What Piedmont HealthCare does

Piedmont HealthCare, PA is a physician-owned, multi-specialty medical group headquartered in Statesville, North Carolina, founded in 1996 and operating across 731 locations in the Piedmont region. It serves individual patients of all ages through an integrated network that combines primary care, 30+ specialty lines (including cardiology, pulmonology, gastroenterology, endocrinology, urology, dermatology, neurology, OB/GYN, pediatrics, and spine and sports medicine), two urgent care sites (Statesville and Mooresville), and a Women's Center offering specialized services such as the Emsella Chair. The network comprises 1,091 physicians and 2,281 total providers, supported by ~1,200 W-2 employees.

The technology stack is healthcare-IT standard rather than proprietary: third-party integrations include the FollowMyHealth patient portal for records, secure messaging, prescription refills, and telehealth; Phreesia for online check-in, registration, and payment processing; and Clockwise.md for scheduling. Clinical technology assets include advanced procedural hardware such as Ion robotic bronchoscopy, Endobronchial Ultrasound (EBUS), and HIFEM-based Emsella therapy. Patients access care via in-person visits, walk-in urgent care, asynchronous E-Visits ($49 flat fee), insurance-billed Video Visits, and a mobile check-in flow.

The business model is fee-for-service clinical delivery across the multi-specialty portfolio, supplemented by a fixed-fee telehealth channel, insurance-billed video visits, and forthcoming Graduate Medical Education revenue tied to the 2027 residency launch. Patients are acquired primarily through community-based brand building (Friday After Five, Rock the Park, blood drives), search and provider-listing functionality on the corporate site, physician referrals within the network, and payer network participation. Pricing for E-Visits is published ($49 flat, paid at submission), while video and in-office visits follow standard insurance billing with the notable positioning that urgent care visits are billed at primary care rates to reduce patient out-of-pocket cost.

Name

Piedmont HealthCare

Legal name

Piedmont HealthCare, PA

Website

https://piedmonthealthcare.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Piedmont HealthCare is a physician-owned multi-specialty group operating 731 locations across North Carolina, serving individual patients with primary care, 30+ specialty lines, urgent care, and telehealth services delivered through ~1,091 physicians and 2,281 total providers.

Ownership category

akta.pro rank

Product category

Multi-Specialty Healthcare Services

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Multi-specialty medical group
• Primary care services
• Specialty medical care
• Urgent care centers
• Telehealth consultations

Headquarters

HQ city

Statesville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Services Revenue: Fee-for-service billing for primary care, specialty care, urgent care, and diagnostic services across 731 locations. Urgent care visits can be billed as primary care visits, making care more affordable for patients.
2. Telehealth Services: E-Visits at $49 flat fee (paid at time of submission), Video Visits billed through insurance
3. Graduate Medical Education: Medical residency program launching 2027 to address projected national physician shortage, hosting 386 additional residents and fellows per year by 2035

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Piedmont HealthCare is a physician-owned multi-specialty medical group delivering primary care, specialty care, urgent care, and telehealth services across 731 locations in the Piedmont region of North Carolina. The network includes 1,091 physicians and 2,281 total providers offering comprehensive healthcare spanning cardiology, gastroenterology, endocrinology, pulmonary and sleep medicine, urology, women's health, and other specialties. Operations are supported by a FollowMyHealth patient portal, HIPAA-compliant telehealth platform, and a Graduate Medical Education program launching in 2027.

Product overview

Piedmont HealthCare is a physician-owned, community-focused healthcare network offering a comprehensive suite of healthcare services through a multi-location network. The organization operates as a unified platform combining primary care, specialty care, telehealth, and patient engagement tools. Key integrated products include the FollowMyHealth Patient Portal for digital health records and the Telehealth service for remote care delivery. The specialty portfolio spans Heart & Vascular, Pulmonary & Sleep Medicine, Non-Surgical Spine & Sports Medicine, Women's Center with Emsella Chair therapy, Vascular Institute, Diabetes Education, and Colon Cancer Screening. The Graduate Medical Education Program launching in 2027 will add residency training across Georgia. Value-Based Care initiatives complement the traditional service delivery model. With 731 locations, 1,091 physicians, and 2,281 total providers, the network serves patients across the Piedmont region with both in-person and digital care options.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Primary care physician services spanning multiple locations across the Piedmont region, offering routine check-ups, preventive care, and chronic condition management for patients of all ages.
• Urgent Care

Quantifiable outcome

• 24.5 million emergency department visits prevented annually by urgent care industry
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• The Blood ConnectionminorOthersCommunity partnership for blood drives. The Blood Connection mobile bus visits Piedmont HealthCare locations (Statesville and Mooresville) for community blood donations. Donors receive $40 in rewards.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ChenMed: Value-based primary care group focused on senior patients with integrated specialty services — a model that overlaps with PHC's growing VBC and chronic disease management focus.
• Oak Street Health (CVS Health): Value-based primary care platform for older adults with strong payer alignment and integrated specialty access. Demonstrates the scaled VBC primary care model PHC is moving toward with its new Director of Value-Based Care.
• Agilon Health: Physician partnership platform that empowers independent PCPs to take value-based risk. Comparable to PHC in enabling independent physician groups to monetize value-based contracts at scale.

Broad incumbents

• One Medical (Amazon): National primary care chain emphasizing concierge access, telehealth, and digital patient experience. Represents the scaled, technology-enabled primary care model PHC competes against for convenience-oriented patients.
• Novant Health: Another large NC-based health system operating multi-specialty physician networks, urgent care, and specialty care across the same Piedmont and broader Carolina geography that PHC serves.
• Cone Health: Regional NC health system with employed multi-specialty physician groups and urgent care, directly overlapping PHC's service lines and patient base in parts of North Carolina.
• Atrium Health (Advocate Health): A major North Carolina health system with deep capital, employed-physician networks, and inpatient infrastructure that competes directly with PHC for patients, physicians, and payer contracts across the same regional geography.

Direct peers

• Tryon Medical Partners: An independent, physician-owned multi-specialty group in the Carolinas that mirrors PHC's independent-physician, community-focused model and competes for patients and providers in overlapping markets.
• Privia Health: National physician practice management platform enabling independent multi-specialty groups to operate at scale under shared infrastructure and value-based contracts — directly analogous to PHC's physician-owned model with capital and technology leverage.

Regional players

• Wake Forest Baptist Health (Atrium Health Wake Forest Baptist): Academic medical center and multi-specialty physician network in North Carolina with strong specialty referral pull — directly competes with PHC's specialty service lines and physician recruitment in overlapping NC markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PiedmontHealthCareNC
• LinkedInlinkedin.com/company/piedmont-healthcare_2
• Instagraminstagram.com/piedmonthealthcare
• Xx.com/piedmonthc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piedmont HealthCare