ZIEGLER

What ZIEGLER does

ZIEGLER (legal entity: ZIEGLER Metallbearbeitung GmbH) is a German manufacturer and B2B distributor of outdoor urban equipment, founded in 1993 and headquartered in Weissach-Flacht, Germany, with a customer center in Nebelschütz. The company develops, manufactures, and assembles lightweight steel constructions across three primary product pillars: Stadtmobiliar (urban furniture such as benches, tables, waste containers, planters, and playground/sports equipment), Fahrradinfrastruktur (bicycle infrastructure including bike racks, shelters, garages, E-bike charging stations, and access-control systems such as SmartBikeBox® and Station-Control), and Überdachungen (overhead structures including bus shelters, smoking shelters, carports, waste-container covers, waiting halls, container solutions, and solar canopies). Core technology is hot-dip galvanized and powder-coated steel light construction, supplemented by 17 exclusive international brand partnerships (BELLITALIA, Calzolari, FINBIN, URBANTIME, etc.) and recent solar/PV-integrated product lines. The business sells exclusively to commercial and institutional buyers (municipalities, public authorities, commercial enterprises, and educational institutions) under German B2B law, through a hybrid channel combining an e-commerce platform (ziegler-metall.de) with a nationwide field-consultant network and logistics partners GLS and DSV. Pricing is unit-based across catalog SKUs (from approximately €179 for entry-level privacy walls up to €3,300+ for premium sun umbrellas), with 2% cash-advance discount and free shipping above €50. ZIEGLER operates as a subsidiary of the CROWD-Gruppe ('Creators of the outside world') and is privately held as a German GmbH, with no disclosed funding rounds, no institutional investment, and no revenue disclosure available.

Name

ZIEGLER

Legal name

ZIEGLER Metallbearbeitung GmbH

Website

https://ziegler-metall.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

ZIEGLER is a German B2B manufacturer and distributor of urban furniture, bicycle infrastructure, and overhead structures, serving municipalities, public authorities, commercial enterprises, and educational institutions across Germany through e-commerce and a nationwide field-sales network.

Ownership category

akta.pro rank

Product category

Outdoor Urban Furniture and Steel Constructions

NAICS

Ornamental and Architectural Metal Work Manufacturing (332323), Sheet Metal Work Manufacturing (332322), Furniture and Related Product Manufacturing (337)

SIC

Miscellaneous Furniture & Fixtures (2590), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)

akta.pro secondary industries

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN), Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ), Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)

Keywords

• Urban furniture
• Bicycle infrastructure
• Outdoor shelters
• Steel light construction
• Playground equipment

Headquarters

HQ city

Weissach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2B): Direct sales of urban furniture, bicycle infrastructure, coverings, and outdoor equipment to business customers (municipalities, public authorities, commercial enterprises, educational institutions). Products sold through e-commerce platform and direct sales force with nationwide consultant network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ZIEGLER develops, manufactures and assembles lightweight steel constructions for public and commercial outdoor spaces. The company sells urban furniture (benches, tables, waste containers), bicycle infrastructure (racks, shelters, garages, access control systems), overhead structures (bus shelters, carports, smoking shelters), shading systems (pergolas, sun umbrellas, shade sails), wind and privacy screens, traffic technology, and playground equipment to business customers exclusively.

Product overview

ZIEGLER is a provider of outdoor urban equipment, bicycle infrastructure, and overhead structures. The product portfolio consists of multiple product categories organized under a unified e-commerce platform: Stadtmobiliar (urban furniture including benches, tables, waste containers, barrier posts, planters, playground and sports equipment), Fahrradinfrastruktur (bicycle infrastructure including bike racks, shelters, garages, E-bike charging stations, and access control systems like SmartBikeBox and Station-Control), Überdachungen (overhead structures including bus shelters, bicycle covers, smoking areas, carports, waste container covers, waiting halls, containers, and mobile room systems), Windschutz & Sichtschutz (wind and privacy screens including Sichtschutzwand WEXFORD, MURO, and LYNWOOD), Sonnensegel (shade sails including BENEVENTO), Pergolen (pergolas including PESARO, CUBY pavilions, and Meeting-Point structures), Sonnenschirme (sun umbrellas including TROPEA, BIG BEN, VOLANTIS), and Verkehrstechnik (traffic technology including bollards, barriers, turnstiles, and traffic signs). The company also distributes 17 exclusive brands (BELLITALIA, Calzolari, City Design, Concept Urbain, CUBIC, DUKIN, FINBIN, GHM, GRAFE BETON, Komserwis, PARKLY, POZZA, SAPEKOR, SPIEL-SPASS-FREIZEIT Klaus Kriehn, URBANTIME, WINGS FOR LIVING). Since 1993, ZIEGLER has operated from Weissach-Flacht, Germany, with over 120,800 customers.

Differentiator

Problem solved

Functional benefit

Brands

• SmartBikeBox®: Access system for bicycle parking facilities
• Station-Control
• MULTIPORT® Rad
• EASYLIFT CAPACITY
• HighLine®

Products and services

• Stadtmobiliar (Urban Furniture)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• CROWD-GruppecoreOthersParent company group. ZIEGLER is an affiliated company within the CROWD organization, branded as 'Creators of the outside world'.
• GLS (General Logistics Systems)minorOthersLogistics partner for shipping and delivery services.
• DSV (Danish Transport and Logistics)minorOthersLogistics partner for shipping and delivery services.
• BELLITALIAminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER. Italian-designed urban furniture.
• CalzolariminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• City DesignminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• Concept UrbainminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• CUBICminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• DUKINminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• FINBINminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• GHMminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• GRAFE BETONminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• KomserwisminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• PARKLYminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• POZZAminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• SAPEKORminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• SPIEL-SPASS-FREIZEIT Klaus KriehnminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• URBANTIMEminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.
• WINGS FOR LIVINGminorOEM/ Whitelabel/ Licensing PartnerExclusive brand available only through ZIEGLER.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maglin Site Furniture: North American manufacturer of site furnishings including benches, waste receptacles, bollards, and bike racks. Broader portfolio incumbent in the same end-use category with comparable B2B-specifier sales model.

Direct peers

• Alexander Appenzeller GmbH: German manufacturer of urban/site furniture with strong presence in playground and park equipment. Competes for similar municipal orders in playground, benches, and outdoor structures segments.
• Tricon AG: German specialist in bicycle parking systems, racks, shelters and access solutions. Direct rival to ZIEGLER's Fahrradinfrastruktur line including double-deck systems and smart access control.
• BENKERT BÄNKE GmbH: Specialist German manufacturer of park benches, seating, and matching urban furniture. Direct competitor to ZIEGLER's park-bench and seating SKUs (Sitzbank NATURA, CITIZEN ECO, Liegebank BOJON).
• Thieme GmbH & Co. KG: German manufacturer of street and urban furniture with municipal focus. Closest direct competitor to ZIEGLER's Stadtmobiliar range, serving the same municipalities with comparable benches, waste bins, and bicycle parking products.
• Streetlife BV: Dutch designer/manufacturer of street furniture, bicycle infrastructure, and outdoor facilities. Overlaps on park benches, bicycle shelters, and acoustic barriers; targets similar European municipal and architectural-specifier channels.
• Metalco S.r.l. Italian urban-furniture manufacturer producing benches, litter bins, bollards, bicycle racks, and shelters. Directly comparable product mix targeting European municipalities; one of ZIEGLER's exclusive-brand principals (BELLITALIA is in its orbit).
• mmcité: Czech-headquartered European designer/manufacturer of street furniture and outdoor amenities. Competes for the same municipal tenders across EU, including benches, shelters, bicycle infrastructure, and shading structures.
• Hess GmbH Licht + Form: German manufacturer of urban furniture, lighting columns, and outdoor installations for public spaces. Comparable B2B/government customer base and overlapping product scope including bollards, benches, and city-design solutions.

Regional players

• WSM Wiener Stadtmöbel: Austrian manufacturer of street furniture, benches, bicycle racks, and shelters. Operates in the DACH urban-furniture market with comparable municipal-customer focus but primarily Austria rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@zieglermetall
• Facebookfacebook.com/zieglermetall
• LinkedInlinkedin.com/company/ziegler-metallbearbeitung
• Instagraminstagram.com/ziegler_metall
• Pinterestde.pinterest.com/zieglermetall
• Xx.com/zieglermetallde

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZIEGLER