What Modular Wall Systems does

ModularWalls (Modular Wall Systems) is an Australian manufacturer of proprietary modular wall and fence systems, headquartered in Caringbah, NSW. The company designs, manufactures, and distributes composite-panel wall products built on a fibre cement/EPS (expanded polystyrene) core technology with proprietary acoustic and integrated retaining capabilities. Its product range spans residential systems (SlimWall, TrendWall, VogueWall, EstateWall), commercial noise barriers (BarrierWall, GuardianWall up to 12,000mm), and specialty panels (AcoustiMax, TerraFirm, EnduroMax, AcoustiSorb) that together address boundary fencing, acoustic attenuation, retaining, and pool compliance applications. All products are manufactured to ISO-9001 standards and tested by the National Acoustic Laboratory of Australia, with the AcoustiSorb pre-finished aluminium panels rated for a 50+ year design life.

The company operates a hybrid go-to-market model. Residential demand is captured through a direct-to-consumer website with a price-estimate form and a phone sales line, supported by a national Trade Partner network of certified fence contractors, landscapers, and builders who provide professional installation. A dedicated Commercial Sales Team handles enterprise and government tenders for retailers, developers, aged-care operators, childcare centres, and infrastructure clients. Brand awareness is built through recurring collaborations with Australian renovation television properties (The Block 2024 and 2025 seasons, Three Birds Renovations) and prominent designers/presenters. Customer logos span Coles, Woolworths, Aldi, McDonald's, KFC, BP, Costco, Bupa, Telstra, Lendlease, Mirvac, RMS, VicRoads, and Queensland Rail, alongside a long tail of residential homeowners.

The company is privately held with no publicly disclosed ownership, funding rounds, or revenue figures. Its sole listed leadership entry is Nick Holden (Director of Innovation and Enterprise). Operations are Australia-wide only, with no international footprint disclosed in available source material.

Name

Modular Wall Systems

Legal name

ModularWalls

Website

https://modularwalls.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ModularWalls designs, manufactures, and installs proprietary modular acoustic wall and fence systems in Australia. It serves residential homeowners, commercial developers, government infrastructure clients, and retailers through direct sales and a national certified Trade Partner network.

Ownership category

akta.pro rank

Product category

Modular Wall and Fence Systems

NAICS

Foundation, Structure, and Building Exterior Contractors (2381)

SIC

Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ)

Keywords

• Modular wall systems
• Acoustic fencing solutions
• Noise barrier walls
• Modular retaining walls
• Premium fencing panels

Headquarters

HQ city

Caringbah

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Modular Wall and Fence Product Sales: One-time purchase of modular wall panels, posts, and accessories. Customers can choose DIY installation or professional (trade partner) installation. The majority of revenue is derived from product sales to residential homeowners, trade partners, and commercial project clients.
2. Professional Installation Services (via Trade Partners): ModularWalls coordinates with a network of certified trade partners who provide supply-and-install services to customers. Revenue flows through trade partners who purchase products from ModularWalls; installation labour is a separate revenue stream for trade partners.
3. Commercial/Industrial Project Sales: Large-scale commercial sales to developers, government bodies, and infrastructure companies for noise walls, retaining systems, and acoustic barriers on projects including road/rail corridors, childcare centres, retail precincts, and industrial sites.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

ModularWalls designs, manufactures and installs modular wall and fence systems for Australian residential and commercial markets. The product range comprises residential wall systems (SlimWall, TrendWall, VogueWall, EstateWall), commercial-grade noise barriers (BarrierWall, GuardianWall) and proprietary panels (AcoustiMax, TerraFirm, EnduroMax, AcoustiSorb), offered as DIY supply or full supply-and-install via a national trade partner network, with custom specification available for infrastructure and government projects.

Product overview

ModularWalls is an Australian manufacturer of premium modular acoustic walls and fences designed for both residential and commercial applications. The product portfolio consists of four main residential wall systems (SlimWall®, TrendWall®, VogueWall®, EstateWall®), two commercial-grade systems (BarrierWall™, GuardianWall™), and five proprietary panel products (AcoustiMax®, TerraFirm®, EnduroMax®, AcoustiSorb®) that serve as core building components. The residential products range from slim 50mm panels for boundary fencing to 3000mm grand front walls, while commercial products accommodate heights up to 12,000mm for industrial and infrastructure applications. All products feature modular construction for easy DIY or professional installation, with acoustic attenuation as a core capability across the range. Gates are offered as complementary accessories to match the wall systems. The company supplies thousands of solutions annually across Australia, serving customers from DIY homeowners to large-scale commercial infrastructure projects, with products designed and manufactured to ISO-9001 quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• SlimWall®: Premium modular fencing solution for modern urban environments, up to 2100mm high with 50mm thick panel, acoustic properties.
• TrendWall®
• VogueWall®
• EstateWall®
• BarrierWall™
• GuardianWall™
• AcoustiMax®
• TerraFirm®
• EnduroMax®
• AcoustiSorb®

Products and services

• SlimWall Premium modular fencing solution for modern urban environments offering acoustic properties, integrated retaining capability, and compatibility with lighting, infills and slats. Up to 2100mm high with a 50mm thick panel; rated for all Australian wind regions. For residential boundary, front, pool and dividing walls.
• TrendWall Sleek, high-performance modular wall with aluminium posts suited to coastal and poolside locations. Delivers higher acoustic performance and integrated retaining up to 750mm, with wall heights up to 2400mm. For premium residential boundary, front and pool walls.
• VogueWall Most popular modular wall combining designer looks with practical acoustic versatility, closely mirroring rendered masonry dimensions with piers and accommodating accessories including lighting, infills and slats. Heights up to 3000mm. For residential front, boundary, pool and feature walls.
• EstateWall Bold, robust and secure masonry-alternative modular wall showcasing ModularWalls' largest posts for grand front walls, security walls and premium boundary walls. Integrates with TerraFirm retaining panels for up to 750mm of integrated retention. For premium residential front and boundary walls.
• BarrierWall Commercial noise barrier combining high-end residential aesthetics with superior acoustic performance. Features galvanised steel posts (250mm width), heights up to 4500mm and fast construction. For infrastructure, road and rail, health and retail commercial sectors.
• GuardianWall Industrial grade noise barrier system with heavy-duty steel construction for large-scale industrial and civil infrastructure applications. Wall heights up to 12,000mm+, 75mm thickness, with steel universal beam or column posts spaced up to 4240mm. For industrial, infrastructure and commercial applications.
• AcoustiMax Core proprietary modular wall panel for modern acoustic attenuation using a fibre cement/EPS composite construction. Available in AcoustiMax50 (50mm, Rw 28, up to 4.2m panel span) and AcoustiMax75 (75mm, Rw 28) variants. Lightweight, impact resistant, and compatible with SlimWall, TrendWall, VogueWall and EstateWall wall systems. For residential and commercial noise barrier applications.
• TerraFirm Modular retaining panel system for sloping sites and uneven ground, replacing traditional concrete or timber sleepers. Fibre cement skin both sides, high-density EPS core, internal heavy-duty steel reinforcement. TerraFirm (50/75mm) retains up to 500–750mm; TerraFirmX (113mm) up to 1800mm; TerraFirmXL up to 3000mm at 10kPa surcharge. For residential and commercial retaining integrated with acoustic walls.
• EnduroMax High-impact, ultra-durable noise barrier panel with cementitious/impact-layer outer skin and EPS core for road, rail and civil infrastructure environments. Rated Rw 35 (30.50 kg/m²), 75–150mm thicknesses, vandal resistant and roadway compliant, with design heights up to 12,000mm+. For infrastructure noise barriers.
• AcoustiSorb High-performance sound absorption wall panel with PET sound-absorbing core and perforated pre-finished aluminium outer skin for road and rail corridors, loading docks and HVAC units. AcoustiSorb75 achieves Rw 25 dB / NRC 0.9; AcoustiSorb100 achieves Rw 27 dB / NRC 0.95. Pre-finished aluminium body rated for 50+ years design life. For commercial and infrastructure noise absorption.
• ModularWalls Gates Modular gate kits engineered to match ModularWalls wall systems, providing seamless design continuity while maintaining privacy and security. Pedestrian gate variants available. Sold as accessories to complement the modular wall range. For residential and commercial projects requiring gated access.

Quantifiable outcome

• 20–25 dB noise reduction achieved by ModularWalls acoustic fences and noise barriers (depending on noise source and type), tested by the National Acoustic Laboratory of Australia
• +4 more outcomes

Named customers43 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Three Birds RenovationsflagshipGTM or Marketing PartnerLong-running collaboration with Australia's leading female-led renovation company. ModularWalls products featured across multiple renovation projects (Houses 10, 11, 13, 14, and 17) as boundary walls, pool walls, and feature walls. The collaboration generates extensive editorial content, social media, and blog material. Three Birds Renovations is a major driver of consumer awareness and brand credibility in the Australian renovation market.
• The BlockflagshipGTM or Marketing PartnerModularWalls has been featured on multiple seasons of The Block (2024, 2025), providing boundary and fencing solutions for all five houses in the 2025 Daylesford new-build season. VogueWall was chosen as the boundary solution for all houses in 2025. The Block is one of Australia's highest-rating renovation television programs, providing significant consumer exposure.
• Darren PalmercoreGTM or Marketing PartnerAustralian interior designer and television personality featuring ModularWalls in Bondi renovation projects and outdoor design content. Darren Palmer is a well-known judge and personality on Australian renovation television.
• Andrew WintercoreGTM or Marketing PartnerReal estate expert and host of Selling Houses Australia and Love It or List It Australia collaborated on an acoustic fence success story, showcasing how ModularWalls provides privacy for homeowners.
• Shaynna BlazecoreGTM or Marketing PartnerTV personality and interior designer featured VogueWall in a Country Home Rescue project, transforming a 120-year-old weatherboard in Kyneton, Victoria into a peaceful rural escape.
• Jimmy and TamcoreGTM or Marketing PartnerWinners of The Block 2020 featuring TrendWall in their Palm Springs-inspired backyard renovation. Their projects with ModularWalls are regularly featured in success stories and videos.
• Barry Du BoisminorGTM or Marketing PartnerAustralian television personality and renovator featuring EstateWall in Make It Modular content series.
• Oak & OrangecoreGTM or Marketing PartnerInterior design duo featuring VogueWall in their Dream Home 8 project and other renovations, achieving laid-back luxury aesthetics.
• Andy and Deb (DnA of Design)coreGTM or Marketing PartnerSeasoned renovators and The Block stars Andy and Deb featuring ModularWalls EstateWall in curb appeal transformations, prominently featured on product and inspiration pages.
• Alisa and Lysandra (The Design Duo)minorGTM or Marketing PartnerWinners of The Block: Sky High 2013 featuring SlimWall in The Design Duo renovation series.
• Thomasz Design and ConstructionminorGTM or Marketing PartnerPerth building company led by Sacha and Thomasz featuring ModularWalls in Spanish architecture renovation projects.
• National Acoustic Laboratory of AustraliacoreStrategic or Co-development PartnerIndependent government acoustic testing body that rigorously tested ModularWalls' acoustic products to verify noise reduction performance. Test results (Rw ratings, NRC ratings) are used to support development applications and council approvals, and are a key element of the company's value proposition.
• ModularWalls Trade Partner NetworkcoreChannel Partner/ Reseller/ DistributorNational network of certified fence contractors, landscapers, and builders who purchase ModularWalls products and provide professional supply-and-install services to customers. Trade partners access a dedicated trade portal, installation guides, and technical support. The program is actively promoted on the website with a dedicated 'Become a Trade Partner' page.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Boral: Major Australian building materials manufacturer producing concrete, masonry and plaster products. Competes with ModularWalls as a supplier of traditional masonry and concrete wall systems to residential and commercial construction markets.
• James Hardie: Global leader in fibre cement building products with significant Australian operations. Materially comparable as a manufacturer of fibre cement panels used in exterior cladding and wall systems, with direct overlap in the raw material (fibre cement skin) used by ModularWalls.
• Lysaght (BlueScope Steel): BlueScope-owned Australian steel building products brand including Colorbond steel fencing. Competes with ModularWalls in residential boundary fencing and commercial perimeter fencing via an established national distribution footprint, though focused on steel rather than modular composite panels.
• CSR: Australian building products group covering Gyprock, Bradford insulation and Cemintel fibre cement panels. Comparable as an established manufacturer of interior/exterior wall systems and insulation products serving Australian construction, with overlapping raw materials to ModularWalls.
• BGC: Australian manufacturer of fibre cement, plasterboard and building products. Comparable as a domestic supplier of cement-based panels and exterior wall systems serving residential and commercial construction.
• Hume Building Products: Australian manufacturer of masonry, concrete and prefabricated building products. Comparable as a domestic supplier of concrete and prefabricated wall systems to residential and commercial construction.

Direct peers

• Stratco: Australian manufacturer and retailer of outdoor structures, fencing, sheds and roofing. Directly comparable as a domestic manufacturer of fencing and outdoor building products serving residential and commercial customers through a national distribution and installer network.
• Ausco Modular: Australian modular construction company producing prefabricated buildings and structures. Comparable as a domestic supplier of modular, factory-built structures to commercial and infrastructure customers, although Ausco focuses on full building modules rather than wall panels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/modularwalls
• Facebookfacebook.com/modularwallsystems
• LinkedInlinkedin.com/company/modularwalls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modular Wall Systems