MU

What MU does

MU Co., Ltd. (株式会社MU) is a privately held Japanese digital transformation company founded in December 2018 and headquartered in Yokohama, Kanagawa. The firm operates as a consulting-led DX promotion partner for Japanese mid-market and small-to-medium enterprises, delivering a four-service portfolio: DX promotion consulting (5-step methodology from goal-setting through data-driven improvement), web marketing support (SEO, Google Ads, UI/UX), design production (web, branding, marketing collateral), and custom system development (websites, e-commerce, applications). Underlying delivery is built on standard web/cloud stacks including AWS, CMS platforms, and proprietary front-end engineering, with no proprietary foundational technology disclosed.

The company monetizes primarily through project-based professional services engagements complemented by three proprietary recurring products: DXportal® (a trademark-registered DX knowledge media platform publishing ~10 articles monthly), ChaChat Bot® (a scenario-based chatbot SaaS for small businesses at ¥3,980/month), and Mofulog (a 2026-launched vertical SaaS for pet salon management). Go-to-market is sales-led and content-driven, leveraging the DXportal® media asset and SEO-optimized blog content for top-of-funnel inbound, with website inquiry forms as the primary intake channel. The firm is government-certified as an IT導入支援事業者 (IT Introduction Support Vendor) under the IT導入補助金2024 program, enabling it to advise clients on DX subsidies.

MU's leadership rests with President and Representative Director Yamada Motoki (山田元樹). The company holds two registered trademarks (DXportal® and ChaChat Bot®), maintains certified 中小企業診断士 (SME Management Consultants) on staff, and has received industry recognition including the ITCA Excellent Award (2021) and Okayama IT Management Award Special Award (2020). As of 2025 the company employs 23 people including business partners, and in May 2026 launched a dedicated AI Business Division to position for AI-related service demand.

Name

MU

Legal name

MU Co., Ltd.

Website

https://minority-united.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

MU Co., Ltd. is a privately held Yokohama-based Japanese DX promotion company that delivers consulting, web marketing, design, and system development services to mid-market and SME clients, supplemented by proprietary SaaS products including the ChaChat Bot® chatbot and Mofulog pet salon management app.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Digital transformation consulting
• DX promotion services
• Web marketing support
• System development
• Chatbot SaaS

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. DX Promotion Services: Consulting and implementation services guiding mid-market and SME clients through digital transformation, including strategy development, process optimization, and system integration support. Revenue generated through project-based consulting engagements and ongoing advisory relationships.
2. Marketing Support Services: Web marketing services including SEO optimization, Google Ads management, IP address targeting, UI/UX design, and advertising strategy for web and offline channels. Billed as project or retainer engagements.
3. Design Production Services: Web design (homepages, e-commerce, portals, UI/UX, banners), branding (logo marks, logo types), and marketing collateral (catalogs, flyers). Project-based design service fees.
4. System Development Services: Website production/operation (homepage/e-commerce/portal sites) and application development. Custom development engagements billed on a project basis.
5. Own Product Development & Sales (SaaS): Proprietary SaaS product 'ちゃちゃっとボット®' offered as a monthly subscription (¥3,980/month) for small businesses, providing automated chatbot services for customer inquiry handling on websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MU Co., Ltd. delivers end-to-end digital transformation (DX) promotion services for Japanese mid-market and small-to-medium enterprises, spanning DX strategy consulting, web marketing (SEO, Google Ads, UI/UX), design production (web design, branding, marketing collateral), and custom system development (websites, e-commerce, applications). Alongside these professional services, the company sells three proprietary products — DXportal® (DX information portal media), ChaChat Bot® (scenario-based chatbot SaaS at ¥3,980/month for small businesses), and Mofulog (pet salon management/reservation cloud application) — operated as a walking-alongside digital partner rather than a pure tool vendor.

Product overview

MU Co., Ltd. operates as a digital transformation partner offering a portfolio of services and proprietary products. The service arm covers DX promotion consulting, web marketing, design production, and system development for mid-tier and small-to-medium Japanese enterprises. The product portfolio consists of three named SaaS/media offerings: DXportal® (a DX knowledge portal and information platform), ChaChat Bot® (a scenario-based chatbot SaaS for small businesses), and Mofulog (a pet salon management and reservation cloud application). These proprietary products are sold alongside — and are cross-promoted within — MU's service engagements, creating a bundled DX ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• DXportal®: DX information portal site providing DX promotion case studies and knowledge sharing, trademark registered (第6366444号).
• ちゃちゃっとボット®
• もふろぐ

Products and services

• DX Promotion (DX推進) Strategic digital transformation consulting and implementation support for mid-tier and small-to-medium enterprises, following a 5-step DX methodology (goal setting → scheduling → digitalization → data-driven improvement → sustainable value creation). Aimed at Japanese companies lacking dedicated DX personnel.
• Marketing Support (マーケティング支援) Web marketing and consulting services including market trend analysis, strategic planning, Google Ads execution, IP address targeting, UI/UX design, web planning, banner production, and marketing effectiveness measurement. Billed as project or retainer engagements.
• Design Production (デザイン制作) Web design and branding services covering homepage design, e-commerce sites, portal sites, UI/UX design, banner production, logo design, and catalog and flyer production for marketing tools. Project-based design service fees.
• System Development (システム開発) Website development and operation, e-commerce and portal site building, and custom application development serving as the technical implementation arm of MU's DX services. Custom development engagements billed on a project basis.
• DXportal® A proprietary DX information portal site providing curated DX promotion case studies, expert columns, and DX knowledge content for Japanese mid-market and SME companies. Functions as both a thought leadership asset and lead generation vehicle for MU's DX consulting services.
• ChaChat Bot® (ちゃちゃっとボット®) A scenario-based chatbot SaaS system designed for small businesses, enabling automated 24/7 customer inquiry handling on websites. Priced at ¥3,980 per month (tax included) with a 30-day free trial and no cancellation penalty. Includes special discount plans for certified 中小企業診断士 (SME management consultants).
• Mofulog (もふろぐ) A pet salon management and reservation cloud application for multi-format pet service businesses (salons, grooming, pet hotels, animal hospitals, training schools, pet cafes), bundling treatment records, reservations, customer management, and vaccine expiry alerts into a single platform.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

One partnership is on record.

• 山陽ロード工業株式会社minorStrategic or Co-development Partner · 1 November 2022MU partnered with 山陽ロード工業株式会社 (Sunroad Kogyo Co., Ltd.) for a joint development project, resulting in the award of the '令和2年度おかやまIT経営力大賞 特別賞'. This collaboration represents MU's joint development approach in DX promotion with industry partners.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ChatPlus: Japan-based chatbot SaaS targeting SMBs and mid-market customers, directly comparable to MU's ChaChat Bot® product and adjacent consulting-led GTM.
• ferret One: Japanese SaaS-plus-marketing-services platform aimed at SMBs and mid-market firms, providing marketing tools, web production, and digital-strategy support — a close direct analogue to MU's DX-services-plus-proprietary-product model.
• LIG: Japanese digital production company offering website development, design, content marketing, and consulting services to SMBs and mid-market clients — a comparable horizontal DX/digital agency.
• SAMURAI: Japan-based digital production firm providing website development, system development, and digital marketing services, overlapping directly with MU's website and system development lines.

Broad incumbents

• NTT Data: Largest Japanese IT services and consulting firm providing DX strategy, systems integration, and digital marketing support for enterprises and governments — broad incumbent in the same DX and digital transformation space.
• Septeni Holdings: Established Japanese digital advertising and marketing holding company serving advertisers with broader digital services portfolio — a broad incumbent competing for similar SMB-to-mid-market digital budgets.
• Nomura Research Institute (NRI): Major Japanese consulting and IT solutions provider with a strong digital transformation practice serving financial services and mid- to large-enterprise clients — broad incumbent operating in MU's adjacent space at much larger scale.
• Dentsu Digital: Large Japanese digital agency arm of Dentsu Group offering consulting, marketing, system development, and CX services across enterprise and mid-market — broader incumbent overlapping with MU's DX, marketing and design practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mu_australia
• LinkedInlinkedin.com/company/mucoltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MU