DATA Passion

What DATA Passion does

DATA Passion GmbH is a Hamburg-based IT services firm founded in 2014 that specializes in application and data integration for mid-market and enterprise customers, primarily in the DACH region. The company implements and resells integration platforms including Microsoft BizTalk Server, BizTalk360, NServiceBus, Azure Integration Services, and SAP Integration Suite, and extends these with three proprietary products: DATA Passion smart CONNECT (an integration add-on), DATA Passion Prozessmonitoring (process monitoring), and Docu Pilot (knowledge management). Cross-vendor Microsoft-SAP expertise is the central capability, and the firm has expanded delivery capacity into Poland and Bulgaria alongside its German headquarters.

The company operates a blended business model combining professional services (consulting, implementation, migration), managed services under an 'Integration Support' recurring contract structure, licensing and resale of third-party integration software, and productized workshops such as the AI Discovery Call, AI Value Workshop, and Azure Integration Workshop. A fixed-price BizTalk Migration Assessment (€2,500) functions as a low-friction entry engagement. Named customers span fashion retail (HALLHUBER, BOGNER), healthcare (Klinikum Lippe), publishing (Gruner + Jahr), specialty chemicals (hubergroup, HELM AG), construction (Zech Group), and water technology (BWT AG).

In 2025 the firm began repositioning its service catalog around AI, launching AI-focused workshops and an AI-assisted BizTalk Migration offering that leverages GitHub Copilot and ChatGPT Enterprise internally and for clients. DATA Passion is privately held and founder-owned, has not raised external funding, and operates with a headcount in the 11–50 range. AI capability is positioned as advisory and implementation support built on third-party models rather than proprietary model development.

Name

DATA Passion

Legal name

DATA Passion GmbH

Website

https://datapassion.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

DATA Passion GmbH is a Hamburg-based IT services firm that implements Microsoft and SAP integration platforms for DACH-region enterprises, complemented by proprietary add-ons and AI-focused consulting workshops.

Ownership category

akta.pro rank

Product category

Enterprise Application Integration

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platform, BI & Analytics Integration (BPAEAAAI)

akta.pro secondary industries

Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Enterprise application integration
• Business process automation
• Cloud integration services
• ERP CRM integration
• Middleware consulting

Headquarters

HQ city

Dassendorf

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services (Consulting & Implementation): Project-based consulting and implementation services for application integration, system migration, and architecture design. Includes services such as Smart Application Integration, BizTalk/Azure migration, SAP integration, and Enterprise Service Bus implementation. Engagement durations range from 2 to 24 months.
2. Integration Support & Managed Operations: Ongoing operational support for integration platforms including Hyper Care, SLA Support (Basic/Standard/Extended/Premium/Custom tiers), Active Care, and On-Demand Support. Offered as managed services or SLA-based support agreements.
3. Structured Workshop Offerings: Paid workshops serving as both demand generation and revenue stream: AI Discovery Call (free, 60 min), AI Value Workshop (paid, 60-90 min), Azure Integration Workshop (EUR 599, 2-4 hours), SAP & Salesforce Integration Workshop (free/cost-recovery), and EDI on Azure workshop.
4. BizTalk to Azure Migration Assessment: Fixed-price migration assessment package at EUR 2,500. Includes analysis, migration plan, AI-powered migration analysis, within a few days delivery timeframe.
5. SAP Integration Suite Services: Consulting and implementation services for SAP Integration Suite on SAP BTP, including subscription, Cloud Credits/BTPEA, and Pay-As-You-Go licensing models.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

DATA Passion GmbH delivers enterprise application and data integration consulting, implementation, and managed support, anchored on Microsoft Azure, NServiceBus, BizTalk Server, and SAP Integration Suite. The firm sells its own proprietary products — DATA Passion smart CONNECT (an ESB-based integration add-on with pre-built ERP/CRM connectors), DATA Passion Prozessmonitoring (cross-system process monitoring), and DATA Passion Docu Pilot (knowledge access) — alongside professional services for BizTalk-to-Azure migration, SAP integration, and AI-assisted transformation projects for DACH mid-market and enterprise customers.

Product overview

DATA Passion is an IT services and software company offering a portfolio of proprietary products and integration consulting services for enterprise application and data integration. The core proprietary products are DATA Passion smart CONNECT (an ESB-based integration-add-on built on Azure and NServiceBus with pre-built ERP/CRM connectors) and DATA Passion Prozessmonitoring (an end-to-end process monitoring solution). These are complemented by DATA Passion Docu Pilot (a knowledge management tool) and SAP Integration Suite consulting on SAP BTP. The company also resells, implements, and supports third-party integration platforms — NServiceBus (Particular Software), Microsoft BizTalk Server, and BizTalk360 (KOVAI LTD) — as well as Azure Integration Services. On the services side, the portfolio spans Smart Application Integration, Integration Support & Betrieb with tiered SLA packages, BizTalk zu Azure Migration Assessment (now with KI-gestützte AI capabilities), BizTalk Server 2020 Migration, SAP Integration, SAP Integration & BizTalk Migration, Enterprise Service Bus Integration, and AI workshops (AI Discovery Call and AI Value Workshop). The company operates at three European locations (Germany, Poland, Bulgaria) and serves mid-market and enterprise customers.

Differentiator

Problem solved

Functional benefit

Brands

• DATA Passion smart CONNECT: High scalability and secure integration solution that connects business-critical systems like ERP (SAP, Dynamics AX, Sage100), CRM (Salesforce, Zoho, Dynamics CRM) and PDM.
• DATA Passion Prozessmonitoring
• DATA Passion Docu Pilot

Products and services

• DATA Passion smart CONNECT Proprietary integration add-on built on Microsoft Azure and NServiceBus that connects ERP (SAP, Dynamics AX, Sage100), CRM (Salesforce, Zoho, Dynamics CRM), and RPA systems via ESB architecture with pre-built templates and reusable components. Handles 1,000 to 1,000,000+ records per day with automatic message tracking, active error notifications, safe reprocessing, message/process archiving, business templates, enterprise connectors, and B2B connectors supporting EDIFACT, X12, XML, and ASCII standards.
• DATA Passion Prozessmonitoring End-to-end process monitoring solution providing cross-system visibility across heterogeneous enterprise environments. Features proactive notifications, role-based access control, full-text search, graphical process visualization, and a pre-configured connector framework that enables non-technical business departments to monitor and manage processes independently of IT.
• DATA Passion Docu Pilot Enterprise knowledge access solution that delivers precise, understandable answers from company knowledge bases, integrated directly into the user's existing working environment to replace lengthy search efforts.
• Integration Support & Betrieb Managed operations and SLA support services for integration platforms including a Hyper Care phase after go-live, tiered SLA Support (Basic 8x5 with 8-hour response through Custom 24x7), Active Care technical management, and On-Demand Support for third-level troubleshooting.
• BizTalk zu Azure Migration Assessment Fixed-price migration assessment package at EUR 2,500 for transitioning Microsoft BizTalk Server to Microsoft Azure. Includes detailed migration plan, AI-powered source code analysis, technology recommendations (Pro-Code or Low-Code path), project roadmap, and cost indication, delivered within approximately 10 working days over a 3-week to 3-month window.
• BizTalk Server 2020 Migration BizTalk Server migration services offering three paths: 1:1 upgrade to BizTalk Server 2020 (with approximately 9 years of support), upgrade with optimization (code refactoring, automated deployment, monitoring), or full Azure migration using modern Azure infrastructure.
• SAP Integration & BizTalk Migration Consulting and migration services for replacing Microsoft BizTalk with the SAP Integration Suite on SAP BTP. Covers technology evaluation, licensing models (subscription, cloud credits/BTPEA, Pay-As-You-Go), multi-cloud deployment across Azure, AWS, and GCP, and step-by-step migration with co-existence phase for SAP-centric environments.
• SAP Integration SAP integration services connecting SAP systems (including S/4HANA) with other enterprise applications and databases. Covers cloud integration via Azure, on-premises integration, and hybrid scenarios with focus on data synchronization and process automation across business systems.
• Enterprise Service Bus Integration ESB-based integration architecture services that connect heterogeneous IT systems through a central bus, providing linear cost scaling as system count grows versus exponential cost growth in point-to-point integration, enabling faster and more cost-effective application integration.
• Smart Application Integration Integration consulting and delivery services using NServiceBus, Azure Integration Services, and BizTalk Server. Covers integration architecture design (ESB vs. point-to-point), master data distribution, transaction data flow (quotes, orders, invoices, delivery notes), and implementation of recurring business requirements via DATA Passion smart CONNECT.
• Azure Integration Workshop Paid 2-to-4-hour workshop at EUR 599 covering Microsoft Azure integration technologies with feasibility and effort analysis, targeting IT leaders, enterprise architects, and integration managers evaluating Azure-based integration scenarios.
• AI Discovery Call Free 60-minute structured assessment that evaluates whether a company has an economically relevant AI project, delivering a Go / No-Go / Later recommendation. Part of a three-stage AI consulting model targeting companies with 300–3,000 employees.
• AI Value Workshop Paid 60-to-90-minute workshop that identifies and prioritizes 2 to 3 AI use cases with economic assessment of time, costs, and benefits, serving as stage two of DATA Passion's three-stage AI consulting model.

Quantifiable outcome

• Up to EUR 50,000 in integration project cost savings via pre-built templates and implemented functionalities
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationDATA Passion holds two Microsoft Solutions Partner designations: Solutions Partner for Digital & App Innovation (Azure) and Solutions Partner for Infrastructure (Azure) under the Microsoft Cloud Partner Program (MCPP). The partnership covers Azure integration services, BizTalk migration to Azure, NServiceBus implementations, and broader Microsoft integration technology deployments.
• SAPcoreTechnology or IntegrationActive member of the SAP PartnerEdge Program (System Integration path), indicating a close and strategically aligned partnership with SAP, particularly in system integration. DATA Passion provides consulting and implementation for the SAP Integration Suite on SAP BTP, positioning as an integration expert delivering tailored solutions for customers using SAP technologies.
• Particular (NServiceBus)coreTechnology or IntegrationDATA Passion uses Particular's NServiceBus as the core technology for modern integration solutions. NServiceBus is a highly available and scalable ESB platform based on .NET, developed for mission-critical scenarios. It is used in combination with Azure Integration Services and DATA Passion smart CONNECT.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• T-Systems: Deutsche Telekom's enterprise IT arm with strong DACH SAP, cloud and integration practices. A frequent prime contractor on large DACH transformation deals where specialist Microsoft/SAP integration partners like DATA Passion may sub-deliver.
• Atos (DACH): Global systems integrator with a meaningful DACH integration and SAP practice. Competes for larger enterprise integration transformation mandates, often as prime contractor with DATA Passion-sized specialists in delivery roles.
• Capgemini Engineering: Global SI with a sizable German integration practice covering SAP, Microsoft Azure and cloud-native integration. Competes with DATA Passion for enterprise integration transformation programs, particularly in manufacturing, automotive and industrial verticals in DACH.
• Arvato Systems: Bertelsmann-owned IT services subsidiary with broad SAP/Microsoft/integration capabilities and much larger global footprint. Competes for the same DACH enterprise integration programs but with a much wider portfolio including cloud, CRM and supply chain.

Direct peers

• Scheer GmbH: German process and integration consultancy originally spun out of IDS Scheer (ARIS). Operates a near-identical DACH-focused integration / process-automation practice combining SAP, Microsoft and low-code, making it the closest mid-market peer to DATA Passion's value proposition.
• msg systems AG: Large Germany-headquartered IT services group with deep SAP, Microsoft and integration practices serving DACH Mittelstand and large enterprises. Direct overlap with DATA Passion in SAP-centric integration, BizTalk modernization and Azure migration work, but at significantly larger scale.
• Allgeier SE: German-headquartered IT services and software group covering enterprise integration, SAP and Microsoft technologies. Direct overlap with DATA Passion in DACH enterprise integration services and managed operations offerings.
• SVA System Vertrieb Alexander GmbH: Mid-sized German IT solutions provider with strong Microsoft (Azure, BizTalk) and datacenter practices. Comparable to DATA Passion as a Microsoft-centric DACH integrator competing for similar Mittelstand integration budgets.

Emerging players

• Lobster Data GmbH: German vendor of the Lobster integration platform (EDI, B2B, API) — DATA Passion is itself a certified Lobster Integration Partner. They are simultaneously technology partners and adjacent competitors selling integration tooling into the same DACH mid-market customers.
• BizTalk360 (Kovai Ltd): Vendor of BizTalk360 monitoring software; DATA Passion is a reseller and implementation partner. Indirect peer in the BizTalk ecosystem: comparable only via shared end customers, but their commercial relationship makes them a meaningful comparable for the BizTalk migration practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DATAPassion
• LinkedInlinkedin.com/company/data-passion-gmbh
• Instagraminstagram.com/datapassion.de
• Xx.com/datapassiongmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DATA Passion