Furstenberg Institute
Furstenberg Institut is a Hamburg-based, founder-owned Employee Assistance Program provider founded in 1989, offering mental health coaching, corporate health consulting, and a digital platform (myFürstenberg) to roughly 1,500 enterprise clients across the DACH region in 20+ languages.
- Company typePrivate
- Founded1989
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Furstenberg Institute does
Furstenberg Institut GmbH is a Hamburg-based, founder-owned private company that has delivered mental health coaching and corporate health consulting since 1989. It operates as an Employee Assistance Program (EAP) provider, selling enterprise subscriptions to roughly 1,500 corporate clients across banking, insurance, technology, government, and industrial sectors, with services delivered to over one million cumulative end-users in 20+ languages. Its core products include individual Mental Health Coaching for employees and executives, Corporate Health consulting, occupational Health & Safety services, and Betriebliches Eingliederungsmanagement (BEM) for return-to-work reintegration.
The technology backbone is the myFürstenberg digital platform, which provides 24/7 self-service booking, a media library (video, podcasts, meditation exercises), webinar registration, and anonymous chat/video consultation, integrated with the company's proprietary Fürstenberg Modell—a five-dimensional framework (Relationships, Resilience, Relaxation & Enjoyment, Joy of Life & Purpose, Self-management) underpinning all coaching and consulting work. The firm expanded into e-learning with the launch of Fürstenberg Campus in March 2025 and operates a sub-brand, the Fürstenberg Foundation, extending the mission into youth mental health.
The business model is primarily B2B subscription-based, with multi-year enterprise contracts whose pricing is not publicly disclosed and varies by company size and scope. A dedicated Account Manager is assigned to each client, and the go-to-market relies on enterprise field sales targeting HR and executive decision-makers, supported by content marketing, PR, and industry events. Service delivery combines the digital platform with in-person counseling at 80+ DACH locations (10 main offices including Hamburg, Bonn, Cologne, Düsseldorf) and 24/7 telephone/video crisis support, with all consultants permanently employed rather than freelance—a structural choice that supports service quality and continuity.
Furstenberg Institute firmographics
Firmographics- Name
- Furstenberg Institute
- Legal name
- Fürstenberg Institut GmbH
- Website
- https://fuerstenberg-institut.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Furstenberg Institut is a Hamburg-based, founder-owned Employee Assistance Program provider founded in 1989, offering mental health coaching, corporate health consulting, and a digital platform (myFürstenberg) to roughly 1,500 enterprise clients across the DACH region in 20+ languages.
- Ownership category
- akta.pro rank
Furstenberg Institute industry classification
Industry- Product category
- Employee Assistance Programs (Workplace Mental Health Services)
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Human Resources Consulting Services (541612), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)
- akta.pro secondary industries
- Employee Assistance Programs (EAP) Management (HLAEAHAB), Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
Keywords
Where Furstenberg Institute is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Furstenberg Institute business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Employee Assistance Program (EAP) / Mental Health Coaching: B2B subscription-based service where companies purchase access to mental health coaching and counseling for their employees and leadership. Services are provided at no cost to employees of client companies. Includes access to myFürstenberg platform, counseling sessions, webinars, and events.
- Corporate Health Consulting: Customized consulting services for organizations to create, promote, and maintain healthy corporate culture. Includes workshops, team development, and organizational health assessments.
- Training & Education (Fürstenberg Campus): Learning platform with courses on mental health topics for leaders, HR professionals, works councils, and multipliers. Limited enrollment courses delivered by experienced systemic consultants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise subscription - Mental Health Coaching for employees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Furstenberg Institute product offering
Product offeringCore offering
Furstenberg Institute provides Employee Assistance Program (EAP) style mental health coaching and corporate health consulting services to corporate clients in the DACH region. Its offering combines 1:1 confidential coaching for employees and executives with organizational consulting, occupational health & safety advisory, BEM (return-to-work) consulting, and digital learning via the proprietary myFürstenberg platform and Fürstenberg Campus. Services are grounded in the proprietary Fürstenberg Model of Mental Health in 5 Dimensions and delivered by permanently employed interdisciplinary systemic consultants in 20+ languages.
Product overview
Fürstenberg Institute offers a comprehensive mental health and corporate health portfolio centered on its Mental Health Coaching platform and myFürstenberg digital platform. The core offering consists of individual coaching and counseling services for employees and executives, complemented by Corporate Health consulting for organizational development and Health & Safety services for occupational safety. The myFürstenberg digital platform provides 24/7 access to counseling booking, learning videos, podcasts, meditation exercises, and instant consultation. Fürstenberg Campus serves as the e-learning platform for courses in mental health. Additional specialized services include Betriebliches Eingliederungsmanagement (BEM) for return-to-work support and budget/debt counseling. All services are grounded in the proprietary Fürstenberg Modell of Mental Health in 5 Dimensions. The company operates at 10 physical locations across Germany with over 70 regional sites in the DACH region.
Differentiator
Problem solved
Functional benefit
Brands
- myFürstenberg: Mental Health platform offering digital support for mental health and performance, providing access to counseling bookings, events, specialist information, exclusive learning videos, podcasts, and meditation exercises.
- Fürstenberg Campus
- Fürstenberg Foundation
Products and services
- Mental Health Coaching (Coaching & Beratung) Individual counseling service providing confidential, solution-oriented coaching with qualified systemic consultants for employees and executives on professional, personal, and health-related topics, available 24/7 in 20+ languages as part of the employer's EAP subscription.
- myFürstenberg Digital Platform Digital mental health platform providing employees of client companies with 24/7 access to counseling booking, specialist information, learning videos, podcasts, meditation exercises, webinar registration, and instant anonymous chat/video consultation.
- Corporate Health Consulting Consulting services and measures for organizations to actively shape a healthy, high-performance organization, including tailored interventions, workshops, team development, psychological risk assessments (GBU), and corporate culture development programs.
- Health & Safety (Arbeitsschutz) Consulting Occupational safety and health consulting providing reliable, premium-level advice with holistic analyses and impulses for organizational health management, delivered as a stand-alone service for client companies.
- Fürstenberg Campus (Modern Health Campus) Learning platform offering courses on workplace mental health for leaders, HR professionals, works councils, and multipliers; limited-enrollment courses delivered by experienced systemically trained consultants, including the BEM Kompakt training for BEM officers.
- Betriebliches Eingliederungsmanagement (BEM) Consulting Company Integration Management consulting service supporting employees' gradual return to professional life after prolonged inability to work, with advice and support for both employees and employers during the reintegration process.
- Budget-, Schulden- & Insolvenzberatung (Financial Counseling) Financial counseling service for employees of client companies covering budget management, debt, and insolvency issues, providing long-term strategies and solutions to achieve personal financial stability.
Quantifiable outcome
- Reduced employee absenteeism (customer Bezirksamt Neukölln reported decreased sick days)
- +2 more outcomes
Companies that use Furstenberg Institute
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Furstenberg Institute technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Furstenberg Institute partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Furstenberg Institute competitors and assessment
Company assessmentDirect peers
- Spring Health: Global precision mental health platform providing EAP, therapy, coaching, and medication services to employers. Overlaps directly with Fürstenberg's enterprise EAP subscription offering and 24/7 access model.
- Modern Health: Global digital mental health platform combining self-service digital tools with in-person/virtual therapy sessions for enterprise clients. Direct competitor serving the same employer-purchaser segment with a similar combined digital-plus-human EAP delivery model.
- OpenUp: Amsterdam-based B2B mental health platform offering EAP-style services to European employers with digital and human counseling delivery. Closest direct competitor to Fürstenberg in the European EAP market with overlapping B2B GTM and similar subscription model.
Broad incumbents
- Workplace Options: Global EAP and wellbeing provider serving multinational employers. Comparable employer-sponsored mental health subscription offering with similar 24/7 counseling and digital platform.
- Lyra Health: US-headquartered global mental health benefits platform offering EAP, therapy, coaching, and medication management. Larger incumbent serving multinational employers with overlapping employer-sponsored mental health products.
- ICAS (Independent Clinical Assessment & Solutions): International EAP provider offering employee support, counseling, and wellbeing services across multiple continents. Comparable enterprise EAP subscription model with similar multi-channel delivery.
Emerging players
- HelloBetter: German digital mental health platform offering evidence-based online courses and therapy for stress, depression, and burnout. Adjacent competitor in the German market with overlapping therapeutic content and corporate health offerings.
- Krauthammer: European leadership and organizational development consultancy offering coaching and corporate health training. Comparable in the leadership coaching and corporate health consulting segments where Fürstenberg competes.
Others
- Aon (Human Capital / Health & Benefits): Global professional services firm with Human Capital consulting and health benefits advisory. Provides EAP brokering and adjacent advisory services to multinational employers that overlap with Fürstenberg's corporate health consulting buyer base.
Regional players
- BARMER (EAP & Health Programs): Major German statutory health insurer with workplace mental health offerings and prevention programs targeting the same German employer segment. Regional competitor in the German EAP and corporate health market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Furstenberg Institute social profiles
Digital presenceFurstenberg Institute compliance and trust
Trust signalCompliance2 records
Furstenberg Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Furstenberg Institute leadership team
Management profileNumber of profiles
Profiles4 records
Furstenberg Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Furstenberg Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Furstenberg Institute
What does Furstenberg Institute do?
Furstenberg Institute provides Employee Assistance Program (EAP) style mental health coaching and corporate health consulting services to corporate clients in the DACH region. Its offering combines 1:1 confidential coaching for employees and executives with organizational consulting, occupational health & safety advisory, BEM (return-to-work) consulting, and digital learning via the proprietary myFürstenberg platform and Fürstenberg Campus. Services are grounded in the proprietary Fürstenberg Model of Mental Health in 5 Dimensions and delivered by permanently employed interdisciplinary systemic consultants in 20+ languages.
Is Furstenberg Institute a public or private company?
Furstenberg Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Furstenberg Institute founded?
Furstenberg Institute was founded in 1989. It employs 11 to 50 people.
Where is Furstenberg Institute based?
Furstenberg Institute is headquartered in Hamburg, Germany, in the Europe region.
How does Furstenberg Institute make money?
Three revenue lines are on record. Employee Assistance Program (EAP) / Mental Health Coaching is the primary driver. The others are corporate Health Consulting and training & Education (Fürstenberg Campus).
Who are Furstenberg Institute's main competitors?
Direct peers on record are Spring Health, Modern Health and OpenUp. Broad incumbents are Workplace Options, Lyra Health and ICAS (Independent Clinical Assessment & Solutions). Emerging players are HelloBetter and Krauthammer. Aon (Human Capital / Health & Benefits) is listed as an others. BARMER (EAP & Health Programs) is listed as a regional player.
Does Furstenberg Institute have an API?
No public API is recorded for Furstenberg Institute.
What industry is Furstenberg Institute in?
Furstenberg Institute's product category is Employee Assistance Programs (Workplace Mental Health Services). Its primary akta.pro industry code is BPACAPAO, Wellbeing, Mental Health & Employee Assistance (EAP), with a secondary code of HLAEAHAB, Employee Assistance Programs (EAP) Management. Its NAICS code is 621330 and its SIC code is 8000.