What Morten Group does

Morten Group GmbH is an owner-managed, privately held real estate company headquartered in Munich (Aidenbachstraße 54) that operates a vertically integrated 360-degree value chain spanning property acquisition, development, construction, hospitality operations, and property management. The group runs 13 subsidiary companies and employs 622 people across 57 nationalities, holding a portfolio of 122 properties and operating 1,400+ hospitality rooms at 13 European locations under the Bold Hotels, Bold Campus, Bold Living, Bold Studios, 1/2/sleep, and Villa Cavaion brands.

The company operates four business segments: Real Estate (Ankauf & Vermietung, Immobilienentwicklung, Immobilien Betrieb, Verwaltung von Wohnraum); Hospitality (design hotels, MICE venues, serviced apartments, co-living, hostels, vacation villas); Social Housing (PulsM GmbH for refugees/asylum seekers and five walls GmbH for homeless facilities, operating under public-sector contracts); and Sustainable Investment (including the Tamata afforestation initiative in New Zealand and a Cameroon recycled-plastic roof-tile joint venture with Europlast GmbH). Revenue mechanics blend one-time real estate development sales, recurring hospitality bookings via branded websites (bold-hotels.com, 12sleep.com), recurring property management fees, and government-contracted managed services for social housing. Go-to-market combines direct-to-consumer online booking for hospitality, enterprise/B2B field sales for real estate development and management, and direct government procurement for social housing.

The technology stack is conventional — Google Analytics, Google Tag Manager, and SSL/TLS — with no proprietary AI/ML platform disclosed. Operational technology features include online check-in and coded-door smart-lock access at Bold Studios. The group is led by Managing Director Dr. Wolfgang Kaefer and has committed to climate neutrality across all buildings and divisions by 2035. Notable historical milestones include the 2013 launch of the Bold Hotels brand and the 2018 acquisition of the former Commerzbank KTC Königstein, repositioned as Bold Campus with 218 rooms and 40 event spaces.

Name

Morten Group

Legal name

Morten Group GmbH

Website

https://morten-group.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Morten Group is an owner-managed Munich-based real estate company operating a vertically integrated value chain across property development, hospitality (Bold Hotels, 1/2/sleep), social housing (PulsM, five walls), and sustainable investment, with 622 employees, 122 properties, and 1,400+ hotel rooms across 13 European locations.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Rental and Leasing Services (532), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industry

Owner Services, Reporting & Portfolio Administration (THAMAKAI)

Keywords

• Real estate development
• Hospitality operations
• Property management
• Social housing
• Sustainable investment

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Real Estate Development and Sales: Acquisition, development, and sale of residential and commercial properties. Activities include purchasing, renovation, conversion of existing buildings, and new construction. Revenue generated through property sales, rent premiums, and value appreciation.
2. Hospitality Operations: Operation of hotels, hostels, serviced apartments, boardinghouses, and vacation properties. Revenue from nightly, weekly, and monthly accommodation bookings across 1,400+ rooms at 13 European locations under Bold Hotels, Bold Campus, Bold Living, and 1/2/sleep brands.
3. Social Housing Contracts: Government-funded contracts for providing refugee housing, asylum seeker accommodation, and homeless shelter services through subsidiaries PulsM GmbH and five walls GmbH. Revenue from public sector commissioning and municipal service agreements.
4. Property Management and Administration: Full-service property management including facility management, rental management, contract administration, accounting, financial management, and tenant communication for residential and commercial properties.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Morten Group is a Munich-based, owner-managed real estate company operating across four business segments: Real Estate (acquisition, development, and full-service property management of residential and commercial properties), Hospitality (1,400+ rooms across design hotels, MICE venues, serviced apartments, hostels, and vacation villas under multiple brands), Social Housing (refugee and homeless accommodation through PulsM GmbH and five walls GmbH under public-sector contracts), and Sustainable Investment (forest restoration in New Zealand and recycled-plastic roof tile production in Cameroon).

Product overview

Morten Group is a diversified real estate and hospitality company operating across four main business segments: Real Estate, Hospitality, Social Housing, and Sustainable Investment. The hospitality portfolio includes sub-brands Bold Hotels (design hotels), Bold Campus (MICE venue), Bold Living/Studios (serviced apartments), Bold Co-Living, 1/2/sleep (hostels), and exclusive vacation villas (Villa Cavaion). Social housing operations are conducted through subsidiaries PulsM GmbH (refugee housing) and five walls GmbH (homeless shelters). The real estate segment provides end-to-end services from acquisition and development to operations and residential property management.

Differentiator

Problem solved

Functional benefit

Brands

• Bold Hotels: Design hotel brand targeting young urban guests, operating at locations including Munich Giesing, Munich Zentrum, and Frankfurt Messe.
• Bold Campus
• Bold Living
• Bold Studios
• 1/2/sleep
• PulsM GmbH
• five walls GmbH

Products and services

• Bold Hotels Hotel brand offering individually designed accommodations with modern design and smart aesthetics in the affordable price segment, targeting a young audience. Locations include Munich Giesing, Munich Zentrum, and Frankfurt Messe.
• Bold Campus Conference and MICE venue located in Taunus near Frankfurt, featuring 218 hotel rooms and 40 event spaces plus three hectares of parkland, targeting corporate groups and business travelers.
• Bold Living / Bold Studios

Quantifiable outcome

• 13 subsidiary companies, 622 employees, 122 properties, 1,400+ hospitality rooms

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Europlast GmbHcoreStrategic or Co-development PartnerMinority partner in Cameroon recycled plastic roof tile project. Collaboration involves the setup and launch of production facilities for recycled sand-plastic roof tiles at two locations (Bonaberi and Douala), development of distribution structures, and establishment of plastic waste collection systems. Project targets recycling of minimum 50 tons of waste per month and creation of approximately 30 full-time jobs.
• Fürstenberg InstitutminorStrategic or Co-development PartnerMental health coaching partner providing counseling services to Morten Group employees as part of workplace benefits and wellbeing programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aroundtown SA: European real estate company with major German office and hotel exposure. Comparable as a broader European real estate incumbent that combines commercial property and hospitality holdings, similar in mix to Morten Group's combined real estate + hospitality platform.
• Vonovia SE: Largest German residential real estate company with integrated property management. Comparable as a broad incumbent in German residential real estate and management — the same core verticals as Morten Group's real estate segment, though at much larger scale.
• TAG Immobilien AG: German residential real estate company focused on portfolio management and value-add acquisitions. Comparable to Morten Group's property acquisition and rental management activities across German residential assets.

Direct peers

• Motel One Group: German design-budget hotel chain operating across major European cities. Comparable to Morten Group's Bold Hotels brand in design-forward, affordable urban accommodation targeting young and business travelers.
• Ghotel Hotel & Living: German hotel and serviced apartment operator with city-center locations and long-stay offerings. Comparable to Morten Group's combination of urban hotels and extended-stay serviced apartments under the Bold and Bold Living brands.
• a]o Hotels: European hostel and budget hotel chain operating in German and other European cities. Comparable to Morten Group's 1/2/sleep budget hostel positioning in central urban locations.
• HR Group (HR Group GmbH): German multi-brand hotel operator running a portfolio of branded hotels and serviced apartments. Closely comparable to Morten Group's multi-brand hospitality stack (Bold Hotels, Bold Living, Bold Studios, 1/2/sleep) in target segments and German/European footprint.
• MEININGER Hotels: European hybrid hotel-hostel chain operating in city centers across Germany and Europe. Directly comparable to Morten Group's 1/2/sleep hostel brand in budget urban accommodation targeting international travelers.

Emerging players

• Habyt: European co-living and serviced apartment operator serving digital nomads and extended-stay tenants. Comparable to Morten Group's Bold Co-Living and Bold Living extended-stay product positioning across European cities.
• Limehome: Tech-enabled serviced apartment operator in Germany and Europe with contactless check-in. Comparable to Morten Group's Bold Studios online check-in / coded-door access serviced apartment offering, though Limehome is more digitally native.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/morten-group-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morten Group