Latitude Software

What Latitude Software does

Latitude Software is a Johannesburg-based, privately held close corporation founded in 2002 and owned by TEC Services Group, operating in the IT service management (ITSM) and IT asset management (ITAM) space primarily in South Africa. The company sells three core products: ObserveOps | ServiceOps, an AI-powered unified platform combining observability, service management, monitoring, and intelligent automation (powered by Motadata technology and rebranded by Latitude); Active Servicedesk, an ITIL-aligned ITSM solution with self-service portal, mobile app, and REST API; and Desktop Auditor, an agent/agentless IT inventory, fixed asset register, software license compliance, and Active Directory reporting tool. Customer logos span South African enterprises across finance, insurance, mining, pharmaceuticals, retail, hospitality, manufacturing, utilities, and government sectors, including Sanlam, Hollard, Aspen Pharmacare, Northam Platinum, Massmart, and City Lodge Hotel.

The business operates on a direct sales motion with quote-based, multi-year contracts and a downloadable trial entry point; revenue derives from a mix of software licenses/subscriptions and professional services for implementation and business analysis. Distribution is regional (South Africa) with limited public indication of broader geographic footprint. The team is small (1-10 employees), no external funding has been disclosed, and the company is owned by a private parent group (TEC Services Group). Recent strategic activity includes integration partnerships with Payscout (payments, November 2025) and TCN (contact center, March 2026), and a 2026 product positioning refresh around the Motadata-powered AI platform, including a scheduled C3 2026 conference appearance. The combination of long-standing customer relationships, ITIL-aligned product heritage, and newly added AI and integration capabilities positions Latitude as a regional mid-market ITSM/ITAM specialist, with growth constrained by headcount, geographic scope, and dependence on a third-party AI technology partner.

Name

Latitude Software

Legal name

Latitude Software

Website

https://latitudesoftware.co.za

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Latitude Software is a Johannesburg-based ITSM and ITAM software vendor, founded in 2002 and owned by TEC Services Group, serving South African enterprises with an AI-powered observability/ITSM platform (ObserveOps | ServiceOps), Active Servicedesk, and Desktop Auditor via direct, quote-based sales.

Ownership category

akta.pro rank

Product category

IT Service Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

IT Service Management (ITSM) Platforms (HDAEALAA)

akta.pro secondary industries

IT Asset Management (ITAM) Platforms (HDAEALAD), ITSM Tooling Integration, Automation & Orchestration (BPAEAJAD), IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)

Keywords

• IT service management
• IT asset management
• ITSM software
• Observability platform
• Service desk software

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Latitude Software offers feature-rich and rapidly deployable IT service and asset management solutions. The company provides products including ObserveOps/ServiceOps, Active Servicedesk, and Desktop Auditor through perpetual licenses and/or subscription models. Pre-configured installation allows for fast ROI with competitively priced solutions.
2. Professional Services: Development, business analysis, and data analytics consulting services provided to customers for implementation and best-practice adoption.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Latitude Software develops and sells IT service management (ITSM) and IT asset management (ITAM) software for enterprise IT departments. Its portfolio includes the AI-powered ObserveOps | ServiceOps unified observability and ITSM platform, the ITIL-based Active Servicedesk, and the Desktop Auditor automated IT inventory and fixed asset management solution, sold via perpetual licenses and/or subscriptions with optional professional services.

Product overview

Latitude Software offers a portfolio of IT service and asset management solutions since 2002. The product suite consists of three core offerings: ObserveOps | ServiceOps (an AI-powered unified platform combining observability and ITSM), Active Servicedesk (ITIL-based service desk and incident management), and Desktop Auditor (IT asset and inventory management). ObserveOps | ServiceOps represents their flagship AI-powered platform that unifies monitoring, service management, and automation, while Active Servicedesk and Desktop Auditor function as complementary standalone products that can also integrate with each other.

Differentiator

Problem solved

Functional benefit

Brands

• ObserveOps: AI-powered unified observability platform for monitoring infrastructure, applications, networks, and user experience across hybrid and multi-cloud environments
• ServiceOps
• Active Servicedesk
• Desktop Auditor

Products and services

• ObserveOps | ServiceOps

Quantifiable outcome

• Fast ROI through pre-configured installation
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• MotadatacoreTechnology or Integration · 12 June 2026ObserveOps and ServiceOps products are powered by Motadata technology. Motadata provides the AI-powered platform unifying observability, service management, monitoring, and intelligent automation. Latitude Software rebrands/distributes Motadata's products under their platform.
• TCNstrategicTechnology or Integration · 10 March 2026TCN, a cloud-based contact center solutions provider, announced a strategic partnership with Latitude Software establishing TCN as the preferred contact center software platform for Latitude users. The partnership delivers seamless integration using a shared API framework across both Classic and Liquid versions of Latitude software, providing unified reporting, compliance tools, and workflow automation for contact centers in regulated markets. Latitude is scheduled to present a deep-dive session on the integration at the C3 2026 conference.
• PayscoutcoreTechnology or Integration · 25 November 2025Payscout, a payment processing provider and certified Minority Business Enterprise, has become an approved vendor within Latitude Software. The integration allows Latitude users to access Payscout's payment technology directly within their environment, enhancing compliance, efficiency, and customer experience. Integration improves payment handling, compliance, and operational efficiency for Latitude users.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• ServiceNow: ServiceNow is the dominant enterprise ITSM and digital workflow platform globally. While broader in scope, its ITSM, ITAM, and observability modules compete with every Latitude product and increasingly into the South African mid-market.
• BMC Helix ITSM: BMC Helix is an enterprise-grade ITIL ITSM and ITAM platform. Overlaps with Latitude's Active Servicedesk at the high end and ServiceOps at the unified platform layer, particularly in large regulated enterprises.
• Ivanti: Ivanti offers a unified IT service management, asset, and endpoint management suite. Competes broadly with Latitude's combined ITSM/ITAM/endpoint positioning, particularly in enterprises with patch and vulnerability management needs.
• SolarWinds: SolarWinds provides IT operations management and observability products that overlap with the monitoring side of Latitude's ObserveOps offering. Targets IT infrastructure and operations teams in mid-market and enterprise.

Direct peers

• Freshworks (Freshservice): Freshservice is an ITIL-certified ITSM and IT asset management SaaS aimed at mid-market and enterprise IT teams. Direct overlap with Latitude's service desk and asset management products, especially in AI-powered automation and self-service.
• SysAid: SysAid provides ITSM and IT asset management software with AI-powered service desk capabilities, competing head-to-head with Latitude's Active Servicedesk and ServiceOps. Serves mid-market enterprises with subscription and perpetual licensing models.
• Lansweeper: Lansweeper is an IT asset discovery and inventory platform that overlaps directly with Latitude's Desktop Auditor. Provides agent and agentless scanning, software license management, and Active Directory integration for IT asset visibility.
• ManageEngine (Zoho): ManageEngine offers ServiceDesk Plus for ITIL-aligned ITSM plus a full IT asset management suite, directly overlapping Latitude's Active Servicedesk and Desktop Auditor products. Targets mid-market and enterprise IT departments globally with competitively priced software, the same positioning Latitude uses.
• Motadata: Motadata is the underlying technology provider for Latitude's flagship ObserveOps | ServiceOps platform and competes directly in the unified observability and ITSM space. Highly comparable as Latitude essentially serves as Motadata's regional channel and brand in South Africa.

Emerging players

• NinjaOne: NinjaOne is a fast-growing endpoint and IT management platform with growing ITSM capabilities. Competes with Latitude on the IT asset, endpoint, and service desk convergence thesis for mid-market IT teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/latitude-software-cc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latitude Software