What Levoplant does

Levoplant B.V. is a privately held Dutch ornamental plant nursery founded in 1969, headquartered in Honselersdijk, Netherlands, specializing in Phalaenopsis orchids and Cordyline australis. The company operates 5 production sites totaling 20 hectares of greenhouse capacity, growing 25+ Phalaenopsis varieties year-round, and self-describes as the largest Phalaenopsis grower by variety in Europe and the European market leader in Cordyline australis cultivation. Its product portfolio is sold under the registered ILIKE® brand umbrella, segmented into ILIKE Supreme (premium 12cm single orchids), ILIKE Duetto (dual-orchid 17cm concept), and ILIKE Cordyline (outdoor terrace plants in multiple varieties and pot sizes). Approximately 150 employees work across the locations, with leadership held since 2012 by co-directors Ron Fransen and Henry Duijvestijn following the founder Leo van der Voort's step-back.

The company's production technology centers on sustainable greenhouse horticulture, incorporating LED lighting, geothermal heating, solar panels, heat/cold buffer systems, and chemical-free cultivation. In 2023, Levoplant co-developed the Potweb eco-friendly potworm control solution in a consortium with Ter Laak, Opti-flor, and Solvent Engineering, winning the Greenovation Award from Royal FloraHolland. It sells primarily on a B2B transaction basis to exporters, wholesalers, garden centers, and florists across 25 countries, using direct sales relationships and the Floriday digital trade platform for ordering, and supplements this with a direct-to-consumer e-commerce channel called the Levo Shop in the Netherlands. The business is privately held within the founding family, with no disclosed external investment, and no revenue or pricing is publicly disclosed.

Name

Levoplant

Legal name

Levoplant B.V.

Website

https://levoplant.nl

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Levoplant is a Dutch family-owned ornamental plant nursery operating 5 greenhouse sites across 20 hectares to grow Phalaenopsis orchids and Cordyline australis under the ILIKE® brand, selling year-round to exporters, wholesalers, garden centers, and florists across 25 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Honselersdijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Plant Sales: One-time transaction-based revenue from selling Phalaenopsis orchids and Cordyline australis plants to B2B customers including exporters, wholesalers, garden centers, and florists. Products available year-round in large volumes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Levoplant is a Dutch pot plant nursery that cultivates and wholesale-supplies Phalaenopsis orchids and Cordyline australis plants to B2B customers. Operating across 20 hectares in 5 production locations with approximately 150 employees, it produces 25+ Phalaenopsis varieties and multiple Cordyline cultivars for year-round large-volume supply. Its products are marketed under the proprietary ILIKE Plants brand, comprising ILIKE Supreme (premium 12 cm orchids), ILIKE Duetto (dual-orchid 17 cm concept), and ILIKE Cordyline (outdoor varieties in 11–24 cm pots), available in 25 countries.

Product overview

Levoplant operates as a pot plant nursery specializing in Phalaenopsis orchids and Cordyline australis, positioning itself as the largest Phalaenopsis grower by cultivar in Europe. The product portfolio is organized under the ILIKE Plants brand umbrella, which encompasses three distinct sub-brands targeting different market segments: ILIKE Supreme (premium single orchids in 12cm pots with varietal specificity), ILIKE Duetto (dual-orchid concept in 17cm pots with enhanced visual impact), and ILIKE Cordyline (outdoor terrace plants in multiple varieties and pot sizes). The company serves export, wholesale, garden center, and florist channels across 25 countries, with products available in 12cm and 17cm pot formats.

Differentiator

Problem solved

Functional benefit

Brands

• ILIKE Plants: The company's main brand representing top-quality Phalaenopsis and Cordyline australis, offering various concepts in 12 and 17 cm pots for the middle and higher market segments.
• ILIKE Supreme
• ILIKE Duetto
• ILIKE Cordyline

Products and services

• ILIKE Supreme Premium-quality Phalaenopsis orchid line from Levoplant sold in 12 cm pots featuring top varieties with a minimum of 16 flowers and 2-3 branches per plant, ordered down to the specific cultivar level. Targeted at the higher market segment for retailers seeking branded, premium-grade flowering orchids.
• ILIKE Duetto Dual-orchid Phalaenopsis concept featuring two orchids cultivated together in a 17 cm pot with 3-6 stems and specially selected cultivars known for abundant blooming. Provides an enhanced visual impact pot plant product for mid- and higher-market retail channels.
• ILIKE Cordyline Cordyline australis product line offered in pot sizes 11 cm to 24 cm across multiple varieties (Red Star, Verde/Peko, Charlie Boy) in red, green, variegated, and pink colors. Marketed as eye-catching terrace and patio plants and sold under Levoplant's European market-leading Cordyline cultivation program.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Ter LaakcoreStrategic or Co-development Partner · 1 January 2023Consortium partner in the development of 'potweb', an eco-friendly pest control solution for Phalaenopsis cultivation. Ter Laak is a leading horticultural company.
• Opti-florcoreStrategic or Co-development Partner · 1 January 2023Consortium partner in the development of 'potweb', an eco-friendly pest control solution for Phalaenopsis cultivation. Opti-flor is a prominent horticultural company.
• Solvent EngineeringcoreStrategic or Co-development Partner · 1 January 2023Consortium partner providing engineering expertise for the development of 'potweb', an eco-friendly pest control solution for Phalaenopsis cultivation.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Florensis: Dutch breeder and producer of young ornamental plants and pot plants serving European growers and retailers; comparable in breeding, propagation, and branded supply chain position.
• Ter Laak Orchids: Dutch Phalaenopsis orchid grower and Levoplant's consortium partner in the potweb pest-control project; directly comparable as one of the leading Phalaenopsis producers in the Netherlands serving European wholesale channels.
• KP Holland: Dutch breeder and producer of flowering pot plants including Kalanchoe and Curcuma; comparable as a Netherlands-based ornamental pot plant specialist serving European wholesale and retail channels.
• Beekenkamp Plants: Large Dutch ornamental plants group producing potted and bedding plants for European retailers; comparable in scale, B2B wholesale focus, and branded plant category management.
• Royal Van Zanten: Dutch breeder and grower of ornamental pot plants and cut flowers including Phalaenopsis; comparable in breeding, cultivation, and branded ornamental supply to European retail.
• Schoneveld Breeding: Dutch potted plant breeder (Cyclamen, Primula, Ranunculus) supplying European growers and retailers; comparable in branded ornamental breeding and propagation feeding the same European pot plant market.
• Opti-flor: Prominent Dutch Phalaenopsis grower and Levoplant's co-development partner on potweb; directly competes in the same potted orchid segment with overlapping European B2B customer base.

Broad incumbents

• Dümmen Orange: Global leader in floricultural breeding and propagation across cut flowers, pot plants, and bedding plants; comparable as a broader incumbent in branded ornamentals reaching the same European retail customers.
• Syngenta Flowers: Global ornamentals business within Syngenta covering seeds and cuttings for pot and bedding plants; comparable as a broad incumbent supplying inputs and genetics across the European floriculture value chain.

Others

• Royal FloraHolland: Dutch cooperative flower auction and marketplace through which much of European ornamental trade flows; comparable as a key distribution and trading infrastructure partner for Levoplant's B2B customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Levoplant
• LinkedInlinkedin.com/company/levoplant
• Instagraminstagram.com/levoplant
• Xx.com/Levoplant

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Levoplant