Northside Family Practice

What Northside Family Practice does

Northside Family Practice is a private primary care medical practice located at 960 Woodstock Parkway, Suite 300, Woodstock, GA 30188, operating as a Northside Network Provider within the broader Northside Hospital system in the Atlanta metropolitan area. The practice is staffed by 5 listed clinicians (3 board-certified physicians, 1 family nurse practitioner, 1 physician assistant) and delivers comprehensive family medicine across the lifespan - pediatric through geriatric - including routine check-ups, school and sports physicals, well-woman exams, acute illness care, chronic disease management (diabetes, coronary artery disease, high cholesterol), and health-risk assessments. The practice also offers a multi-modality Weight Management Program, a Veterans Benefits service (Independent Medical Exams for VA claims), and Abbott ID Now COVID-19 testing.

The clinic supplements its in-person visits with a digital patient-engagement stack: the MyOneChart patient portal (CernerHealth) for 24/7 records access and prescription refills, Virtual Visits on the ExamMed platform for telehealth across web and mobile, and online bill pay via PatientCo with Waystar Patient Wallet support. Multilingual service delivery in English and Spanish, online appointment booking through the Northside provider directory, and 4.8-5.0 star provider ratings across the clinical team anchor its patient experience positioning.

Commercially, the practice operates a direct-to-consumer primary care model. Revenue is generated through insurance reimbursements and patient co-pays/deductibles on most major plans; non-public pricing means individual service rates are not disclosed. Patient acquisition flows through the Northside Hospital network (referrals and directory listing), online scheduling, and word-of-mouth driven by provider reputation, with no external investors or independent funding evidenced - the practice is operationally integrated into the Northside Hospital corporate structure.

Name

Northside Family Practice

Legal name

Northside Family Practice

Website

https://northsidefamilypractice.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Northside Family Practice is a private primary care clinic in Woodstock, Georgia that delivers comprehensive family medicine, weight management, VA-related services, and COVID testing to patients across the lifespan, operating as a Northside Network Provider.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Patient Care Services: Revenue generated through direct patient care services including routine check-ups, physicals, well woman exams, acute illness treatment, chronic illness management, and preventive care. Bill collection occurs through insurance reimbursements and patient co-pays/deductibles. The practice accepts most major insurance plans.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Northside Family Practice delivers comprehensive family medicine and primary care services for pediatric, adult, and geriatric patients, including routine check-ups, physicals, well-woman exams, acute illness treatment, and chronic disease management (diabetes, coronary artery disease, high cholesterol). The practice complements in-person visits with telehealth Virtual Visits via ExamMed, an online patient portal (MyOneChart), an Online Bill Pay portal, a Weight Management Program, and Veterans Benefits Independent Medical Exams.

Product overview

Northside Family Practice is a primary care/family medicine practice offering a unified suite of healthcare services centered on comprehensive primary care. The core clinical offerings include Primary Care Services (routine check-ups, physicals, chronic illness management), the Weight Management Program, Veterans Benefits, and Abbott ID Now Covid-19 testing. These services are supported by patient-facing digital products: MyOneChart Patient Portal for health record access and non-urgent communications, Virtual Visits powered by ExamMed for telehealth appointments, and Online Bill Pay via PatientCo. The practice focuses on disease prevention, health promotion, and chronic illness management (diabetes, coronary artery disease, high cholesterol) across the lifespan.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Services Comprehensive primary health care for pediatric through geriatric patients, including routine check-ups, physicals, school/sports physicals, well-woman exams with pap smears, acute illness care, chronic illness management (diabetes, coronary artery disease, high cholesterol), and health-risk assessments.
• Weight Management Program Structured weight management offering tailored combinations of lifestyle and dietary changes, dietary supplements, and appetite suppressants, with providers selecting the right approach for each patient.
• Veterans Benefits (Independent Medical Exams) Independent Medical Exams performed by Dr. Parman in partnership with benefit consultants to assist veterans in obtaining VA medical benefits.
• Abbott ID Now Covid-19 Test In-office COVID-19 testing service using the Abbott ID Now rapid testing platform.
• MyOneChart Patient Portal Free, secure, 24/7 web-based patient portal (part of CernerHealth) providing access to medical records, lab results, radiology reports, medications, allergies, immunizations, visit summaries, appointment requests, and prescription refill requests. Communication through the portal is for non-urgent matters only.
• Virtual Visits Telehealth appointments enabling patients to connect with providers remotely via video through the ExamMed platform, accessible by web browser (Chrome, Safari, Edge, Firefox) or the iOS/Android mobile app, with email appointment links and a virtual waiting room.
• Online Bill Pay 24/7 online payment portal powered by PatientCo allowing patients to view and pay medical bills using a SecureHealthCode, with email and text notification options and Physician Billing Services support via Waystar Patient Wallet.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• Benefit Consultants (for VA Medical Benefits)minorOthersDr. Christopher Parman partners with benefit consultants to perform Independent Medical Exams for veterans and assist patients in obtaining VA medical benefits. This is a professional services partnership supporting the practice's Veterans Benefits program.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• One Medical (Amazon One Medical): Membership-based primary care platform combining in-person clinics with a robust telehealth and digital portal experience. Directly comparable to Northside Family Practice in primary care scope and in the hybrid in-person + virtual care delivery model.
• VillageMD: Primary care platform operating affiliated clinics with integrated care management and chronic disease focus. Comparable as a primary-care-led practice model combining physician-delivered care with technology-enabled patient engagement.
• ChenMed: Physician-led primary care group focused on chronic disease management and senior-focused care. Comparable as a primary care practice model emphasizing prevention, chronic illness management, and high patient-touch frequency.
• Oak Street Health: Value-based primary care provider focused on senior patients with high-touch chronic disease management. Comparable as a primary care practice model with strong emphasis on patient outcomes, portal/digital engagement, and integrated care delivery.

Regional players

• WellStar Medical Group: Large Atlanta-area hospital-affiliated physician group offering primary care and family medicine. Comparable as another hospital-network-anchored primary care competitor in the same metro region with similar referral-driven patient acquisition.
• Piedmont Physicians: Primary care and multi-specialty physician group operating across the Atlanta metro area. Directly comparable as a regional primary care competitor serving families with similar scope of services (preventive care, chronic disease management, in-person + portal access).
• Emory Healthcare Primary Care: Academic health system-affiliated primary care practices serving the Atlanta metro. Comparable in being a hospital-network-affiliated family medicine provider with portal access, online scheduling, and broad insurance acceptance.

Others

• Privia Health:

Emerging players

• MDVIP: Concierge-style primary care network offering personalized family medicine with smaller patient panels. Comparable in primary care delivery but differentiated by membership/concierge economics rather than insurance-driven visits.

Broad incumbents

• Atrium Health Primary Care: Large multi-state health system operating affiliated primary care and family medicine practices. Comparable as a broad incumbent hospital-network-affiliated primary care provider serving families across the Southeast, including the Atlanta-adjacent Carolinas footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northside Family Practice