Prairie Home Alliance

What Prairie Home Alliance does

Prairie Home Alliance is a privately held home improvement company founded in 1976 and headquartered in Washington, Illinois. The company operates as an alliance of 10+ member companies covering distinct product categories and geographies across Central Illinois, including Peoria, Bloomington, Champaign, Springfield, Galesburg, Normal, Macomb, Urbana, Decatur, and Terre Haute. Member brands include Peoria Siding & Window, Cramer Siding & Window, JB&D Siding & Window, St. Joseph Siding & Window, American Siding & Window, Wood Front Kitchens, Custom Bath Solutions, Gutter Helmet, and B-Dry System. The company positions itself as the "#1 Awarded Home Improvement Company in Central Illinois" and has received multiple industry recognitions including the Peoria Journal Star's Best of the Best Roofing award five times and Preservation's Dealer of Distinction designation.

Prairie Home Alliance's product portfolio spans exterior and interior home improvement: siding (Preservation vinyl and ASCEND composite cladding), windows (Preservation), roofing (Owens Corning Duration series with SureNail Technology), doors (Home Guard Industries Signature and American Home Series), outdoor living (TEMO pergolas, patio covers, sunrooms), kitchens, bathrooms, gutter protection (Gutter Helmet), and basement waterproofing (B-Dry System). Underlying technologies are sourced exclusively through OEM partnerships rather than developed in-house. All installations are backed by Homer's Worry-Free Guarantee and manufacturer warranties including lifetime warranties on Preservation products and limited lifetime transferable warranties on TEMO products.

The company generates revenue through one-time, project-based sales of installed home improvement products via direct sales and free on-site estimates, with no public pricing. The go-to-market motion is sales-led, with quote-based pricing, promotional discounts (e.g., $550 off windows, $1,100 off doors, 10% off for first-time customers), and a regional digital presence through its website, Facebook, and YouTube channels. Customer base consists of residential homeowners in Central Illinois; there are no disclosed enterprise or B2B contracts. Ownership remains local with no private equity, parent company, or external investment disclosed.

Name

Prairie Home Alliance

Legal name

Prairie Home Alliance

Website

https://prairiehomealliance.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Prairie Home Alliance is a privately held, 1976-founded home improvement company operating as an alliance of 10+ member companies across Central Illinois, offering siding, windows, roofing, doors, kitchens, bathrooms, outdoor living, and waterproofing services to residential homeowners.

Ownership category

akta.pro rank

Product category

Residential Home Improvement and Remodeling

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Patio Construction (Pavers, Concrete & Stone) (HSAPALAB)

Keywords

• Home improvement services
• Residential remodeling
• Exterior renovation
• Roofing installation
• Window replacement

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Home Improvement Products and Installation: Revenue generated from selling and installing home improvement products including siding, windows, roofing, doors, outdoor living structures, kitchens, bathrooms, and sunrooms. Products are sourced from manufacturer partners (Preservation, Owens Corning, Home Guard Industries, TEMO) and installed by member companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Prairie Home Alliance is a home improvement provider that sells and installs residential remodeling products including siding, windows, roofing, doors, sunrooms, kitchens, bathrooms, outdoor living structures, gutter protection, and basement waterproofing systems. The company operates an alliance of more than ten specialized member contractors that handle each trade under one unified brand for homeowners in Central Illinois. Services include product selection consultation, free in-home estimates, professional installation, and a written "Homer's Worry-Free Guarantee" warranty.

Product overview

Prairie Home Alliance is a home improvement company serving Central Illinois, operating as an alliance of multiple local home improvement companies. The company offers a comprehensive portfolio of exterior home improvement products and services organized into core categories: Siding (featuring Preservation brand vinyl and steel products in Dutchlap, Board & Batten, Shake, Scallop, and Clapboard styles), Windows (Preservation brand Double-Hung, Slider, Casement, Awning, Bay & Bow, and Garden windows), Roofing (Owens Corning Duration series shingles with SureNail technology), and Doors (Home Guard Industries Signature Series and American Home Series entry doors). Additional offerings include Outdoor Living products (TEMO pergolas, screen rooms, patio covers), Kitchens, Bathrooms, Sunrooms, Gutter Helmet protection, and Basement Waterproofing. The company positions itself as the most awarded home improvement company in Central Illinois and backs installations with Homer's Worry-Free Guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Siding Installation Sale and professional installation of residential siding products for homeowners, including Preservation-branded siding and composite cladding options.
• Window Replacement Sale and installation of replacement windows for residential homes, including Preservation-branded window lines.
• Roofing Services Residential roof installation and replacement using Owens Corning roofing systems, including Duration Shingles with SureNail Technology. Recognized as a five-time Best of the Best Roofing Company by the Peoria Journal Star.
• Door Installation Sale and installation of residential entry and patio doors, including Home Guard Industries (HGI) steel entry door systems and Alside-branded door products.
• Outdoor Living Structures Design and installation of residential outdoor living structures, including TEMO-engineered pergolas and related shade structures.
• Kitchen Remodeling Residential kitchen design, product supply, and installation remodeling services for homeowners.
• Bathroom Remodeling Residential bathroom design, product supply, and installation remodeling services for homeowners.
• Sunroom Installation Design and installation of residential sunroom additions for homeowners.
• Gutter Helmet Installation Sale and installation of the Gutter Helmet gutter protection system designed to keep debris out of residential gutters.
• Basement Waterproofing Residential basement waterproofing services to address moisture intrusion and foundation water issues for homeowners.

Quantifiable outcome

• 130-MPH wind warranty on Owens Corning Duration shingles with SureNail Technology

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• PreservationcoreOEM/ Whitelabel/ Licensing PartnerPreservation is a key supplier of vinyl siding and windows to Prairie Home Alliance member companies. Products include Preservation Siding (vinyl, insulated Dutchlap, Board & Batten, Shake, Scallop, Clapboard styles), Preservation Windows (Double Hung, Slider, Casement, Awning, Bay & Bow, Garden), and related accessories. All products backed by lifetime warranties.
• Owens CorningcoreOEM/ Whitelabel/ Licensing PartnerPrairie Home Alliance is a Platinum Preferred Contractor for Owens Corning roofing products. They install Duration Shingles, Duration Designer Shingles, Duration Flex Shingles, and Duration Storm Impact Resistant Shingles featuring proprietary SureNail Technology. Owens Corning has been at the forefront of roofing innovation for over 75 years.
• Home Guard Industries (HGI)coreOEM/ Whitelabel/ Licensing PartnerHome Guard Industries provides Signature Series and American Home Series doors to Prairie Home Alliance. HGI doors feature patented grain technology replicating natural wood surfaces using Nickel Vapor Deposition Technology. Doors are resistant to warping, bowing, delamination, and moisture.
• TEMOcoreOEM/ Whitelabel/ Licensing PartnerTEMO supplies pergolas (including operable models), patio covers, and sunrooms to Prairie Home Alliance. TEMO products feature high-grade extruded aluminum construction with limited lifetime transferable warranties.
• Alside (ASCEND)minorOEM/ Whitelabel/ Licensing PartnerASCEND Composite Cladding by Alside is offered as a first-of-its-kind siding replacement solution combining beauty, performance, and easy installation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Re-Bath: Bathroom remodeling franchise network offering full bath renovations through a dealer model — comparable to PHA's Custom Bath Solutions member company and bathroom offering.
• Window Nation: Regional window and door replacement specialist with multiple market locations, direct-sales model, and manufacturer partnerships — closely comparable to PHA's preservation-windows and HGI-door product categories.
• Power Home Remodeling: Multi-category residential exterior remodeling company operating regionally across the US with direct in-home sales of roofing, siding, windows, doors, and gutters — directly comparable to PHA's multi-brand alliance model and direct-sales GTM.
• ABC Seamless: National seamless steel siding and gutter dealer network operating via dealer-distributor model — comparable to PHA's siding category and dealer-network go-to-market in Central Illinois.
• Champion Window: Multi-category home improvement company offering windows, siding, roofing, bathrooms, and sunrooms via direct in-home sales — directly comparable to PHA's diversified renovation portfolio under one brand.
• Bath Fitter: Bathroom remodeling franchise with direct-sales model and proprietary acrylic tub and shower systems — comparable to PHA's Custom Bath Solutions member business.
• Patio Enclosures: Sunroom, patio cover, and outdoor living room specialist with regional footprint — directly comparable to PHA's outdoor living and sunroom categories powered by TEMO.

Emerging players

• Leaf Home Solutions: Multi-product home solutions rollup offering LeafFilter gutter protection alongside roofing and broader home improvements via direct sales — comparable to PHA's Gutter Helmet member company and alliance/rollup structure.

Broad incumbents

• Pella Windows & Doors: Major window and door manufacturer operating an installer and showroom-supported contractor network — comparable to PHA's manufacturer-aligned positioning in windows and doors.
• Renewal by Andersen: National window replacement franchise system owned by Andersen with manufacturer-controlled service model — comparable to PHA's reliance on tier-1 manufacturer partnerships and warranty-backed window category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@theprairiehomealliance
• Facebookfacebook.com/PrairieHomeAlliance

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prairie Home Alliance