Samurai
- Company typePrivate
- Founded2010
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Samurai firmographics
Firmographics- Name
- Samurai
- Legal name
- 株式会社Samurai
- Website
- https://samurai-net.co.jp
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Samurai industry classification
Industry- Product category
- Contactless Commerce and Payment Software
- SIC
- Finance Services (6199)
- akta.pro primary industry
- In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF)
- akta.pro secondary industries
- Merchant-Integrated BNPL (Online Checkout) (FSAKACAA), Buy Now, Pay Later (BNPL) (CRAFALAD)
Keywords
Where Samurai is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Samurai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Samurai Order SaaS Subscription: Usage-based SaaS model for cashless pre-payment solution. Businesses pay based on transaction volume. Minimum contract period of 1 year with service launch approximately 1 month after contract signing.
- Samurai Pay Subscription: SaaS no-code form payment generation solution enabling businesses to create payment forms and send invoices. Monthly management fees.
- Goemon EC Construction Services: One-time EC site construction with tiered pricing: EC site plan from ¥3,000,000, omnichannel plan from ¥8,000,000, and full custom plans with custom pricing.
- NFC Consulting Services: Professional consulting services for businesses exploring NFC/FeliCa implementation, including business support, technical support, prototype development, and system development assistance.
- System Development Services: Custom system development for enterprise clients including point services, EC sites, smartphone applications, shopping center solutions, and blockchain integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | EC Site Plan - Basic EC site construction |
| One time/ perpetual license | Multi-year contract | Omnichannel Plan - EC with physical store integration |
| Other | Multi-year contract | Full Custom Plan - Bespoke solution |
| Usage-based | Monthly | Samurai Order Usage-based SaaS |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Samurai product offering
Product offeringCore offering
Samurai (株式会社Samurai) develops and sells contactless commerce software platforms and custom applications built on FeliCa, NFC, QR code, and iBeacon wireless technologies. Its flagship Actual Revolution platform is described as the world's first NFC-compatible O2O (online-to-offline) package, integrating product, order, member, store, and inventory management. The company also offers the Samurai Order cashless pre-payment SaaS, Samurai Pay no-code payment form SaaS, the Goemon apparel e-commerce construction service, blockchain integration services, iBeacon location-based marketing apps, and NFC/FeliCa consulting.
Product overview
Samurai operates as a system and application development company offering an integrated portfolio of e-commerce, payment, and omnichannel solutions. The core platform is Actual Revolution, a NFC-enabled O2O package that provides e-commerce, inventory management, member management, and store-online integration. This platform is complemented by specialized solutions: Samurai Order for cashless pre-payment and ordering, Samurai Pay for no-code payment form creation, Goemon for apparel e-commerce, Blockchain Solution for distributed ledger technology services, NFC Consulting for contactless technology advisory, and iBeacon APPS for location-based O2O marketing. All solutions leverage FeliCa, NFC, QR code, and iBeacon wireless technologies.
Differentiator
Problem solved
Functional benefit
Brands
- Samurai Pay: SaaS型ノーコードフォーム決済生成ソリューション - A no-code form payment generation solution
- Samurai Order from Air Beyond
- Actual Revolution
- Goemon
Products and services
- Actual Revolution World's first NFC-enabled O2O omnichannel e-commerce platform that combines product, order, member, store information, and store inventory management with seamless in-store and online integration. Designed for retailers and commercial facilities that need to unify physical and digital commerce on a contactless wireless technology foundation.
- Samurai Order from Air Beyond Cashless pre-payment SaaS application that lets merchants offer ordering and payment through their own branded smartphone app, integrating member management, customer service, purchasing, and sales promotion tools. PCI DSS-compliant card storage is handled through Sony Payment Service. Pricing is usage-based with a minimum one-year contract.
- Samurai Pay
Quantifiable outcome
- Subsuc Kitchen - Japan's largest commercial kitchen equipment subscription service built on Samurai Order platform
Companies that use Samurai
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Samurai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature5 records
Samurai partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sony Payment Service (索尼支付服务)coreSony Payment Service provides PCI DSS compliant card information storage functionality for Samurai Order, enabling secure credit card storage without card data residing on merchant databases.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Samurai competitors and assessment
Company assessmentBroad incumbents
- Stripe: Global payment infrastructure provider with APIs for online checkout and developer-friendly payment integration. Comparable to Samurai Order's API-accessible payment capabilities and merchant-facing SaaS tools.
- Digital Garage: Established Japanese fintech/payments group with payment processing (Veritrans), marketing technology, and crypto/blockchain investments. Comparable to Samurai as a diversified Japanese fintech/payments player with both payments and blockchain exposure.
- Square (Block): Global payment and commerce platform offering POS, online checkout, and merchant SaaS. Comparable to Samurai Pay and Samurai Order in providing payment form/checkout solutions, but at a vastly larger scale and with a broader merchant base outside Japan.
Direct peers
- BASE: Japan's leading entry-level e-commerce platform (Pay ID / GMO Pepabo). Directly comparable to Goemon as an apparel-friendly EC platform targeting SMB fashion brands and individual sellers.
- LINE Pay: Major Japanese mobile payment service integrated with the LINE messaging platform. Competes with Samurai Order in Japanese cashless payments and merchant acceptance, particularly for SMB and mid-market merchants.
- STORES: Japanese e-commerce and digital storefront SaaS (STORES Co., Ltd.). Comparable to Goemon in the apparel EC segment, offering online shop construction with payment and inventory tooling.
- PayPay: Japan's dominant cashless QR payment service (Z Holdings/SoftBank/Yahoo Japan) with 50M+ registered users. Directly comparable to Samurai Order as a cashless payment solution for Japanese merchants, though at much larger scale and broader consumer reach.
- ecbeing: Japanese enterprise EC platform vendor serving major retailers with omnichannel, headless commerce, and large-scale storefront builds. Comparable to Goemon in the apparel EC segment but skewed to larger enterprise deployments.
- Rakuten Pay: Japanese QR payment service from Rakuten Group with strong loyalty integration via Rakuten Points. Comparable to Samurai Order's payment + point/coupon functionality for Japanese retail and food service merchants.
Emerging players
- Origami Pay: Japanese QR payment service now integrated into broader fintech operations. Comparable to Samurai Order in Japanese cashless merchant payment, though more focused on consumer-side payment experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Samurai social profiles
Digital presenceSamurai compliance and trust
Trust signalCompliance1 record
Samurai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samurai leadership team
Management profileNumber of profiles
Profiles2 records
Samurai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samurai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samurai
What does Samurai do?
Samurai (株式会社Samurai) develops and sells contactless commerce software platforms and custom applications built on FeliCa, NFC, QR code, and iBeacon wireless technologies. Its flagship Actual Revolution platform is described as the world's first NFC-compatible O2O (online-to-offline) package, integrating product, order, member, store, and inventory management. The company also offers the Samurai Order cashless pre-payment SaaS, Samurai Pay no-code payment form SaaS, the Goemon apparel e-commerce construction service, blockchain integration services, iBeacon location-based marketing apps, and NFC/FeliCa consulting.
Is Samurai a public or private company?
Samurai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Samurai founded?
Samurai was founded in 2010. It employs 1 to 10 people.
Where is Samurai based?
Samurai is headquartered in Tokyo, Japan, in the Asia region.
How does Samurai make money?
Five revenue lines are on record. Samurai Order SaaS Subscription is the primary driver. The others are samurai Pay Subscription, goemon EC Construction Services, NFC Consulting Services and system Development Services.
Who are Samurai's main competitors?
Broad incumbents on record are Stripe, Digital Garage and Square (Block). Direct peers are BASE, LINE Pay, STORES, PayPay, ecbeing and Rakuten Pay. Origami Pay is listed as an emerging player.
Does Samurai have an API?
No public API is recorded for Samurai.
What industry is Samurai in?
Samurai's product category is Contactless Commerce and Payment Software. Its primary akta.pro industry code is FSAMADAF, In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless), with a secondary code of FSAKACAA, Merchant-Integrated BNPL (Online Checkout). Its SIC code is 6199.