Dutton-Lainson Company

What Dutton-Lainson Company does

Dutton-Lainson Company is a privately held, ISO 9001 certified US manufacturer founded in 1886 and headquartered in Hastings, Nebraska. The company designs, produces, and sells mechanical hardware for marine, agricultural, industrial, and automotive end-markets, with a core portfolio spanning brake, electric, pulling, and worm gear winches; marine and ag-industrial tongue jacks; trailer couplers and coupler balls; Goldenrod-brand hand-operated pump oilers and pistol/spray/spring oilers; standard, WATER-BLOCK, and BiO-FLO fuel tank filters; fencing tools; and trailer accessories including roller bunks, safety chains, wheel bearings, anchors, and spare tire carriers. Product differentiation rests on proprietary features such as precision ground pistons exclusive to Goldenrod oilers, WATER-BLOCK water-absorbing fuel filtration, TUFFPLATE zinc-plated finishes, and See-Thru polymer bowls, all sold under registered sub-brands (Goldenrod, DLx, TUFFPLATE, WATER-BLOCK, BiO-FLO, Sentinel, StrongArm, Hired Hand). The business is operated from a single manufacturing facility in Hastings, Nebraska, and is part of a broader "Dutton-Lainson Family of companies" that includes related entities in wholesale distribution, custom manufacturing, printing, and tank manufacturing. Revenue is generated primarily through unit-priced hardware sales ranging from roughly $3.99 to over $200, distributed through a direct-to-consumer e-commerce storefront (dutton-lainson.com), a dedicated wholesale division (duttonlainsonwholesale.com) serving dealers and resellers, and a global network of marine, agricultural, industrial, and automotive distributors. The company also offers custom manufacturing services and a factory-authorized electric winch repair service, extending monetization beyond catalog product sales. No public financials, funding history, or institutional ownership are disclosed.

Name

Dutton-Lainson Company

Legal name

Dutton-Lainson Company

Website

https://www.dutton-lainson.com/

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

251–500 employees

Short description

Dutton-Lainson Company is a privately held, ISO 9001 certified US manufacturer founded in 1886 in Hastings, Nebraska, producing winches, tongue jacks, couplers, Goldenrod oilers, fuel filters, and trailer hardware for marine, agricultural, industrial, and automotive markets via direct e-commerce, wholesale, and global distribution channels.

Ownership category

akta.pro rank

Product category

Trailer and Industrial Hardware Manufacturing

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Marine Trailer & Transport Equipment Retail (CRAMAIAL)

Keywords

• Trailer hardware manufacturing
• Marine winches and jacks
• Fuel tank filtration
• Industrial pump oilers
• Agricultural trailer components

Headquarters

HQ city

Hastings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Direct sales of manufactured hardware products including winches, jacks, couplers, fuel filters, and oilers to consumers and businesses through e-commerce and distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dutton-Lainson Company manufactures and sells mechanical hardware products including winches (brake, electric, pulling, worm gear), tongue jacks (marine and ag-industrial), trailer couplers and balls, Goldenrod-brand pump oilers, fuel tank filters, fencing tools, roller bunks, safety chains, wheel bearings, anchors, and spare tire brackets. Products are sold direct-to-consumer via dutton-lainson.com and through a dedicated wholesale division (Dutton Lainson Wholesale) to dealers and resellers serving marine, agricultural, industrial, and automotive markets.

Product overview

Dutton-Lainson Company is a manufacturing company offering a diversified portfolio of industrial and trailer hardware products since 1886. The core product lines include multiple winch types (brake winches, electric winches, pulling winches, and worm gear winches), trailer tongue jacks (marine and agricultural/industrial models), couplers and coupler balls, and Goldenrod-brand oilers (heavy duty pump, industrial pump, pistol pump, spray tip, and spring bottom styles). Additional product categories include fuel tank filtration systems (standard, Water-Block, and BiO-FLO biodiesel filters), fencing tools, trailer accessories (roller bunks, safety chains, wheel bearings), anchors, spare tire brackets, and comprehensive repair parts. The company also offers custom manufacturing services and electric winch repair. Products are marketed under sub-brands including DLx (premium tongue jacks and winches), Goldenrod (oilers and fuel filters), Sentinel (anchors), and TUFFPLATE (plated finish technology). The company serves marine, agricultural, industrial, and automotive markets worldwide with ISO 9001 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Brake Winches Manual brake winches for controlling load movement, available in B-Series, DLB-Series, and Chain Drive models with various load capacities and finish options (plated or bronze). Sold to consumers and industrial buyers.
• Electric Winches Electric-powered winches for pulling and lifting operations, available in SA-Series and TW-Series models with DC and AC power options, including remote controls.
• Pulling Winches Manual pulling winches for vehicle recovery and load pulling, available in DLx, DL, and DLB series with various capacities and configurations including 2-speed and brake options.
• Worm Gear Winches Self-locking worm gear winches including WG1500 and WG2000 series with standard, loop, and hex drive options for controlled load positioning.
• Marine Tongue Jacks Trailer tongue jacks for marine applications, including DLx series (1,500-2,000 lb) and standard marine jacks (1,000-2,500 lb) with swivel and rigid mount options and various wheel configurations.
• Ag-Industrial Tongue Jacks
• Couplers Trailer couplers in various sizes (940-995 series) with different ball sizes and tongue dimensions, including A-frame couplers and coupler repair kits.
• Coupler Balls Trailer hitch balls in various sizes (1-7/8" to 2-5/16") and capacities, including chrome and stainless steel finishes.
• Heavy Duty Pump Oilers (Goldenrod) Industrial-grade hand-operated oilers with zinc die-cast high pressure pumps, precision machined pistons, and interchangeable spouts. Available in 16 oz (pint) and 32 oz (quart) capacities.
• Industrial Pump Oilers (Goldenrod) Steel pump industrial oilers for tough jobs with double seamed steel bases, precision ground pistons, and 12-16 oz capacities. Features thumb lever for drop or stream oil delivery.
• Pistol Pump Oilers Pistol-grip style pump oilers with leakproof joints and flared bottoms for stability, available in 6-10 oz capacities with straight or flexible spouts.
• Spray Tip Oilers Precision machined spray tip oilers that adjust from fine mist to thin stream, suitable for applying cleaners, lubricants, solvents, and penetrating oils.
• Spring Bottom Oilers Press-to-dispense oilers where pressing the container bottom delivers fluid, available in 6-12 oz capacities with flexible spouts.
• Standard Fuel Tank Filters (Goldenrod) See-Thru bowl fuel tank filters removing microscopic particles (10 microns) for gasoline, diesel, and biodiesel blends up to 20%. Features zinc die-cast top caps with 1" or 3/4" NPT fittings.
• Water-Block Fuel Tank Filters (Goldenrod) Water-absorbing fuel tank filters that trap water and restrict fuel flow when replacement needed. Removes particles down to 17 microns with See-Thru bowl monitoring.
• BiO-FLO Biodiesel Fuel Tank Filters (Goldenrod) Specialized fuel tank filters for biodiesel applications with nickel-plated top caps, buna rubber gaskets, and stainless steel internal components. Compatible with 100% biodiesel.
• Fencing Tools Fence stretching and installation tools including fence stretcher-splicers (400, 405, 415 series), T-post grippers, fence post pullers, and gate closers.
• Roller Bunks Boat trailer roller bunks in original and deluxe styles with galvanized finish. Deluxe models feature 12-gauge steel construction with 3-roller sets for improved boat hull contact.
• Safety Chains and Cables Trailer safety chains and cables in SAE classes 1-4 with various lengths and load capacities for gross trailer weights up to 6,500 lbs.
• Wheel Bearings and Protectors Complete wheel bearing sets and replacement parts including seals, cotter keys, dust caps, and bearing protectors for various spindle sizes.
• Trailer Anchors (Sentinel) Slip ring boat anchors in galvanized and powder-coated finishes, designed for boats 15-28 feet in length with single-piece crown construction.
• Custom Manufacturing Services Custom manufacturing capabilities for specialized industrial hardware products beyond standard catalog offerings.
• Electric Winch Repair Service Factory-authorized repair service for electric winches, providing professional maintenance and repair for Dutton-Lainson and other brand equipment.

Quantifiable outcome

• Maximum recommended flow rate of 25 gpm for all fuel tank filters
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ShowcaseminorOthersPart of the Dutton-Lainson Family of companies - linked through Showcase brand website (showcasedl.com) as a related company entity
• Hastings EquityminorOthersPart of the Dutton-Lainson Family of companies - related entity through Hastings Equity (hastingstank.com)
• Dutton Lainson WholesalecoreChannel Partner/ Reseller/ DistributorDedicated wholesale division of Dutton-Lainson Company serving dealers and resellers with specialized bulk ordering and pricing through duttonlainsonwholesale.com
• Custom ManufacturingminorImplementation/ SI/ Consulting PartnerCustom manufacturing services division offering bespoke fabrication capabilities for specialized industrial applications
• PVI ManufacturingminorOthersPart of the Dutton-Lainson Family of companies - related entity through PVI Manufacturing (pvimanufacturing.com)
• Cornhusker PressminorOthersPart of the Dutton-Lainson Family of companies - related entity through Cornhusker Press (cornhuskerpress.com)
• Rinder PrintingminorOthersPart of the Dutton-Lainson Family of companies - related entity through Rinder Printing (rinderprinting.com)

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barker Manufacturing: Barker produces trailer jacks, couplers, and trailer components, overlapping with Dutton-Lainson's marine and utility trailer hardware product lines, particularly in the boat trailer segment.
• Curt Manufacturing: Curt manufactures trailer hitches, couplers, ball mounts, and towing accessories — directly comparable to Dutton-Lainson's coupler, hitch ball, and trailer accessory lines sold through dealer and wholesale channels.
• Tie Down Engineering: Tie Down Engineering produces winches, trailer components, and tie-down hardware, directly comparable to Dutton-Lainson's winch and trailer accessory product lines for marine and industrial applications.
• BAL (Barker Atwood Light): BAL (now part of the Lippert family) manufactures RV and trailer support products including jacks and stabilizers — directly comparable to Dutton-Lainson's tongue jack and trailer accessory portfolio in adjacent RV/marine channels.
• Camco Manufacturing: Camco manufactures RV and marine accessories including jacks, hoses, and trailer components — comparable to Dutton-Lainson's marine segment product range and similar multi-channel distribution to dealers and consumers.
• Husky Towing: Husky Towing produces trailer jacks, couplers, hitches, and towing accessories — overlapping significantly with Dutton-Lainson's marine and ag-industrial trailer hardware product portfolio.
• Draw-Tite: Draw-Tite specializes in trailer hitches, couplers, and towing products, directly competing with Dutton-Lainson's automotive/trailer hardware offering for OEM and aftermarket trailer customers.
• Fulton Products: Fulton manufactures trailer jacks, winches, couplers, and related trailer hardware — directly overlapping Dutton-Lainson's tongue jack, winch, and coupler product lines for the marine, agricultural, and utility trailer markets.
• Reese Towpower: Reese is a leading trailer hitch, coupler, and towing accessories brand overlapping with Dutton-Lainson's coupler balls, trailer couplers, and safety chain product categories for the automotive and marine trailer segments.

Broad incumbents

• Peterson Manufacturing: Peterson Manufacturing is a broad automotive and trailer lighting/hardware supplier — adjacent overlap with Dutton-Lainson's trailer accessory offering but with a much wider product portfolio beyond mechanical hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DuttonLainson
• Facebookfacebook.com/DuttonLainson

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dutton-Lainson Company