Oliver Insurance Agency

What Oliver Insurance Agency does

Oliver Insurance Agency is a privately-held independent insurance brokerage founded in 1991 and headquartered in Eau Claire, Wisconsin. Per its firmographic profile, the agency offers personal lines insurance products spanning auto, homeowner, rental, property, and life coverage. With 11-50 employees and no disclosed digital platform, mobile application, or technology stack, the firm operates as a traditional local brokerage model that earns commissions through carrier partnerships on policies placed for individual consumers and likely small local accounts in its service area.

The business model is the standard independent-agency construct: revenue is generated via commissions on premium placed with carrier partners rather than underwriting risk directly. There is no pricing transparency, no published product terms, no public-facing customer segmentation, and no disclosed carrier roster in the available source data. The agency maintains a website at oliverinsuranceagency.com, but the captured page content is limited to a tracking pixel and a "Do Not Sell or Share My Personal Information" link, with no substantive information about products, team, service area, or carrier appointments.

There is a significant data gap around operational and strategic signals: no management team, no funding history, no M&A activity, no partnership announcements, no leadership changes, no product launches, no regulatory actions, and no technology or AI disclosures are present in the source material. This limits any assessment of current book quality, growth investments, or competitive positioning, and the agency should be treated as a small, opaque, locally-scoped personal-lines distributor based on the evidence available.

Name

Oliver Insurance Agency

Legal name

Oliver Insurance Agency

Website

https://oliverinsuranceagency.com

Company type

Private

Founded year

1991

Headcount range

11–50 employees

Short description

Oliver Insurance Agency is a privately-held independent insurance brokerage founded in 1991 in Eau Claire, Wisconsin, offering personal lines coverage including auto, homeowners, rental, property, and life insurance to local individual consumers and small businesses.

Ownership category

akta.pro rank

Product category

Personal Lines Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro industry

PRIMARYFSAJAMAA

Personal Auto Insurance

Financial & Insurance/Insurance — Motor, Property & Casualty/Motor Vehicle Liability Insurance

Keywords

• Auto insurance
• Homeowner insurance
• Life insurance
• Property insurance
• Rental insurance

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Oliver Insurance Agency is an independent insurance agency that sells personal lines of insurance coverage, including auto insurance, homeowner insurance, rental insurance, property coverage, and life insurance. The agency acts as an intermediary placing policies with third-party insurance carriers on behalf of individual consumers and families.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Auto insurance coverage sold to individual consumers and families through the agency, providing protection for private passenger vehicles.
• Homeowner Insurance Homeowner insurance coverage offered to individual consumers and homeowners to protect residential properties against covered perils.
• Rental Insurance Rental insurance coverage for tenants, providing protection for personal property and liability for individuals renting a residence.
• Property Coverage Property insurance coverage provided to individuals to protect real and personal property against covered losses.
• Life Insurance Life insurance coverage offered to individuals and families to provide a death benefit to designated beneficiaries.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Hub International: Large North American insurance brokerage with a broad personal and commercial lines offering. While primarily commercial, Hub competes for personal lines customers in some markets and represents the scaled brokerage peer set.
• Allstate: National personal lines carrier operating through both captive agents and independent agency channels. Allstate directly overlaps with Oliver's auto, home, and life offerings and exerts significant competitive pressure on small local agencies.
• Farmers Insurance: National personal lines carrier with a strong independent agent distribution network across the U.S. Farmers competes for the same auto, home, and life customers that Oliver serves in its local market.
• GEICO: Direct-to-consumer auto and home insurer that bypasses the agency channel. GEICO's national brand and pricing sophistication directly competes with small agencies for personal lines customers.
• Erie Insurance: Regional insurance carrier that distributes primarily through independent agents across personal and commercial lines. Erie shares Oliver's reliance on the agency channel and competes in overlapping personal auto and homeowner segments in the Upper Midwest.
• State Farm: Largest U.S. personal lines insurer with an exclusive captive agent distribution model. State Farm competes directly with independent agencies in auto, home, and life insurance and represents the dominant incumbent against which small agencies compete locally.
• Progressive: Major U.S. personal auto insurer with a strong direct-to-consumer digital channel plus agency distribution. Progressive represents a key competitive threat to small independent agencies through aggressive direct pricing.

Regional players

• American Family Insurance: Regional personal lines carrier headquartered in Wisconsin with a strong Midwest agency footprint. AmFam is a particularly relevant regional peer because it competes in the same geography and through the same agency distribution model as Oliver Insurance Agency.

Direct peers

• Goosehead Insurance: Independent insurance agency franchise operating a similar multi-line personal lines agency model. Goosehead competes in the same customer segment (auto, home, life) using a relationship-driven agency approach, making it a close operational peer to Oliver Insurance Agency.

Emerging players

• Lemonade: Digital-first insurtech offering renters, home, auto, and pet insurance through a mobile app. Lemonade represents the emerging digital competition that threatens traditional small agency economics, particularly in younger customer segments.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/Oliverinsuranceagency1
• LinkedInlinkedin.com/company/oliver-insurance-agency-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oliver Insurance Agency