Business Associations (81391), Human Resources Consulting Services (541612)

akta.pro primary industry

Learning Management (LMS) & Talent Development (BPACAPAG)

akta.pro secondary industries

Learning Technology & LMS/LXP Implementation (BPACANAH), Learning & Development (L&D) & Training Management (EDABAIAC)

Keywords

• Corporate education
• Management consulting
• Corporate training
• Learning platforms
• HRD services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. KMA Membership (기업 교육 멤버십): Annual subscription model priced at KRW 4.9 million per year (tax excluded), providing member companies with access to offline seminars, online learning platforms, LMS tools, and corporate training benefits including 40 free education coupons (worth approximately KRW 6.7 million). The membership targets 800+ corporate member companies.
2. Corporate Customized Training (기업맞춤 교육): B2B customized in-house training programs for enterprise clients across areas such as leadership, organizational culture, AI/DX, HRD, and executive education. Delivered on a project/contract basis. Major clients include Samsung, SK, LG, Hyundai groups.
3. Open Public Training (공개교육): Individual or group enrollment in scheduled public training courses. Example: AI Talent Lab at KRW 150,000 (non-member) / KRW 120,000 (member). Covers categories across leadership, digital skills, HR, business, and more.
4. Event-Based Programs (세미나·포럼): Revenue from high-profile events such as 최고경영자조찬회 (CEO Forum, since 1973), 리더스포럼, and special programs like KMA-KITA 하계 최고경영자 세미나. Part of membership benefits but also generates direct revenue.
5. AI/DX Solutions and Consulting: AI transformation programs (AI LAB, AI 공공 LAB), digital transformation consulting, and specialized solutions like 저성과자 관리 (C-Player), 조직문화 (Culture Solution), 팀빌딩 (Team Building) sold as consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

KMA (Korea Management Association, 한국능률협회) provides corporate education, executive training, organizational consulting, and digital learning platforms to Korean enterprises, public-sector institutions, and individuals. Its offerings include customized in-house corporate training, leadership development, AI/DX upskilling programs, a subscription e-learning platform (stud.io with 1,500+ courses), a cloud-based LMS (Class K), and a corporate membership program serving 800+ member companies including Samsung, SK, LG, and Hyundai groups.

Product overview

KMA (Korea Management Association) operates as a comprehensive knowledge services platform comprising multiple interconnected product lines. The core platform stud.io and its advanced variant stud.io LXP form the primary digital learning infrastructure, offering 1,500+ e-learning courses, AI-powered personalized training, and proprietary HR AI agent capabilities. Class K serves as the cloud-based LMS with big data analytics and adaptive learning. AI-specific offerings include KMA AI LAB (general AI education), KMA x SK AX AI Talent Lab (practical AI competency development), and KMA AI 공공 LAB (public sector AI transformation). Specialized programs include CX Academy (customer experience), Mind Craft (psychology-based solutions), Qualification Assessment (job skill certification), and AI BEI (AI behavioral interviewing). Consulting services span organizational, education, ESG, NCS, and university consulting. The membership program (KMA 멤버십) provides bundled access to these resources along with exclusive events like 최고경영자조찬회 and 리더스포럼. The company also awards 한국의 경영자상 (CEO of the Year Award, since 1969) as Korea's most prestigious CEO recognition.

Differentiator

Problem solved

Functional benefit

Brands

• stud.io: Subscription-based corporate education platform offering 1,500+ e-learning contents, AI-powered learning recommendations, and corporate LMS features.
• KMA AI LAB
• AI 공공 LAB
• CLASS K
• C-Player Solution
• Culture Solution
• Hexagon Leadership
• Reboot Solution
• Mind Craft
• CX Academy
• Qualification Assessment
• Team Building (세모팀)
• KMA Membership
• KMA 멤버십

Products and services

• stud.io Subscription-based corporate e-learning platform offering 1,500+ courses and qualification programs, with daily-updated premium content and five mandatory legal education courses provided free of charge. Targeted at corporate members and learners for self-directed skill development.
• stud.io LXP (Learning Experience Platform) Enterprise-dedicated private learning experience platform featuring AI-based personalized training operations, proprietary HR AI agent development, and data-driven growth analytics for large enterprise training programs.
• Class K LMS Cloud-based Learning Management System (LMS) powered by Naver Cloud Platform, offering O2O integrated learning, adaptive learning solutions, AI competency assessment, history management, and big data analytics across large-scale corporate training deployments.
• KMA AI LAB AI integration training program covering AI literacy, bootcamp, and specialized AI education spanning technical training to AI soft skills, for corporate and public-sector clients.
• KMA x SK AX AI Talent Lab Practical AI competency development program co-designed with SK AX, transitioning organizations from 'knowing AI' to 'properly using AI' through hands-on AI skill building for corporate learners.
• KMA AI 공공 LAB (Public AI LAB) Public-sector AI transformation platform designed to lead intelligent public innovation and establish AI policy benchmarks for government organizations and municipalities.
• 기업교육 (Corporate Education) Customized in-house corporate training programs including AC/DC assessment centers, MBA programs, leadership solutions, organizational culture programs, DX Academy, and CIA programs for digital shift and data literacy, sold on a contract basis to enterprise clients.
• KMA 멤버십 (Membership) Annual corporate education membership priced at KRW 4.9 million per year, providing member companies with 40 free education coupons, free attendance at CEO forum and Leaders Forum, online content access, and Class K LMS for HR teams.
• 최고경영자조찬회 (CEO Breakfast Forum) Korea's oldest and most prestigious CEO conference held since 1973, featuring top scholars and domestic CEOs at Grand Hyatt Seoul with monthly sessions including two lectures and Q&A; bundled into membership or sold as individual tickets.
• CX Academy Customer experience total solution covering CX competency diagnosis, consulting, and level-based education programs across four stages: foundation, development, expansion, and leadership for enterprise clients.
• Mind Craft Psychology-based organizational solution addressing root psychological causes of performance issues through modules covering resilience, psychological safety, motivation, and performance improvement at individual, role, and organizational levels.
• AI BEI (행동면접) Korea's first non-face-to-face AI behavioral interview service using DX competency-based AI selection models, developed and provided as a hiring solution to enterprise clients.
• Culture Solution Organizational culture diagnostic and improvement program helping companies build crisis-resistant organizational cultures through systematic assessment and customized solutions.
• C-Player Solution Underperformer management solution helping organizations identify, develop, and manage low-performing employees through structured intervention programs.
• Hexagon Leadership Team leader leadership development program designed to build six-dimensional leadership competencies for mid-level managers.
• 조직·교육·ESG·NCS·대학역량 컨설팅 (Consulting Portfolio) Full consulting portfolio covering organizational consulting, education/HLD consulting, ESG consulting, NCS-based competency consulting, and university capacity consulting, delivered as B2B consulting engagements.

Quantifiable outcome

• 100,000+ learners trained annually
• +4 more outcomes

Named customers41 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• 크몽 (Kkmong)minorStrategic or Co-development Partner · 7 July 2026KMA 한국능률협회 signed an MOU with 크몽 (Kkmong), Korea's leading freelance marketplace platform, to activate AX (AI transformation) business. The partnership aims to leverage 크몽's platform and freelancer network to expand AI training and transformation services to broader audiences, particularly SMEs and individual professionals.
• 월드비전 (World Vision)minorOthers · 12 June 2025KMA 한국능률협회 partnered with World Vision to establish the 16th '큰마음어린이도서관' (Great Heart Children's Library) in Gyeonggi Paju. This CSR partnership focuses on child literacy and education access, reflecting KMA's social value initiatives.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Skillsoft: Enterprise learning platform providing content libraries, leadership development, and AI-powered learning experiences — directly comparable to stud.io and Class K LMS in terms of subscription model and corporate training delivery.
• Dale Carnegie Training: Globally distributed leadership, sales, and communication training franchise with active Korean operations — directly comparable to KMA's professional development, leadership, and interpersonal skills curriculum.
• FranklinCovey: Global leadership and organizational performance company selling content, training, and coaching across hundreds of enterprise clients — directly comparable to KMA's structured leadership programs (Hexagon Leadership) and CEO-level forums.
• Development Dimensions International (DDI): Specialized leadership and talent development firm offering assessment centers, leadership programs, and corporate learning — closely paralleling KMA's customized corporate training and assessment-led development solutions.
• Right Management (ManpowerGroup): Talent development and career transition consultancy under ManpowerGroup, delivering leadership development, outplacement, and organizational consulting — a comparable full-service corporate HRD provider.
• Cegos: International training and consulting group operating across 50+ countries with corporate L&D, leadership, and digital learning offerings — a structural analog to KMA's full-stack training + consulting + content model.
• BTS (Spencer Stuart): Global leadership development and business acumen advisory firm using simulations and coaching — directly comparable to KMA's executive education, immersive leadership forums, and customized corporate program delivery.

Emerging players

• Coursera for Business: Enterprise arm of a leading online learning platform offering curated content catalogs and AI-driven learning pathways — emerging digital competitor to stud.io's subscription course library.
• Wilson Learning: Global learning and performance improvement firm delivering sales, leadership, and customer experience training — closely aligned to KMA's B2B sales upskilling, CX Academy, and customer experience programs.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a substantial talent management and leadership development practice, directly overlapping KMA's executive education, assessment, and corporate HRD offerings at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCH_1SVTb4BaXMAbLf5n1kQ
• Facebookfacebook.com/happykma
• LinkedInlinkedin.com/company/kma-korea-management-association
• Instagraminstagram.com/kma_0fficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMA Korea Management Association