Life Choices

What Life Choices does

Life Choices, Inc. is a private 501c3 non-profit pregnancy resource center founded in 2000 and headquartered at 411 South Main Street in Phillipsburg, New Jersey, operating under Catholic moral principles under the patronage of Our Lady of Guadalupe. Its core service line is crisis pregnancy support, delivered through two medical health centers offering pregnancy testing, ultrasound (including 4D imaging donated by the Knights of Columbus), early prenatal care, and Natural Family Planning; a Family Resource Center that distributes free baby equipment (cribs, strollers, diapers, clothing) during walk-in hours; and affiliated Saint Anne's Center childcare (licensed facility for children 0-6, operating 5+ years) and Grandma's House maternity home for pregnant or parenting women experiencing homelessness. The organization also offers the Bishop Edward T. Hughes $500 scholarship for student parents, pregnancy decision-support resources, and post-abortion healing referrals to Rachel's Vineyard.

The business model is donation-funded with no fees charged to clients: revenue streams include one-time and recurring donations via Zeffy and PayPal, an annual live and online charity auction (the 25th Anniversary event raised over $90,000), and micro-affiliate income from AmazonSmile and GoodShop. Go-to-market is community-led and faith-network-driven: clients are reached through clergy referrals, school and healthcare provider word-of-mouth, multiple targeted websites (lifechoicesonline.org, lifechoicesmedical.org, unplannedpregnancy.us, pregnantwhatnow.com, pregnantnj.com, grandmashouse.us), a Facebook page, and email/text communications, with services delivered via walk-in access, scheduled appointments, and residential programs. The organization is led by Director Joan Fasanello, has 1-10 employees, claims over 11,000 babies saved across 25 years, and reports no venture funding, no M&A activity, and no AI/technology platform beyond operational web properties and ultrasound equipment.

Name

Life Choices

Legal name

Life Choices, Inc

Website

https://lifechoicesonline.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Life Choices is a 501c3 non-profit in Phillipsburg, NJ providing crisis pregnancy support through free medical services, baby equipment distribution, licensed childcare, maternity housing, and scholarships to women, families, and student parents under Catholic moral principles.

Ownership category

akta.pro rank

Product category

Crisis Pregnancy Support Services

NAICS

Family Planning Centers (62141), Child Care Services (6244), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Child Day Care Services (8351), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Family/Caregiver Transition Training & Planning Support (EDAKANAL)

Keywords

• Crisis pregnancy support
• Prenatal care services
• Maternity housing
• Family resource center
• Nonprofit childcare

Headquarters

HQ city

Phillipsburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Life Choices operates as a 501c3 nonprofit organization funded primarily through monetary donations from individuals, organizations, and supporters. They accept one-time donations and monthly pledges through their Zeffy donation portal and PayPal. The organization promises donors that all funds will be used to further their mission.
2. Annual Charity Auction: Life Choices hosts an annual Charity Auction (both live and online) at venues like Muddy Waters Gastropub in Asbury, NJ. The auction features vacation stays, gift cards, event tickets, sports memorabilia, and other donated items. Proceeds benefit Saint Anne's Center and Grandma's House maternity homes. Their 25th Anniversary Banquet raised over $90,000.
3. Affiliate Shopping Programs: Life Choices receives percentage donations from shopping programs including AmazonSmile and GoodShop. Supporters designate Life Choices to receive a portion of their purchases made through these platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Life Choices is a non-profit 501c3 Catholic-affiliated pregnancy resource center providing free medical services (pregnancy testing, ultrasound, early prenatal care, Natural Family Planning), tangible material assistance (cribs, strollers, diapers, clothing) through a walk-in Family Resource Center, licensed childcare at Saint Anne's Center for children 0–6, residential maternity housing at Grandma's House for homeless pregnant and parenting women, parenting classes, mentoring, and the $500 Bishop Edward T. Hughes Scholarship for student parents.

Product overview

Life Choices is a non-profit 501c3 organization offering a comprehensive suite of crisis pregnancy support and family assistance services. The organization operates Medical Services (pregnancy testing, ultrasound, prenatal care) at health centers, Support Services through a Family Resource Center providing baby supplies, Saint Anne's Center childcare for children 0-6 years, and Grandma's House maternity home for pregnant women and young mothers. Additional offerings include the Bishop Edward T. Hughes $500 scholarship, pro-life educational resources and pamphlets, and pregnancy decision support websites (unplannedpregnancy.us, pregnantwhatnow.com, pregnantnj.com). The organization also provides ultrasounds using 4D technology and mentors young families through parenting classes and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Services

Quantifiable outcome

• 11,000+ babies saved in 25 years of operation
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• GREEN Solar AcademyminorStrategic or Co-development Partner · 24 October 2025GREEN Solar Academy has partnered with Life Choices to offer youth training programs similar to their installer and designer courses. This partnership forms the 'Solar Youth Project' aimed at providing vocational training opportunities to youth. An event on November 11 will showcase the interns and their progress.
• Saint Anne's Center / Grandma's HousecoreOthersLife Choices operates Saint Anne's Center childcare (licensed childcare facility) and Grandma's House maternity home for women who are pregnant or parenting while experiencing homelessness. Women can finish school, embark on careers, and raise children while working toward independence.
• Rachel's VineyardminorStrategic or Co-development PartnerLife Choices provides referral cards for Rachel's Vineyard, a post-abortion healing ministry. Rachel's Vineyard offers weekend retreats for post-abortive women and men to experience God's love and mercy.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CompassCare: CompassCare is a network of pro-life pregnancy centers providing pregnancy testing, ultrasounds, and STD testing with patient advocacy. It is a direct peer to Life Choices, sharing the crisis pregnancy support model and reliance on ultrasound technology to support client decision-making.
• Real Options for Women: Real Options for Women is a pregnancy resource center offering pregnancy testing, ultrasounds, parenting classes, and material assistance. It is a direct operational peer to Life Choices, sharing the same faith-aligned, free-service model for crisis pregnancy clients.
• Alpha Pregnancy Care Center: Alpha Pregnancy Care Center is a community-based pregnancy resource center offering free pregnancy testing, ultrasounds, parenting support, and material assistance. It is a direct operational peer to Life Choices in scale and service mix, operating as a single-community nonprofit pregnancy center.
• Birthline: Birthline is a nonprofit offering free pregnancy testing, counseling, diapers, clothing, and baby equipment to women in need. It is a direct peer to Life Choices given the closely aligned service mix of free material assistance, counseling, and pregnancy support.
• Birthright International: Birthright International is a volunteer-based nonprofit offering free pregnancy testing, counseling, and material assistance to women facing unplanned pregnancies. It is a direct peer to Life Choices given the very similar service mix (pregnancy support, material aid, counseling) and free, non-medical model.

Broad incumbents

• Care Net: Care Net is a national network of over 1,100 pregnancy resource centers providing pregnancy testing, ultrasounds, parenting classes, and material assistance. It is a direct strategic comparable to Life Choices as both operate faith-aligned crisis pregnancy support models, with Care Net serving as a broader umbrella and resource provider to affiliated centers.
• Catholic Charities USA: Catholic Charities USA is the national Catholic social services network operating family counseling, maternity housing, adoption, and pregnancy support programs. It is comparable to Life Choices as both operate under Catholic moral principles and offer family/maternal support services, with Catholic Charities being the much broader national umbrella.
• Heartbeat International: Heartbeat International is a global network of more than 2,800 pregnancy help organizations, including pregnancy resource centers, maternity homes, and adoption agencies. It is a direct comparable to Life Choices given shared pro-life mission, service offerings, and affiliated maternity home (Grandma's House) model.

Emerging players

• Booth Family Foundation / Mary's Shelter: Mary's Shelter is a Catholic-affiliated maternity home and pregnancy resource center providing housing, parenting education, and adoption services. It is comparable to Life Choices' Grandma's House maternity home model and shares the faith-based maternal support framework.

Others

• NIFLA (National Institute of Family and Life Advocates): NIFLA is a membership and legal support organization for pro-life pregnancy centers, providing training, resources, and legal defense. It is comparable to Life Choices as a peer pregnancy center that likely relies on NIFLA's network for operational support, compliance, and ultrasound training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Life-Choices-213779905310682
• Xx.com/lifechoicesnj
• LinkedInlinkedin.com/company/ld-escrow-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Choices