What Parkly does

Parkly is a Russian parking technology company operating a two-sided digital platform that connects individual drivers with commercial parking operators. Founded in 2020 and headquartered in Moscow, the company runs a consumer-facing mobile app (iOS and Android) that enables drivers to search, book, and pay for parking spaces in advance at partner facilities in Moscow and St. Petersburg. On the supply side, Parkly offers its proprietary P360 automation system to parking lot owners and operators, providing ticketless vehicle access via license plate recognition, QR codes, PIN codes, phone calls, or tags, along with occupancy and dwell-time tracking, automated paid and guest parking management, and computer-vision-based video analytics that monitor per-space occupancy and boundary compliance.

Parkly's core technology stack comprises two integrated products: the Parkly consumer mobile app for booking and payment, and the P360 backend automation platform for parking operators. The company monetizes through per-transaction service fees on bookings, a share of parking space payments, and recurring revenue from monthly, quarterly, and annual subscription packages (abonements). The B2B offering is provided at no upfront cost to operators, who gain access to Parkly's 180,000+ registered drivers as a customer acquisition channel. Parkly operates a self-serve product-led growth motion on the consumer side and an enterprise field-sales motion targeting parking operators via a dedicated partnership page; payment processing is handled through banking partner T-Bank (formerly Tinkoff). CEO Roman Pavlushko leads the company, which has raised a total of $900,000 across a 2020 pre-seed and a December 2021 seed round led by FinSight Ventures with participation from Softline Venture Partners and private investors. No revenue figures have been publicly disclosed, and the company is a private limited liability company (OOO Parkly) operating exclusively in the Russian domestic market.

Name

Parkly

Legal name

OOO «Паркли» (Общество с ограниченной ответственностью «Паркли»)

Website

https://parkly.ru

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Parkly is a Russian two-sided parking platform that connects 180,000+ drivers in Moscow and St. Petersburg with commercial parking operators through a consumer booking app and a proprietary P360 automation system for ticketless access and video analytics.

Ownership category

akta.pro rank

Product category

Parking Management Software

NAICS

Parking Lots and Garages (81293)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH)

akta.pro secondary industry

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)

Keywords

• Parking booking platform
• Parking automation software
• Urban parking marketplace
• Mobile parking app
• Parking management software

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Service Fee (Commission): Parkly charges a non-refundable service fee for each booking processed through the platform. This is a per-transaction fee collected at the time of booking alongside the parking space payment.
2. Parking Space Payments: Revenue from facilitating payments for parking spaces. Users pay for their booked parking time through the platform, with Parkly handling all settlement with parking operators. Supports hourly, daily, weekly, monthly, quarterly, and annual bookings.
3. Subscription/Long-term Bookings: Revenue from monthly, quarterly, and annual parking subscription packages. The platform supports long-term booking products (abonements) which generate recurring revenue from repeat customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Parkly operates a two-sided digital parking ecosystem that lets individual drivers in Moscow and Saint Petersburg search, book, and pay for parking through a consumer mobile app, while providing parking lot owners and operators with the P360 proprietary automation platform for ticketless vehicle access, occupancy tracking, video analytics, and automated billing. Revenue is generated via per-booking service fees, parking payment facilitation, and long-term subscription (abonnement) bookings, with the platform handling settlement with parking operators.

Product overview

Parkly operates as a two-sided digital parking ecosystem consisting of Parkly (consumer mobile app) and P360 (enterprise parking automation platform). Individual drivers use the Parkly app to discover, book, and pay for parking spots at urban commercial parking facilities, while parking owners and managers use the P360-powered business solution to automate access control, occupancy tracking, billing, and video monitoring — with Parkly serving as the customer acquisition and payment layer for the same parking inventory.

Differentiator

Problem solved

Functional benefit

Brands

• P360: Automation solution for parking owners enabling ticketless access for vehicles via license plate, QR code, PIN code, call or tag; occupancy and stay-time tracking; paid and guest parking automation; and video analytics for monitoring parking spaces.

Products and services

• Parkly Mobile App Consumer-facing mobile application that lets individual car owners in Moscow and Saint Petersburg search, compare, reserve, and pay for parking spaces in advance at partner facilities, receive an electronic pass, and park without delays. Available on iOS and Android and supports both short-term (hourly/daily) and long-term (monthly/quarterly/annual abonnement) bookings.
• P360 Parking Automation Platform Proprietary B2B parking automation platform for parking facility owners and operators that enables ticketless vehicle access via license plate recognition, QR codes, PIN codes, phone calls, or tags; tracks occupancy and dwell-time; automates paid and guest parking; provides video analytics to monitor each parking space (free/occupied, within markings, authorized access); and delivers reporting and analytics. Offered to operators at Parkly's expense.
• Parkly for Parking Owners (Business Solution) B2B partnership offering that helps parking owners and management companies increase revenue and service levels by onboarding their facility to the Parkly ecosystem. Includes access to over 180,000 registered drivers for spot booking and abonnements, online booking and payment processing with full settlement handled by Parkly, 24/7 customer support that reduces operator workload, and free parking automation via P360 (or integration with existing operator equipment) funded by Parkly.

Quantifiable outcome

• Over 180,000 car owners have access to book parking through the platform
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SpotHero: SpotHero operates a B2B/B2C parking marketplace in North America where drivers pre-book inventory from partnered garages/lots; identical two-sided model to Parkly with reservation, dynamic pricing and operator SaaS tools.
• ParkBee: ParkBee runs a European parking marketplace and operator SaaS for unattended garages, combining consumer booking with hardware/automation services — essentially the same dual consumer-plus-P360 proposition as Parkly.
• Yandex Parking: Yandex Parking is part of the Yandex mobility/transit super-app; it offers in-app discovery, booking and payment for parking across Russian cities, directly overlapping Parkly's consumer-side value proposition in the same geography.
• PayByPhone: PayByPhone is a global parking payments app operating across North America and Europe; addresses the same driver pain point (cashless, app-based parking payment) and integrates with municipal and operator inventory.
• JustPark: JustPark is a UK two-sided parking marketplace that lets drivers pre-book spaces in partner car parks and driveways, mirrors Parkly's hourly/daily plus subscription structure and operator onboarding flow.
• ParkMobile: ParkMobile is a leading North American parking payments and reservations app used at thousands of garages and lots; overlaps with Parkly on consumer mobile payment, reservation and operator-side integrations.
• EasyPark: EasyPark provides a pan-European parking app for finding, paying and managing on- and off-street parking, competing head-on with Parkly's mobile-first reservation and payment experience for drivers.

Emerging players

• Park+: Park+ is an Indian smart-parking aggregator and operator-tech platform offering booking, valet and FASTag-based access; an emerging-market analogue to Parkly's combined marketplace-plus-automation model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkly