What Hubbard does

Hubbard South Florida is a privately held media company operating a seven-station radio cluster in the West Palm Beach DMA, serving Palm Beach County's 1.3 million residents. Its portfolio spans Urban AC (WMBX/X102.3), Adult Contemporary (WEAT/Sunny 107.9 and WRMF), Country (WIRK/New Country 103.1), News/Talk (WFTL/850), Sports (WMEN/Fox Sports 640, flagship for Florida Atlantic University athletics and the Yankees/Panthers), and Rhythmic AC (WRMF-HD4/PARTY 96.3). The company complements broadcast with 2060 Digital, a Premier Google Partner full-service digital marketing agency offering SEO, PPC, OTT, social, and web development; podcast distribution through PodcastOne and Gamut Podcast Network; and five signature live events (Rib Round Up, Palm Beach Summer Beerfest, Kids World Family Fun Festival, Nurses Night Out, Paws in the Park). Distribution spans iOS/Android apps, Alexa smart speakers, station websites, and social platforms.

The business model is advertising-led: account executives sell spot airtime, daypart packages, and multi-year contracts to local/regional SMBs and national agencies, monetizing a 93% weekly reach among WPB DMA adults. Secondary revenue streams include 2060 Digital professional services fees, event sponsorship and ticket revenue, podcast embedded advertising, custom branded content, and in-house creative production. The cluster is led by Market President Elizabeth Hamma with named Brand & Content Managers per format, and operates under family-owned Hubbard Broadcasting (founded 1925, parent HQ in Minneapolis-St. Paul), which provides multi-market scale across nine U.S. cities. Technical infrastructure is conventional broadcast: WheatNet studio systems, custom streaming audio, and standard digital agency tooling. No AI/ML capabilities, public funding, or M&A activity is disclosed.

Name

Hubbard

Legal name

Hubbard Radio South Florida, LLC

Website

https://hubbardsouthflorida.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Hubbard South Florida operates a seven-station AM/FM radio cluster plus the 2060 Digital agency in the West Palm Beach DMA, reaching 93% of local adults weekly and selling advertising and digital marketing services to local, regional, and national advertisers.

Ownership category

akta.pro rank

Product category

Radio Broadcasting and Digital Marketing Services

NAICS

Radio Broadcasting Stations (516110), Advertising, Public Relations, and Related Services (5418)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), News Talk Radio & Current Affairs Stations (MPABAIAI), Commercial Radio Networks (National/Regional) (MPABABAA), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Radio broadcasting
• Digital marketing services
• Audio advertising sales
• Podcast production
• Influencer marketing

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising Sales: Traditional and digital advertising sales across radio stations including WMBX (X102.3), WEAT (Sunny 107.9), WIRK (New Country 103.1), WFTL (850 WFTL), WMEN (Fox Sports 640), WRMF (97.9 WRMF), and PARTY 96.3. Advertisers buy spot airtime based on audience reach and demographic targeting, reaching 93% of adults weekly.
2. Digital Marketing Services (2060 Digital): Full-service digital marketing agency offering website development, SEO, PPC, OTT, display ads, content marketing, email marketing, and social media management. Serves as a Premier Google Partner with high client retention rates, generating fees for digital services across multiple Hubbard markets.
3. Events and Sponsorships: Revenue from branded events including Rib Round Up, Palm Beach Summer Beerfest, Kids World Family Fun Festival, Nurses Night Out, and Paws in the Park. Events generate sponsorship revenue from advertisers and ticket revenue while building brand advocacy.
4. Podcast Production and Distribution: Podcast content creation and distribution via PodcastOne partnership and Gamut Podcast Network, monetized through embedded advertising and sponsorships within podcast episodes.
5. Influencer and Custom Content: Custom content creation including social posts, video, display ads, blogs, and brand sponsorships leveraging station personalities and audience reach. Monetized through branded content deals with advertisers.
6. In-House Creative/Production Services: Award-winning production and promotions department creating on-air, podcast, TV, video, graphic design, and social media content for advertisers, generating production fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hubbard South Florida operates a cluster of seven live and local radio stations (X102.3, Sunny 107.9, New Country 103.1, 850 WFTL, Fox Sports 640, 97.9 WRMF, and PARTY 96.3) in the West Palm Beach/South Florida market, selling advertising airtime to local, regional, and national advertisers. It complements radio with 2060 Digital, a full-service in-house digital marketing agency offering website development, SEO, Google Ads, social media management, OTT, and video production, plus influencer marketing, podcast production/distribution (via PodcastOne), custom content, and five signature community events.

Product overview

Hubbard South Florida is a full-service media company operating multiple radio stations across South Florida, primarily serving the West Palm Beach market. The company operates a portfolio of eight distinct radio station brands spanning various formats (Urban AC, Rhythmic Top 40, Adult Contemporary, Country, News/Talk, Sports, and AC), complemented by 2060 Digital, a full-service digital marketing agency offering website development, SEO, PPC, social media management, and related services. The core offering includes radio broadcasting, full-service digital solutions, influencer marketing, in-house creative/production, podcast production through a PodcastOne partnership, custom content creation, and event management. All stations provide multi-platform distribution through mobile apps (iOS/Android), smart speaker integration (Alexa), and custom streaming platforms.

Differentiator

Problem solved

Functional benefit

Brands

• X102.3: Urban AC radio station at 102.3 FM playing R&B, Classic Soul, NeoSoul, Old School Hip-Hop, Reggae and Inspirational music
• Sunny 107.9
• New Country 103.1
• 850 WFTL
• Fox Sports 640
• 97.9 WRMF
• PARTY 96.3
• 2060 Digital
• Gamut Podcast Network

Products and services

• X102.3 (WMBX) Urban AC radio station on 102.3 FM playing R&B, Classic Soul, NeoSoul, Old School Hip-Hop, Reggae, and Inspirational music. Targeted at Women 25-54 with local personalities and Steve Harvey Morning Show.
• Sunny 107.9 (WEAT) Adult Contemporary radio station on 107.9 FM playing greatest hits of the 70s, 80s, and 90s, featuring Michael Jackson, Billy Joel, Madonna, Prince, Elton John, Queen, Bon Jovi. Targeted at Women 36-64 and seasonal Christmas music programming.
• New Country 103.1 (WIRK) Country music radio station on 103.1 FM featuring Luke Bryan, Kenny Chesney, Carrie Underwood, Luke Combs, Jason Aldean. Live and local programming with Tim & Chelsea morning show and CMA/ACM nominated personalities.
• 850 WFTL News/Talk radio station on 850 AM, South Florida's only LIVE and Local News/Talk station. Features The South Florida Morning Show with Jennifer Ross, The Joyce Kaufman Show, and national talent Ben Shapiro, Dan Bongino, Brian Kilmeade.
• Fox Sports 640 (WMEN) Sports talk radio station on 640 AM affiliated with Fox Sports Radio. Features Dan Patrick and Colin Cowherd, serves as flagship station for Florida Atlantic University athletics, West Palm Beach affiliate for New York Yankees and Florida Panthers, and carries more NFL games than any other sports station in the market.
• 97.9 WRMF Adult Contemporary radio station on 97.9 FM. Home of The KVJ Show weekday mornings (Kevin Rolston, Virginia Sinicki, Jason Pennington) ranked #3 AC/Hot AC radio show nationally by Barrett Media in 2025. Afternoon show features Danny and Meghan.
• PARTY 96.3 (WRMF-HD4) Rhythmic Adult Contemporary radio station on 96.3 FM with mainstream Top 40 format featuring all the hits with less commercials. Morning show features Brooke & Jeffery.
• 2060 Digital Full-service digital marketing agency offering website development, SEO, Google AdWords, social media and reputation management, email marketing, mobile and display advertising, YouTube ads, video production, and blogging. Operates as a Premier Google Partner serving local businesses across Hubbard's U.S. markets.
• Gamut Podcast Network Podcast network in partnership with PodcastOne enabling distribution and marketing strategy support for podcast content creation and audience reach on mobile devices.
• Hubbard Events (Signature Community Events) Signature annual community events including Rib Round Up country music festival, Palm Beach Summer Beerfest, Kids World Family Fun Festival, Nurses Night Out, and Paws in the Park, providing face-to-face brand activation and sponsorship opportunities for advertisers.

Quantifiable outcome

• Radio reaches 93% of adults weekly in West Palm Beach DMA
• +7 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PodcastOnecoreChannel Partner/ Reseller/ DistributorHubbard's partnership with PodcastOne enables on-demand podcast distribution for station shows and branded content. This partnership allows advertisers to reach podcast audiences on mobile devices, extending Hubbard's content distribution beyond traditional radio and streaming platforms.
• Google (Premier Partner)coreTechnology or Integration2060 Digital holds Premier Google Partner status, enabling advanced Google Ads capabilities, access to beta features, and priority support. This status enhances 2060 Digital's digital marketing service offerings across all Hubbard markets.
• Gamut Podcast NetworkminorChannel Partner/ Reseller/ DistributorHubbard South Florida partners with Gamut Podcast Network to distribute podcast content from the station's website, expanding reach for branded podcast content.
• Fox Sports (WMEN)coreTechnology or IntegrationFox Sports 640 (WMEN) is affiliated with the national Fox Sports Radio network, carrying syndicated programming from Dan Patrick and Colin Cowherd, and serving as the flagship station for Florida Atlantic University athletics.
• 2060 Digital (Internal)coreStrategic or Co-development Partner2060 Digital is Hubbard's stand-alone digital marketing agency serving all Hubbard markets. It provides website development, SEO, Google AdWords, social media management, OTT, display ads, content marketing, email marketing, and video production as an integrated service.
• City of Boynton BeachminorStrategic or Co-development PartnerX102.3 partnered with the City of Boynton Beach for the Black Business Month $10,000 Advertising Giveaway, celebrating National Black Business Month with $10,000 in radio advertising/marketing to local Palm Beach County businesses.
• Florida Atlantic University (FAU)coreStrategic or Co-development PartnerFox Sports 640 (WMEN) is the flagship radio station for Florida Atlantic University athletics, broadcasting FAU sports content. Hubbard also hosts FAU Strategic Communications students for station tours and educational outreach.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bonneville International: Bonneville International is a family-owned radio broadcaster operating stations in multiple U.S. markets with a similar legacy broadcasting heritage. It is highly comparable to Hubbard South Florida because of shared family-ownership structure, multi-format portfolios, and focus on local community engagement.
• Saga Communications: Saga Communications operates small-to-mid market radio station clusters across the U.S. with a focus on local programming. It is directly comparable to Hubbard South Florida as a similarly-sized regional radio operator targeting comparable demographics and advertiser segments.
• Beasley Media Group: Beasley Media Group operates radio stations in mid-sized U.S. markets including Florida markets competitive to West Palm Beach. It is comparable to Hubbard South Florida as a regional multi-station operator focused on local content and integrated digital sales.
• Emmis Communications: Emmis Communications operates radio stations in several U.S. markets with a focus on local content and influential on-air personalities. It is comparable to Hubbard South Florida as a mid-sized multi-station operator with strong talent-driven morning shows and similar community-integrated programming philosophy.
• Townsquare Media: Townsquare Media operates mid-sized radio station clusters in suburban and secondary markets with an integrated digital marketing arm (Townsquare Interactive). It is a direct peer to Hubbard South Florida because of similar market positioning, multi-format station portfolios, and bundled radio-plus-digital offerings to local advertisers.
• Salem Communications: Salem Communications focuses on news/talk and Christian formatted radio stations across U.S. markets. It is comparable to Hubbard South Florida specifically via Hubbard's WFTL news/talk station and Salem's similar format specialization in political and news programming.

Broad incumbents

• Cox Media Group: Cox Media Group operates a large portfolio of radio and television stations across multiple U.S. markets. It is comparable to Hubbard South Florida as a multi-format broadcaster with overlapping advertiser reach, though Cox is broader in scope and operates TV as well.
• iHeartMedia: iHeartMedia is the largest U.S. radio operator with hundreds of stations across virtually every major market. It is a broad incumbent comparable to Hubbard South Florida because it competes for the same radio advertising budgets and listener attention in West Palm Beach and across Hubbard's other markets, but at vastly greater scale.
• Audacy (formerly Entercom / CBS Radio): Audacy operates one of the largest U.S. radio station portfolios following the CBS Radio merger. It is comparable to Hubbard South Florida as a multi-format radio broadcaster and podcast producer (it owns Cadence13 and other podcast assets), serving overlapping advertiser and listener audiences at national scale.
• Cumulus Media: Cumulus Media is the second-largest U.S. radio broadcaster with stations across hundreds of markets, including the West Palm Beach area. It is comparable to Hubbard South Florida as a multi-format commercial radio operator using similar revenue models (spot advertising, digital, network syndication).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HubbardSouthFlorida
• LinkedInlinkedin.com/company/hubbard-radio-west-palm-beach

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubbard