What Nasty 2Day does

Nasty 2Day is a UK community information microportal serving the Standon area and SG11 postcodes in Hertfordshire, England. Operated by 2day Microportals — a private limited company headquartered in Milton Abbot, Tavistock (Devon) and founded in 2004 — the portal aggregates local news, events, accommodation, dining, shopping, sports clubs, weather, education, health services, and reference resources into a single categorized web directory. The site also embeds live BBC news feeds at national, regional (Hertfordshire), and local levels, and offers a postcode-based personalization feature that allows any UK user to relocate the portal's local links to their own postcode. Revenue is generated primarily through low-cost local advertising (£37.50/year and up) sold to small and medium businesses in the SG11/Hertfordshire catchment, and secondarily through microportal ownership/licensing opportunities that allow third parties to operate their own localized instances of the underlying 2day Microportals platform.

The underlying 2day Microportals platform is a web-based content management system designed specifically for community microportals. It provides shared templates, live local data integration across categories (transport, events, accommodation, shopping, sport, religion, weather), comprehensive reference sections, and advertising-management tooling. System-wide, the platform reports 1.3 billion cumulative hits and approximately 10.7 million monthly hits across all microportals, indicating a large network of community sites sharing the same infrastructure.

The Nasty 2Day portal itself shows very limited engagement, with roughly 1,100-1,200 monthly visits and 68,473 cumulative hits since inception. There is no mobile app, no public API, no disclosed headcount, no management team information, no external funding, and no formal partnerships beyond the parent platform relationship. The business model is essentially a long-tail, low-margin local advertising and directory play, with optional franchise-style expansion via microportal ownership sales.

Name

Nasty 2Day

Legal name

2day Microportals

Website

https://nasty.2day.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Nasty 2Day is a UK community information microportal serving the Standon area and SG11 postcodes in Hertfordshire, operated by 2day Microportals since 2004. It aggregates local news, events, business directories, and live BBC feeds, monetized through low-cost local advertising and microportal franchise licensing.

Ownership category

akta.pro rank

Headquarters

HQ city

Tavistock

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Local Advertising: The primary revenue stream comes from local advertising sold to businesses in the Standon area and surrounding SG11 postcodes. Advertisements are offered as cost-effective focused adverts starting from £37.50 per year.
2. Microportal Ownership/Sponsorship: The platform offers microportal website ownership opportunities, suggesting a business model where individuals or organizations can own and operate localized versions of the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Nasty 2Day is a community information microportal that aggregates local news, events, businesses, services, accommodation, shopping, dining, sport, weather, and reference resources for the Standon area (SG11 postcodes) in Hertfordshire, UK. The portal is built on the proprietary 2day Microportals platform and monetizes through low-cost local advertising and microportal ownership/licensing opportunities offered to individuals or organizations wanting to operate localized versions of the site.

Product overview

Nasty 2Day is a local community information microportal for the Standon area in Hertfordshire, UK, built on the 2day Microportals platform. It provides residents and visitors with curated access to local news, events, services, shopping, dining, sports, weather, and reference resources through an organized directory structure. The platform aggregates content from local sources and links to national services (BBC News, National Rail, weather services) to deliver community-focused information.

Differentiator

Problem solved

Functional benefit

Brands

• 2day Microportals Platform: The platform technology used to create and operate microportal websites for various local areas and topics.

Products and services

• Nasty 2Day Community Information Portal

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 2day MicroportalscoreTechnology or IntegrationNasty 2Day is built on the 2day Microportals platform, which provides the underlying technology infrastructure, templates, and system for operating local community microportals. The platform supports over 1.3 billion total system hits and offers features including live local data integration, postcode-based personalization, and advertising management.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Brown Book: Global local business directory searchable by location and category. Operates the same SMB-directory model as Nasty 2Day with free basic listings and paid advertising upgrades for local businesses.
• FreeIndex: UK local business directory providing free listings plus paid advertising options to SMBs, searchable by town and category. Directly comparable in offering cost-effective local advertising alongside searchable community information.
• Cylex: Local business directory covering the UK and Europe with reviews, opening hours, and local listings. Comparable in offering a structured local information portal with business directory and community information.
• Nextdoor: Neighborhood-level community information portal connecting local residents with nearby businesses, events, and services. Operates the same geographic-community aggregation model as Nasty 2Day but at vastly greater scale in the UK and US.
• HotFrog: UK and global small business directory listing local companies, services, and trades by category and location. Comparable in offering focused local advertising and aggregated local business information at low cost.
• Scoot: UK local business directory and search portal offering postcode-based lookups of nearby services. Mirrors Nasty 2Day's microportal-style experience of delivering local information organised around UK postcodes.
• Touch Local: UK local business directory operating similarly to Yell and Thomson Local, searchable by category and location. Comparable in being a paid local directory at the lower end of the market targeting SMB advertisers.

Broad incumbents

• Thomson Local: Long-established UK local directory serving residents and SMBs with classified listings and area-specific content. Directly comparable function to Nasty 2Day's local directory and advertising model.
• Yelp: Global local business discovery and reviews platform. Comparable in aggregating local business information, reviews, and events for a defined geography, though it operates at vastly larger scale and includes review/user-generated content.
• Yell: UK's dominant local business directory and search platform. Comparable in serving local SMBs and residents seeking area-specific information, but operates across the entire UK with paid advertising products at multiple price points.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nasty 2Day