Lavender

What Lavender does

Lavender is a Minneapolis, USA-based for-profit media company founded in 1995 that produces magazines serving the LGBTQ community. The firm operates at a small scale, with a headcount in the 11-50 employee band, and maintains a flagship web property at lavendermagazine.com. Its core product is a community-oriented LGBTQ magazine, distributed through both print and digital channels, with no additional products, services, or technology stack disclosed in the available data.

The company's business model is consistent with traditional niche community publishing: revenue is most likely generated through a mix of advertising sales, print and digital subscriptions, and possibly event or sponsored content, although the input data does not confirm specific pricing, customer segmentation, or revenue mechanics. No headcount detail beyond the band estimate, no named advertisers or subscribers, no partnerships, no leadership roster, and no funding history are available — lavendermagazine.com currently resolves only to a captcha/loading screen in the scraped source, which limits additional first-party disclosure.

Given the near-total absence of operating, financial, and structural data beyond firmographics, the analytical picture is constrained. There are no disclosed acquisitions, fundraising events, product launches, regulatory actions, or leadership changes; no AI/ML capabilities are signaled; and there is no evidence of geographic expansion beyond the Minneapolis base. Lavender should be treated as a long-running, privately held niche media property whose strategic, financial, and technological profile cannot be substantively assessed from the inputs supplied.

Name

Lavender

Website

https://lavendermagazine.com

Company type

Private

Founded year

1995

Headcount range

11–50 employees

Short description

Lavender is a privately held Minneapolis-based media company founded in 1995 that publishes magazines serving the LGBTQ community, operating at a small scale with 11-50 employees and a flagship digital property at lavendermagazine.com.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Lavender publishes a magazine for the LGBTQ community based in Minneapolis, USA. The company produces editorial content covering community news, culture, and local events, and distributes its publication through print and digital channels. Founded in 1995, it serves as a dedicated community publication in the Twin Cities market.

Product overview

No product or service information is available from the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Lavender Magazine LGBTQ community magazine published in Minneapolis, USA, covering local news, culture, and events for the LGBTQ community and distributed through print and digital channels including lavendermagazine.com.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Regional players

• Windy City Times: Windy City Times is a Chicago-based LGBTQ newspaper and media outlet covering news, arts, and community. It shares Lavender's regional, print-rooted LGBTQ publishing model.
• Bay Area Reporter: Bay Area Reporter is a long-standing LGBTQ newspaper serving the San Francisco Bay Area, comparable to Lavender as a regional alternative LGBTQ publication with a similar small staff structure.
• Philadelphia Gay News: Philadelphia Gay News is one of the longest-running LGBTQ newspapers in the U.S., serving the Philadelphia metro. It competes with Lavender in the regional LGBTQ news and culture category.
• QNotes (goqnotes.com): QNotes is a regional LGBTQ publication serving the Charlotte, North Carolina area. It shares Lavender's small-team independent magazine model and regional LGBTQ audience focus.

Direct peers

• The Advocate: The Advocate is one of the oldest and most established U.S. LGBTQ news and culture publications, covering politics, lifestyle, and community stories with a readership profile overlapping Lavender's target demographic.
• Pride Publishing: Pride Publishing operates a portfolio of LGBTQ magazines and digital titles. As a multi-title LGBTQ publisher, it competes with Lavender for both reader attention and brand advertising dollars.
• Out Magazine: Out Magazine is a national LGBTQ lifestyle and culture magazine covering news, entertainment, and community issues, directly competing with Lavender for LGBTQ readership and advertisers, albeit at a national scale.

Emerging players

• Queerty: Queerty is a digital-first LGBTQ news and culture outlet that has displaced some print LGBTQ readership. It represents the digital competitor direction that Lavender may need to extend into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lavmag
• Facebookfacebook.com/LavenderMagazine
• LinkedInlinkedin.com/company/lavender-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavender