Westcott Lighting
Westcott Lighting is a 125-year-old Maumee, Ohio-based manufacturer of professional photography and videography lighting equipment, selling strobes, LED lights, modifiers, and backdrops direct-to-consumer worldwide to professional photographers, filmmakers, and content creators.
- Company typePrivate
- Founded1899
- HeadquartersMaumee, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Westcott Lighting does
Westcott Lighting (F.J. Westcott) is a 125+ year old manufacturer of professional photography and videography lighting equipment, founded in 1899 and headquartered in Maumee, Ohio. The company designs and sells a unified ecosystem centered on the FJ Wireless Flash System (portable strobes ranging from 80Ws speedlights to 800Ws strobes, all sharing a Bowens mount and an interchangeable AC/DC battery platform), complemented by handheld LED solutions (Ice Light 3 RGBWW, Flex Cine flexible LED mats, L Series COB LEDs), light modifiers (Rapid Box Switch softboxes, collapsible V-Flats, Scrim Jim Cine, Scrim Jim flags, specialty tools co-developed with named photographers), the X-Drop Pro backdrop system, and a full accessories catalog. Notable proprietary technology includes the patented pliable Flex Cine LED mat, IGBT+ flash control with High-Speed Sync up to 1/8000s, and the StudioLink smartphone app for remote control of select LED products.
The company generates revenue almost entirely through one-time hardware sales via direct-to-consumer e-commerce at fjwestcott.com, with global shipping, multi-currency support, and a dealer locator for in-person purchases. Per-unit pricing spans roughly $10 for entry modifiers to $5,799.90 for premium Flex Cine studio kits, with extended warranty and accident protection add-ons available. Primary customer segments are professional photographers, filmmakers and video producers, content creators (YouTube/TikTok/social media), and a secondary set of business users producing marketing, e-commerce, and corporate video content; named brand adoption includes NFL, MLB, ESPN, CBS, Netflix, Hulu, PPA, and the Metropolitan Museum of Art.
Westcott employs 11-50 people, is privately held with no disclosed institutional investors or parent company, and operates as an independent, likely cash-funded specialty manufacturer. Marketing is anchored on the WestcottU educational video platform, the Westcott Rewards loyalty program, organic social, and a co-development strategy with prominent photographers including Jerry Ghionis, Manny Ortiz, Peter Hurley, Lindsay Adler, Sal Cincotta, and Joel Grimes. The company has 125+ years of continuous operation, a global shipping footprint, and an active product-launch cadence across 2024-2025 but no publicly disclosed revenue, funding history, M&A activity, or leadership changes.
Westcott Lighting firmographics
Firmographics- Name
- Westcott Lighting
- Legal name
- F. J. Westcott
- Website
- https://fjwestcott.com
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Westcott Lighting is a 125-year-old Maumee, Ohio-based manufacturer of professional photography and videography lighting equipment, selling strobes, LED lights, modifiers, and backdrops direct-to-consumer worldwide to professional photographers, filmmakers, and content creators.
- Ownership category
- akta.pro rank
Westcott Lighting industry classification
Industry- Product category
- Professional Photography & Video Lighting Equipment
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513)
- SIC
- Photographic Equipment & Supplies (3861), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)
- akta.pro secondary industry
- Camera Lighting & Flash (Speedlights, Continuous Lights, LED Panels) (CRACAPAG)
Keywords
Where Westcott Lighting is headquartered
LocationHeadquarters
- HQ city
- Maumee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Westcott Lighting business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Lighting Equipment Sales: Sale of portable flash strobes, speedlights, continuous LED lights including FJ Wireless system strobes (FJ800, FJ400 II, FJ250, FJ200), speedlights (FJ80 II), Ice Light 3, Flex Cine LED mats, L Series COB LEDs, and U60-B LED kits
- Light Modifiers Sales: Sale of softboxes, umbrellas, reflectors, beauty dishes, scrims, V-Flats, Rapid Box Switch modifiers, color gels, and specialty light control equipment
- Backdrop Systems Sales: Sale of X-Drop Pro and X-Drop backdrop systems, fabric backdrops, canvas backdrops, chroma-key backdrops, and backdrop supports in various sizes and materials
- Accessories and Grip Equipment: Sale of light stands, mounts, clamps, cases, batteries, chargers, power adapters, and storage solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | FJ250 Touchscreen Strobe (250Ws) with FJ Pro Battery |
| One time/ perpetual license | Pay-as-you-go | FJ400 II Touchscreen Strobe (400Ws) |
| One time/ perpetual license | Pay-as-you-go | FJ800 Touchscreen Strobe (800Ws) |
| One time/ perpetual license | Pay-as-you-go | FJ80 II Touchscreen Speedlight (80Ws) |
| One time/ perpetual license | Pay-as-you-go | 18-inch Bi-Color Ring Light Kit with Batteries and Stand |
| One time/ perpetual license | Pay-as-you-go | V-Flat with White & Black Fabric |
| One time/ perpetual license | Pay-as-you-go | V-Flat Fabric Replacement (White or Black) |
| One time/ perpetual license | Pay-as-you-go | Ice Light 3 RGBWW LED Kit with Battery Grip & Barndoors |
| One time/ perpetual license | Pay-as-you-go | L60-B Bi-Color COB LED (60W) |
| One time/ perpetual license | Pay-as-you-go | L120-B Bi-Color COB LED (120W) |
| One time/ perpetual license | Pay-as-you-go | Ring Light Kit with X-Drop Backdrop & Stands |
| One time/ perpetual license | Pay-as-you-go | Extended Warranty (1 Year) |
| One time/ perpetual license | Pay-as-you-go | Extended Warranty (2 Years) |
| One time/ perpetual license | Pay-as-you-go | Accident Protection (1 Year) |
| One time/ perpetual license | Pay-as-you-go | Flex Cine Bi-Color Studio Kits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Westcott Lighting product offering
Product offeringCore offering
Westcott Lighting designs, manufactures, and sells professional photography and videography lighting equipment and accessories. Its portfolio centers on the FJ Wireless Flash System of portable touchscreen strobes and speedlights, continuous LED lighting (Ice Light 3, Flex Cine flexible LED mats, L Series COB LEDs, U60-B kits, Ring Light, uLite kits), light modifiers (Rapid Box Switch softboxes, collapsible V-Flats, Scrim Jim Cine, Optical Spot, Beauty Dish Switch, Fusion Light Control System), and portable backdrop systems (X-Drop Pro). Products are sold direct-to-consumer through fjwestcott.com and via authorized retailers worldwide.
Product overview
Westcott Lighting is a manufacturer of professional photography and videography lighting equipment based in Northwest Ohio, established in 1899. The product portfolio is organized as a unified ecosystem centered on portable lighting solutions. The core FJ Wireless Flash System provides strobes ranging from 80Ws (FJ80 speedlights) to 800Ws (FJ800 strobes) with shared battery platforms and Bowens mount compatibility. Supporting the flash system are professional LED lighting options including the Ice Light 3 handheld RGBWW/bi-color tube, Flex Cine flexible LED mats, L Series compact COB LEDs (L60-B, L120-B), and U60-B creator-focused LED kits. Light modifiers include the Rapid Box Switch softbox system, collapsible V-Flats, Scrim Jim Cine flags, specialty tools by professional photographers (Lindsay Adler Optical Spot, Manny Ortiz Beauty Dish Switch), and Fusion Light Control System. Backdrop solutions feature X-Drop Pro portable systems with various materials and sizes. All products are designed for photographers, filmmakers, and content creators with emphasis on portability, battery power, and cross-product compatibility.
Differentiator
Problem solved
Functional benefit
Products and services
- FJ Wireless Flash System
Quantifiable outcome
- Industry-leading color temperature stability: 5500K (±150K) across entire 9-stop output range on FJ250 strobe
- +10 more outcomes
Companies that use Westcott Lighting
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Westcott Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature11 records
Westcott Lighting partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Irvin SimonminorProduction company whose logo appears on Westcott's 'Used for Production On' showcase page, indicating Westcott lighting equipment is used in their production work
- Jerry GhioniscoreRenowned professional photographer who designed the Ice Light 3, bringing industry expertise and brand credibility to the product development partnership
- Manny OrtizcoreProfessional photographer collaboration resulting in the Beauty Dish Switch by Manny Ortiz (36 inch) product, a specialized light modifier designed for portrait photography
- Peter HurleycoreProfessional photographer partnership creating the Flex Cine Peter Hurley Bi-Color Studio Kit and Flex Cine Peter Hurley Daylight Travel Kit, with named lighting equipment bundles
- Lindsay AdlercoreProfessional photographer collaboration on the Optical Spot by Lindsay Adler and Float Wall Mounts by Lindsay Adler products, specialized light modifiers and mounting solutions
- Sal CincottacoreProfessional photographer partnership on the Fusion Light Control System, a 10-in-1 light control product for both natural and studio lighting applications
- Joel GrimesminorProfessional photographer featured in WestcottU video content demonstrating studio lighting techniques for simulating sunlight
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Westcott Lighting competitors and assessment
Company assessmentBroad incumbents
- Litepanels (Vitec Group): Vitec-owned broadcast and cinema LED lighting brand serving major film and TV productions. Competes with Westcott for high-end broadcast customers like NFL, CBS, and ESPN as part of a broader portfolio.
- Manfrotto (Vitec Group): Broad photography accessories brand under the Vitec Group offering lighting supports and LED solutions. Overlaps with Westcott in light stands and entry-level continuous LED for photo/video.
Direct peers
- Elinchrom: Swiss manufacturer of professional strobe systems and modifiers for portrait and commercial photographers. Directly competes with Westcott's FJ Wireless strobes and modifier ecosystem.
- Nanlite: Manufacturer of LED panels, COB lights, and tube lights for video and photography. Directly competes with Westcott's continuous LED offerings for creators and filmmakers.
- Aputure: Manufacturer of professional cinema and photography LED lighting fixtures popular with filmmakers and content creators. Directly competes with Westcott's Flex Cine, L Series, and Ice Light product families.
- Phottix: Manufacturer of wireless flash triggers, speedlights, and LED lighting with multi-brand camera compatibility. Directly competes with Westcott's FJ Wireless triggers and strobe accessories.
- Profoto: Swedish premium manufacturer of professional photography flash and continuous lighting. Directly competes with Westcott at the high end of strobe and modifier systems for working photographers worldwide.
- Godox (GODOX Photo Equipment): China-based manufacturer of speedlights, strobes, and LED lighting with broad multi-brand camera compatibility. Directly competes with Westcott's FJ Wireless system on features and price.
- Broncolor: Swiss manufacturer of high-end professional studio flash systems used in commercial and fashion photography. Directly competes at the premium end of Westcott's strobe line.
Emerging players
- Neewer: Value-oriented maker of LED panels, ring lights, softboxes, and backdrops targeting entry-level creators. Competes with Westcott's U60-B and creator-tier offerings on price-sensitive segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Westcott Lighting social profiles
Digital presenceWestcott Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westcott Lighting leadership team
Management profileNumber of profiles
Westcott Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westcott Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westcott Lighting
What does Westcott Lighting do?
Westcott Lighting designs, manufactures, and sells professional photography and videography lighting equipment and accessories. Its portfolio centers on the FJ Wireless Flash System of portable touchscreen strobes and speedlights, continuous LED lighting (Ice Light 3, Flex Cine flexible LED mats, L Series COB LEDs, U60-B kits, Ring Light, uLite kits), light modifiers (Rapid Box Switch softboxes, collapsible V-Flats, Scrim Jim Cine, Optical Spot, Beauty Dish Switch, Fusion Light Control System), and portable backdrop systems (X-Drop Pro). Products are sold direct-to-consumer through fjwestcott.com and via authorized retailers worldwide.
Is Westcott Lighting a public or private company?
Westcott Lighting is a private company. It is classified as family owned and is currently operating.
When was Westcott Lighting founded?
Westcott Lighting was founded in 1899. It employs 11 to 50 people.
Where is Westcott Lighting based?
Westcott Lighting is headquartered in Maumee, United States, in the North America region.
How does Westcott Lighting make money?
Four revenue lines are on record. Lighting Equipment Sales are the primary driver. The others are light Modifiers Sales, backdrop Systems Sales and accessories and Grip Equipment.
Who are Westcott Lighting's main competitors?
Broad incumbents on record are Litepanels (Vitec Group) and Manfrotto (Vitec Group). Direct peers are Elinchrom, Nanlite, Aputure, Phottix, Profoto, Godox (GODOX Photo Equipment) and Broncolor. Neewer is listed as an emerging player.
Does Westcott Lighting have an API?
No public API is recorded for Westcott Lighting.
What industry is Westcott Lighting in?
Westcott Lighting's product category is Professional Photography & Video Lighting Equipment. Its primary akta.pro industry code is CRACAHAF, Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops), with a secondary code of CRACAPAG, Camera Lighting & Flash (Speedlights, Continuous Lights, LED Panels). Its NAICS code is 3351 and its SIC code is 3861.