Leadership Prince William

What Leadership Prince William does

Leadership Prince William is a 501(c)(3) nonprofit organization founded in 2006-2007 in Manassas, Virginia, that delivers cohort-based leadership development programs to professionals living or working in Prince William County, the City of Manassas, and the City of Manassas Park. Its flagship offering is the Signature Program, a 10-month, tuition-based program priced at $3,800 that runs September through June and immerses senior-level participants across the community's core sectors — government, business, education, healthcare, and nonprofits — with on-site visits, civic engagement, and an included Emergenetics behavioral assessment. In 2022, LPW broadened its funnel with the Emerging Leaders Program, an eight-session, $600 Monday-evening cohort capped at 16 participants and aimed at adults ages 25-45.

The organization's core technology is its proprietary cross-sector curriculum combined with the Emergenetics assessment tool, which produces a thinking and behavioral profile used to coach participants on leadership style. Programs are delivered in physical venues across the region, including George Mason University facilities (Life Sciences & Engineering Building, Mason Enterprise Center) and partner-provided conference spaces. Marketing is community-led and referral-driven, relying on alumni nominations, Mission and Foundation Partners (including founding sponsors GMU, Micron Technology, and Dominion Energy), and events such as Boots & Bling and SlamFest. Channels include organic social (Facebook, Twitter/X, LinkedIn, YouTube, Flickr), email via Constant Contact, and co-branded workshops with the Prince William Chamber of Commerce and Prince William County Economic Development.

The business model mixes participant tuition, donations, and corporate sponsorship. Tuition is the primary per-participant revenue stream, supplemented by donations (donate page prominently featured), in-kind and financial support from more than a dozen Mission Partners, and targeted grants such as the multi-year Potomac Health Foundation scholarships that funded Leaders of Color participation from 2018-2020. The organization operates with a small staff led by Interim Executive Director Charles Gilliam and Program Director Aaron Tolson, governed by a Board of Regents, and reports no parent company, subsidiaries, or institutional equity backing.

Name

Leadership Prince William

Legal name

Leadership Prince William

Website

https://leadershipprincewilliam.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Leadership Prince William is a Manassas, Virginia-based 501(c)(3) nonprofit running the 10-month $3,800 Signature Program and the 8-session $600 Emerging Leaders Program for professionals in Prince William County, Manassas, and Manassas Park. It delivers cross-sector civic leadership development integrated with the Emergenetics behavioral assessment.

Ownership category

akta.pro rank

Product category

Leadership Development & Professional Training

NAICS

Professional and Management Development Training (611430), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Management Services (8741)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

Keywords

• Leadership development programs
• Community leadership training
• Professional development services
• Nonprofit education programs
• Civic engagement training

Headquarters

HQ city

Manassas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Program Tuition: Revenue from participant tuition fees for the Signature Program ($3,800) and Emerging Leaders Program ($600). Tuition assistance/scholarships are available to reduce financial barriers.
2. Donations & Fundraising: 501(c)(3) nonprofit organization that accepts donations to support operations and scholarship funds. Donate button prominently featured on website.
3. Sponsorships & Partnerships: Corporate sponsors including Mission Partners, Foundation & Vision Partners provide financial and in-kind support. Sponsors receive visibility on website, at events, and in programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Leadership Prince William delivers community-based leadership development programs for professionals in Prince William County, Manassas, and Manassas Park. Its core offerings are the 10-month Signature Program ($3,800 tuition) and the 8-session Emerging Leaders Program ($600 tuition), both of which include Emergenetics behavioral assessment training, immersive cross-sector sessions, and one-year alumni membership upon graduation. Short-format Business Leadership Workshops are also offered as adjunct professional development events.

Product overview

Leadership Prince William operates as a leadership development organization offering two primary programs: the Signature Program (a 10-month, $3,800 flagship program with monthly sessions running September through June) and the Emerging Leaders Program (an eight-session, $600 evening program held on Monday nights). Both programs include Emergenetics assessment training and provide alumni membership upon graduation. The organization also offers short-format Business Leadership Workshops on topics like neurodiversity and leadership alignment. Tuition assistance is available for both programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Program A 10-month flagship leadership development program running September through June for senior-level professionals (typically 25+ years old) who live or work in Prince William County, Manassas, or Manassas Park. Features monthly immersive sessions covering communications, environment, government, economic development, arts, education, public safety, and health & human services, with overnight accommodations, transportation, breakfast and lunch for each session, Emergenetics assessment training, and a one-year alumni membership upon graduation. Total tuition is $3,800 with scholarship assistance available.
• Emerging Leaders Program An 8-session evening program held on Monday nights from 7-9pm for high-potential talent ages 25-45, providing practical leadership skills, strategic thinking, Individual Development Plan creation, and community connection. Cohort sizes are limited to 16 participants to ensure personalized attention. Total tuition is $600 with scholarship assistance available, and graduates receive a one-year alumni membership.
• Business Leadership Workshops Short-format professional development workshops covering topics such as leadership alignment, neurodiversity impacts, habit building, and critical conversation navigation. Open to the public and used as touchpoints for prospective participants and alumni networking opportunities.

Quantifiable outcome

• Hundreds of leaders developed since 2008 who have launched community news outlets, tackled food insecurity, forged public/private partnerships
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered founding, core and supporting.

• George Mason UniversityfoundingStrategic or Co-development Partner · 1 January 2007GMU contributed initial funding in 2007 to establish the program and provided office space at the Mason Enterprise Center on the GMU Science & Technology Campus. The partnership continues with GMU sponsoring LPW events and hosting sessions at GMU facilities.
• Prince William County Economic DevelopmentcoreGTM or Marketing PartnerMission Partner that sponsors LPW business leadership workshops and events. Collaborates on community initiatives and provides venues for workshops.
• Prince William Chamber of CommercecoreStrategic or Co-development PartnerLPW originated from collaboration between the Prince William-Greater Manassas and Prince William Regional Chambers of Commerce in 2006. LPW moved its office to the Chamber of Commerce in 2011 and continues to co-host events.
• WhitlocksupportingGTM or Marketing PartnerMission Partner providing financial and promotional support to LPW programs.
• 5CsupportingGTM or Marketing PartnerMission Partner providing financial and promotional support to LPW programs.
• Callunas LenssupportingGTM or Marketing PartnerMission Partner providing financial and promotional support to LPW programs.
• CenterfusesupportingGTM or Marketing PartnerMission Partner providing financial and promotional support to LPW programs.
• Prince William LivingsupportingGTM or Marketing PartnerMission Partner providing media and promotional support to LPW programs.
• SentarasupportingGTM or Marketing PartnerMission Partner providing financial and promotional support to LPW programs.
• OMNIRIDEsupportingGTM or Marketing PartnerMission Partner providing financial and promotional support to LPW programs.
• Freedom Property ManagementsupportingGTM or Marketing PartnerMission Partner providing financial and promotional support to LPW programs.
• DidlakesupportingGTM or Marketing PartnerMission Partner providing financial and promotional support to LPW programs.
• Peden AccountingsupportingGTM or Marketing PartnerMission Partner providing financial and promotional support to LPW programs.
• EmergeneticscoreTechnology or IntegrationAssociated organization providing the behavioral assessment tool used in the Signature Program to help participants understand thinking preferences and behavioral attributes for more effective leadership.
• Association of Leadership Programs (ALP)supportingStrategic or Co-development PartnerAssociated organization representing leadership programs that provides best practices, networking, and professional development for LPW and similar organizations across the country.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Prince William Chamber of Commerce: Originating collaborator of LPW and ongoing co-host of events. Operates in the same Prince William region offering business networking and advocacy that complements LPW's leadership training.

Direct peers

• Leadership Atlanta: Long-running civic leadership program with cohort-based curriculum exposing participants to the region's major institutions. Same 501(c)(3), community-led, nomination-driven model as LPW.
• Leadership Austin: Community leadership development nonprofit offering immersive cohort programs. Comparable regional scope and tuition-driven, alumni-network-funded model.
• Leadership Greater Washington: Multi-sector leadership program serving the Washington DC metro region with cohort-based immersive curriculum and alumni network. Directly comparable cohort-and-curriculum model with a regional scope analogous to LPW.
• Coro Foundation: National network of civic leadership training programs with cohort-based curriculum exposing leaders across sectors. Comparable program structure and alumni-network model to LPW.
• Leadership Philadelphia: Regional leadership program serving the Greater Philadelphia area, focused on cross-sector civic engagement. Same cohort/executive-education nonprofit structure as Leadership Prince William.
• Leadership Fairfax: Regional leadership development organization serving Fairfax County, VA, with a flagship multi-month program plus alumni network. Operates the same non-profit civic-leadership model directly comparable to LPW's Prince William footprint.

Broad incumbents

• George Mason University School of Business Executive Education: Hosts LPW sessions and contributes as a founding partner; offers broader executive education and certificate programs in the same region. Comparable in subject matter (leadership development) though delivered through a degree-granting institution.

Others

• Association of Leadership Programs (ALP): Member association representing community leadership programs nationally. LPW already affiliates with ALP; ALP is the broader ecosystem that LPW participates in for best practices and benchmarking.
• Emergenetics: Provider of the behavioral/thinking assessment tool bundled into LPW's Signature Program. Comparable only in tooling layer (leadership assessment), used by LPW and other executive-development programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LeadershipPW
• YouTubeyoutube.com/channel/UCZhzYPNhT5rrsHVLw5KsJLA
• Facebookfacebook.com/LeadershipPW
• LinkedInlinkedin.com/company/leadership-prince-william

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadership Prince William