BizTalk360

What BizTalk360 does

BizTalk360, developed and operated by UK-registered Integration360 Limited (headquartered in Swanley, England; founded 2010), is a web-based operations, monitoring, and analytics platform purpose-built for Microsoft BizTalk Server environments. The product unifies three layers — administration (web-based replacement for the native BizTalk Admin Console with Message Box queries, SQL Server management, Health Monitor integration, and a Business Rules Composer), monitoring (real-time alerting across BizTalk artifacts, host instances, queues including IBM MQ/MSMQ/ActiveMQ/RabbitMQ, file locations, Azure Services such as Logic Apps and Service Bus, plus automated auto-healing on ports/orchestrations/host instances), and analytics (customizable dashboards, messaging flow visualization, throttling analyzer, and APM integrations with New Relic, Dynatrace, and AppDynamics). It exposes 350+ REST APIs for programmatic integration and is available on Azure Marketplace.

The company sells exclusively via annual subscriptions on a three-tier structure (Silver for essential monitoring, Gold for advanced monitoring and ESB/BAM portals, Platinum for full analytics and Azure integration), with a quote-based pricing model that varies by BizTalk edition (Standard vs Enterprise) and environment type (production vs non-production), plus an API Access add-on. Go-to-market blends a product-led free 30-day Platinum trial, consultative enterprise field sales, content-heavy marketing (50+ case studies, whitepapers, eBooks, webinars, videos), and a 20+ partner channel of regional implementation SIs across Europe and North America.

BizTalk360 serves 650+ enterprise customers across at least 10 verticals — financial services (Rabobank, Exane BNP Paribas, Volvofinans), healthcare (Pfizer, Bupa, Hospital du Valais), retail (IKEA, Patagonia, Ralph Lauren), logistics (DHL, JF Hillebrand), industrial automation (ABB Group), telecom/media (Vodafone, BBC), and education (Eindhoven University of Technology, University of Lincoln) — with Microsoft itself using the product to monitor 16 central BizTalk hubs. The business operates under the Kovai.co umbrella alongside sibling products Turbo360 (broader Azure integration operations) and Document360 (knowledge base), with no external funding disclosed and founder/management ownership.

Name

BizTalk360

Legal name

Integration360 Limited

Website

https://biztalk360.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BizTalk360 provides web-based monitoring, administration, and analytics software exclusively for Microsoft BizTalk Server environments. The UK-based vendor serves 650+ enterprise customers across finance, healthcare, retail, logistics, and utilities via tiered subscription pricing and a global partner channel.

Ownership category

akta.pro rank

Product category

Middleware Monitoring Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Operational/Real-Time BI & Streaming Analytics (HDAEAMAH)

akta.pro secondary industries

Data Platform, BI & Analytics Integration (BPAEAAAI), Data Storytelling & Collaborative Analytics (HDAEAMAJ)

Keywords

• BizTalk Server monitoring
• Middleware management software
• Enterprise integration analytics
• EDI transaction monitoring
• Application performance monitoring

Headquarters

HQ city

Sidcup

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (Platinum Tier): Full-featured subscription including all monitoring, administration, and analytics capabilities for BizTalk Server environments. Includes Azure Services monitoring, BizTalk Server Analytics, Messaging Patterns, Throttling Analyzer, and APM integrations.
2. Software Subscription (Gold Tier): Mid-tier subscription including Data Monitoring (ESB, BAM, Event Log), Queue Monitoring (MSMQ), Folder Monitoring (File, FTP, Mailbox), Notification Channels, ESB Exception Portal, and BAM Portal.
3. Software Subscription (Silver Tier): Entry-tier subscription covering essential monitoring including Application Monitoring, Host Instance Monitoring, Server Monitoring, and basic administration features.
4. API Access Add-on: Value-added add-on available on any pricing tier providing access to 350+ REST APIs for consuming BizTalk environment information into other applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

BizTalk360 is a web-based unified platform that delivers administration, monitoring, and analytics for Microsoft BizTalk Server environments. It consolidates the native BizTalk Admin Console, ESB Exception Management, EDI management, BAM Portal, and Business Rules Composer into a single role-based portal with automated recovery, real-time alerting, and customizable dashboards. The product is sold as annual tiered subscriptions (Silver, Gold, Platinum) targeting enterprise IT teams managing BizTalk Server integrations.

Product overview

BizTalk360 is a single unified platform providing three core capabilities for Microsoft BizTalk Server environments: Administration, Monitoring, and Analytics. The platform operates as a web-based portal that replaces multiple separate tools, consolidating BizTalk Admin Console features, ESB Exception Management, EDI management, BAM Portal, and Business Rules Composer into one interface. BizTalk360 offers tiered pricing (Silver, Gold, Platinum) with an optional API Access add-on for programmatic integration. The administration layer includes Message Box queries, SQL Server management, Health Monitor integration, and artifact management. The monitoring layer covers BizTalk artifacts, host instances, queues (MSMQ, IBM MQ, ActiveMQ, RabbitMQ), file locations (File, FTP, SFTP), Azure Services (Logic Apps, Service Bus), and web endpoints with automated recovery options. The analytics layer provides dashboards, throttling analysis, messaging pattern visualization, and APM integrations (New Relic, Dynatrace, AppDynamics). A free 30-day trial is available in Platinum tier.

Differentiator

Problem solved

Functional benefit

Brands

• Turbo360: A product under the Kovai.co umbrella, related to BizTalk360 ecosystem.
• Document360

Products and services

• BizTalk360 Unified web-based platform for Microsoft BizTalk Server administration, monitoring, and analytics. Provides role-based access control, automated recovery (auto-healing), real-time alerting across queues, file locations, and Azure services, customizable analytics dashboards, messaging flow visualization, and integration with APM tools. Built for enterprise IT teams managing BizTalk Server environments in finance, healthcare, logistics, retail, utilities, and education sectors.
• API Access (Add-On) Subscription add-on providing 350+ REST APIs that expose BizTalk environment data (deployed applications, SQL job status, suspended instances, etc.) to other applications. Includes embedded documentation for direct in-product API testing and is available on top of any pricing tier.

Quantifiable outcome

• 40% reduction in incident tickets on monthly basis
• +6 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature10 records

Partnerships

23 partnerships are on record, tiered core and minor.

• integration.teamcoreImplementation/ SI/ Consulting PartnerBelgium-based integration services provider offering managed services and BizTalk consulting. Uses BizTalk360 at managed services clients to reduce operational costs and improve availability.
• Solita OyminorImplementation/ SI/ Consulting PartnerFinnish consulting firm (PL 470, 00026 BASWARE, Finland) providing BizTalk implementation and consulting services in Nordic region.
• SunatominorImplementation/ SI/ Consulting PartnerGerman consulting partner (Zirkusweg 2, 20359 Hamburg) providing BizTalk360 implementation services.
• twoconnectminorImplementation/ SI/ Consulting PartnerPartner providing BizTalk360 implementation and consulting services.
• VnB ConsultingminorImplementation/ SI/ Consulting PartnerUS-based consulting partner (100 Menlo Park Suite 302B, Edison, NJ 08837) providing BizTalk360 services in North America.
• AbissaminorImplementation/ SI/ Consulting PartnerSwiss partner (Av. des Baumettes 19 CH-1020 Renens) providing BizTalk360 consulting services.
• AffinusminorImplementation/ SI/ Consulting PartnerUK-based consulting partner (The Well House, Clifford St, Chudleigh TQ13 0LE) providing BizTalk360 services.
• BouvetminorImplementation/ SI/ Consulting PartnerSwedish consulting firm (Östermalmsgatan 87 A SE-114 59 Stockholm) providing BizTalk360 implementation and managed services.
• CoditminorImplementation/ SI/ Consulting PartnerEuropean integration consultancy (Landmark House, Station Road, Hook, Hampshire, RG27 9HA, UK) providing BizTalk360 services.
• cnextminorImplementation/ SI/ Consulting PartnerBelgian consulting partner (Schalienhoevedreef 20H 2800 Mechelen) providing BizTalk360 services.
• CubescomminorImplementation/ SI/ Consulting PartnerFinnish partner (Askonkatu 9F | 15100 Lahti, Finland) providing BizTalk360 consulting.
• Reply ClusterminorImplementation/ SI/ Consulting PartnerUK-based Reply company (160 Victoria St 2nd floor Nova South, Westminster London SW1E 5LB) providing integration consulting.
• cellenzaminorImplementation/ SI/ Consulting PartnerFrench consulting partner (156 Boulevard Haussmann 75 008 PARIS) providing BizTalk360 services.
• Data PassionminorImplementation/ SI/ Consulting PartnerGerman partner (DATA Passion GmbH, At Sandtorkai 37 20457 HAMBURG) providing BizTalk360 consulting.
• Digia PlcminorImplementation/ SI/ Consulting PartnerFinnish IT services company (Atomitie 2 A FI-00370 Helsinki) providing BizTalk360 services in Nordic region.
• Every (TietoEvry)minorImplementation/ SI/ Consulting PartnerNordic IT services partner providing BizTalk360 implementation services.
• KazokuminorImplementation/ SI/ Consulting PartnerSwedish consulting partner (Vasagatan 43A Göteborg) providing BizTalk360 services.
• kabelminorImplementation/ SI/ Consulting PartnerSpanish partner (C/ Foronda 4 – 2ª planta; 28034. Madrid) providing BizTalk360 services.
• alithyaminorImplementation/ SI/ Consulting PartnerCanadian consulting partner (1100, boulevard Robert-Bourassa Bureau 400, Montréal (Québec) H3B 3A5) providing BizTalk360 services.
• middlewayminorImplementation/ SI/ Consulting PartnerFrench consulting partner (15, quai Pierre Scize 69009 Lyon) providing BizTalk360 services.
• fellowmindminorImplementation/ SI/ Consulting PartnerNordic partner (Kalendegatan 26, 211 35 Malmö, Sweden) providing BizTalk360 services.
• QuibiqminorImplementation/ SI/ Consulting PartnerGerman partner (Heßbrühlstraße 11, 70565 Stuttgart) specializing in BizTalk360 implementation.
• MicrosoftcoreTechnology or IntegrationIntegration with Microsoft BizTalk Server; available on Azure Marketplace; Microsoft uses BizTalk360 internally for monitoring 16 central BizTalk hubs.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/biztalk360
• Facebookfacebook.com/biztalk360
• LinkedInlinkedin.com/company/BizTalk360

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BizTalk360