Brokers International

What Brokers International does

Brokers International is an insurance marketing organization (IMO) that builds and supports independent insurance agencies and financial professionals in the distribution of annuity and life insurance products. Founded in 1983 in Urbandale, Iowa by Roger McCarty, the company created one of the first IMOs in the industry and operates under the registered brand "The Original Agency Builder." It became a member of Integrity Marketing Group in June 2021, and in 2026 transitioned its back-office operations into the Integrity Life & Annuities structure while retaining its sales brand and partner relationships.

The company's core offering centers on the Business Builder digital platform, which provides agency principals and financial professionals with operational support, real-time analytics, carrier analysis, commission tracking, electronic application submission via WriteNow (annuities) and i-Go (life insurance), and customizable reporting. Supporting products include the Carrier Matrix, Life Policy Review Kit, Intake Forms, Quote Engines, and Underwriting Consulting Services. Through the affiliated Integrity Wealth broker-dealer and SEC-registered RIA, the platform extends to 175+ investment, insurance, and portfolio management companies with $2.6 billion in broker-dealer assets under administration and $2.6 billion in advisory assets under management. The company maintains relationships with 65+ insurance carriers (43 annuity, 45 life) and serves 100+ agency partnerships and 19,000+ financial professionals.

Brokers International generates revenue primarily through insurance carrier commissions on annuity and life insurance products placed by affiliated agencies, with additional fee income from broker-dealer and advisory services through Integrity Wealth. The go-to-market is a partnership-based model combining direct affiliation with independent agencies and producers, complemented by digital self-serve tools, marketing programs (Agents in the News, Engage Marketing, Video Marketing, Estate Guru), compliance services, training, and referral channels. Compensation rates are negotiated individually with partners and are not publicly disclosed.

Name

Brokers International

Legal name

Integrity Life & Annuity d.b.a Brokers International

Website

https://biltd.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Brokers International is an insurance marketing organization that supports 100+ independent insurance agencies and 19,000+ financial professionals with carrier access (65+), the Business Builder digital platform, and compliance and marketing services for annuity and life insurance distribution, operating under Integrity Marketing Group ownership.

Ownership category

akta.pro rank

Product category

Insurance Marketing Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance marketing organization
• Annuity sales support
• Life insurance distribution
• Agency building services
• Carrier partnership platform

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Carrier Commissions: Brokers International generates revenue through commission arrangements with insurance carriers. As an IMO, the company receives commissions from annuity and life insurance products sold by affiliated agencies and financial professionals, passing through a portion to the agents while retaining others for operational support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Brokers International is an insurance marketing organization (IMO) that connects independent insurance agencies and financial professionals with 65+ insurance carriers for annuity and life insurance products. The company sells partnership affiliations bundled with the Business Builder digital platform, back-office operational support, marketing programs, compliance resources, and sales support services, earning commissions on policies placed through its agency network.

Product overview

Brokers International operates as an insurance marketing organization (IMO) with a platform-plus-modules architecture centered on the Business Builder digital platform. The core offering combines Business Builder (a comprehensive digital hub for analytics, sales tools, and operational support) with specialized product tools including Quote Engines, E-Apps (WriteNow and i-Go), Carrier Matrix, Life Policy Review Kit, and Intake Forms. The company provides marketing programs (Agents in the News, Digital Marketing, Engage Marketing, Estate Guru, Video Marketing), sales support services (Advanced Case Design, Underwriting Consulting, Advanced Markets), and compliance resources. The ecosystem extends through strategic partnerships with Journey Guide (retirement planning software), AnnuitySpecs (product comparison), and Stonewood Financial (IUL strategies). Through Integrity Wealth, the company offers broker-dealer and RIA services with access to 175+ investment and insurance providers. The company also supports annuity products (FIAs, MYGAs, SPIAs) and life insurance through relationships with 65+ insurance carriers.

Differentiator

Problem solved

Functional benefit

Brands

• Business Builder: Digital business management hub providing agency principals and financial professionals with operational support, insights, real-time analytics, sales tools, and technology solutions.
• Integrity Wealth

Products and services

• Business Builder Platform A comprehensive digital business management hub providing agency principals and financial professionals with full-service operational support, real-time analytics, sales tools, and data-driven insights for building and managing their agencies and downlines. Includes agency dashboards, commission tracking, carrier analysis, policy status monitoring, E-Apps for electronic application submission, and customizable reporting.
• Annuity Business Services Distribution support for independent agencies and financial professionals seeking to build their annuity business, including access to multiple annuity carriers, advanced case design and sales resources, electronic application platforms (WriteNow), quote engines, product comparison tools, and back-office support.
• Life Insurance Distribution Services Comprehensive tools and support designed to simplify independent agencies' life insurance business, including access to 45 life insurance carrier relationships, electronic life application platforms (i-Go), underwriting consulting, advanced case design, life policy review kits, life settlement opportunities, and tax-saving IUL strategies.
• Integrity Wealth (Broker-Dealer and RIA) Full-service broker-dealer and SEC-Registered Investment Advisor providing flexible investment solutions with elite-status custodian relationships with Schwab, Pershing, and Fidelity. Backed by $2.6 billion in broker-dealer assets and $2.6 billion in advisory assets under management.
• Marketing Programs Multi-channel marketing program suite including a Digital Marketing Platform for brand building, Agents in the News PR program, Engage Marketing engagement campaigns, Video Marketing, and Estate Guru educational content to help agencies and financial professionals build their brands and attract prospects.
• Compliance Resources and Services In-house compliance offering including Advertising Review of marketing materials across print, social media, and websites, Best Business Practices guidance on social media policy, privacy, cybersecurity and business continuity, and a library of Educational Resources including white papers, guides, and blog posts on compliance and regulatory updates.
• Sales Support Team Services Sales support service offering Advanced Case Design (team with over 100 years of combined experience), Underwriting Consulting (EKG reading, medical record interpretation, risk assessment, financial underwriting), Product and Sales Training, Intake Forms, and Life Policy Review Kits to help agencies and financial professionals craft tailored client solutions.
• Carrier Partnership and Appointments Affiliation access to 65+ carrier relationships (43 annuity carriers such as Athene, Global Atlantic, American Equity, Allianz, Pacific Life; 45 life insurance carriers such as Prudential, MassMutual, Transamerica, Nationwide, Lincoln) with negotiated commission rates and contracting support for affiliated agencies and financial professionals.
• Stonewood Financial IUL Platform Partnership providing access to an industry-leading platform for implementing tax savings strategies using Indexed Universal Life Insurance (IUL), enabling agencies and financial professionals to attract prospects, retain clients, and differentiate their businesses.

Quantifiable outcome

• Up to 7 days faster policy issuance with E-Apps compared to traditional paper applications
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• IntegrityflagshipStrategic or Co-development Partner · 1 June 2021Integrity, the nation's largest independent distributor of life and health insurance products, acquired Brokers International in June 2021. The partnership provided expanded resources, technology, and market access. In 2026, back-office operations transitioned to Integrity Life & Annuities structure.
• Integrity WealthcoreStrategic or Co-development PartnerFull-service broker-dealer and SEC-Registered Investment Advisor (RIA) affiliate providing access to 175+ investment, insurance, and portfolio management companies with $2.6B in broker-dealer assets and $2.6B in advisory assets.
• Schwab, Pershing, FidelitycoreStrategic or Co-development PartnerStrategic custodians providing elite status for Integrity Wealth's broker-dealer and advisory operations.
• Stonewood FinancialminorStrategic or Co-development PartnerStrategic partnership providing access to Indexed Universal Life Insurance (IUL) tax savings strategies platform for agencies to differentiate their businesses.
• NIWminorGTM or Marketing PartnerPreferred partner providing guidance and support for traditional and small case premium finance services.
• Kalamath Consulting GroupminorStrategic or Co-development PartnerStrategic partnership for exit planning services to help agencies uncover new life insurance opportunities with small business owner clients.
• Life Settlement CompaniesminorChannel Partner/ Reseller/ DistributorRelationships with life settlement companies that assist in creating sales opportunities on clients' existing life insurance policies.
• 65 Insurance Carriers (Aetna, Allianz, American-Amicable, American Equity, Athene, Global Atlantic, Lincoln, MassMutual, Nationwide, New York Life, Pacific Life, Prudential, Transamerica, and more)coreChannel Partner/ Reseller/ DistributorRelationships with 65 insurance carriers including 43 annuity carriers and 45 life insurance carriers, providing access to industry-leading commission rates and diverse product solutions for retirement planning.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senior Market Sales: One of the largest independent insurance marketing organizations in the U.S., specializing in senior market life and annuity products distributed through independent agents via multiple carrier relationships—directly comparable to Brokers International's IMO model.
• Asset Marketing Systems: Insurance marketing organization serving independent agents with annuity, life, and health products from multiple top-rated carriers—operates a near-identical distribution model to Brokers International.
• Master Agency: Insurance marketing organization providing multi-carrier annuity and life insurance distribution to independent agents—closely aligned with Brokers International's product focus and distribution model.
• Highland Capital Brokerage: National insurance brokerage firm specializing in life insurance, annuities, and long-term care solutions distributed through independent financial professionals—a direct peer in the IMO/brokerage space.
• National Western Life: Specialty insurer and IMO-focused annuity and life insurance carrier/distributor serving independent agents—direct overlap in life insurance and annuity product distribution to the independent channel.
• AmeriLife: Large national insurance marketing organization distributing life, annuity, health, and retirement products through a vast network of agents—similar scale and multi-line distribution approach to Brokers International.

Broad incumbents

• LPL Financial: Largest independent broker-dealer in the U.S., supporting financial advisors with a comprehensive platform including insurance distribution—competes for the same independent professional channel that BI serves.
• World Insurance Associates: Nationally ranked insurance brokerage offering personal, commercial, and life insurance through a broad agency network—comparable in distribution breadth though broader in product scope than Brokers International.
• Cetera Financial Group: Large independent broker-dealer serving financial advisors with investment, insurance, and advisory solutions—overlapping with BI's Integrity Wealth broker-dealer arm in serving independent professionals.
• Cambridge Investment Research: Major independent broker-dealer and RIA supporting thousands of financial advisors with insurance, investment, and wealth management services—comparable in serving independent financial professionals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brokersintltd
• Facebookfacebook.com/brokersinternationalltd
• LinkedInlinkedin.com/company/brokers-international-ltd.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brokers International