Leone Marketing Solutions

What Leone Marketing Solutions does

Leone Marketing Solutions, Inc. is a women-owned promotional products distributor headquartered in Hingham, Massachusetts (Boston metro), operating as an ASI-certified distributor with access to over 1 million products through a network of 3,000+ vetted suppliers. The company sells branded merchandise — including apparel (T-shirts, polos, hoodies, jackets, hats, sunglasses), bags, drinkware, tech accessories, trade show giveaways, and corporate gifts — from brands such as Nike, The North Face, Under Armour, Gildan, Port Authority, and Storm Creek. Customization is delivered via standard imprint methods (embroidery, screen printing, heat transfer) supplemented by local partner relationships for premium Nike and The North Face products and specialty Storm Creek orders. There is no proprietary technology stack; the company operates a third-party ESP-hosted e-commerce storefront at leonemarketingsolutions.espwebsite.com for self-serve ordering.

The business is fundamentally a high-touch distribution and customization service rather than a software or technology business. Leone Marketing holds the Massachusetts OFF48 Statewide Contract for printed promotional products and is a contract holder with the Massachusetts Higher Education Consortium (MHEC), giving it access to roughly 900,000 products at contracted pricing for public-sector and higher-education buyers. Pricing is unit-based across three tiers — budget items under $1, mid-range branded merchandise ($5–$20), and premium athletic/luxury items ($20–$265+) — with minimum order quantities as low as 1 unit, standard production turnaround of 7–10 business days, and rush service available within 24 hours on select SKUs.

The go-to-market combines sales-led direct assistance (with Rachel Leone as owner and primary contact) alongside an event-driven and direct-to-consumer e-commerce motion. Customers span SMBs, mid-market firms, and selected enterprise accounts across higher education, government, banking, healthcare, legal, hospitality, cannabis, and nonprofit verticals. Revenue is generated primarily through one-time product sale markups plus customization service fees; no subscription, licensing, or recurring revenue model is present. The company has no disclosed funding, M&A, or external investment and operates as an independent founder-led firm.

Name

Leone Marketing Solutions

Legal name

Leone Marketing Solutions, Inc.

Website

https://leonemarketing.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Leone Marketing Solutions is a women-owned, ASI-certified promotional products distributor based in Hingham, Massachusetts, selling customized branded merchandise and corporate gifts to SMB, mid-market, and public-sector clients across the United States via high-touch sales and e-commerce.

Ownership category

akta.pro rank

Product category

Promotional Products Distribution

NAICS

Advertising Material Distribution Services (541870), Advertising Material Distribution Services (54187), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243)

SIC

Services-Advertising (7310), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Promotional Product Distribution & Fulfillment (BPAFAMAB)

akta.pro secondary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Promotional products distribution
• Custom branded merchandise
• Logo apparel customization
• Corporate gifting solutions
• Trade show giveaways

Headquarters

HQ city

Hingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Promotional Products Sales: One-time sale of customized promotional products including apparel, accessories, drinkware, bags, and branded merchandise. Revenue generated through product markups and customization services. Wide price range from budget items (under $1) to premium branded merchandise (up to $265+).
2. Customization Services: Embroidery, screen printing, heat transfer, and logo customization services. Additional setup charges apply for unique designs. Works with local partners for Nike and The North Face customization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Leone Marketing Solutions is a women-owned ASI-certified promotional products distributor that sources, customizes, and resells branded merchandise for businesses and organizations. It offers logo-imprinted apparel, accessories, drinkware, bags, tech items, and corporate gifts through an e-commerce storefront supplemented by personalized sales assistance, with in-house and partner-led embroidery, screen printing, and heat transfer services. The firm also holds a Massachusetts state contract (OFF48) giving public-sector and education buyers access to a 900,000+ product catalog at contracted pricing.

Product overview

Leone Marketing Solutions is a women-owned Boston-based promotional products distributor (ASI member) offering a catalog of over 150,000 customizable marketing swag items. The company's product portfolio centers on branded merchandise that businesses can imprint with their logos for marketing purposes. The offering includes apparel (T-shirts, polo shirts, socks, hoodies, jackets, fleece, vests, hats, sunglasses) from brands like Nike, The North Face, and Under Armour; bags and travel items (crossbody bags, drawstring backpacks); corporate gifts (food, chocolate, wine, calendars); drinkware; golf and sports accessories; technology items (power banks, PopSockets, phone wallets); and trade show essentials. Products are available through an e-commerce store with personalized service support, with minimum order quantities starting as low as 1 unit and standard production times of 7-10 business days.

Differentiator

Problem solved

Functional benefit

Products and services

• T-Shirts
• Polo Shirts
• Custom Logo Socks
• Hoodies & Sweatshirts
• Custom Logo Jackets
• Fleece Jackets
• Custom Vests
• Promotional Hats
• Promotional Sunglasses
• Nike Customizable Products
• The North Face Customizable Products
• Under Armour Branded Merchandise
• Crossbody Shoulder Bags
• Drawstring Backpacks

Quantifiable outcome

• Over 1 million products available through ASI network
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Advertising Specialty Institute (ASI)coreTechnology or IntegrationASI is a trusted organization connecting businesses with over 3,000 vetted and reliable suppliers in the promotional product industry. As an ASI-certified distributor, Leone Marketing provides access to over 1 million high-quality products and competitive pricing through the ASI network.
• Massachusetts Higher Education Consortium (MHEC)coreChannel Partner/ Reseller/ DistributorStatewide contract holder for promotional products for MHEC members. Provides access to over 900,000 products with contracted pricing and MHEC discounts for educational institutions.
• Local Embroidery and Screen Printing PartnerminorImplementation/ SI/ Consulting PartnerLocal vendor partner that provides embroidery and screen printing services to customize Nike-branded promotional products that cannot be imprinted through standard online ordering.
• Local Embroidery and Screen Printing PartnerminorImplementation/ SI/ Consulting PartnerLocal vendor partner providing customization services for The North Face products through embroidery and screen printing, enabling special orders not available through standard online imprinting.
• Storm CreekminorStrategic or Co-development PartnerLong-term relationship with Storm Creek allows specialty customizations not available on their website, including custom-colored zippers, tags, labels, and special-colored fabric and stitching.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Custom Ink: Online-first custom apparel and promotional products retailer (owned by Staples) focused on group orders and easy self-serve design tools; overlaps with Leone's custom t-shirt, polo, and hoodie business.
• Crestline Promotional Products: Large independent promotional products distributor with a similar ASI-style catalog, custom imprinting, and direct sales support model; directly competes with Leone in the apparel, drinkware, and trade show categories.
• HALO Branded Solutions: One of the largest US promotional product distributors (formed from the HALO/Stampede merger) offering corporate merchandise, kitting, and fulfillment services to enterprise clients — a direct competitor in the same space.
• ePromos Promotional Products: Mid-size promotional products distributor offering both online ordering and personal sales assistance, with a strong e-commerce presence; competes for the same SMB and event-marketing customers.
• BAMKO: Promotional products and branded merchandise distributor with strong apparel sourcing and corporate gifting capabilities; directly comparable in scale and customer profile to Leone.

Emerging players

• Gemnote: Modern promotional gifting and swag platform with curated brand collections, kitting, and on-demand warehousing; competes for higher-end corporate gift and event swag budgets similar to Leone's premium tier.
• SwagUp: Tech-enabled corporate swag platform offering managed storefronts, kitting, and global fulfillment; an emerging digital-first competitor targeting mid-market and enterprise accounts that Leone also serves.

Others

• SanMar Corporation: Major wholesale supplier of imprintable apparel and accessories (parent of Alphabroder); a key upstream supplier category for Leone rather than a direct competitor, but represents the direct-to-decorator channel Leone competes against indirectly.

Broad incumbents

• 4imprint: Publicly traded (NYSE: FOUR) promotional products distributor offering direct online ordering of branded merchandise across all categories Leone serves; 4imprint dwarfs Leone in scale and competes on price for the same SMB and mid-market accounts.
• National Pen (Pens.com): Long-established promotional products company (owned by Cimpress) focused on writing instruments, office supplies, and small giveaways; overlaps with Leone's budget promotional items under $1–$4.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LeoneMarketing
• Facebookfacebook.com/LeoneMarketingSolutions
• LinkedInlinkedin.com/company/leonemarketingsolutionsinc.
• Instagraminstagram.com/leonemarketing
• Pinterestpinterest.com/leonemarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leone Marketing Solutions