What Three Birds Renovations does

Three Birds Renovations Pty Ltd is an Australian home renovation education and content company founded in 2013 by best friends and co-founders Bonnie Hindmarsh, Erin Cayless, and Lana Taylor. Operating from Sydney, NSW, the company targets women homeowners seeking guidance on designing, renovating, and styling their own homes. Its core platform consists of two online courses—Three Birds Reno School and Three Birds Styling School—supplemented by specialized Kitchen Bootcamp and Bathroom Bootcamp modules, a Fourth Bird community platform, and a free resource library. The company has guided over 40,000 women through renovation journeys and completed 17 documented house renovation projects (House 1 through House 17) that serve as both entertainment content and educational case studies.

The business monetizes through subscription and one-time course purchases, the Three Birds Card discount membership program (120+ partner brand discounts), bestselling book sales, and physical property renovation projects that generate video content. Distribution is entirely direct-to-consumer through owned digital platforms (threebirdsrenoschool.com, threebirdsstylingschool.com, threebirdscard.com, fourthbird.com), with content marketing via YouTube, Instagram, blog, email newsletter, and earned media on Australian television and publications. The company is bootstrapped, privately held, and operates exclusively in the Australian market, with a stated geographic restriction that renovation projects must be within two hours of Sydney. The underlying technology consists of a standard online course delivery platform and content management system; the company's competitive differentiation is grounded in founder brand authenticity, community scale, and content library rather than proprietary technology.

Name

Three Birds Renovations

Legal name

Three Birds Renovations Pty Ltd

Website

https://threebirdsrenovations.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Three Birds Renovations is an Australian home renovation education company that sells online courses (Reno School, Styling School), a discount card membership, and books to women homeowners, leveraging a 40,000+ community and documentary-style content built around its three co-founders.

Ownership category

akta.pro rank

Headquarters

HQ city

Dural

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Online Education - Reno School: Subscription-based or one-time purchase online courses teaching home renovation design and project management. Includes Kitchen Bootcamp and Bathroom Bootcamp specialized programs.
2. Online Education - Styling School: Online courses teaching interior styling techniques and home presentation skills
3. Three Birds Card Membership: Discount card membership program providing access to 120+ discounts on renovation and styling products from partner brands
4. Book Sales: Best-selling home improvement books published in Australia
5. Fourth Bird Program: Advanced membership program for continued renovation education and community
6. Property Renovation Projects: Company renovates properties for their own portfolio, creating TV/streaming content and demonstrating their methodology

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Three Birds Renovations sells online educational courses and a discount membership that teach women how to design, renovate, build and style their homes. The core paid products are the Three Birds Reno School and Three Birds Styling School online courses, supported by the Three Birds Card discount program (120+ partner brands), Kitchen and Bathroom Bootcamps, best-selling home improvement books, and a library of documentary-style House renovation video episodes.

Product overview

Three Birds Renovations is a multi-product educational content platform built around a community of women empowering women to create their dream homes. The core offerings consist of two signature online courses—Three Birds Reno School (renovation education) and Three Birds Styling School (interior styling education)—supported by the Three Birds Card discount program offering 120+ partner discounts, and supplemented by specialized bootcamps for kitchens and bathrooms, free downloadable resources, published books, and documented renovation project content including video episodes and product sourcing features. The ecosystem is unified by the founders' brand identity and shared community approach, with the Fourth Bird program extending the brand further.

Differentiator

Problem solved

Functional benefit

Brands

• Three Birds Reno School: Online renovation education course teaching women how to design, renovate and build their dream home. Includes Kitchen Bootcamp and Bathroom Bootcamp programs.
• Three Birds Styling School
• Three Birds Card (Three Birds Dream Discount Card)
• Fourth Bird

Products and services

• Three Birds Reno School Online course teaching women how to design, renovate or build their dream home with confidence, with over 40,000 students enrolled; covers design principles, material selection, budget management, project execution, and includes Kitchen Bootcamp and Bathroom Bootcamp specialised programs.
• Three Birds Styling School Online course teaching how to create an amazing feeling when walking through a home, covering interior styling techniques and home presentation skills for women renovators.
• Three Birds Card (Dream Discount Card) Membership discount card providing access to 120+ discounts on products needed to style and renovate homes, including partner brands like Dulux, Beacon Lighting, Freedom, Tile Cloud, Reece, James Hardie, and many others.
• Three Birds Renovations Books

Quantifiable outcome

• Over 40,000 women guided through renovation, building and styling journeys
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

38 partnerships are on record, tiered core and minor.

• DuluxcoreOthersOfficial paint partner. Three Birds painted their first house in Dulux Stoney Creek and continue to use Dulux products as their preferred paint brand. Dulux provides paint products for all renovation projects and competitions (e.g., $2,500 worth of paint + free colour design consultation giveaways).
• James HardiecoreOthersBuilding and cladding partner. James Hardie provides cladding products including HardieDeck for outdoor features. Used extensively in Three Birds renovation projects.
• ReececoreOthersBathroom products partner. Reece provides bathroom fixtures including vanities, tapware, basins, baths, and toilets. Features their 3D bathroom planning tool.
• StegbarminorOthersWindows and doors partner. Stegbar is Australia's leading manufacturer of highly crafted windows and doors with customizable designs and colours.
• Tile CloudminorOthersTile supplier partner. Tile Cloud offers online tile purchasing with a fuss-free ordering process. Used in multiple renovation projects.
• Worldwide AppliancesminorOthersAppliance partner bringing together Eurolinx brands (ILVE, Fhiaba and Artusi). Provides European-crafted kitchen appliances.
• LuxaflexminorOthersWindow coverings partner providing blinds and curtains including motorised options.
• Beacon LightingminorOthersLighting partner providing interior and exterior lighting solutions. Has provided gift vouchers for competitions ($5,000 vouchers + free lighting design consultation).
• Embelton FlooringminorOthersFlooring partner offering engineered timber, luxury vinyl, and hybrid flooring. Their Atlantis Mesa hybrid flooring was used in House 17.
• CaesarstoneminorOthersBenchtop partner providing quartz benchtops for kitchens and bathrooms.
• IntrimminorOthersSkirting, architraves and mouldings partner. Provides trim products for finishing renovation projects.
• WoodcutminorOthersTimber flooring partner offering premium engineered timber in lighter colors. Their White Oiled engineered timber was used in House 14.
• EC CarpetsminorOthersCarpet partner. Proudly Aussie-owned and operated with a range of premium carpeting solutions. Their Orchard Melrose carpet was used in House 17.
• FreedomminorOthersFurniture partner providing furniture and homewares. Has provided gift vouchers for competitions ($5,000 Freedom gift cards).
• ElectroluxminorOthersAppliance partner providing fridges, washing machines, and dryers for renovation projects.
• DysonminorOthersAppliance partner providing vacuums, air purifiers, and hair tools.
• Pillow TalkminorOthersHomewares partner providing bedding, cushions and styling pieces.
• EurowallsminorOthersWallpaper partner offering a range of wallpapers for adding texture and depth to spaces. Their Antigua Plain Satisfaction wallpaper was used in The Petite Pad project.
• Modular WallsminorOthersFencing partner providing modular fencing solutions for outdoor spaces.
• DIY BlindsminorOthersWindow treatments partner offering made-to-measure blinds, curtains and shutters at competitive prices.
• Amber TilesminorOthersTile supplier providing statement tiles including terrazzo and natural stone. Their Verde Marble Ming Green tiles were featured in multiple projects.
• Corinthian DoorsminorOthersTimber doors partner and Australia's leading manufacturer of timber doors with an extensive range.
• Veneer StoneminorOthersStone cladding partner providing natural stone appearance products at reduced cost and complexity.
• Fujitsu GeneralminorOthersAir conditioning partner providing energy-efficient climate control solutions.
• ArtusiminorOthersAppliance partner focused on comfortable and easy-to-live-in home appliances for cooking, washing, BBQ, and cooling.
• FhiabaminorOthersLuxury appliance partner. Their integrated fridge and freezer was used in House 15.
• LopiminorOthersFireplace partner providing indoor fireplaces for warmth and ambiance.
• StillaminorOthersSheds and studios partner providing outdoor storage and living space solutions.
• Shire SkylightsminorOthersSkylights partner providing natural light solutions through roof windows.
• Genneral StaircaseminorOthersStaircase partner providing custom staircases as well as metal and glass balustrading, balconies, pool fencing, screens and louvres.
• Concept PoolsminorOthersPool partner providing backyard pool and oasis installations.
• CarreraByDesignminorOthersKitchen and cabinetry partner. Family-owned business that has completed kitchen, laundry and cabinetry work for Three Birds projects.
• ArtePortaminorOthersDoor partner offering curated door collections with various finishes and styles.
• Apex SteelminorOthersSteel partner providing high-quality roofing and structural steel for durable building solutions.
• Bingo IndustriesminorOthersWaste management partner providing eco-friendly recycling solutions for renovation waste.
• RogueminorOthersFaux plants partner providing lifelike artificial flowers and greenery for long-lasting home styling.
• LysaghtminorOthersRoofing and cladding partner providing quality Australian-made steel products.
• James LaneminorOthersFurniture partner providing furniture and styling pieces. Family-owned Aussie business.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Hipages Group: Australian marketplace connecting homeowners with tradies. Adjacent ecosystem participant — Three Birds' content drives demand that ultimately flows to tradies, but business model (lead generation) differs from Three Birds' education-first approach.
• Bunnings Warehouse (Wesfarmers): Australia's dominant home improvement retailer and a Three Birds Card partner. Comparable on the home-improvement consumer brand axis; its scale and own-loyalty program represent both partnership opportunity and competitive threat to Three Birds Card.
• Better Homes & Gardens (Are Media): Established Australian home and lifestyle media brand producing renovation, styling, and home-improvement content. Comparable as a trusted Australian home content brand; differs in being advertising-funded legacy media rather than education-product-led.
• realestate.com.au (REA Group): Australia's largest property portal with growing home and lifestyle content verticals. Adjacent media competitor for Australian homeowner attention; less renovation-course overlap but increasingly competing for home-renovation content audience.

Direct peers

• Build with Ferguson (formerly Build.com): Large e-commerce platform for home improvement products with strong educational content (buying guides, project tutorials). Directly comparable on the product-sourcing and renovation-education axis, though US-focused and without a subscription course model.
• Havenly: US-based online interior design and styling education platform combining professional designer matching with DIY design courses. Comparable on the online interior styling education angle Three Birds pursues via Styling School.
• HomeAdvisor (Angi): US home services marketplace connecting homeowners with tradespeople and renovation content. Comparable business model in monetizing homeowner renovation intent, though more transactional and less course/community-led than Three Birds.
• Cherie Barber — Renovate For Profit: Australian renovation educator teaching property investors how to renovate for profit through courses and books. Closest direct competitor in the Australian renovation-education niche; serves a different primary segment (investors vs. owner-occupiers) but overlaps in course format and DIY-renovation audience.

Broad incumbents

• Domain Group: Leading Australian property platform with significant home content, styling guides, and renovation editorial. Comparable as an Australian consumer-facing home/property media brand, though broader in scope (property listings) and without a paid course ecosystem.
• Houzz: Global home renovation platform combining design inspiration, professional directory, and product marketplace. Comparable as a community-driven renovation education and product-sourcing ecosystem, but operates at much larger scale and broader scope than Three Birds' course-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@threebirdsrenovations
• Facebookfacebook.com/threebirdsrenovations
• Instagraminstagram.com/threebirdsrenovations

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three Birds Renovations