What Strata Company does

Strata Company, founded in 1993 by Jeff Sammak and headquartered in Plymouth Meeting, Pennsylvania (with a secondary office in Conshohocken), is a privately held marketing, communications, and technology provider serving mid-market and enterprise brands. The company combines proprietary software platforms with fully in-house print and fulfillment operations, operating across healthcare, retail, financial services, higher education, insurance, non-profits, and agencies. Named enterprise and SMB logos include Truist, Santander, Mercedes-Benz (Fort Washington), Sunglass Hut, Brooklinen, Rails, Jani King, and others.

The technology stack is built around four proprietary platforms. MailTech (mail orchestration) integrates natively with Snowflake, Redshift, BigQuery, and Athena and connects to Klaviyo and HubSpot via webhooks for event-driven programmatic direct mail. CORSPON is a Customer Communication Management platform that automates regulated communications across print, email, SMS, and fax with audit trails under SOC 2 Type II and HIPAA. MarCom On Demand is a cloud marketing portal for digital asset management, print-on-demand ordering, online proofing, and brand compliance. SmartMove (Omneural) is a proprietary new mover data platform for hyper-personalized, multi-touch direct mail. Underlying infrastructure uses Next.js, Python/FastAPI, MongoDB, Postgres, Elasticsearch, DynamoDB, AWS Lambda/Fargate, Docker/Kubernetes, and Temporal workflow orchestration. Strata's data privacy team operates under [email protected].

Revenue is generated through three streams: transaction/usage-based fees for print, mail, and fulfillment production (variable data printing, offset and digital print, kitting, warehousing, shipping); subscription fees for software access (MarCom On Demand and CORSPON volumes/tiers); and usage-based pricing for MailTech and SmartMove. Pricing is quote-based and not publicly disclosed, with no self-service online channel. The go-to-market is direct enterprise field sales with dedicated account executives, supported by Stratabytes blog content, case studies, research guides, and a YouTube channel. The leadership team includes founder/CEO Jeff Sammak, Chief Growth Officer Harrison Sammak, Chief Manufacturing Officer Ryan Smith, Chief Revenue Officer Ady Malhotra, CFO Leo Sammak ("Chief Fetch Officer," son of the founder), VP of IT Mike Walsh, and an engineering team led by Engineering Manager Jeremy Sebring.

Name

Strata Company

Legal name

Strata Company

Website

https://gostrata.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Strata Company, founded 1993 in Plymouth Meeting, PA, combines proprietary platforms (MailTech, CORSPON, MarCom On Demand, SmartMove) with in-house print and fulfillment services for mid-market and enterprise clients in healthcare, financial services, retail, and insurance.

Ownership category

akta.pro rank

Product category

Direct Mail Marketing Services

NAICS

Direct Mail Advertising (54186), Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (323), Advertising Material Distribution Services (541870)

SIC

Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

Keywords

• Direct mail automation
• Print marketing services
• Customer communications management
• Marketing operations platform
• Fulfillment and mailing

Headquarters

HQ city

Plymouth Meeting

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Print and Mail Services: In-house printing, variable data printing, digital and offset print, large format and dimensional mail, inkjet addressing, stamp application, list processing, and postal optimization services. Revenue generated through per-project pricing based on volume, materials, and complexity.
2. Fulfillment Services: Pick, pack and kitting, on-demand materials and storefronts, secure warehousing, shipping and distribution, and inventory and usage reporting. Revenue generated through per-unit fulfillment fees and storage charges.
3. Marketing Portal Solutions (MarCom On Demand): Subscription-based access to digital asset management, collateral management, and administrative tools. Pricing likely based on user seats or usage volume.
4. Customer Communication Management (CORSPON): Automated regulated communications platform with pricing based on communication volume and feature tiers. Typically enterprise subscription with per-communication fees.
5. MailTech Platform: Direct mail orchestration platform with pricing based on audience size, mail piece volume, and feature access. API-based programmatic mail capabilities for enterprise clients.
6. New Mover Marketing (SmartMove): Multi-touch data-powered direct mail program for new mover targeting. Revenue generated through campaign setup fees plus per-piece pricing based on audience segmentation and touchpoint count.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Strata Company provides technology-enabled print and direct mail marketing solutions, including proprietary software platforms (MailTech for direct mail orchestration, MarCom On Demand for marketing portal/asset management, CORSPON for regulated customer communications, and SmartMove for new mover targeting) combined with fully in-house print production, variable data printing, kitting/fulfillment, warehousing and shipping services. Its solutions help brands across healthcare, retail, financial services, higher education, insurance, non-profits and agencies execute personalized, data-driven direct mail campaigns end-to-end.

Product overview

Strata Company offers a comprehensive print and direct mail marketing platform with three core solution categories: MailTech (direct mail orchestration), Print Efficiency (marketing operations and communications management), and Marketing Execution (in-house print and fulfillment). The MailTech platform serves as the direct mail automation engine, integrating with data warehouses and supporting programmatic triggers. Print Efficiency is delivered through MarCom On Demand (marketing portal with DAM and print-on-demand) and CORSPON (customer communications management for regulated industries). Direct Mail Effectiveness includes SmartMove (new mover targeting using proprietary Omneural data). Marketing Execution provides in-house print production and fulfillment services. The products work together to enable end-to-end campaign management from data to delivery.

Differentiator

Problem solved

Functional benefit

Brands

• MailTech™: The direct mail orchestration platform that helps brands automate and personalize direct mail campaigns through seamless data integrations.
• CORSPON™
• MarCom On Demand
• SmartMove

Products and services

• MailTech

Named customers9 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Postalytics: Postalytics provides programmatic direct mail with integrations to marketing automation platforms (HubSpot, Marketo, Salesforce). Highly comparable to Strata's MailTech in offering self-serve and triggered direct mail to mid-market and enterprise marketers.
• Lob: Lob is an API-first direct mail automation platform that lets developers trigger personalized print and mail programmatically from data warehouses and CRMs. Closest direct competitor to Strata's MailTech offering, though Strata adds in-house print production and fulfillment.
• Reachdesk: Reachdesk combines direct mail and corporate gifting for B2B ABM campaigns, integrating with CRM and MAP platforms. Comparable as a tech-enabled offline channel player focused on enterprise sales and marketing teams, though more weighted to gifting than print.
• Click2Mail: Click2Mail offers online direct mail services including printing, addressing, and mailing via a self-serve platform with API access. Comparable to Strata's core transactional print and mail offering, serving SMB and mid-market buyers with transparent online pricing.
• PebblePost: PebblePost is a programmatic direct mail platform that uses online behavior signals to mail personalized postcards within 24-48 hours. Direct competitor in the data-driven, triggered direct mail space, with comparable targeting-and-orchestration thesis to SmartMove.

Broad incumbents

• IWCO Direct: IWCO Direct is one of the largest US direct mail production and marketing services companies, offering data-driven direct mail at national scale. Comparable as a direct mail services peer at a much larger scale, with overlapping capabilities in print, data, and campaign execution.
• Harte Hanks: Harte Hanks is a multi-channel marketing services company with direct mail, print, and customer care offerings to enterprise clients. Comparable as a broader marketing services incumbent that overlaps with Strata's print, direct mail, and customer communications management capabilities.
• Quad/Graphics: Quad is a large diversified marketing services and commercial printing company offering print, mail, and integrated marketing solutions to enterprise clients. Comparable to Strata's in-house print and fulfillment execution, though at much greater scale and broader scope.
• Donnelley Financial Solutions (DFIN): DFIN provides regulated communications, print, and data management solutions to financial services and capital markets clients. Comparable overlap with Strata's CORSPON regulated communications platform, particularly for financial services compliance-driven mail.

Emerging players

• Melissa Data (Melissa): Melissa is a data quality and address verification provider that supports direct mail workflows through APIs and integrations. Comparable as an adjacent infrastructure player whose address validation, list hygiene, and identity data underpin direct mail orchestration platforms like MailTech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/StrataCompanyPlymouthMeeting
• Facebookfacebook.com/stratacompany
• LinkedInlinkedin.com/company/strata-company
• Instagraminstagram.com/strata_company
• Xx.com/goStrata

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strata Company