Simply Divine

What Simply Divine does

Simply Divine is a New York City-based, full-service event design and kosher catering company that designs and executes weddings, Bar/Bat Mitzvahs, corporate events, fundraisers, galas, and cocktail parties across the tri-state area. Founded and operated by Judy Marlow, the company consolidates event planning, concept design, venue selection, floral design, entertainment coordination, photography, specialty cakes, rentals, staffing, and in-house custom event materials (invitations, escort cards, menu cards, and similar printed items) into a single provider. The firm's differentiator is pairing kosher certification with an innovative culinary approach, targeting clients who require kosher compliance without sacrificing cuisine quality or design sophistication.

The business runs on a consultative, quote-based professional services model. Owner Judy Marlow personally manages client relationships from initial inquiry through event execution, with all sales originating via phone, email, or referrals. The company holds preferred-vendor positioning with more than 20 NYC venues including The Pierre Hotel, Sotheby's, Christie's, The Glasshouse, The Jewish Museum, Brooklyn Botanical Gardens, and the Council on Foreign Relations. Client concentration is split between private individuals (weddings, lifecycle events) and institutional clients across non-profit, healthcare, education, media, and corporate sectors. The principal named accounts include NYU Medical Center, UJA Federation NY, The Bronfman Foundation, The 92nd Street Y, Israel Policy Forum, and Avenue Capital, alongside individual clients with multi-year (15+) relationships.

The firm is privately held, founder-owned, and has no disclosed external funding, no parent company, and no documented M&A activity. The 11-50 employee range and absence of a technology platform indicate a boutique, labor-intensive operating model. The last documented event predates pandemic-era disruption (March 7, 2020), after which the company adapted by offering delivery menus and small-gathering boxed meals. A separate 'Resort Concepts' service line is offered for international hospitality design, suggesting nascent exploration beyond the core tri-state market.

Name

Simply Divine

Legal name

Simply Divine

Website

https://simplydivine.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply Divine is a NYC-based, founder-owned event design and kosher catering company that delivers full-service planning, design, and cuisine for weddings, Bar/Bat Mitzvahs, corporate events, and galas across the tri-state area.

Ownership category

akta.pro rank

Product category

Event Planning & Catering Services

NAICS

Caterers (722320), Food Service Contractors (722310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industries

Wedding & Reception Catering (HSACAGAD), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF)

Keywords

• Event planning services
• Kosher catering
• Wedding design
• Corporate event catering
• Bar bat mitzvah catering

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Event Planning and Design Services: Full-service event planning including concept design, venue selection, floral design, entertainment coordination, photography, specialty cakes, rentals, staffing, and custom event materials such as invitations, save-the-date cards, thank-you cards, keepsakes, favors, table numbers, ceremony programs, escort cards, place cards, and menu cards.
2. Catering Services: Kosher catering services with innovative culinary approach. Menu offerings for weddings, Bar/Bat Mitzvahs, cocktail parties, corporate events, fundraisers, and non-profit events. Includes individually boxed options for small gatherings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Simply Divine is a full-service event design and kosher catering company that curates bespoke weddings, Bar/Bat Mitzvahs, cocktail parties, corporate events, fundraisers, and non-profit galas. The offering centers on three pillars — Event Planning, Concept Design, and Kosher Catering — supported by modular capabilities including venue selection, floral design and decor, entertainment coordination, photography, specialty cakes, rentals and staffing, and in-house production of custom event materials (invitations, save-the-dates, escort and place cards, menus, favors). The company serves clients primarily in the NYC tri-state area, with an additional offering designing food and buffet concepts for resorts worldwide.

Product overview

Simply Divine is a full-service event design company offering a comprehensive suite of event planning and catering services. The core offering centers on three main pillars: Event Planning, Concept Design, and Catering (Kosher). These core services are supported by modular add-on services including Venue Selection, Floral Design & Decor, Entertainment, Photography, Speciality Cakes, Rentals & Staffing, Custom Event Materials (in-house design team), and Resort Concepts. The company creates bespoke events for weddings, bar/bat mitzvahs, cocktail parties, fundraisers, non-profits, and corporate clients across New York City and the tri-state area.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Planning Full-service event planning for weddings, Bar/Bat Mitzvahs, cocktail parties, fundraisers, non-profits, and corporate events, coordinated end-to-end from initial concept through on-day execution.
• Kosher Catering Kosher catering services with an innovative culinary approach for weddings, Bar/Bat Mitzvahs, cocktail parties, corporate events, fundraisers, and non-profit events, including individually boxed meal options for small gatherings.
• Concept Design Creative event design services including party theme design and visual concept development, tying themes across invitations, decor, florals, and on-day execution.
• Resort Concepts Food and buffet design concepts for resorts worldwide, creating distinctive dining experiences for resort clients.

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• The Glasshouse (12th Avenue)coreOthersPremium event venue in Manhattan with floor-to-ceiling windows and waterfront views. Simply Divine has executed multiple events at this venue.
• The Glasshouse (Chelsea)coreOthersAnother location of the Glasshouse venue brand in Chelsea, Manhattan.
• Museum of the City of New YorkcoreOthersPrestigious cultural institution used for events and galas.
• Metropolitan PavillioncoreOthersEvent venue in Manhattan used for various corporate and social events.
• The Pierre HotelcoreOthersIconic luxury hotel on Fifth Avenue, a preferred venue for weddings and events.
• The Jewish MuseumcoreOthersCultural institution on Museum Mile frequently hosting events and galas.
• Brooklyn Botanical GardenscoreOthersScenic outdoor venue in Brooklyn popular for weddings and garden events.
• Council on Foreign RelationscoreOthersPrestigious policy organization hosting corporate and diplomatic events.
• Sotheby'scoreOthersMajor auction house used for high-profile charity events and galas.
• Christie'scoreOthersLeading auction house hosting premium events and fundraising galas.
• Columbia UniversitycoreOthersGallery shows Columbia University Dinner events, indicating ongoing relationship with Faculty House and university departments.
• Tenement MuseumcoreStrategic or Co-development PartnerLower East Side cultural museum. Simply Divine has designed multiple galas (2016, 2017, 2018) themed around immigration and the American Dream. Gallery shows extensive documentation of these events.
• Avenue CapitalminorOthersInvestment firm. 2018 Avenue Capital Summer Party documented in gallery.
• Blue Hill at Stone BarnsminorOthersRenowned farm-to-table restaurant. Listed as a client with whom they have worked.
• BouleyminorOthersNotable NYC restaurant. Listed as a client.
• Great PerformancesminorOthersCatering company. Listed as a client.
• UJA Federation NYminorOthersJewish charitable federation. Listed as a client.
• JCC in ManhattanminorOthersJewish Community Center. Multiple events documented in gallery, including fundraiser events.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Abigail Kirsch: Long-standing premium NYC catering and events company with strong venue relationships at high-end Manhattan locations. Directly comparable in serving upscale weddings, galas, and corporate events.
• Pinch Food Design: NYC food-forward event design and catering firm emphasizing visual presentation and experiential menus. Comparable in marrying design with catering at premium price points.
• Union Square Events: NYC hospitality group's events arm offering catering and event design for corporate, cultural, and private clients. Comparable service scope and venue-tier clientele.
• Great Performances: NYC-based catering and events company serving cultural institutions, nonprofits, and private clients. Listed in Simply Divine's own client/partner roster and competes in the same premium event-catering segment.
• Bouley: Renowned NYC fine-dining restaurant with event and catering programming. Listed in Simply Divine's own client list; comparable on premium culinary execution and high-end clientele in NYC.
• Olivier Cheng Catering: NYC event catering company focused on weddings, corporate, and nonprofit events with a culinary-forward approach. Comparable segment mix and venue-tier clientele.
• Thomas Preti Events: Premium NYC off-premise catering and event production company serving weddings, corporate, and nonprofit clients at elite venues. Comparable high-touch execution and pricing tier.
• Glorious Foods: NYC kosher and non-kosher event caterer founded on high-end culinary execution. Closest comparable to Simply Divine on kosher specialization combined with premium event positioning.
• Marcey Brownstein Catering: NYC event caterer focused on private and corporate functions. Named in Simply Divine's own client/partner list and operates in the same premium off-premise catering segment.

Broad incumbents

• Patina Restaurant Group: Large hospitality and event-catering group operating restaurants and venues nationally. Listed as a Simply Divine partner; broader scale and diversified portfolio versus Simply Divine's boutique focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SimplyDivineNYC
• LinkedInlinkedin.com/company/simply-divine-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Divine