Mapify Pro

What Mapify Pro does

MapifyPro is a software product developed by PaperTelevision LLC that provides interactive store-locator and mapping plugins for WordPress and Shopify websites. Founded in 2014 by Josh Sears in Cincinnati, Ohio, the company operates with a small in-house team of designers and developers and distributes its product primarily through self-serve digital channels, including its own website, the WordPress plugin repository, and the Shopify App Store. Its customer base spans small and medium businesses, nonprofits, and occasional enterprise accounts across travel, tourism, fitness, retail, and social-impact verticals, with a stated cumulative count above 17,800 customers.

The core product is built on a proprietary mapping engine that the company rebuilt from scratch in 2016 on top of the open-source OpenStreetMap project, explicitly to eliminate Google Maps API licensing fees (which Google had set at a $10k/month minimum). This architecture allows MapifyPro to offer unlimited maps, unlimited locations, and unlimited map views under a flat subscription rather than usage-based billing. Differentiating features include a Custom Image Mode that turns any uploaded JPG/PNG into a fully interactive map, WordPress-native location posts that boost SEO, bulk CSV uploads, WPML multilingual support, advanced radius/keyword search, mobile-responsive pinch-and-zoom interactions, and two add-ons — PrettyRoutes for route visualization and CrowdMaps for crowdsourced location submissions.

Revenue is generated through a freemium-to-subscription model: a free MapifyLite plugin (limited to one map per site) drives top-of-funnel acquisition, converting to MapifyPro subscriptions priced at $19/month for a single site or $39/month for an unlimited developer license, supplemented by one-time purchases of add-ons such as PrettyRoutes ($8) and CrowdMaps. The company transitioned from one-time perpetual licensing to monthly recurring subscriptions in 2019. No external funding has been disclosed, and the entity remains privately held under its parent creative studio, PaperTelevision LLC.

Name

Mapify Pro

Legal name

PaperTelevision LLC

Website

https://mapifypro.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MapifyPro is a privately held software company that builds interactive store-locator and mapping plugins for WordPress and Shopify, using a proprietary OpenStreetMap-based engine to offer unlimited maps and locations under flat monthly subscriptions. It serves primarily SMBs and select nonprofits and enterprise accounts globally, operating under PaperTelevision LLC from Cincinnati, Ohio.

Ownership category

akta.pro rank

Product category

WordPress Mapping Plugin

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Surveying and Mapping (except Geophysical) Services (54137)

akta.pro primary industry

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)

akta.pro secondary industries

GIS & Spatial Data Management Platforms (BPAMANAK), Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)

Keywords

• WordPress mapping plugin
• Store locator software
• Interactive map builder
• Shopify mapping app
• Location content management

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. MapifyPro Single License Subscription: Monthly subscription at $19/month for single site use plus local test environment. Renews automatically with ability to cancel anytime. Includes all updates and features.
2. MapifyPro Developer/Unlimited License Subscription: Monthly subscription at $39/month for use on unlimited personal or client sites. Same renewal terms as single license.
3. Add-on Products: One-time purchases for add-ons including PrettyRoutesPro ($8) and CrowdMaps. Include unlimited free updates.
4. MapifyLite Free Version: Free WordPress plugin limited to single map per website. Seamlessly upgrades to MapifyPro.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MapifyPro is a WordPress plugin (with a parallel Shopify app) that lets website owners create interactive maps with unlimited locations, store locators, and product finders. It runs on a proprietary mapping engine built on OpenStreetMap, so there are no Google Maps API fees, tracking, or usage-based charges. The product includes bulk CSV uploads, advanced search and filters, mobile-responsive pinch/zoom, custom image mode that turns any JPG/PNG into an interactive map, WPML multilingual support, and add-ons for routes (PrettyRoutes) and crowdsourced locations (CrowdMaps).

Product overview

MapifyPro offers a suite of mapping solutions centered on its flagship WordPress plugin, supplemented by a free version (MapifyLite), a Shopify app, and two add-on modules (PrettyRoutes for route planning and CrowdMaps for user-submitted locations). The core product enables businesses to create unlimited interactive maps with store locators, custom image maps, and advanced filtering. Pricing tiers range from free (MapifyLite, single map) to $19/month (MapifyPro single site) and $39/month (Developer/Unlimited license).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30% faster map rendering with version 3.0
• +2 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature14 records

Partnerships

Three partnerships are on record, tiered core.

• OpenStreetMapcoreTechnology or Integration · 1 January 2016MapifyPro uses OpenStreetMap as the foundation for its proprietary mapping engine, rebuilt from scratch in 2016-2017 to avoid Google Maps API fees. OpenStreetMap provides the base mapping data that MapifyPro renders with custom styling and features.
• ShopifycoreTechnology or IntegrationMapifyPro developed a full-featured Shopify version of its mapping plugin, available on the Shopify App Store with 7-day free trial. All WordPress features are seamlessly integrated into Shopify.
• PaperTelevision LLCcoreStrategic or Co-development PartnerParent company and creative studio that develops MapifyPro. Owner Josh Sears is designer by trade, collaborating with the team at PaperTelevision for video production and branding (e.g., Adrift theme launch video).

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Google Maps Platform:
• Plottr: Mapping/route planning SaaS targeted at travel writers and tour operators — overlap with MapifyPro's travel/tourism customer segment (e.g., GoneWithTheWynns, Alabama Byways) and PrettyRoutes add-on use case.
• OpenStreetMap: Open-source mapping foundation providing the tile data and base layer MapifyPro is built upon. Enabler/ecosystem partner rather than competitor — MapifyPro's value sits on top of OSM rather than competing with it.
• Leaflet: Open-source JavaScript mapping library frequently used as the underlying rendering layer for custom map solutions. Comparable technology category but serves developer/build-it-yourself users rather than MapifyPro's no-code SMB segment.

Broad incumbents

• Mapbox: Major developer mapping platform with custom styling, geocoding, and tile services. Overlaps MapifyPro's underlying technology stack (custom map rendering on open data) but operates as a broader enterprise/developer platform rather than an SMB WordPress plugin.
• Bing Maps for Developers: Microsoft's mapping platform offering API-based map embedding and enterprise licensing. Operates in the same underlying mapping API market as MapifyPro's technology stack.

Direct peers

• Heroic Knowledge Base (Hero Maps Pro): WordPress mapping plugin product with store locator features targeting similar SMB and content-driven websites. Closely aligned product category and customer segment to MapifyPro.
• WP Google Maps: Direct competitor WordPress mapping plugin offering store locators and custom markers. Closely comparable product, target customer (WordPress SMB site owners), and distribution channel (WordPress plugin repo) as MapifyPro.
• StoreRocket: Shopify store locator app operating in the same Shopify App Store channel and targeting the same e-commerce merchant customer as MapifyPro's Shopify app.
• WP Store Locator: Popular WordPress plugin specifically for store locators with Google Maps integration. Competes head-to-head in the same SMB WordPress store-locator niche as MapifyPro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mapifypro
• Facebookfacebook.com/mapifypro
• LinkedInlinkedin.com/company/mapify-pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapify Pro