Rinder Printing

What Rinder Printing does

Rinder Printing is a regional, full-service commercial printing company headquartered at 451 West 2nd Street, Hastings, Nebraska, with an operational location in Grand Island. Founded by Harry Rinder in 1950 and operated previously as Cornhusker Press, the company has been a division of Dutton-Lainson Company since its 2006 acquisition from Tim White. It serves Central Nebraska businesses, organizations (churches, schools, businesses), and individual consumers needing wedding and event print materials, under the positioning 'Central Nebraska's full service printing company.'

The company operates a horizontal service stack built on four pillars: (1) printing services — offset printing for high-volume runs, digital printing for shorter runs and quick turnaround, large-format digital printing for banners and posters, and variable data printing for personalized direct mail; (2) finishing services — binding, die cutting, embossing, foil stamping, folding, lamination, and perforation; (3) in-house graphic design for logos, corporate identity, and marketing collateral; and (4) end-to-end mailing services including USPS-compliant preparation, shipping, and bulk mail handling. This stack underpins 19 distinct printed product categories ranging from business cards, brochures, and letterhead to catalogs, manuals, newsletters, and wedding stationery. Technology is conventional press and finishing equipment, with no proprietary software, APIs, or digital platform.

Rinder Printing operates a sales-led, quote-based business model. Customers submit project specifications through a 'Request a Quote' form on the company website or transact in person at the Grand Island or Hastings locations. Pricing is per-project, determined by quantity, paper type, size, and complexity, with no publicly disclosed tiers or recurring contracts. Revenue mechanics are transactional, and the customer base is described as a long-tail mix of regional SMBs, organizational accounts, and individual consumers, with no named enterprise anchors visible in the available data.

Name

Rinder Printing

Legal name

Rinder Printing

Website

https://rinderprinting.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Rinder Printing is a Central Nebraska full-service commercial printer, founded 1950 and operating as a division of Dutton-Lainson Company since 2006. It serves regional SMBs, organizations, and consumers with offset, digital, and large-format printing, finishing, graphic design, and mailing services via quote-based per-project transactions.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)

akta.pro secondary industries

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF), Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

Keywords

• Commercial printing services
• Offset and digital printing
• Wide format printing
• Variable data printing
• Direct mail services

Headquarters

HQ city

Hastings

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Printing Services: Rinder Printing generates revenue through providing commercial printing services including offset printing, digital printing, large format printing, and finishing services. Pricing is quote-based, determined by project specifications such as quantity, paper type, size, and complexity.
2. Graphic Design Services: In-house graphic design services for logo design, corporate identity creation, and marketing material design, offered as an add-on service to printing projects
3. Mailing Services: End-to-end mailing services including mail preparation per USPS specifications, shipping, bulk mail handling, and variable data mailings for personalized communications

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rinder Printing is Central Nebraska's full-service commercial printing company offering offset printing, digital printing, large format printing, variable data printing, finishing services, in-house graphic design, and complete mailing services. The company produces a wide range of printed products including business cards, brochures, banners, newsletters, catalogs, manuals, wedding stationery, and direct mail pieces for regional businesses, organizations, and individual consumers.

Product overview

Rinder Printing is Central Nebraska's full-service printing company offering a comprehensive portfolio of printing services and printed products. The company provides four core service categories: Printing Services (Offset Printing, Digital Printing, Large Format Digital Printing, Variable Data Printing), Finishing Services (Binding, Die Cutting, Embossing, Foil Stamping, Folding, Lamination, Perforation), Graphic Design Services, and Mailing Services. These services support 19 distinct printed product categories including Banners, Booklets, Brochures, Business Cards, Business Forms, Calendars, Catalogs, Envelopes, Flyers, Folders, Invitations, Letterhead, Mailings, Manuals, Newsletters, Postcards, Posters, Programs, and Wedding Products. The company operates as a division of Dutton-Lainson Company and serves customers from design through finished product delivery, including USPS-compliant mailing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Offset Printing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• The UPS Store: The UPS Store is a national retail franchise offering basic printing, copying, and finishing services alongside shipping. Overlaps with Rinder's small-format SMB printing and finishing offerings but at a much more standardized and limited scope.
• FedEx Office: FedEx Office operates a national chain of retail printing centers offering offset, digital, and large format printing plus finishing and shipping services. Competes with Rinder for SMB print jobs but at much broader scale and with standardized offerings.
• Cimpress (Vistaprint): Cimpress, parent of Vistaprint, is a global online commercial printing platform producing business cards, marketing materials, signage, and promotional products at massive scale. Represents the dominant low-cost online competitor pressing against Rinder's regional quote-based model.
• Office Depot: Office Depot provides retail and online commercial printing services including business cards, flyers, banners, and binding across its national store network. Overlaps with Rinder on basic SMB print and finishing categories at lower price points.
• Staples Business Printing: Staples offers online commercial printing services for business cards, brochures, banners, and marketing materials through its e-commerce platform. Competes with Rinder on standardized SMB print products via lower-cost online ordering rather than local service.

Direct peers

• FASTSIGNS: FASTSIGNS is a franchised signage and graphics provider specializing in large-format digital printing, banners, and visual communications for local businesses. Directly comparable to Rinder's large format and signage production capabilities for regional SMBs.
• Minuteman Press: Minuteman Press is a franchised network of locally-owned commercial printing businesses offering offset, digital, and large format printing plus finishing and mailing services. Directly comparable to Rinder as a full-service local print shop serving SMBs and consumers in defined geographic territories.
• SpeedPro Imaging: SpeedPro Imaging is a franchised network specializing in large-format digital printing for vehicles, wraps, banners, and displays. Comparable to Rinder as a regional commercial printing operation serving local business customers with custom print products.
• AlphaGraphics: AlphaGraphics is a franchised commercial printing and marketing services provider offering offset and digital printing, finishing, graphic design, and direct mail solutions. Closely mirrors Rinder's one-stop-shop model with similar SMB and consumer customer segments.
• Sir Speedy: Sir Speedy is a franchised printing and marketing services franchise offering offset/digital printing, finishing, signage, and mailing services to local businesses. Operates on the same franchise-based local commercial printing model as Rinder's independent equivalent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rinder-printing-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rinder Printing