Dr. Hauschka Cosmetics USA, Inc.

Name

Dr. Hauschka Cosmetics USA, Inc.

Legal name

Dr. Hauschka Cosmetics USA, Inc.

Website

https://dr.hauschka.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)

Keywords

• Natural cosmetics
• Certified skincare
• Facial care
• Body care
• Decorative cosmetics

Headquarters

HQ city

South Deerfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (B2C E-commerce): Direct-to-consumer sales of natural skincare, body care, and makeup products through owned e-commerce storefronts across multiple countries and languages.
2. Professional Treatment Services: Services provided by certified Dr. Hauschka therapists and estheticians through partner spas and treatment centers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Dr. Hauschka manufactures and sells certified natural cosmetics including face care (cleansers, toners, day/night creams, serums, eye care), body care (oils, lotions, deodorants, bath products), hair and oral care, and decorative makeup. Products are formulated with over 500 natural raw materials, with more than 90% of botanical ingredients sourced from organic or biodynamic farming, and are produced according to pharmaceutical standards using a proprietary rhythmic preparation process.

Product overview

Dr. Hauschka is a certified natural cosmetics brand offering a comprehensive skincare and beauty portfolio. The product range centers on face care (cleansers, toners, day creams, night care, eye care, serums, masks), body care (body oils, lotions, deodorants, bath products), hair care, and decorative makeup. Key sub-brands include Dr. Hauschka MED for medical-grade dermatological care targeting neurodermitis and very dry skin, and the Regeneration line for mature skin (40+ and 50+). The brand emphasizes formulations with over 90% organically grown plant ingredients, produced according to pharmaceutical standards since 1967. The company offers an online skin assessment tool and professional therapist services for personalized care.

Differentiator

Problem solved

Functional benefit

Products and services

• Rose Day Cream Rich rose cream for dry, sensitive, and red facial skin that harmonizes and strengthens the skin barrier and protects against wind and weather.
• Melissa Day Cream Mattifying day cream for sensitive, combination skin that balances oil and moisture with a fresh scent.
• Quince Day Cream Natural day cream for normal skin that retains moisture, strengthens, protects, and refreshes.
• Apricot Day Cream Day cream with apricot kernel oil for a natural glow that tones and protects dull, fatigued skin.
• Cleansing Cream Stimulating facial cleanser for all skin types that cleanses, stimulates, provides a clear complexion, and replenishes lipid deficiency.
• Cleansing Milk Gentle makeup remover and cleanser for sensitive and dry skin that removes makeup while preserving the hydro-lipid mantle.
• Cleansing Balm Delicate cleansing balm for sensitive skin that provides gentle cleansing action.
• Facial Toner / Clarifying Toner / Intensive Toner Toning lotions for normal, dry, sensitive, oily, and blemish-prone skin that vitalize, refresh, stimulate self-renewal, regulate moisture balance, and tighten pores. The Intensive Toner is offered as 28-day courses for specific skin concerns including sensitive, blemish-prone, mature 40+, and mature 50+ skin types.
• Eye Cream Hydrating eye cream for every skin type that smooths, soothes, hydrates, and refreshes the eye area.
• Lip Care Stick Lip care stick formulated with high-quality oils and waxes that cares for dry lips and protects against external influences.
• Regenerating Night Serum Night serum for mature skin that becomes increasingly dry and sensitive; lightweight yet intensive, hydrates and leaves skin feeling firm.
• Regenerating Intensive Eye Serum Eye serum for mature skin that provides intensive care for the aging eye area.
• Body Oil Moor Lavender Body oil with moor extract and lavender that warms, invigorates, soothes, and protects, and promotes healthy sleep.
• Hand Cream Hand cream for dry, stressed hands that absorbs quickly, retains moisture, and leaves hands smoother.
• Aluminum-Free Deodorant Aluminum-free deodorant that provides effective odor protection without aluminum.
• Hair Care & Scalp Care Hair and scalp care products including shampoos and treatments.
• Oral Care Oral and dental care products.
• Foundation Natural foundation that provides an even complexion and natural finish while caring for the skin.
• Lip to Cheek / Blush Stick Multi-use cream blush for lips and cheeks with a creamy texture and silky matte finish.
• Bronzing Fluid Bronzing fluid that provides a natural sun-kissed look.
• Illuminating Fluid Liquid highlighter that provides a radiant complexion.
• Dr. Hauschka MED Line Medical-grade skincare line developed with physicians and research institutes for very dry and neurodermitic skin; strengthens the protective barrier, promotes self-regulation, and supports red, itchy skin.
• Regeneration Line Anti-aging skincare line for mature skin; Regeneration for 40+ and Regeneration Intensive for 50+ that refines lines and wrinkles with nourishing, gently melting textures.
• Online Skin Test 8-question online skin assessment tool that determines skin type and provides personalized product recommendations.
• Dr. Hauschka Therapist Treatments Professional skincare treatments delivered by certified Dr. Hauschka therapists offering deep relaxation and skin care using Dr. Hauschka products at partner spas and beauty institutes.

Quantifiable outcome

• More than 90% of botanical ingredients from organic farming
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• WALA Heilmittel GmbHcoreStrategic or Co-development PartnerWALA Heilmittel GmbH, based in Eckwälden, Germany, is the parent company and manufacturer of Dr. Hauschka cosmetics. WALA operates the biodynamic medicinal plant garden and develops the proprietary rhythmic preparation processes used in Dr. Hauschka products.
• Demeter FarmscoreStrategic or Co-development PartnerDemeter-certified biodynamic farms supply high-quality botanical ingredients for Dr. Hauschka products. These farms follow strict biodynamic agricultural standards ensuring ingredient quality and sustainability.
• International Cultivation PartnersmajorStrategic or Co-development PartnerGlobal network of organic and biodynamic cultivation partners who grow specific medicinal plants and botanical ingredients that cannot be cultivated in Germany's climate. Dr. Hauschka supports these partners with expertise and initiates biodynamic farming projects worldwide when organic-quality raw materials are not available.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Body Shop (Natura &Co): Broad incumbent — globally distributed natural and ethically-positioned beauty retailer owned by Natura &Co. Comparable product breadth (face, body, hair, makeup) and globally scaled retail + DTC footprint, though at a significantly lower price tier.
• Aveda (Estée Lauder): Broad incumbent — botanical and plant-derived positioned beauty brand owned by Estée Lauder, with significant salon and professional channel distribution akin to Dr. Hauschka's therapist network. Overlaps in hair care, body care, and natural-ingredient skincare.
• Burt's Bees: Broad incumbent (Clorox-owned) — mass-market natural personal care brand with strong lip balm, body care, and facial skincare presence. Dr. Hauschka competes in the same natural positioning but at a much higher price tier and with a more limited mass-retail footprint.
• Origins (Estée Lauder): Broad incumbent — natural-ingredient-positioned skincare brand within the Estée Lauder portfolio, with overlapping facial skincare, masks, and botanical-led formulations. Competes for the same 'natural with efficacy' consumer at department-store and prestige channels.

Emerging players

• Dr. Bronner's: Emerging player — family-owned organic and fair-trade personal care brand with strong ethical and ingredient certifications. Overlaps in natural positioning and US-based retail, but concentrated in soaps and body care rather than facial skincare.
• Ilia Beauty: Emerging player — clean beauty brand with skincare-infused makeup and natural formulations at premium-but-accessible price points. Direct overlap in the natural foundation, lip, and complexion categories where Dr. Hauschka offers similar products.
• S.W. Basics: Emerging player — small-batch natural skincare brand with minimal-ingredient formulations and certified organic sourcing. Compares to Dr. Hauschka on clean-beauty positioning but lacks the multi-decade heritage, global distribution, and dermatologist-developed product line.
• Tata Harper: Emerging player — luxury clean beauty brand with premium skincare and serums at comparable price points ($50-300). Targets similar affluent, natural-seeking consumer but with a newer, US-centric brand and a 'farm-to-face' ingredient narrative that overlaps Dr. Hauschka's biodynamic sourcing.

Direct peers

• Lush: Direct peer — natural and handmade cosmetics brand with overlapping facial skincare, body care, and deodorant categories, comparable price tiers, and a strong global retail and DTC presence. Differentiates on fresh-handmade positioning vs. Dr. Hauschka's pharmaceutical-standard manufacturing.
• Weleda: Direct peer — Swiss/German natural cosmetics brand also rooted in anthroposophic medicine, with biodynamic cultivation, NATRUE-equivalent certifications, and a comparable product mix spanning face, body, and baby care. Closest comparable on positioning, heritage, and distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Dr.HauschkaJPOfficial
• Facebookfacebook.com/drhauschka
• Instagraminstagram.com/drhauschka.ch
• Xx.com/drhauschka_ger
• LinkedInlinkedin.com/company/dr-hauschka-france

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Hauschka Cosmetics USA, Inc.