Id and Design International

What Id and Design International does

ID & Design International (IDDI) is a privately held commercial interior design and environmental design firm headquartered in Pompano Beach, Florida, founded in 2006. The company delivers full-service design for large-scale commercial projects across ten verticals: hospitality, multifamily, mixed use, food & beverage, senior living, wellness & fitness, entertainment, retail, supermarket, and branding. Service offerings span commercial interior design, construction documents, exterior concepts, brand strategy and visual identity, environmental graphic design, wayfinding and signage, master planning, lighting design, and procurement (FF&E) — positioned as an integrated design-plus-procurement model rather than a single-discipline studio.

IDDI generates revenue through project-based professional services fees, billed to enterprise clients via consultative, relationship-driven sales led by a dedicated SVP of Strategic Partnerships. The client base includes marquee hospitality brands (Hilton, Marriott, Westin, DoubleTree), major retailers (Lotte, Simon Malls, Macy's, Neiman Marcus, Tiffany & Co., Ashley Furniture), entertainment operators (Royal Caribbean, IPIC, PVR, Muvico), food and beverage chains (Starbucks, Hard Rock, Shula's, Whole Foods), and luxury real estate developers (Related Group, Paramount, Altman, Roseland, Mill Creek, Kolter). The firm has executed 500+ projects across international markets including the USA, South Korea, Mexico, India, Hong Kong, and Peru, supported by a multilingual website in seven languages.

The company is family-owned and operated, led by President & CEO Sherif Ayad with VP Creative Director Olfat Ayad Jallad and Design Director Mervet Ayad in key creative leadership. No AI/ML capabilities, patents, external funding rounds, M&A activity, or public financial filings are disclosed. The operating model is a conventional professional services firm with 101–250 employees and $5.2M in disclosed 2024 revenue — a small, mature, founder-led business with broad vertical reach and a strong but narrow brand portfolio.

Name

Id and Design International

Legal name

ID & Design International

Website

https://iddidesign.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

ID & Design International is a privately held commercial interior design firm in Pompano Beach, Florida, delivering full-service design, branding, and procurement for enterprise clients across hospitality, retail, multifamily, multifamily, entertainment, and food & beverage sectors worldwide.

Ownership category

akta.pro rank

Product category

Commercial Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Graphic Design Services (54143)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Commercial interior design
• Environmental design
• Hospitality design
• Retail design
• Multifamily design

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Interior Design Services: Full-service commercial interior design for large-scale projects across hospitality, retail, multifamily, entertainment, and senior living sectors. Revenue is generated through project-based design fees, construction documentation services, and ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ID & Design International (IDDI) is an international commercial interior design and environmental design firm providing full-service design solutions across hospitality, retail, multifamily residential, entertainment, food & beverage, senior living, wellness, supermarket, and mixed-use sectors. Service offerings span commercial interior design, construction documentation, exterior concepts, brand strategy and visual identity, environmental graphic design, wayfinding and signage, master planning, lighting design, and FF&E procurement.

Product overview

ID & Design International is a commercial interior design and environmental design firm offering a comprehensive suite of design services. The company's core offerings include commercial interior design, construction documentation, brand strategy with visual identity, environmental graphic design, wayfinding and signage, master planning, lighting design, and procurement services. The firm serves multiple industry sectors through specialized portfolio categories including Hospitality, Multifamily, Mixed Use, Food & Beverage, Senior Living, Wellness & Fitness, Entertainment, Retail, Supermarket, and Branding. The company positions itself as a cross-disciplinary international team focused on designing environments as revenue-producing machines for its clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Interior Design
• Construction Documents
• Exterior Concepts
• Brand Strategy + Visual Identity
• Environmental Graphic Design
• Wayfinding + Signage Navigation systems and signage design services to guide people through complex commercial environments such as hotels, malls, hospitals, and mixed-use developments.
• Master Planning Comprehensive planning services for large-scale design and development projects, coordinating spatial, functional, and brand requirements across mixed-use and multi-phase developments.
• Lighting Design Specialized lighting design services for interior and exterior spaces, supporting ambiance, functionality, and brand expression in commercial environments.
• Procurement Services Acquisition and purchasing services for furniture, fixtures, and equipment (FF&E) supporting commercial interior design projects from specification through installation.

Quantifiable outcome

• 500+ projects completed across international markets

Named customers47 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rockwell Group: Cross-disciplinary design firm with strong hospitality, entertainment, and F&B practices. Comparable because it serves overlapping enterprise client categories (hotels, theaters, restaurants) with an integrated interior + branding offering similar to IDDI.
• ForrestPerkins: Luxury hospitality and residential interior design firm serving branded hotels and private residences. Comparable to IDDI's hospitality and luxury multifamily interior design practice and similar client caliber.
• Hirsch Bedner Associates (HBA): Specialist hospitality interior design firm serving global hotel brands including Marriott, Hilton, and Four Seasons. Most directly comparable to IDDI given shared focus on hotel interior design and overlapping luxury hospitality client base.
• AvroKO: Boutique hospitality and restaurant design firm with integrated brand strategy practice. Comparable to IDDI in its bundling of interior design, branding, and F&B concept work for premium hospitality clients.
• Design Duncan Miller Ullmann (dDM): Mid-sized architecture and interior design firm specializing in hospitality, retail, and entertainment. Comparable to IDDI in size, vertical focus on hospitality and entertainment design, and B2B enterprise client model.
• Wimberly Allison Tong & Goo (WATG): Global hospitality and destination design firm with deep hotel, resort, and residential practice. Comparable to IDDI in its specialization on hospitality interiors and its international delivery footprint across Asia-Pacific.
• Corcoran Jennision: Commercial interior design firm serving hospitality, retail, and corporate clients. Comparable to IDDI's project-based commercial interior design practice and similar enterprise customer base.
• Wilson Associates (Tricon): Hospitality-focused interior design firm now part of Tricon, serving major global hotel brands. Comparable to IDDI's hotel interior design core service and shared enterprise hospitality client set.
• Stonehill & Taylor: Architecture and interior design firm with strong hospitality and residential practice. Comparable to IDDI's mix of commercial interior design, multifamily, and hospitality work for enterprise clients.

Broad incumbents

• Gensler: Largest global architecture and design firm with deep hospitality, retail, and mixed-use practices. Comparable because it competes for the same enterprise hospitality and retail interior design RFPs as IDDI, but at vastly larger scale and a broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/iddidesign
• Xx.com/iddidesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Id and Design International