Snodgrass-King Pediatric Dental Associates

What Snodgrass-King Pediatric Dental Associates does

Snodgrass-King Pediatric Dental Associates is a private, multi-specialty dental practice operating four offices across Middle Tennessee - Cool Springs/Franklin, Mt. Juliet, Murfreesboro, and Spring Hill. Founded in 1997 by Drs. David Snodgrass and John T. King, the practice employs 251-500 staff and offers pediatric dentistry (preventive and restorative care for infants, children, special needs children, and teens), orthodontics (traditional braces, clear braces, Invisalign), and adult/cosmetic dentistry (veneers, implants, crowns, bridges, dentures, whitening, bonding) out of a single multi-specialty footprint. The underlying clinical stack is standard dental technology (digital X-rays, sedation dentistry equipment, orthodontic appliances) with Dolphin Imaging used as a proprietary diagnostic layer for orthodontic cephalometric analysis and treatment-outcome prediction.

The business model is predominantly fee-for-service, supplemented by dental insurance and TennCare (Tennessee Medicaid) reimbursement and an in-house SMILE CARE membership plan priced from $99 per year that offers discounted exams, imaging, and 10-50% off other services for uninsured patients. The go-to-market motion is direct-to-consumer across Middle Tennessee: patients are acquired via the practice website, phone booking, community and school outreach, local television (Today in Nashville), social media, the Tooth Talk blog, and word-of-mouth referrals, with patient testimonials (85+ on-site) and a 4.8/5 rating across 916 reviews serving as bottom-of-funnel conversion assets. The patient base is highly fragmented, with over 100,000 cumulative patients treated since founding.

Recent strategic context: founding doctor Dr. David Snodgrass retired in May 2024 after 37 years in practice, while co-founder Dr. John T. King continues to practice at the Murfreesboro location. The practice maintains a charitable Pink Out partnership with the Susan G. Komen Foundation and continues to invest in brand-building content (Music City Specialists video series featuring mascot Chomp) to defend its 16-consecutive-year ranking as Middle Tennessee's #1 best pediatric dentist.

Name

Snodgrass-King Pediatric Dental Associates

Legal name

Snodgrass-King Pediatric Dental Associates

Website

https://snodgrassking.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Snodgrass-King Pediatric Dental Associates is a multi-specialty Middle Tennessee dental practice operating four offices that provides pediatric dentistry, orthodontics, and adult cosmetic services to families across Franklin, Murfreesboro, Mt. Juliet, and Spring Hill.

Ownership category

akta.pro rank

Product category

Pediatric and Family Dentistry

NAICS

Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI), Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

Keywords

• Pediatric dentistry
• Family orthodontics
• Cosmetic dentistry
• Dental implants
• Sedation dentistry

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Service Fees: Fee-for-service model for pediatric dentistry, orthodontics, and adult cosmetic dentistry procedures including cleanings, fillings, extractions, braces, Invisalign, crowns, veneers, implants, and other dental treatments.
2. SMILE CARE Membership Plan: Annual membership plan offering discounted exams, x-rays, and 10-50% off all other services for patients without dental insurance. Priced at $99 per year.
3. Insurance and TennCare: Accepts dental insurance and TennCare (Medicaid) for covered dental services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Snodgrass-King Pediatric Dental Associates is a multi-specialty dental practice serving patients in Middle Tennessee through pediatric dentistry, orthodontics, and adult and cosmetic dentistry. Its services include preventive, restorative, surgical, orthodontic, emergency, sedation, and special needs dental care, with an in-house membership plan for uninsured patients.

Product overview

Snodgrass-King Pediatric Dental Associates operates as a multi-specialty dental practice offering pediatric dentistry, orthodontics, and adult & cosmetic dentistry services across four Middle Tennessee locations (Cool Springs/Franklin, Mt. Juliet, Murfreesboro, and Spring Hill). The practice provides a comprehensive portfolio of dental services including preventive care (dental sealants, cleanings, oral cancer screenings), restorative treatments (fillings, crowns, bridges, implants), orthodontic options (traditional braces, clear braces, and Invisalign), surgical procedures (extractions, frenectomies), and cosmetic treatments (veneers, bonding, teeth whitening). The practice also offers sedation dentistry for anxious patients and specializes in care for children with special needs. A Smile Care membership program is available for uninsured patients.

Differentiator

Problem solved

Functional benefit

Brands

• SMILE CARE: A dental membership plan offering discounted exams, x-rays, and 10-50% off all other services for an annual fee starting at $99 per year, designed for patients without dental insurance.
• Chomp
• Music City Specialists

Products and services

• Pediatric Dentistry
• Orthodontics
• Adult & Cosmetic Dentistry
• Dental Sealants
• Composite Fillings
• Stainless Steel Crowns
• Extractions
• Crossbite Correction
• Frenectomy
• Special Needs Dentistry
• Invisalign
• Sedation Dentistry
• Oral Cancer Screenings
• Emergency Services
• Veneers
• Implants
• Crowns
• Bonding
• Bridges
• Partials
• Dentures
• Teeth Whitening
• Smile Care Membership Plan

Quantifiable outcome

• Over 100,000 patients treated since founding in 1997
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Susan G. Komen FoundationminorOthersDuring Breast Cancer Awareness Month (October), the practice participates in the Pink Out Program. For every patient that places pink rubber bands on their braces, Snodgrass-King donates $1/arch to the Susan G. Komen Foundation. If patients share a selfie with #PINKOUTSK on social media, an additional $1 is donated.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aspen Dental: National DSO and consumer brand with 1,000+ locations, owned by TAG - The Aspen Group. Comparable in multi-specialty offerings and brand-driven direct-to-consumer marketing; broader in scope than Snodgrass-King's pediatric focus.
• Dental Care Alliance: DSO supporting 400+ affiliated practices across general and specialty dentistry in the eastern US. Comparable in multi-specialty DSO model and recent scaling trajectory, with similar operating playbook that a buyer would apply to Snodgrass-King.
• Pacific Dental Services: PE-backed DSO supporting 4,000+ clinicians across general dentistry and specialty practices. Comparable in business model (multi-specialty, multi-location, supported practices) but national in footprint versus Snodgrass-King's regional focus.
• Heartland Dental: Largest US dental support organization (DSO) supporting 2,000+ dentists across general and specialty practices. Comparable as a multi-specialty, multi-location dental platform; though Heartland is national in scope and broadly focused, Snodgrass-King operates the same DSO-style multi-specialty model at regional scale.
• Smile Brands Dental Group: PE-backed DSO supporting ~700 affiliated practices under brands like Bright Now! Dental and Castle Dental. Comparable multi-specialty, multi-location platform with similar general + specialty model; national in scope.

Direct peers

• Smile Doctors: Largest orthodontic-focused DSO in the US with 400+ locations. Directly comparable on the orthodontic service line, family-focused positioning, and DSO-style multi-location scaling model that Snodgrass-King's orthodontic division could emulate.
• Benevis (formerly Kool Smiles): PE-backed DSO focused on pediatric dentistry and orthodontics with a strong Medicaid/TennCare payer mix across multiple states. Direct peer in pediatric specialty focus, multi-location model, and Medicaid acceptance — Snodgrass-King's value proposition closely mirrors Benevis's pediatric-and-ortho playbook at much smaller scale.

Others

• SmileDirectClub: DTC clear-aligner brand that disrupted traditional orthodontics via direct-to-consumer model. Indirect comparison given Snodgrass-King also offers Invisalign, though SmileDirectClub's model bypasses in-office orthodontic visits — relevant as both consumer and competitor for orthodontic patient acquisition.

Regional players

• Just Kids Dental (Tennessee): Pediatric-focused dental practice serving Tennessee and surrounding states with similar Medicaid acceptance and pediatric specialty positioning. Direct competitor for the same pediatric patient base in overlapping Tennessee markets.

Emerging players

• United Dental Group: Multi-location dental group practice combining general, pediatric, and orthodontic services. Comparable in multi-specialty single-brand regional model, though typically operating in fewer states than the national DSO incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/snodgrassking
• Facebookfacebook.com/snodgrassking
• LinkedInlinkedin.com/company/snodgrass-king-pediatric-dental
• Instagraminstagram.com/snodgrassking

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snodgrass-King Pediatric Dental Associates