StoreRocket
StoreRocket Ltd is a London-based SaaS company that provides a cloud-hosted store locator and dealer locator widget for multi-location retailers, e-commerce merchants, and dealer networks, sold via self-serve plans and the Shopify App Store.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What StoreRocket does
StoreRocket Ltd is a London-based, privately held SaaS company founded in 2018 that operates a cloud-hosted store locator and dealer locator platform. Its product is an embeddable JavaScript widget that lets websites display an interactive, searchable map of physical locations, supported by either Google Maps or Mapbox as the rendering provider. Beyond the core widget, the platform offers native installation paths and integration guidance for Shopify, WordPress, Squarespace, Webflow, Wix, WooCommerce, BigCommerce, Magento, Weebly, and jQuery-based sites, plus SPA initialization for React, Next.js, Vue, and Angular applications. The Business tier adds a REST API for programmatic location management, bi-directional Google Sheets sync, white labeling, a floating button widget, a standalone search box widget, lead capture, multi-language widget translation, and live open/closed hours. A parallel dealer-locator product line targets manufacturers and distributors that operate authorized dealer networks.
The company sells on a tiered monthly subscription: Basic at $25/month for up to 100 locations, Pro at $39/month for up to 1,000 locations, and Business at $69/month for unlimited locations; annual billing is offered at a discount and enterprise contracts are available on a custom basis. Distribution and acquisition are entirely self-serve and product-led: direct sign-ups at storerocket.io, a 7-day no-credit-card free trial, and listing on the Shopify App Store. There is no field sales force. Marketing is content- and SEO-led via a blog with platform-specific tutorials and a network of "alternative" comparison landing pages against competitors such as Storemapper, Stockist, Storepoint, Store Locator Plus, Bullseye Locations, MetaLocator, Elfsight, Destini, ZenLocator, and WP Store Locator; third-party review badges on GetApp and Capterra are used for social proof. Stripe processes payments and Intercom powers live chat and the help center.
The company is bootstrapped by every disclosed signal — no funding rounds, no parent company, no disclosed investors — and does not disclose revenue, headcount, or operating metrics. Named customers include eSight, II Palms Vodka, Purple Innovations, and Hisense; the homepage claims the product is "trusted by thousands of businesses" worldwide but no precise customer count is published. There are no disclosed AI/ML features, research, patents, or AI-tagged capabilities in the platform's product description.
StoreRocket firmographics
Firmographics- Name
- StoreRocket
- Legal name
- StoreRocket Ltd
- Website
- https://storerocket.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- StoreRocket Ltd is a London-based SaaS company that provides a cloud-hosted store locator and dealer locator widget for multi-location retailers, e-commerce merchants, and dealer networks, sold via self-serve plans and the Shopify App Store.
- Ownership category
- akta.pro rank
StoreRocket industry classification
Industry- Product category
- Store Locator Software
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where StoreRocket is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
StoreRocket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Basic Plan): Monthly subscription at $25/month for up to 100 locations. Includes core widget embedding, Google Maps/Mapbox, address search, CSV import, custom styling, mobile responsive design, and custom markers.
- SaaS Subscription (Pro Plan): Monthly subscription at $39/month for up to 1,000 locations. Adds custom map themes, powerful analytics (search heatmaps, popular locations, recent searches), and location images.
- SaaS Subscription (Business Plan): Monthly subscription at $69/month for unlimited locations. Adds REST API, Google Sheets sync, white labeling, floating button and search box widgets, location suggestions, location types, lead capture, auto language detection, duplicate detection, search data export, priority support, and fully managed service.
- Annual Billing Discount: Annual billing available at a discount compared to monthly rates, encouraging longer subscription commitments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan — $25/month for up to 100 locations |
| Subscription | Monthly | Pro Plan — $39/month for up to 1,000 locations |
| Subscription | Monthly | Business Plan — $69/month for unlimited locations |
| Subscription | Annual | Annual Billing — discounted rate |
| Subscription | Multi-year contract | Enterprise — custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
StoreRocket product offering
Product offeringCore offering
StoreRocket is a cloud-hosted SaaS store locator and dealer locator platform that businesses embed on their websites via a single line of JavaScript code to help visitors find nearby physical locations. The platform supports Google Maps and Mapbox as map providers, integrates with Google Sheets for live location data sync, exposes a REST API for programmatic management, and provides analytics, lead capture, live hours, multi-language translation, and customizable theming. It is sold on tiered monthly and annual subscriptions ranging from $25 to $69 per month, with a 7-day free trial and custom enterprise plans.
Product overview
StoreRocket is a cloud-based store locator and dealer locator platform offering a suite of integrated products. The core offering consists of the Store Locator Software (web-based solution with widget, plugin, and app variants) and Dealer Locator Software (dealer network variant). Platform includes integration variants for Google Maps and Mapbox, jQuery-specific implementations, and CMS-specific versions for Shopify, WooCommerce, WordPress, Squarespace, Webflow, Wix, Weebly, BigCommerce, and Magento. Business plan adds Search Box Widget, Floating Button Widget, REST API access, Google Sheets sync, and white labeling. The platform uses a single-line embed code architecture that works across all website platforms without requiring plugins.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Store locator can be installed in minutes by adding one line of embed code
- +2 more outcomes
Companies that use StoreRocket
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
StoreRocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature17 records
StoreRocket partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Google MapscoreStoreRocket uses Google Maps as a primary map provider. Users must set up a Google Maps API key (requiring Maps JavaScript API, Geocoding API, Geolocation API, and Places API enabled on Google Cloud). Google Maps offers address search autocomplete (Google Places), marker clusters, and Street View. Requires a Google Cloud billing account but has a free tier of 10,000 requests/month per API.
- MapboxcoreStoreRocket supports Mapbox as an alternative map provider. Mapbox offers 50,000 free map loads per month and 100,000 free geocoding requests per month, with no credit card required to get started. It features modern, clean, customizable map styles but lacks marker clusters and Street View support.
- Google SheetscoreStoreRocket integrates with Google Sheets, allowing users to keep location data in a connected Google spreadsheet with live bi-directional sync and daily auto-sync capability. The spreadsheet is created in StoreRocket's Google Drive and shared with the user. Available on Business plan.
- ShopifycoreStoreRocket is available on the Shopify App Store. The Shopify app automatically connects a merchant's Shopify store to StoreRocket. Shopify merchants can manage everything from the StoreRocket dashboard. The embed code can also be added manually to Shopify pages.
- StripecoreStoreRocket uses Stripe as its payment processor for subscriptions. Billing is managed through a Stripe billing portal accessible from the StoreRocket Billing page. Invoices are visible and accessible through the Stripe portal.
- IntercomcoreStoreRocket uses Intercom for customer support and powers its Help Center with Intercom's platform. Live chat is available on the StoreRocket website for sales inquiries and customer support.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
StoreRocket competitors and assessment
Company assessmentDirect peers
- ZenLocator: ZenLocator is a SaaS store locator product directly comparable to StoreRocket, featuring embed widgets, analytics, and platform integrations for retailers of various sizes.
- Storemapper: Storemapper is one of the most established SaaS store locator products and is explicitly listed by StoreRocket as a primary alternative. Both offer embeddable widgets, multi-platform support, and tiered subscription pricing targeting SMB and mid-market retailers.
- Stockist: Stockist is a direct store locator SaaS competitor with similar embed-based architecture, Shopify integration, and SMB-focused pricing. StoreRocket maintains a dedicated comparison page positioning against Stockist, signaling direct overlap.
- Storepoint: Storepoint is a comparable embeddable store/dealer locator SaaS serving multi-location retailers. It competes in the same SMB-to-mid-market segment with a similar feature set including analytics, customization, and platform integrations.
- WP Store Locator: WP Store Locator is a popular WordPress plugin for adding store locators, directly comparable on the WordPress integration path that StoreRocket supports. It represents the open/lower-cost alternative in the same category.
- Store Locator Plus: Store Locator Plus is a long-running WordPress-based store locator plugin that StoreRocket lists as a comparable alternative. Both target the multi-location retailer use case with map-based search and customization.
- MetaLocator: MetaLocator is an enterprise-oriented store and dealer locator SaaS with a longer feature history, including advanced filtering, geocoding, and CMS integrations that overlap directly with StoreRocket's capabilities.
- Bullseye Locations: Bullseye Locations is a comparable SaaS locator platform offering store and dealer locator widgets with similar pricing tiers and customization, directly competing for the same multi-location retail customers.
Emerging players
- Elfsight: Elfsight offers a broader widget marketplace that includes store locator capabilities among many other embeddable widgets. It is a partial competitor — customers may choose an Elfsight locator instead of StoreRocket — though it is not a focused store locator specialist.
Broad incumbents
- Yext: Yext is a large enterprise digital presence platform that includes store locator and location-management capabilities as part of a much broader marketing/SEO suite. It competes with StoreRocket in the enterprise tier but operates at far greater scale and with a different go-to-market model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
StoreRocket social profiles
Digital presenceStoreRocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoreRocket leadership team
Management profileNumber of profiles
StoreRocket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoreRocket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoreRocket
What does StoreRocket do?
StoreRocket is a cloud-hosted SaaS store locator and dealer locator platform that businesses embed on their websites via a single line of JavaScript code to help visitors find nearby physical locations. The platform supports Google Maps and Mapbox as map providers, integrates with Google Sheets for live location data sync, exposes a REST API for programmatic management, and provides analytics, lead capture, live hours, multi-language translation, and customizable theming. It is sold on tiered monthly and annual subscriptions ranging from $25 to $69 per month, with a 7-day free trial and custom enterprise plans.
Is StoreRocket a public or private company?
StoreRocket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StoreRocket founded?
StoreRocket was founded in 2018.
Where is StoreRocket based?
StoreRocket is headquartered in London, United Kingdom, in the Europe region.
How does StoreRocket make money?
Four revenue lines are on record. SaaS Subscription (Basic Plan) is the primary driver. The others are saaS Subscription (Pro Plan), saaS Subscription (Business Plan) and annual Billing Discount.
Who are StoreRocket's main competitors?
Direct peers on record are ZenLocator, Storemapper, Stockist, Storepoint, WP Store Locator, Store Locator Plus, MetaLocator and Bullseye Locations. Elfsight is listed as an emerging player. Yext is listed as a broad incumbent.
Does StoreRocket have an API?
Yes. StoreRocket REST API available on Business plan. Enables programmatic creation, reading, updating, and deletion of locations and projects. Authentication via Bearer token. Rate-limited to prevent abuse. Base URL: https://storerocket.io/api/v2/. Supports projects and locations management. Automatic geocoding of addresses when creating/updating locations. Developer documentation is at documenter.getpostman.com/view/3184572/SVSDQX7g?version=latest.
What industry is StoreRocket in?
StoreRocket's product category is Store Locator Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.