Hoytom
Hoytom is a privately held Spanish manufacturer of precision materials testing equipment — universal, hardness, compression, and pendulum impact machines — unified by its proprietary HoyWin® software and HBM load cells, serving laboratories and industrial manufacturers worldwide in automotive, aerospace, construction, and steelworks.
- Company typePrivate
- Founded1961
- HeadquartersLeiva, Spain
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hoytom does
Hoytom is a privately held Spanish manufacturer of precision materials testing equipment, headquartered in Leioa, Bizkaia (Basque Country). The company designs and builds universal testing machines (HM-D series, HM-S, HM-V, HM-C, DI-CP series, CTM), hardness testers (LINK RB/RBD, Minor R/S, M1/M2 3000, CiHo, CiHo+), pendulum impact testers (HYTT series, 25 J to 750 J), and a broad accessories portfolio spanning grips, extensometers, notching machines, fixtures, and environmental chambers. Force capacities range from 5 kN to 6,000 kN, and every machine is built around HBM premium load cells, the proprietary Stark System silent drive, and the registered HoyWin® touchscreen software platform. The firm holds ISO 9001 certification and ENAC accreditation, supports seven languages across the software and website, and markets a 3-year warranty as a category-leading badge.
The business operates a sales-led, direct-to-customer model through hoytom.com, with no third-party channel partners or marketplace footprint disclosed. Pricing is quote-based and not publicly disclosed; revenue is generated from one-time hardware sales (machines, accessories, consumables), bundled software licensing via HoyWin, professional services (retrofit modernization, custom R&D engineering), and post-sale calibration, technical support, and training. End customers span automotive, aerospace, construction, steelworks, independent and in-house laboratories, industrial manufacturers, and educational institutions, with the company claiming 500+ laboratory and manufacturing customers worldwide.
Strategically, Hoytom has moved beyond selling isolated machines toward an integrated platform: HoyWin software is bundled across new equipment, monetized again through Type 1 on-site and Type 2 factory retrofit programs that upgrade legacy testing machines, and extended through a custom-machines engineering service. The multilingual (EN/FR/ES/DE/IT/PT/RU) software and website footprint, combined with ENAC-accredited quality credentials and a 'Made in Europe' positioning, target a global customer base despite a single-site Spanish manufacturing operation.
Hoytom firmographics
Firmographics- Name
- Hoytom
- Legal name
- Hoytom
- Website
- https://hoytom.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hoytom is a privately held Spanish manufacturer of precision materials testing equipment — universal, hardness, compression, and pendulum impact machines — unified by its proprietary HoyWin® software and HBM load cells, serving laboratories and industrial manufacturers worldwide in automotive, aerospace, construction, and steelworks.
- Ownership category
- akta.pro rank
Hoytom industry classification
Industry- Product category
- Materials Testing Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)
Keywords
Where Hoytom is headquartered
LocationHeadquarters
- HQ city
- Leiva
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Hoytom business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales (Testing Machines): One-time sale of universal testing machines (HM-D series, HM-S, HM-V, HM-C, DI-CP series), hardness testers (LINK RB/RBD, Minor R/S, M1/M2 3000, CiHo, CiHo+), pendulum impact testers (HYTT series), and compression testing machines (CTM).
- Accessories & Consumables Sales: Sale of grips, fixtures, extensometers, indenters, hardness test blocks, notching machines, broaches, cooling devices, and other consumable/replacement accessories across machine categories.
- Software (HoyWin / HOYWIN): HoyWin® touchscreen software bundled with machines and offered via retrofit upgrades; provides test control, real-time analytics, reporting, and multi-device remote access.
- Retrofit / Modernization Services: Service revenue from on-site modernization (Type 1) for non-movable hydraulic machines and full factory modernization (Type 2) retrofit programs that upgrade electronics and software.
- Custom Engineering & R&D Services: Bespoke engineering work delivered through Hoytom's in-house R&D team for tailored pendulum impact testers, fixtures, and data systems designed to customer specifications.
- Calibration, Technical Support & Training: Post-sale services including calibration, technical support, and training offered via the contact form alongside quote requests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for testing machines, accessories, software, and services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Hoytom product offering
Product offeringCore offering
Hoytom designs and manufactures precision materials testing machines — universal (electromechanical and hydraulic) testing machines, Rockwell/Brinell hardness testers, and Charpy/Izod pendulum impact testers — all integrated with its proprietary HoyWin® touchscreen software and HBM load cells. The offering is complemented by a full accessories ecosystem (grips, extensometers, fixtures, notching machines, hardness test blocks, climatic chambers), on-site and factory retrofit modernization services, and custom in-house R&D engineering for bespoke testing solutions targeting laboratories and industrial manufacturers.
Product overview
Hoytom provides a complete materials testing platform built around three product pillars — mechanical testing machines (the HM-D, HM-S, HM-V, HM-C, DI-CP/V2, DI-CP/V4, and CTM series), hardness testers (LINK RB/RBD, Minor R/S, M1/M2 3000, CiHo/CiHo+), and pendulum impact testers (HYTT 25 J, 50 J, 350/450 J, 750 J) — all unified by the HoyWin/HOYWIN touchscreen software and complemented by a broad accessories portfolio (grips, extensometers, notching machines, hardness test blocks, climatic chambers) plus Retrofit and Custom Machine engineering services for legacy and bespoke systems. Every machine carries HBM load cells, the Stark System drive, and a 3-year warranty, and is offered across automotive, aerospace, construction, and steelworks markets worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- HoyWin® (HOYWIN™): Hoytom's proprietary touchscreen software platform for test control, real-time data analysis, reporting, and remote access across Hoytom materials testing machines.
- SmartRemote®
Products and services
- HM-D Series Universal Testing Machines
Quantifiable outcome
- Trusted by 500+ laboratories and manufacturers worldwide
- +4 more outcomes
Companies that use Hoytom
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles3 records
Hoytom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Hoytom partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship / core component supplier and credibility / accreditation body.
- HBM (Hottinger Brüel & Kjær)flagship / core component supplierHBM load cells are integrated across Hoytom's testing machine lineup (HM-D series, HM-S, CiHo, etc.) and marketed as a premium feature ('HBM Load Cells: Premium sensors ensure precise force measurement and long-term reliability'). The HBM logo appears on the homepage and on every product page alongside the HoyWin and warranty badges, indicating HBM is a flagship technology supplier to Hoytom.
- ENAC (Entidad Nacional de Acreditación)credibility / accreditation bodyENAC accreditation is displayed as a quality/credibility badge on the homepage and in the site footer. It signals that Hoytom operates under an accredited quality/calibration regime relevant to its testing services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Hoytom competitors and assessment
Company assessmentDirect peers
- Lloyd Instruments (AMETEK): Lloyd Instruments, part of AMETEK's test & calibration segment, produces universal testing machines and materials testing software (NexygenPlus) — directly comparable to Hoytom's HM-D series and HoyWin software positioning.
- Zwick/Roell: Zwick/Roell is a German manufacturer of universal testing machines, hardness testers, and pendulum impact testers with the testXpert software platform — a very close peer across product category, software-driven workflow, and European manufacturing base.
- Tinius Olsen: Tinius Olsen is a US/UK specialist manufacturer of universal testing machines, hardness testers, and impact testers with the Horizon software suite — a closely comparable specialty peer in mid-market materials testing equipment.
- Hegewald & Peschke: Hegewald & Peschke is a German manufacturer of universal testing machines, hardness testers, and pendulum impact testers (with Charpy/Izod models). Closely comparable to Hoytom in product range, mid-market positioning, and European manufacturing heritage.
- ADMET: ADMET is a US-based manufacturer of universal testing machines and material testing systems with MTESTQuattro software — comparable to Hoytom in serving mid-market laboratories with integrated software-controlled testing platforms.
Broad incumbents
- Instron: Instron (a division of Illinois Tool Works) is the global market leader in materials testing machines — universal, hardness, and impact testers with Bluehill software. Direct overlap with Hoytom's HM-D, HM-S, HM-V, CiHo and HYTT product lines, but at vastly larger scale and broader geographic reach.
- Shimadzu (Testing & Inspection): Shimadzu's testing & inspection division produces Autograph universal testers, hardness testers, and impact testers with TRAPEZIUM software — competing with Hoytom in automotive, aerospace, and laboratory channels, with greater global scale.
- MTS Systems (now part of Amphenol): MTS Systems provides mechanical testing systems and software (TestSuite) for materials and components, including servohydraulic and electromechanical frames overlapping Hoytom's HM-D and DI-CP product ranges.
Emerging players
- Jinan Testing Equipment IE Co. (JTE): JTE is a Chinese manufacturer of universal testing machines, hardness testers, and impact testers — an emerging competitor in lower-cost catalog tiers that overlap with Hoytom's HM-D0 and basic Rockwell/Brinell models.
- Torontech Group: Torontech offers universal testing machines, hardness testers, and impact testers with software platforms targeting laboratory and QC customers globally — a comparable specialty player competing on price-sensitive opportunities where Hoytom also bids.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hoytom social profiles
Digital presenceHoytom compliance and trust
Trust signalCompliance1 record
Hoytom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoytom leadership team
Management profileNumber of profiles
Hoytom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoytom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoytom
What does Hoytom do?
Hoytom designs and manufactures precision materials testing machines — universal (electromechanical and hydraulic) testing machines, Rockwell/Brinell hardness testers, and Charpy/Izod pendulum impact testers — all integrated with its proprietary HoyWin® touchscreen software and HBM load cells. The offering is complemented by a full accessories ecosystem (grips, extensometers, fixtures, notching machines, hardness test blocks, climatic chambers), on-site and factory retrofit modernization services, and custom in-house R&D engineering for bespoke testing solutions targeting laboratories and industrial manufacturers.
Is Hoytom a public or private company?
Hoytom is a private company. It is classified as unknown and is currently operating.
When was Hoytom founded?
Hoytom was founded in 1961. It employs 11 to 50 people.
Where is Hoytom based?
Hoytom is headquartered in Leiva, Spain, in the Europe region.
How does Hoytom make money?
Six revenue lines are on record. Hardware Sales (Testing Machines) is the primary driver. The others are accessories & Consumables Sales, software (HoyWin / HOYWIN), retrofit / Modernization Services, custom Engineering & R&D Services and calibration, Technical Support & Training.
Who are Hoytom's main competitors?
Direct peers on record are Lloyd Instruments (AMETEK), Zwick/Roell, Tinius Olsen, Hegewald & Peschke and ADMET. Broad incumbents are Instron, Shimadzu (Testing & Inspection) and MTS Systems (now part of Amphenol). Emerging players are Jinan Testing Equipment IE Co. (JTE) and Torontech Group.
Does Hoytom have an API?
No public API is recorded for Hoytom.
What industry is Hoytom in?
Hoytom's product category is Materials Testing Equipment. Its primary akta.pro industry code is IMAGAFAC, Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches). Its NAICS code is 3345 and its SIC code is 3823.