Intersect Media
- Company typePrivate
- Founded1879
- HeadquartersLake Mary, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Intersect Media firmographics
Firmographics- Name
- Intersect Media
- Legal name
- Intersect Media Solutions
- Website
- https://intersectmediasolutions.com
- Company type
- Private
- Founded year
- 1879
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Intersect Media industry classification
Industry- Product category
- Media Planning and Buying Services
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)
Keywords
Where Intersect Media is headquartered
LocationHeadquarters
- HQ city
- Lake Mary
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Intersect Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Media Placement Services: The agency earns revenue through media placement fees. They have strong relationships with newspapers across the country allowing them to act as an extension of publishers' sales teams. They negotiate media rates and customize fee schedules for clients. They also offer ad trafficking as an a la carte add-on service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom fee schedules tailored to client needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Intersect Media product offering
Product offeringCore offering
Intersect Media Solutions is an integrated B2B media planning and buying agency that purchases advertising space on behalf of clients across print, digital, TV, radio, and out-of-home channels. The agency negotiates media rates, builds custom campaign plans, places ads in newspapers and digital properties, and tracks campaign performance, with a foundational specialty in print advertising through longstanding relationships with newspaper publishers.
Product overview
Intersect Media Solutions is an integrated media planning and buying agency offering a unified service portfolio centered on print advertising with complementary digital capabilities. The core offering comprises six integrated service modules: Print & Media Buying (foundational expertise), Digital Services (streaming, display, video, audio, social, and influencer ads), Strategy & Media Planning (roadmap and goal alignment), Campaign Tracking & Analytics (performance measurement), Local, Regional & National Campaign Planning (geographic scaling), and Consultation & Collaboration (strategic advisory). These services work together as a cohesive media solution — from initial consultation and strategy development through campaign planning, execution, placement, and performance tracking — with the company handling the full workflow from negotiations to proof of performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Print & Media Buying
- Digital Services
- Strategy & Media Planning
- Campaign Tracking & Analytics
- Local, Regional & National Campaign Planning
- Consultation & Collaboration
- Ad Trafficking Services
Quantifiable outcome
- Placement fulfillment rate of 99.80%
- +2 more outcomes
Companies that use Intersect Media
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles3 records
Intersect Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Intersect Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Florida Newspaper Advertising NetworkcoreIntersect Media originated from the Florida Newspaper Advertising Network. This foundational relationship provides them access to newspaper networks across the country and allows them to act as an extension of publishers' sales teams.
- Various Creative Agencies (GMMB, Canal Media Partners, Watauga Group, 22 SQ, FKQ, Schifino Lee, The Dalton Agency, Ron Sachs Communications, C-Com Group, Advantage Sales & Marketing)corePartner with numerous creative shops to provide seamless media placement for end clients. Help lighten workload for full-service agencies. Particularly qualified for large print media buys ranging from a handful of papers to over 1,000 individual newspapers in a single flight.
- Media Publishers and NewspaperscoreLongstanding relationships with media partners including newspapers across the country. These relationships allow them to negotiate favorable rates, collaborate on innovative media deals, integrations, partnerships, and sponsorships to enhance brand visibility and engagement.
Scale indicators6 records
Recent moves5 records
Intersect Media competitors and assessment
Company assessmentBroad incumbents
- Horizon Media: Large independent U.S. media agency with full-service planning and buying across broadcast, print, digital, and OOH. Operates at greater scale with broader analytics capabilities, competing for the same enterprise advertiser RFPs.
- Wavemaker: WPP-owned global media agency focused on growth, content, and integrated media planning/buying. Competes for multi-channel advertiser mandates that overlap with Intersect Media's portfolio.
- Initiative (IPG Mediabrands): Global media planning and buying network owned by IPG. Offers integrated print, digital, OOH, and analytics solutions at scale, frequently competing for national advertiser media accounts that Intersect Media supports.
- Publicis Media: Holding-company media network spanning Starcom, Zenith, and Spark Foundry. Provides end-to-end media planning/buying at global scale, including print and OOH, and is a typical competitor for enterprise brand budgets.
Emerging players
- Strata Company: Media buying and analytics firm offering software-enabled planning, buying, and reconciliation services. Represents the technology-enabled model that challenges traditional service-only agencies like Intersect Media.
Direct peers
- True Media: Independent media planning and buying agency with similar relationship-driven, mid-market service model. Focuses on integrated multi-channel planning and analytics for advertisers and agencies seeking overflow support.
- Empower Media Marketing: Independent, full-service media planning and buying agency of comparable mid-market size. Competes directly for multi-state print and digital placement work, with similar reliance on enterprise and agency-of-record relationships.
- The Richards Group: Independently owned, full-service advertising and media agency historically anchored in Dallas. Comparable in size, culture, and integrated planning/buying model for regional and national advertisers.
- Cramer-Krasselt: Independent, full-service advertising agency with strong media planning/buying practice. Comparable mid-sized competitor serving national brands with integrated campaigns across channels.
Others
- News Media Alliance: Industry trade association representing U.S. news publishers. Relevant as an ecosystem participant that influences newspaper advertising relationships and broader industry dynamics affecting Intersect Media's distribution moat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Intersect Media social profiles
Digital presenceIntersect Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intersect Media leadership team
Management profileNumber of profiles
Profiles9 records
Intersect Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intersect Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intersect Media
What does Intersect Media do?
Intersect Media Solutions is an integrated B2B media planning and buying agency that purchases advertising space on behalf of clients across print, digital, TV, radio, and out-of-home channels. The agency negotiates media rates, builds custom campaign plans, places ads in newspapers and digital properties, and tracks campaign performance, with a foundational specialty in print advertising through longstanding relationships with newspaper publishers.
Is Intersect Media a public or private company?
Intersect Media is a private company. It is classified as management employee owned and is currently operating.
When was Intersect Media founded?
Intersect Media was founded in 1879. It employs 11 to 50 people.
Where is Intersect Media based?
Intersect Media is headquartered in Lake Mary, United States, in the North America region.
How does Intersect Media make money?
One revenue line is on record: media Placement Services.
Who are Intersect Media's main competitors?
Broad incumbents on record are Horizon Media, Wavemaker, Initiative (IPG Mediabrands) and Publicis Media. Strata Company is listed as an emerging player. Direct peers are True Media, Empower Media Marketing, The Richards Group and Cramer-Krasselt. News Media Alliance is listed as an others.
Does Intersect Media have an API?
No public API is recorded for Intersect Media.
What industry is Intersect Media in?
Intersect Media's product category is Media Planning and Buying Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7311.