TechMarketView
TechMarketView LLP is a UK-based B2B technology market research and advisory firm providing subscription research streams, flagship annual reports, and advisory services to enterprise tech buyers, suppliers, and investors across UK tech, financial services, public sector, and sustainability verticals.
- Company typePrivate
- Founded2007
- HeadquartersFarnham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TechMarketView does
TechMarketView LLP is a UK-based B2B technology market research and advisory firm founded in 2007 and formally incorporated as an LLP in 2008 by Richard Holway and Anthony Miller. Following a 2023 management buyout by Partners Kate Hanaghan, Deborah Seth, and Georgina O'Toole, the firm is now led by three partner-owners and operates with approximately 18 staff across research, client services, finance, IT, and marketing functions. The company is headquartered in Birmingham with a trading address in Fleet, and targets enterprise buyers, suppliers, and investors in the UK technology market.
The firm's core offering is a portfolio of subscription-based research streams organised by sector: the Foundation Service provides essential market trends and supplier intelligence, while specialist streams cover TechSectorViews (industries x emerging tech), PublicSectorViews (UK government, defence, health, education), FinancialServicesViews (banking, insurance, fintech), and SustainabilityViews (with the Sustainability Technology Activity Index tracking 1,800+ organisations globally). Flagship annual publications include Market Trends & Forecasts, the Market Readiness Index (a six-dimension supplier assessment framework), and Supplier Rankings. Content is delivered through authenticated web access, the free daily UKHotViews newsletter (20,000+ readers), the premium UKHotViewsExtra tier, and the Totally Sust podcast. The firm's research methodology is built on three pillars: Data (proprietary models), Depth (beyond-surface analysis), and Disruption (early identification of emerging technologies).
Commercially, TechMarketView operates a sales-led GTM targeting UK enterprise buyers and technology suppliers, with annual subscription contracts, multi-user access (up to 10 individuals per organisation via the Tech User Programme), bespoke advisory engagements, and a marketing services package aimed at suppliers seeking visibility to the firm's readership. Revenue is not publicly disclosed and there is no external institutional investment; the firm is self-funded by its partners. Distribution relies on direct sales, the UKHotViews newsletter funnel, events, and partnerships with Executive Change and the University of Surrey's People-Centred AI institute.
TechMarketView firmographics
Firmographics- Name
- TechMarketView
- Legal name
- TechMarketView LLP
- Website
- https://techmarketview.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TechMarketView LLP is a UK-based B2B technology market research and advisory firm providing subscription research streams, flagship annual reports, and advisory services to enterprise tech buyers, suppliers, and investors across UK tech, financial services, public sector, and sustainability verticals.
- Ownership category
- akta.pro rank
TechMarketView industry classification
Industry- Product category
- IT Market Research & Advisory
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Where TechMarketView is headquartered
LocationHeadquarters
- HQ city
- Farnham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
TechMarketView business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Research Subscriptions: Annual subscription-based access to multiple research streams including Foundation Service, TechSectorViews, PublicSectorViews, FinancialServicesViews, and SustainabilityViews. Also includes Tech User Programme membership providing additional benefits.
- Advisory Services: Bespoke advisory engagements where analysts work directly with clients on strategic decisions, supplier evaluations, and market strategy. Analysts provide presentations at client events and conduct custom workshops.
- Marketing Services: Services targeted at tech suppliers to maximise their visibility to TechMarketView's audience of buyers and industry professionals, including sponsored content and event participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tech User Programme - Annual membership for end-user organisations |
| Subscription | Annual | Research subscription services - Foundation Service and specialised research streams |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
TechMarketView product offering
Product offeringCore offering
TechMarketView provides subscription-based research, analysis, and advisory services focused on the UK technology market. It delivers sector-specific research streams (TechSectorViews, PublicSectorViews, FinancialServicesViews, SustainabilityViews), flagship annual reports (Market Trends & Forecasts, Market Readiness Index, Supplier Rankings, Sustainability Technology Activity Index), daily insights via the UKHotViews newsletter reaching 20,000+ readers, the Totally Sust podcast, and bespoke advisory engagements for tech buyers, suppliers, and investors.
Product overview
TechMarketView operates as a tech market analysis firm offering a portfolio of subscription-based research services, with its core offering being sector-specific research streams (TechSectorViews, SustainabilityViews, PublicSectorViews, FinancialServicesViews) alongside flagship annual reports (Market Trends & Forecasts, Market Readiness Index, Supplier Rankings). The company also provides the Tech User Programme for independent supplier assessments, the Sustainability Technology Activity Index for sustainability tracking, and the Totally Sust podcast series. Content is delivered through multiple channels including the UKHotViews daily newsletter (free) and UKHotViewsExtra (premium), with additional advisory and marketing services available to clients.
Differentiator
Problem solved
Functional benefit
Brands
- Totally Sust: Podcast series exploring the intersection of technology and sustainability through conversations with industry innovators, launched in 2023.
- UKHotViews
- SustainabilityViews
- PublicSectorViews
- FinancialServicesViews
- TechSectorViews
Products and services
- Foundation Service
Quantifiable outcome
- Newsletter reaches 20,000+ readers daily
- +2 more outcomes
Companies that use TechMarketView
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles5 records
TechMarketView technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TechMarketView partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Executive ChangeminorStrategic research partnership providing additional analytical perspective and market insights for TechSectorViews research programme, contributing to multi-dimensional market view.
- The Surrey Institute for People-Centred AI (University of Surrey)minorAcademic partnership contributing to TechSectorViews research methodology, providing academic rigour and research depth for AI-focused market analysis.
- King's Trust Technology Leadership GroupminorKate Hanaghan serves as Chair of Business Development subcommittee. TechMarketView benefits from association with prominent charitable tech initiative that has raised over £50m, while providing thought leadership opportunities.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
TechMarketView competitors and assessment
Company assessmentBroad incumbents
- Omdia: Global technology research powerhouse formed through the merger of Ovum, IHS Markit technology, and other research assets. Overlaps with TechMarketView's tech sector analysis and brings the legacy of Ovum where Principal Analyst Craig Wentworth previously worked.
- Canalys (now part of Omdia): Technology market analyst firm (now within Omdia) covering channels, vendors, and emerging tech markets. Overlaps with TechMarketView's tech sector views and supplier ranking research, though with a more global and channel-focused lens.
- IDC (International Data Corporation): Global provider of market intelligence, advisory, and events for the IT and telecom markets. A large incumbent whose ICT market research and vendor tracking directly overlap with TechMarketView's UK tech supplier analysis, but at global scale.
- Forrester Research: Global research and advisory firm serving technology, marketing, and customer experience leaders. A broader incumbent operating across the same enterprise research subscription category, with UK coverage included within a global portfolio.
- GlobalData: Global data analytics and research company providing syndicated research, custom analysis, and consulting across multiple industries. Operates in the same broader market research subscription category with overlapping UK and sector coverage.
- ISG (Information Services Group): Global technology research and advisory firm specialising in digital business services and sourcing advisory. Comparable through Duncan Aitchison's prior role as European President at ISG and overlapping focus on IT services research and supplier evaluation.
- Gartner: World's leading research and advisory company covering IT, finance, HR, and supply chain. Competes with TechMarketView's supplier evaluation and Market Readiness Index offerings through its Magic Quadrant and broader analyst subscription portfolio.
Direct peers
- Freeform Dynamics: UK-based IT research firm providing analysis and advisory on enterprise technology strategy. Comparable as a similarly-sized, UK-focused subscription research firm serving enterprise technology buyers and IT decision-makers.
- CCS Insight: UK-based independent technology research and advisory firm focused on enterprise and consumer tech analysis. Closely comparable as a similarly-sized, UK-headquartered subscription analyst firm serving overlapping enterprise buyer audiences with syndicated research and advisory services.
- Bloor Research: UK-based independent IT research and advisory firm providing vendor evaluation and sector analysis. A direct peer operating in the same UK IT research category with subscription and advisory business models analogous to TechMarketView's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TechMarketView social profiles
Digital presenceTechMarketView compliance and trust
Trust signalCompliance1 record
TechMarketView financial estimates
Financial estimateRevenue estimate
Valuation estimate
TechMarketView leadership team
Management profileNumber of profiles
Profiles11 records
TechMarketView funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TechMarketView M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TechMarketView
What does TechMarketView do?
TechMarketView provides subscription-based research, analysis, and advisory services focused on the UK technology market. It delivers sector-specific research streams (TechSectorViews, PublicSectorViews, FinancialServicesViews, SustainabilityViews), flagship annual reports (Market Trends & Forecasts, Market Readiness Index, Supplier Rankings, Sustainability Technology Activity Index), daily insights via the UKHotViews newsletter reaching 20,000+ readers, the Totally Sust podcast, and bespoke advisory engagements for tech buyers, suppliers, and investors.
Is TechMarketView a public or private company?
TechMarketView is a private company. It is classified as management employee owned and is currently operating.
When was TechMarketView founded?
TechMarketView was founded in 2007. It employs 11 to 50 people.
Where is TechMarketView based?
TechMarketView is headquartered in Farnham, United Kingdom, in the Europe region.
How does TechMarketView make money?
Three revenue lines are on record. Research Subscriptions are the primary driver. The others are advisory Services and marketing Services.
Who are TechMarketView's main competitors?
Broad incumbents on record are Omdia, Canalys (now part of Omdia), IDC (International Data Corporation), Forrester Research, GlobalData, ISG (Information Services Group) and Gartner. Direct peers are Freeform Dynamics, CCS Insight and Bloor Research.
Does TechMarketView have an API?
No public API is recorded for TechMarketView.
What industry is TechMarketView in?
TechMarketView's product category is IT Market Research & Advisory. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 541910 and its SIC code is 8700.