KP Holland
- Company typePrivate
- Founded1950
- HeadquartersNaaldwijk, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
KP Holland firmographics
Firmographics- Name
- KP Holland
- Legal name
- KP Holland Centraal B.V.
- Website
- https://kpholland.nl
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
KP Holland industry classification
Industry- Product category
- Ornamental Horticulture
- NAICS
- Nursery and Floriculture Production (11142), Floriculture Production (111422)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)
Keywords
Where KP Holland is headquartered
LocationHeadquarters
- HQ city
- Naaldwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices7 records
Markets served
KP Holland business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Plant Production and Sales: KP Holland generates revenue through breeding, propagating and producing flowering pot plants (Spathiphyllum, Kalanchoe, Curcuma). Products are sold to trade partners including wholesalers, garden centers, and growers. The company produces approximately 12 million 7cm Kalanchoes and 5.5 million 12cm Kalanchoes annually.
- Breeding Genetics Licensing: Innovative breeding of distinctive plant varieties. The company licenses its proprietary varieties including Rosalina, Cupido, Siam, and Gardenlina brands to growers and trading partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Trade partner / wholesale pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
KP Holland product offering
Product offeringCore offering
KP Holland breeds, propagates, and produces flowering pot plants across three product groups: Spathiphyllum (Cupido), Kalanchoe (Rosalina and Gardenlina), and Curcuma (Siam). The company sells proprietary genetics, propagation materials, and young plants to commercial growers through its Breeding Sales division, and finished flowering plants to wholesalers and garden centers through its Growing Sales division. The vertical model spans from patented variety development to finished plant production across 8 greenhouse facilities in the Westland region of the Netherlands.
Product overview
KP Holland operates as a plant breeding and growing company specializing in three core product groups: Spathiphyllum, Kalanchoe, and Curcuma. The company offers a unified portfolio of branded products including Rosalina™ (double-flowered Kalanchoe), Cupido™ (Spathiphyllum including pollen-free Polzero variants), Siam™ (Curcuma), and Gardenlina™ (outdoor Kalanchoe varieties). They provide both breeding services for developing new plant varieties and growing services for cultivating and bringing products to market. KP Holland also offers value-added concepts including seasonal brochures with ceramics, packaging, and gift items under various seasonal themes.
Differentiator
Problem solved
Functional benefit
Brands
- Rosalina™: Exclusive series of double-flowered Kalanchoë varieties with rose-shaped flowers, strong flowering plant with firm, dark green glossy leaves, available in many colors including red, pink, purple, orange, yellow and white.
- Cupido™
- Siam™
- Gardenlina™
- Air So Pure®
Products and services
- Rosalina
- Cupido
- Siam
- Gardenlina
- Cupido Polzero
Quantifiable outcome
- Cupido Polzero reduces thrips pressure by up to 50%, lowering crop protection costs
- +2 more outcomes
Companies that use KP Holland
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
KP Holland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KP Holland partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Eekhout VITOminorConstruction partner for new headquarters building in Kwintsheul. Responsible for building the new office and automated processing facilities as part of KP Holland's centralization project.
- Wubben.Chan ArchitectsminorArchitecture firm collaborated on design of new headquarters and greenhouse facilities.
- HiBreedingcoreThird consecutive year of joint presentation at FlowerTrials. Both companies combine breeding programs to showcase approximately 20 novities and 80+ varieties under the 'Future of Growing Together' theme, raising standards for varieties and concepts.
- Prins MaasdijkcoreImplementation of Automated Guided Vehicle (AGV) named 'Frits' for safe and efficient internal transport of carts within the nursery. Unique implementation of future-oriented automation.
- Dutch Flower GroupminorActive comparison and collaboration with Dutch Flower Group on sustainability and footprint calculations.
- Air-So-PureminorCollaboration in Air-So-Pure collective focused on air-purifying plants and sustainability initiatives.
- 100%-GroenminorParticipation in 100%-Groen collective for sustainability in horticulture sector.
- Versnellers SierteeltminorParticipation in Accelerators Ornamental Horticulture collective for sector-wide sustainability improvements.
- GreenexminorNorth American distribution partner for Kalanchoe Rosalina varieties, bringing KP Holland products to the US and Canadian markets.
- Xclusive UgandacoreOwn cutting business (stekbedrijf) in Uganda providing young plant propagation services. Part of integrated breeding and growing operations.
- aaffminorSustainability consultancy partnered with KP Holland to develop climate neutrality roadmap to 2040.
- EpiicminorSustainability partner collaborated on development of sustainability roadmap to 2040.
- SEDEXminorMembership enables compliance with UK retail standards for responsible sourcing.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
KP Holland competitors and assessment
Company assessmentDirect peers
- Royal van Zanten: Dutch breeder of chrysanthemums, lilies and pot plants with global licensing and young-plant supply. Comparable to KP Holland in integrated breeding programme, IP protection and international grower customer base.
- Dümmen Orange: Global Dutch-based ornamental plant breeder and propagator with broad portfolios across pot plants, cut flowers and bedding plants. Closely comparable to KP Holland as a competing breeder/ grower targeting the same European trade and grower channels.
- HilverdaKooij: Dutch breeder and propagator of cut flowers, pot plants and garden plants with patented genetics and global licensing. Directly comparable to KP Holland in proprietary breeding, B2B grower channel and Dutch base.
- Selecta One: German-based breeder and producer of ornamental pot plants and bedding plants with global licensing and young-plant distribution. Closely comparable to KP Holland's proprietary Kalanchoe/ Pelargonium-style branded breeding model.
- Beekenkamp Group: Dutch family-owned breeder and producer of pot plants, bedding plants and chrysanthemums with integrated breeding-to-finished-plant operations. Directly comparable to KP Holland in vertical integration model and European wholesale customer base.
- Florensis: Dutch breeder and producer of pot plants, bedding plants and perennials with greenhouse and young-plant operations across Europe. Comparable to KP Holland in breeding-to-growing integration and trade-channel distribution.
Emerging players
- PanAmerican Seed: US-based breeder of ornamental seed varieties (cut flowers, pot plants, bedding) with global distribution via Ball Horticultural. Comparable in proprietary genetics motion and worldwide grower licensing.
- Sakata Seed: Japanese-headquartered breeder active in both ornamental and vegetable seeds with European ornamental operations. Comparable in breeding-driven model though its focus tilts more to seed than finished-plant production.
Broad incumbents
- Syngenta Flowers: Global seed/ ornamentals division of Syngenta breeding and licensing pot and bedding plant genetics worldwide. Comparable to KP Holland's Breeding Sales motion, though operating as part of a much broader crop protection/ seed conglomerate.
- Ball Horticultural: US-based global breeder, producer and distributor of ornamental plants and cut flowers with a portfolio spanning many genera. Comparable in business model and international channel reach, though much larger and more diversified than KP Holland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
KP Holland social profiles
Digital presenceKP Holland compliance and trust
Trust signalCompliance10 records
KP Holland financial estimates
Financial estimateRevenue estimate
Valuation estimate
KP Holland leadership team
Management profileNumber of profiles
Profiles6 records
KP Holland subsidiaries and ownership
Company hierarchySubsidiaries1 record
KP Holland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KP Holland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KP Holland
What does KP Holland do?
KP Holland breeds, propagates, and produces flowering pot plants across three product groups: Spathiphyllum (Cupido), Kalanchoe (Rosalina and Gardenlina), and Curcuma (Siam). The company sells proprietary genetics, propagation materials, and young plants to commercial growers through its Breeding Sales division, and finished flowering plants to wholesalers and garden centers through its Growing Sales division. The vertical model spans from patented variety development to finished plant production across 8 greenhouse facilities in the Westland region of the Netherlands.
Is KP Holland a public or private company?
KP Holland is a private company. It is classified as family owned and is currently operating.
When was KP Holland founded?
KP Holland was founded in 1950. It employs 51 to 100 people.
Where is KP Holland based?
KP Holland is headquartered in Naaldwijk, Netherlands, in the Europe region.
How does KP Holland make money?
Two revenue lines are on record. Plant Production and Sales are the primary driver. The others are breeding Genetics Licensing.
Who are KP Holland's main competitors?
Direct peers on record are Royal van Zanten, Dümmen Orange, HilverdaKooij, Selecta One, Beekenkamp Group and Florensis. Emerging players are PanAmerican Seed and Sakata Seed. Broad incumbents are Syngenta Flowers and Ball Horticultural.
Does KP Holland have an API?
No public API is recorded for KP Holland.
What industry is KP Holland in?
KP Holland's product category is Ornamental Horticulture. Its primary akta.pro industry code is AFAGAHAE, Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs). Its NAICS code is 11142 and its SIC code is 100.