Pro-ACT

What Pro-ACT does

Pro-ACT, Inc., a California corporation founded circa 1975, provides workplace violence prevention and professional de-escalation training to healthcare, education, and social service professionals across the United States. The company operates a train-the-trainer model in which client organizations send staff to become certified In-service Instructors who then deliver the curriculum internally. Training is delivered through four distribution channels: site-based instructor academies in California (San Dimas, San Diego, Pasadena, Anaheim) and Indianapolis, live-stream virtual classrooms in Pacific and Central time zones, on-site contract training for organizations with 12-26 employees per session, and a web-based e-Learning platform hosted at proactelearning.com. The product portfolio includes the 14-hour Pro-ACT Core Certification, an optional 4-hour Pro-ACT Restraint Certification, OPTIONS 553 Workplace Violence Prevention training built around California SB 553 and Cal/OSHA, the 6-hour Pro-ACT for Parents workshop, and an ongoing calendar of professional development workshops, modules, and remote roundtables.

Pro-ACT's technology layer is content-delivery rather than software-platform in nature: the e-Learning courses Pro-ACT Advantage (approximately 3 hours) and OPTIONS 553 (90 minutes, $9 per person) enable a hybrid certification path combining online and classroom hours, while proprietary intellectual property is concentrated in trademarked Pro-ACT Training Principles, a published comparative study showing heavier crisis-prevention weighting than competing curricula, and CEU-bearing curricula approved for BABC, BBS, BRN, ARF, GH, and STRTP license types. No AI/ML capabilities, APIs, or SDKs are disclosed; technology investment centers on evidence-based trauma-informed content.

Revenue combines higher-priced professional services (instructor certification and recertification at $2,670 per person for combined Pro-ACT plus Restraint recertification, plus on-site contract training) with subscription/pay-as-you-go e-Learning ($9 per person for OPTIONS 553) and CEU-bearing workshops. GTM is hybrid: website-driven top-of-funnel content marketing, inside sales for individual and subscription buyers via phone and email (909-758-0322, [email protected]), enterprise field sales for on-site contracts, and event-driven demand generation through training calendars and trade conferences (CASE, CASE/NASDE, WCASS, APNA). The company is privately held with no external funding and named customers including Sacramento County Mental Health Treatment Center and Homeboy Industries.

Name

Pro-ACT

Legal name

Pro-ACT, Inc.

Website

https://proacttraining.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro-ACT provides workplace violence prevention and professional de-escalation training to healthcare, education, and social service professionals via a train-the-trainer model, e-Learning platform, and on-site contract training across the United States.

Ownership category

akta.pro rank

Product category

Workplace Violence Prevention and De-escalation Training

NAICS

Professional and Management Development Training (611430), Technical and Trade Schools (6115), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Defensive Tactics, Use-of-Force & De-escalation Training (EDAOAMAM)

akta.pro secondary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Workplace violence prevention
• De-escalation training
• Crisis intervention training
• Behavioral safety training
• Professional development training

Headquarters

HQ city

Upland

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Person and Virtual Training Services: Pro-ACT generates revenue through fees for instructor certification training, recertification training, and employee in-service training. Training is offered in multiple formats: 4-day In-service Instructor Certification, 2-day Recertification, and various half-day workshops and modules.
2. E-Learning Subscriptions: Revenue from online course subscriptions for agencies and organizations, as well as single-user purchases. OPTIONS 553 e-Learning costs $9 per person and meets annual California workplace violence prevention training requirements.
3. Continuing Education Units (CEUs): Pro-ACT offers CEUs for professional license requirements including BABC CEUs for BCBAs and RBTs, BBS CEUs for LMFTs, LCSWs, LPCCs and LEPs, as well as BRN, ARF, GH, and STRTP CEUs.
4. On-Site Contract Training: Pro-ACT provides 14-hour Pro-ACT and 4-hour Pro-ACT Restraint Certification in-service training at client sites with minimum 12 employees, maximum 26 per session.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pro-ACT delivers workplace violence prevention and professional de-escalation training through a train-the-trainer In-service Instructor Certification model, supplemented by direct employee workshops, e-Learning courses, and professional development modules for healthcare, education, and social service professionals. Offerings are delivered via live stream, site-based in-person classes at multiple U.S. locations, on-site contract training at client sites, and web-based e-Learning, with options aligned to California SB 553 / Cal/OSHA and OSHA recommendations.

Product overview

Pro-ACT offers a suite of workplace violence prevention and professional de-escalation training products centered around its core Pro-ACT certification program and OPTIONS 553 Workplace Violence Prevention training. The portfolio consists of instructor-led certification programs (Pro-ACT and Pro-ACT Restraint Certification for In-service Instructors), e-Learning courses (Pro-ACT Advantage and OPTIONS 553 e-Learning), and supplementary workshops and modules for professional development. Training is delivered through live sessions, livestream, site-based classes, and online formats, serving healthcare, education, and social service professionals across the U.S.

Differentiator

Problem solved

Functional benefit

Brands

• OPTIONS 553: Workplace Violence Prevention training program meeting CA SB 553 and Cal/OSHA requirements
• Pro-ACT Advantage
• Pro-ACT e-Learning
• Pro-ACT for Parents

Products and services

• Pro-ACT Core Training (In-service Instructor Certification) A 14-hour train-the-trainer certification program for healthcare, education, and social service professionals, certifying In-service Instructors who then train their own organization's employees. Includes optional 4-hour Pro-ACT Restraint Certification.
• OPTIONS 553 Workplace Violence Prevention Training

Quantifiable outcome

• Restraint reduction results documented in school research

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Homeboy IndustriescoreStrategic or Co-development Partner · 29 June 2015Pro-ACT partnered with Homeboy Industries to provide workplace violence prevention and de-escalation training to staff members. Homeboy Industries serves over 10,000 formerly gang-involved and previously incarcerated individuals annually in Los Angeles.
• American Association of Critical-Care Nurses (AACN)minorStrategic or Co-development PartnerPro-ACT collaborated with AACN to publish an article titled 'Five Topics Overlooked in Workplace Violence Discussions in Health Care Settings' in the AACN Journal, addressing workplace safety issues in healthcare settings.
• U.S. Department of Education / SAMHSAminorStrategic or Co-development PartnerPro-ACT training is designed to support implementation of the U.S. Department of Education's 15 Principles for Reducing the Use of Restraint and Seclusion, developed in collaboration with SAMHSA.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HealthStream: HealthStream is an enterprise healthcare workforce development platform offering compliance, regulatory, and safety training modules. It overlaps with Pro-ACT's healthcare-targeted de-escalation training as part of broader hospital system procurement decisions.
• TPC Training Systems: TPC offers a broad catalog of safety, compliance, and workplace training across industrial and facility services, including workplace violence content. It is an incumbent competitor for general workforce safety training dollars that overlap with OPTIONS 553's addressable market.
• Relias: Relias is a much larger healthcare and human services training platform that bundles hundreds of compliance and clinical courses, including workplace violence content. It competes with Pro-ACT at the platform/procurement level when organizations consolidate training purchases onto a single LMS-integrated vendor.

Direct peers

• Crisis Prevention Institute (CPI): CPI is the largest direct competitor in non-violent crisis intervention training, offering a parallel train-the-trainer model, de-escalation curricula, and certifications targeting healthcare, education, and human services. It competes head-to-head with Pro-ACT for institutional buyers and instructor certifications in the same verticals.
• Handle with Care: Handle with Care trains staff in behavior management and physical restraint techniques across healthcare, education, and corrections, with a similar instructor-certification model. It competes with Pro-ACT particularly in behavioral health and special education settings.
• Mandt System: Mandt System provides relational de-escalation and physical intervention training with a train-the-trainer model serving healthcare, intellectual/developmental disabilities, and education providers. It is one of Pro-ACT's closest direct competitors, particularly in special education and behavioral health markets.
• Satori Alternatives to Managing Aggression (SAMA): SAMA offers crisis prevention and intervention training programs with certification pathways for healthcare, education, and social service professionals, overlapping directly with Pro-ACT's core curriculum on de-escalation and restraint reduction.
• Therapeutic Crisis Intervention (TCI) - Cornell University: TCI is a crisis prevention and intervention curriculum developed for residential child care and adopted widely in social services and education. It overlaps with Pro-ACT in the de-escalation and trauma-informed care segments and competes for similar institutional budgets.
• Nonviolent Crisis Intervention (NCI) - Crisis Prevention Institute: NCI is CPI's flagship certification program and the most recognized brand in crisis intervention training, frequently procured by the same hospital systems, schools, and behavioral health agencies that buy Pro-ACT.

Emerging players

• Safe & Civil Schools: Safe & Civil Schools focuses on PBIS and school climate training for K-12 educators, with overlapping goals around reducing restraint and creating safer classrooms. It is an emerging peer in the education vertical where Pro-ACT also sells its de-escalation curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/proacttraining
• LinkedInlinkedin.com/company/pro-act-inc.-a-corporation-of-california

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-ACT