What Webcare Group does

Webcare Group is a UK-based digital health company that operates direct-to-consumer online prescribing and pharmacy platforms under the Treated (formerly Treated.com) and EveAdam brands. The group, founded in 2017 as an umbrella over HR Healthcare (a GPhC-regulated UK pharmacy founded in 2009) and GoodCare IT, delivers online consultations with prescribing doctors and home-delivered prescription medications to individual patients across the UK, continental Europe (France, Germany, Denmark, Netherlands, Sweden, Spain, Finland, Poland, Portugal), North America (USA, Canada, Mexico), Chile, and Australia. NHS prescription dispensing approval, secured in 2019, added a UK state-funded revenue channel.

Name

Webcare Group

Legal name

Webcare Group Limited

Website

https://webcare.group

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Online Pharmacy and Digital Health Services

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621), Home Health Care Services (6216)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Services-Health Services (8000)

akta.pro primary industry

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA)

Keywords

• Online pharmacy services
• Telemedicine consultations
• Prescription medication delivery
• Digital healthcare platform
• Online prescription services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Online Consultation and Pharmacy Services: Revenue from online doctor consultations and prescription medication dispensing through Treated.com platform. Patients pay for consultations and treatments delivered to their homes.
2. Prescription Treatment Delivery: Pharmacy dispensing services for prescription treatments, including NHS prescriptions and private prescriptions across multiple countries.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Webcare Group operates online healthcare platforms (principally Treated, which merged Treated.com with EveAdam in 2022) that connect patients with prescribing doctors for online treatment-based consultations and deliver prescription medications directly to homes across the UK, Europe, North America, South America, and Oceania. The company runs proprietary technology platforms (SysCare, ESA, AffiliationCare) under GPhC-regulated HR Healthcare for pharmacy dispensing, and operates its own pharmacy (Apotheek Life) in the Netherlands for in-market prescription fulfillment.

Product overview

Webcare Group operates as a digital health company offering a unified online healthcare platform. The core product is Treated (formerly Treated.com, which merged with EveAdam in 2022), providing online consultations with prescribing doctors and prescription medication delivery. This is supported by proprietary technology platforms: SysCare (order management and CMS), ESA (Electronic Script Admission for prescription management), and AffiliationCare (affiliate management). The company vertically integrated in 2023 by opening Apotheek Life pharmacy in the Netherlands. HR Healthcare provides the regulated pharmacy infrastructure, while GoodCare IT handles technology development. The portfolio spans multiple markets including UK, Europe, North America, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• SysCare: Bespoke order and content management platform developed by GoodCare IT
• AffiliationCare

Products and services

• Treated (Treated.com / EveAdam) Online prescription and pharmacy service offering treatment-based online consultations with prescribing doctors and home delivery of prescription medications across the UK, continental Europe, North America, South America, and Oceania. The platform merged with EveAdam in 2022 and now operates as a unified consumer-facing brand with both per-treatment and subscription-based medication delivery.
• Apotheek Life Owned pharmacy in the Netherlands opened in 2023, providing in-house pharmacy dispensing services for the Dutch market and supporting vertical integration of the group's pharmacy operations.
• HR Healthcare UK-based pharmacy founded in 2009, regulated by the General Pharmaceutical Council, providing dispensing services for external online doctor interfaces and acting as the regulatory pharmacy entity for the group's online healthcare operations, including NHS prescription dispensing.

Quantifiable outcome

• 150,000 users reached by 2018
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pathology Lab (UK)coreTechnology or Integration · 1 January 2018Partnership with a pathology lab to launch home testing service in the UK, expanding service offerings beyond consultations and prescriptions.
• Young (Animation Agency)minorStrategic or Co-development Partner · 1 January 2016Partnership with animation agency Young to create the brand's first commercial campaign aired on UK Freeview channels in 2016.
• GoodCare IT (India)coreTechnology or Integration · 1 January 2016GoodCare IT was founded in India and appointed by HR Healthcare to build SysCare, a bespoke CMS and order management platform for online pharmacy operations.
• Pharmacies, Doctors, Healthcare Providers (International)minorChannel Partner/ Reseller/ DistributorOpen partnership invitations to pharmacies, doctors, or healthcare providers based internationally looking to partner with an online platform.
• EmployersminorChannel Partner/ Reseller/ DistributorPartnership opportunities for employers seeking healthcare solutions for their workforce.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• DocMorris: European mail-order and online pharmacy operating across Germany, Netherlands, Switzerland, and other countries, with prescription fulfillment and partner doctor services. Comparable multi-market DTC pharmacy model.
• Zava: European online doctor service offering paid consultations and prescriptions across UK, Germany, France, Switzerland, Austria, and Ireland. Directly comparable multi-country DTC telehealth footprint.
• Push Doctor: UK-based online consultation platform providing video appointments with prescribing clinicians and prescriptions delivered to patients. Direct competitor in the UK DTC virtual care space.
• Kry / Livi: European digital healthcare provider offering video GP consultations and prescriptions across Sweden, UK, France, Germany, and Norway. Strong overlap in cross-border DTC telehealth.
• Hims & Hers Health: US-listed DTC telehealth and online pharmacy platform selling prescription treatments on subscription and one-off basis. Closest business model analogue to Treated/EveAdam, though operating primarily in the US.
• Superdrug Online Doctor: UK retail pharmacy chain's online doctor service offering remote consultations, prescriptions, and home delivery. Directly comparable service and customer base within the UK.

Broad incumbents

• Babylon Health: UK-headquartered telehealth provider offering consultations and digital health services globally (now operating primarily via Daye/Hubs). Same DTC virtual care category, broader service scope.
• LloydsPharmacy Online Doctor: Online doctor service operated by one of the UK's largest pharmacy chains. Same online prescribing + pharmacy dispensing model, with significant retail brand backing.
• Shop Apotheke: Listed European online pharmacy selling prescription and OTC medications across Germany, Austria, Switzerland, Netherlands, Belgium, Italy, France, and Spain. Comparable pan-European DTC pharmacy scale.
• Boots Online Doctor: Online consultation and prescription service from the UK's largest pharmacy retailer. Same NHS-aligned, consultation-plus-dispensary model with deep UK brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webcare Group