Apollo

What Apollo does

Apollo Norge (operating as Apollo Reiser) is a Norwegian-headquartered direct-to-consumer online travel agency founded in 1999 and owned by the German REWE Group via its DERTOUR Group division (the largest travel conglomerate in Central Europe). The company sells package holidays (charter), sun holidays, city breaks, ski holidays, cruises, group travel, senior travel, multi-destination combination trips, standalone flights, hotel-only bookings, All Inclusive stays, family and adults-only hotels, and holiday villas, distributed through its website apollo.no as well as country-specific sites in Sweden, Denmark, Finland, and the Netherlands. Its core product is the bundled charter holiday — flights and hotel packaged together — protected under Norwegian package travel law (pakkereiseloven) with in-destination Apollo staff presence.

The business operates on a transaction-fee revenue model across multiple streams: package holidays, hotel bookings, flight-only tickets, cruise packages, and villa rentals, with customer payment options including bank card, invoice, and Klarna instalments. Distribution is anchored to 15+ Norwegian departure airports spanning Oslo, Bergen, Stavanger, Trondheim, Torp, Kristiansand, Haugesund, Ålesund, Molde, Kristiansund, Bodø, Evenes, Tromsø, and Alta. Apollo has built proprietary hotel/inventory assets including the Apollo Mondo concept brand (85 curated exclusive properties across Family, Duo, Local, Selected, Villas, Boutique, One of a Kind, and Urban sub-lines), Apollo Sports (14 sports and training hotels), and partnerships with MSC Cruises, Royal Caribbean, Celebrity Cruises, Solmar Villas, TEMA, and Golf Plaisir/Out of Bounds, giving it content depth beyond a pure reseller.

The customer base is split across six segments: families with children (primary), adults without children, seniors, group travellers, sports/active travellers, and city break travellers, with the family segment anchoring Apollo's kids-club (Club Polly & Mino) and swim school offerings. Marketing runs through apollo.no, email newsletter, social media, and travel-inspiration content, while sales close via online self-service, phone agents, and live chat. The company holds a fourth consecutive Travelife sustainability certification. Direct reported revenue is not disclosed; employee headcount in Norway is 11–50, consistent with a regional sales-and-distribution entity within the larger DERTOUR Group.

Name

Apollo

Website

https://apollo.no

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Apollo Reiser is a Norwegian online travel agency (founded 1999) selling package holidays, charter flights, hotels, cruises, and villas to Nordic consumers across Norway, Sweden, Denmark, Finland, and the Netherlands via apollo.no and country-specific sites, operated under REWE Group's DERTOUR division.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHALAMAA

Online Booking & Reservation Platforms (B2B/B2C)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

SECONDARYTHABADAC

Inclusive Tour (IT) & Leisure Package Charter Operators

Travel & Hospitality/Airlines & Air Travel/Charter Airlines (Passenger & ACMI)

SECONDARYTHAKAKAB

Online Cruise Agencies & Cruise Booking Platforms

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Cruise-Only Agencies & Cruise Tour Operators

SECONDARYTHAMALAK

Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Vacation Rental Platforms & Marketplaces (P2P, Aggregators)

Keywords

• Package holidays
• Charter travel
• Online travel agency
• Hotel bookings
• Flight bookings

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Package Holidays (Charter): Apollo sells package holidays that include both flights and hotel accommodations. These are packaged charter trips to sun destinations worldwide, sold as complete travel packages.
2. Hotel Bookings: Customers can book hotels independently or as part of packages, with over 3000 hotels available through Apollo's platform.
3. Flight-only Bookings: Apollo sells flight-only tickets to popular destinations, allowing customers to book just flights without hotel accommodations.
4. Cruise Packages: Apollo packages cruises with fly, hotel, and cruise components. Packages include flights, at least one hotel night, and the cruise with full board.
5. Villa Rentals: Apollo offers villa rentals through partnerships with Solmar Villas and Apollo Mondo Villas, with over 1400 villas available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Apollo is a Norwegian travel agency that sells package holidays combining charter flights and hotel accommodations, plus standalone flights, cruises, villa rentals, city breaks, and ski holidays to destinations worldwide. The company operates a direct-to-consumer online booking platform (apollo.no) supported by phone and chat customer service, with its own curated hotel brands Apollo Mondo and Apollo Sports. It serves primarily Norwegian and Nordic travelers through local departure airports and country-specific websites.

Product overview

Apollo is a Nordic travel agency offering a comprehensive portfolio of travel products and services, primarily organized around package holidays combining flights and hotels. The core offerings include Charterreiser (charter holidays with in-destination staff), Sydenturer (sun holidays), Storbyreiser (city breaks), Skireiser (ski holidays), Cruise (partnering with MSC, Royal Caribbean, Celebrity), Gruppereiser (group travel), Kombinasjonsreiser (multi-destination travel), Seniorreiser (senior travel), and Restplasser (last-minute deals). The company operates two proprietary hotel concepts: Apollo Mondo (with sub-lines Family, Duo, Local, Selected, Villas, Boutique, One of a Kind, Urban) and Apollo Sports (14 sports hotels for active holidays). A subsidiary brand Lime Travel offers additional options. The product also includes standalone flight tickets, holiday villas through Solmar Villas and Apollo Mondo Villas partnerships, All Inclusive hotels (376 properties), family hotels with Club Polly & Mino kids club, adults-only hotels, golf travel via Golf Plaisir/Out Of Bounds, and theme travel via TEMA partnership. The company is owned by German conglomerate REWE Group and is part of DERTOUR Group, Central Europe's largest travel group.

Differentiator

Problem solved

Functional benefit

Brands

• Apollo Mondo: Apollo's own hand-picked hotel concept with high customer satisfaction, prime beach locations, and premium facilities.
• Apollo Sports
• Apollo Mondo Family
• Apollo Mondo Duo
• TEMA
• Lime Travel
• Golf Plaisir

Products and services

• Apollo Mondo
• Apollo Sports
• Charterreiser (Charter Holidays)
• Sydenturer (Sun Holidays)
• Storbyreiser (City Breaks)
• Skireiser (Ski Holidays)
• Cruise
• Gruppereiser (Group Travel)
• Kombinasjonsreiser (Combination Travel)
• Seniorreiser (Senior Travel)
• TEMA-reiser (Theme Travel)
• Restplasser (Last-Minute Deals)
• Flybilletter (Flight Tickets)
• Ferievillaer (Holiday Villas)
• Langtidsferie (Long-Stay Holidays)
• Golfreiser (Golf Travel)
• Fleksible Pakkereiser med Rutefly (Flexible Package Travel)
• Apollo Reiseapp (Apollo Travel App)

Quantifiable outcome

• 40% increase in holiday bookings year-over-year in recent period

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• MSC CruisescoreStrategic or Co-development PartnerApollo partners with MSC Cruises for cruise packages that include flights, hotel stays, and full-board cruises. The partnership offers Caribbean, Mediterranean, Canary Islands, Dubai, and New York cruise departures.
• Royal CaribbeancoreStrategic or Co-development PartnerApollo offers Royal Caribbean cruise packages including fly-and-cruise options to destinations like the Mediterranean and Caribbean.
• Celebrity CruisescoreStrategic or Co-development PartnerApollo partners with Celebrity Cruises to offer premium cruise experiences as part of package holidays.
• TEMA (theme trips)minorChannel Partner/ Reseller/ DistributorApollo partnered with TEMA, Nordic's oldest operator of experiential theme trips since 1971, to expand its portfolio with round trips, hiking tours, safari trips, and cycling holidays led by Swedish-speaking guides.
• Solmar VillascoreChannel Partner/ Reseller/ DistributorSolmar Villas is a award-winning villa operator providing Apollo access to nearly 1,300 villas worldwide for the villa rental product line.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Expedia: Expedia is a large global OTA with Nordic traffic and competes for Apollo's flight, hotel, and package bookings where travelers are willing to assemble their own itinerary.
• Booking.com: Booking.com is the dominant Nordic OTA for accommodation bookings, competing with Apollo's hotel-only and city-break products even though it does not offer bundled charter flights.
• Solia / Etraveli Group: Etraveli (parent of Solia and Supersaver) is a major Nordic online travel competitor that overlaps with Apollo on flight and package bookings and shares Nordic consumer targeting.

Direct peers

• TUI Nordic (TUI Norge / Star Tour): TUI Nordic is the largest direct competitor to Apollo in the Norwegian and Nordic charter/package holiday market, operating an almost identical product mix of charter flights, hotels, and city breaks for Norwegian travelers.
• Detur (DER Touristik Nordic): Detur is the sister brand to Apollo within REWE/DERTOUR Group and the most direct internal comparable, targeting overlapping Norwegian/Nordic package-holiday demand from a shared parent.
• Ving (Ving Sverige / Ving Norge): Ving is Apollo's main direct Nordic competitor, offering package holidays, charter flights, and its own Sunwing and Ocean Beach Club hotel brands to Norwegian and Swedish sun-holiday travelers.

Regional players

• Jet2holidays: Jet2holidays is a leading UK/European charter and package-holiday operator with a similar business model of own-flight-plus-hotel bundles, providing a strong European benchmarking peer for Apollo's charter package economics.
• Momondo: Momondo is a Copenhagen-headquartered metasearch and OTA brand widely used by Nordic travelers for flight and hotel price comparison, competing for Apollo's flight-only and city-break transactions.

Emerging players

• Norwegian Cruise Line: NCL is a cruise line that competes indirectly with Apollo's packaged cruise offerings by selling fly-and-cruise directly to Norwegian consumers, bypassing the travel-agent layer.

Others

• DERTOUR Group: DERTOUR Group is Apollo's parent within REWE Group and provides the charter inventory, tour-operator backbone, and Nordic M&A pipeline that defines Apollo's operating economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/apollonorge
• Facebookfacebook.com/ApolloNorge
• LinkedInlinkedin.com/company/apollo-norge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo