Blueberry Pharmacy

Name

Blueberry Pharmacy

Legal name

Blueberry Pharmacy, LLC.

Website

https://blueberrypharmacy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)

akta.pro secondary industries

Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB), Pharmacy & Health Essentials Delivery (CRAFAFAI), Medication Therapy Management (MTM) & Clinical Pharmacy Services (HLAFALAH)

Keywords

• Cost plus pharmacy
• Cash pay medications
• Generic prescription drugs
• Community pharmacy services
• PBM alternative pharmacy

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Prescription Dispensing Fees: Revenue from dispensing prescription medications using the cost-plus model. Patients pay drug cost plus a flat fee ($3 for members, $10 for non-members).
2. Membership Subscriptions: $18 per quarter or $60 per year membership providing $7 savings per prescription, free quarterly delivery, and 15% off OTC items.
3. Employer Partnership Fees: Employers pay $5 per employee per month to participate in the generic drug cost-plus program, which complements existing PBM structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Blueberry Pharmacy is a cost-plus community pharmacy that dispenses generic prescription medications at a transparent price equal to the true wholesale drug cost plus a small flat fee ($1.88 for supplies, plus $3 for members or $10 for non-members per prescription), operating entirely outside the PBM and insurance system. The company specializes in generic heart failure and diabetes medications (e.g., sacubitril/valsartan, dapagliflozin, carvedilol, metoprolol succinate, spironolactone, lisinopril, furosemide) and offers pickup, mail delivery, an optional membership, and an employer-channel program for generic drug coverage.

Product overview

Blueberry Pharmacy operates a single unified cost-plus pharmacy model rather than a platform-plus-modules architecture. The core offering is transparent medication pricing: buying drugs at true wholesale cost and adding a small flat fee, eliminating PBMs and insurance middlemen. The main products are generic medications across therapeutic areas, particularly heart failure treatments (Generic Entresto, Generic Farxiga, carvedilol, metoprolol succinate, spironolactone, lisinopril, furosemide). Supporting services include an optional membership program ($18/quarter or $60/year), employer generic drug spend management ($5/employee/month), prescriber e-prescribing tools, online prescription refill, and patient registration. The company also offers specialty quick-switch forms for transitioning patients from brand to generic SGLT2 inhibitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Generic Entresto (Sacubitril/Valsartan) Generic heart failure medication (ARNI class) dispensed at $40.59 for a 90-day supply of 180 tablets. All three dose strengths available; no insurance or prior authorization required. Targeted at patients with heart failure with reduced ejection fraction (HFrEF) per Class I, Level A guidelines.
• Generic Farxiga (Dapagliflozin) Generic SGLT2 inhibitor for heart failure and diabetes, priced from $14.20/month for a 30-day supply. Also available as combination drug Xigduo XR (dapagliflozin/metformin). Sold via cost-plus model with no insurance or prior authorization required.
• Heart Failure Medication Portfolio Full spectrum of guideline-recommended generic heart failure medications offered under the cost-plus model, including ARNIs, SGLT2 inhibitors, beta-blockers (carvedilol, metoprolol succinate), MRAs (spironolactone), ACE inhibitors (lisinopril), and diuretics (furosemide). Each medication priced at true wholesale cost plus flat dispensing fee.
• Carvedilol (Generic Coreg) Generic beta-blocker for heart failure with reduced ejection fraction; one of three guideline-approved beta-blockers for HFrEF. Available from approximately $4 for a 90-day supply.
• Metoprolol Succinate (Generic Toprol-XL) Generic beta-blocker for heart failure with reduced ejection fraction; reduces mortality by 34% in HFrEF per MERIT-HF. Preferred when carvedilol is not tolerated. Available from approximately $8.
• Spironolactone (Generic) Generic mineralocorticoid receptor antagonist (MRA) for HFrEF and selected HFpEF patients. Class I, Level A recommendation; reduces mortality by 30% in HFrEF per RALES. Available from approximately $10.
• Lisinopril (Generic ACE Inhibitor) Generic ACE inhibitor for HFrEF, used when ARNI is not feasible or as step-down from ARNI. Reduces mortality, hospitalizations, and symptoms.
• Furosemide (Generic Lasix) Generic loop diuretic for volume management in HFrEF and HFpEF. Essential for congestion relief; improves symptoms and exercise tolerance.
• Cost-Plus Pharmacy Dispensing Service Core pharmacy service where each prescription is priced at drug wholesale cost + supplies ($1.88) + member fee ($3.00) or non-member fee ($10.00). No PBM involvement, no hidden markups, no prior authorizations. Available via pickup at the West View storefront or mail delivery across seven states.
• Blueberry Membership Program Optional membership at $18 per quarter or $60 per year. Benefits include $7 savings per prescription fill, free quarterly delivery (versus $3.99 delivery fee for non-members), and 15% off OTC items, supplements, and gifts.
• Employer Generic Drug Spend Management Program B2B program helping employers reduce generic drug spend (reported 38% average reduction) by routing employee generic prescriptions through Blueberry's cost-plus model. Employers pay $5 per employee per month; complements the employer's existing PBM rather than replacing it. Designed for self-funded employers seeking transparent generic pricing.
• Prescriber E-Prescribing and Intake Services Services for prescribers to transmit prescriptions to Blueberry via e-prescribe (NCPDP: 6009321, NPI: 1609401926) in all major EHR systems, plus fax (888-852-4489) and phone (412-612-2279). No prior authorizations required for patients.
• SGLT2 Quick-Switch Service Online form and pharmacist-supported service enabling existing Blueberry patients to authorize a transition from branded SGLT2 inhibitors (Farxiga, Invokana, Steglatro, etc.) or combinations to generic dapagliflozin at cost-plus pricing.

Quantifiable outcome

• 38% average reduction in generic drug spend for employer partners
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Alto Pharmacy: Tech-enabled mail-order and same-day delivery pharmacy with strong focus on chronic-condition management, adherence, and provider coordination. Comparable patient experience and digital-first pharmacy model, though it accepts insurance rather than operating cash-only.
• Capsule Pharmacy: Digital-first pharmacy with free same-day delivery and a focus on patient experience and medication management. Comparable end-customer value proposition (transparent, convenient, app-driven) and partial overlap on cash-pay generics.
• Ro Pharmacy: Direct-to-patient telehealth and pharmacy platform offering generic medications at transparent cash prices through its own mail-order pharmacy. Comparable cash-pay online pharmacy model for chronic-condition medications.

Direct peers

• GoodRx: Prescription drug price comparison and discount platform that competes for the same cost-conscious consumer as Blueberry. While GoodRx is primarily a coupon/discount aggregator rather than a dispensing pharmacy, it directly addresses the same 'find cheaper generics' consumer intent.
• Honeybee Health: Cash-pay mail-order pharmacy selling generic medications at transparent wholesale-plus pricing without insurance or PBM involvement. Closely comparable business model, customer base (uninsured / high-deductible / cost-sensitive), and product set to Blueberry.
• Mark Cuban Cost Plus Drug Company: Largest and most direct cost-plus, cash-pay online pharmacy competitor. Uses a similar transparent drug-cost-plus-fee model across a much broader national formulary; comparable value proposition (no PBM, no insurance, transparent pricing) and overlapping target patients.
• GeniusRx: Discount cash-pay online pharmacy offering generic prescriptions with transparent low-cost pricing. Comparable in operating outside insurance, mail-order delivery, and value-focused pricing on generics, though at a larger scale.

Broad incumbents

• Amazon Pharmacy: National mail-order pharmacy from a large incumbent. Competes in cash-pay generic fulfillment with Prime logistics and broad formularies; broader portfolio but overlapping on transparent online generic dispensing.
• Walmart Pharmacy: Large discount retailer offering $4 generic prescriptions and low cash pricing nationwide. Represents the incumbent value-pharmacy benchmark Blueberry positions against, though it does not specialize in cost-plus transparency or mail delivery.
• CVS Pharmacy: National retail pharmacy chain and major PBM-adjacent player. Competes in the same retail dispensing space and is the type of incumbent Blueberry's cost-plus messaging explicitly differentiates against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blueberry_rx
• Facebookfacebook.com/BlueberryPharmacy
• LinkedInlinkedin.com/company/blueberry-pharmacy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueberry Pharmacy