98.5 KYGO
98.5 KYGO is a commercial country music FM radio station serving the Denver, Colorado metropolitan area, owned by Bonneville International Corporation. It broadcasts live music, local news, sports coverage, and traffic updates over the air and via streaming, mobile app, and digital content channels.
- Company typePrivate
- Founded-
- HeadquartersGreenwood Village, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 98.5 KYGO does
98.5 KYGO is a commercial country music FM radio station licensed to serve the Denver, Colorado metropolitan area, operating under the corporate ownership of Bonneville International Corporation (a privately-held, Utah-based media conglomerate headquartered in Salt Lake City). The station broadcasts on the 98.5 FM frequency and delivers a format built around country music, live on-air personalities, local news, Denver Broncos and other Colorado sports coverage, real-time traffic updates, rodeo and western lifestyle content, and coverage of marquee regional events such as Red Rocks Amphitheatre concerts, Greeley Stampede, and Cheyenne Frontier Days.
The product surface extends well beyond the traditional radio signal. KYGO distributes live audio over the internet through Bonneville's shared tuner.bonneville.com player, publishes a dedicated mobile application for iOS and Android, and operates kygo.com as a content hub featuring news articles, event calendars, contest pages, on-demand video, and several recurring content franchises — including The Hook Podcast, KYGO Performance Studio (in-house artist recording sessions), Music City Minute (industry news), Big Mic's Open Mic (artist showcase), Tracy and Fizz's Big Dumb Post Show (entertainment commentary), and Mile High Magazine (public affairs). Engagement is driven through ticket giveaways, artist meet-and-greets, and on-site station presence at major Colorado events. The underlying technology stack is conventional broadcast and digital publishing: FCC-licensed FM transmission, HTTPS audio streaming, a WordPress-style CMS, and contest tooling integrated via audience.io. No proprietary AI, machine learning, or developer-facing APIs are documented.
KYGO's business model is advertising-based. Content is free to listeners over the air and via digital channels; monetization comes from selling on-air radio spots, display and audio advertising on the website and mobile app, and event sponsorships to local and national advertisers. The addressable customer segments are two-sided: on the audience side, Colorado residents and country music listeners nationwide (via streaming); on the revenue side, local and national advertisers seeking access to that audience. As a single station within the Bonneville International portfolio, 98.5 KYGO does not operate as an independent entity for investment or financial purposes.
98.5 KYGO firmographics
Firmographics- Name
- 98.5 KYGO
- Legal name
- Bonneville International Corporation
- Website
- https://kygo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 98.5 KYGO is a commercial country music FM radio station serving the Denver, Colorado metropolitan area, owned by Bonneville International Corporation. It broadcasts live music, local news, sports coverage, and traffic updates over the air and via streaming, mobile app, and digital content channels.
- Ownership category
- akta.pro rank
98.5 KYGO industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
Keywords
Where 98.5 KYGO is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Markets served
98.5 KYGO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Distribution channels1 record
Marketing channels7 records
98.5 KYGO product offering
Product offeringCore offering
98.5 KYGO is a commercial country music radio station broadcasting on 98.5 FM in the Denver, Colorado market, operated by Bonneville International Corporation. The station delivers live on-air programming including country music, local Colorado news, sports coverage (Denver Broncos), real-time traffic updates, weather, and event coverage of major Colorado venues such as Red Rocks Amphitheatre, Greeley Stampede, and Cheyenne Frontier Days. Distribution extends beyond over-the-air broadcast via live streaming, a mobile app, video content, podcasts, and digital advertising sales to local and national advertisers.
Product overview
98.5 KYGO is a country music radio station serving the Denver, Colorado market, operated by Bonneville International. The station offers a unified broadcasting platform combining live FM radio with digital extensions including mobile apps, podcasts, and video content. Core offerings center on the 98.5 FM radio broadcast with live streaming, supplemented by The Hook Podcast, KYGO Performance Studio live sessions, and video news series (Music City Minute, Tracy and Fizz's Big Dumb Post Show). The station drives audience engagement through contest programs, a comprehensive events calendar, real-time traffic services, and community programming (Mile High Magazine public affairs, Big Mic's Open Mic). The KYGO Mobile App extends listening access, while advertising services provide commercial revenue. The station's content strategy emphasizes Colorado-local news, country music entertainment, rodeo/western lifestyle coverage, and major venue concerts (Red Rocks Amphitheatre, Cheyenne Frontier Days).
Differentiator
Problem solved
Functional benefit
Brands
- KYGO Performance Studio: In-studio performance series featuring country music artists
- The Hook Podcast
- Can't Beat Tracy
- Tracy and Fizz's Thousand Dollar Minute
- KYGO All Access
- Big Mic's Open Mic
Products and services
- 98.5 KYGO Radio Broadcasting Country music radio station broadcasting at 98.5 FM for Denver-area listeners, featuring live on-air hosts, music programming, Colorado news, Denver Broncos sports coverage, weather, and traffic updates.
- KYGO Live Audio Streaming Real-time internet audio streaming of the 98.5 KYGO broadcast via tuner.bonneville.com, available to listeners nationwide who are outside the FM coverage area.
- KYGO Mobile App Dedicated mobile application for iOS and Android smartphones that streams the live KYGO broadcast and provides access to news, events, contests, and station content.
- The Hook Podcast On-demand podcast series featured on the station website covering country music news, entertainment stories, and station-related content for country music listeners.
- KYGO Performance Studio In-studio performance series featuring country music artists recording live acoustic sets for broadcast on KYGO and digital distribution via the website and YouTube.
- Radio and Digital Advertising Services Radio and digital advertising packages sold to local and national advertisers, including on-air audio spots, digital display advertising, and promotional integrations across KYGO's broadcast, streaming, mobile app, and web properties.
Companies that use 98.5 KYGO
Customer profileSegments1 record
Ideal customer profiles2 records
98.5 KYGO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
98.5 KYGO partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
98.5 KYGO competitors and assessment
Company assessmentDirect peers
- KBCO 97.3 FM: Sister Bonneville International station in the Denver market, operating as a classic rock/adult album alternative format. Directly comparable as a same-owner, same-geography Denver commercial radio station with similar multi-channel distribution strategy.
- KOA 850 AM: Denver's dominant news/talk/sports radio station, owned by iHeartMedia. Directly comparable as a major Denver-market commercial radio station targeting the same local advertisers and audience, though in a different format.
- WSM 650 AM Nashville: Iconic country and Americana radio station based in Nashville, owned by Cumulus Media. Comparable as a country/roots music radio station with deep artist connections, live performance content, and tournament/event coverage in its local market.
- KKGO Go Country 105: Country format commercial radio station in Los Angeles, owned by Mount Wilson FM Broadcasters. Comparable as a country music radio station in a major US market with live streaming, event coverage, and artist content features.
- US99 WUSN Chicago: Major market country radio station in Chicago, owned by iHeartMedia. Comparable as a country format commercial radio station in a top-tier US market with similar programming structure including live performances, contests, and local event coverage.
Broad incumbents
- Townsquare Media: Mid-market focused US radio operator with country stations in many DMAs. Comparable as a commercial radio broadcaster operating across multiple markets with digital, event, and advertising solutions.
- Cumulus Media: Second-largest US radio broadcaster with stations in major and mid-size markets, including country formats. Comparable as a commercial terrestrial radio operator with digital audio extensions and similar advertiser-facing revenue model.
- iHeartMedia: Largest US radio broadcaster with 860+ stations including country formats across major markets. Comparable as a commercial radio conglomerate operating terrestrial AM/FM stations with digital extensions, multi-channel distribution, and similar advertising monetization models.
- Audacy: Major US radio broadcaster (formerly Entercom/CBS Radio) operating numerous stations across multiple formats and markets. Comparable as a multi-station commercial radio operator with digital streaming, podcast, and event sponsorship capabilities.
- Hubbard Radio: Privately-held US radio broadcaster operating stations in multiple markets. Comparable as a privately-held commercial radio company with multi-market presence and digital streaming capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
98.5 KYGO social profiles
Digital presence98.5 KYGO compliance and trust
Trust signalCompliance1 record
98.5 KYGO financial estimates
Financial estimateRevenue estimate
Valuation estimate
98.5 KYGO leadership team
Management profileNumber of profiles
98.5 KYGO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
98.5 KYGO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 98.5 KYGO
What does 98.5 KYGO do?
98.5 KYGO is a commercial country music radio station broadcasting on 98.5 FM in the Denver, Colorado market, operated by Bonneville International Corporation. The station delivers live on-air programming including country music, local Colorado news, sports coverage (Denver Broncos), real-time traffic updates, weather, and event coverage of major Colorado venues such as Red Rocks Amphitheatre, Greeley Stampede, and Cheyenne Frontier Days. Distribution extends beyond over-the-air broadcast via live streaming, a mobile app, video content, podcasts, and digital advertising sales to local and national advertisers.
Is 98.5 KYGO a public or private company?
98.5 KYGO is a private company. It is classified as corporate owned and is currently operating.
When was 98.5 KYGO founded?
98.5 KYGO was founded in -1. It employs 11 to 50 people.
Where is 98.5 KYGO based?
98.5 KYGO is headquartered in Greenwood Village, United States, in the North America region.
Who are 98.5 KYGO's main competitors?
Direct peers on record are KBCO 97.3 FM, KOA 850 AM, WSM 650 AM Nashville, KKGO Go Country 105 and US99 WUSN Chicago. Broad incumbents are Townsquare Media, Cumulus Media, iHeartMedia, Audacy and Hubbard Radio.
Does 98.5 KYGO have an API?
No public API is recorded for 98.5 KYGO.
What industry is 98.5 KYGO in?
98.5 KYGO's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.