Agentur Kühnen

What Agentur Kühnen does

Agentur Kühnen is a German digital marketing agency founded in 2013 by Andreas Kühnen and headquartered in Trier, Germany, that operates exclusively in the automotive retail vertical across the DACH region (Germany, Austria, Switzerland). The agency serves car dealerships (Autohäuser) ranging from single-location dealers to multi-branch groups operating 2 to 20+ locations, with named clients including BMW Group, Volkswagen Konzern, and dealership groups such as Cloppenburg, AUTOMAG, and Ehrl. Its service portfolio spans Google Vehicle Ads, Meta advertising (Facebook Automotive Ads and Instagram Auto Ads), custom-built dealership websites, SEO, social media management, graphic design, and marketing consulting — all delivered under a sales-psychology-driven methodology for which the firm holds the first and only TÜV-certified Sales Psychology Expert designation in the German automotive industry.

The agency differentiates on three intersecting axes: (1) exclusive vertical specialization in automotive retail for over a decade, (2) TÜV-certified sales psychology integration into marketing copy and campaign design, and (3) dual Google credentials combining Google Partner status with Vehicle Feed Service Provider certification, enabling direct integration of dealer inventories into Google Merchant Center. Core proprietary technology is limited to this certification-enabled access plus internally developed campaign optimization workflows; the firm does not operate a software platform with public APIs. AI/ML usage is described as campaign optimization and data analysis but is not disclosed at a technical or proprietary level.

Revenue is generated through professional services fees on a customized basis — the agency explicitly states pricing is tailored per dealership, comparable to "configuring a car," with no publicly disclosed tiers. Initial consultations are free, after which the firm engages selectively only when confident of delivering results. The go-to-market is a consultative, direct B2B sales motion targeting dealership owners and marketing decision-makers. The company is founder-owned, has no external investors or funding rounds, operates with 1-10 employees, and has no parent company or subsidiaries.

Name

Agentur Kühnen

Legal name

Agentur Kühnen

Website

https://agentur-kuehnen.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Agentur Kühnen is a German digital marketing agency founded in 2013 that specializes exclusively in online marketing and sales psychology-driven advertising for car dealerships across the DACH region, offering Google Vehicle Ads, Meta advertising, SEO, and custom websites.

Ownership category

akta.pro rank

Headquarters

HQ city

Trier

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services for Car Dealerships: Full-service digital marketing agency providing comprehensive online marketing services to car dealerships including SEO, Google Ads, Meta Ads, website development, and social media management. Revenue is generated through service fees for marketing campaigns and consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Agentur Kühnen is a specialized full-service digital marketing agency exclusively serving car dealerships (Autohäuser) in the DACH region. Its core offering combines Google Vehicle Ads, Meta-Ads (Facebook/Instagram), dealership website development, SEO, social media management, graphic design, and marketing consulting, all integrated with TÜV-certified sales psychology methods to drive customer acquisition and qualified employee recruitment.

Product overview

Agentur Kühnen is a specialized full-service marketing agency exclusively focused on the automotive dealership sector in the DACH region. The agency offers an integrated portfolio combining Google Vehicle Ads (the flagship product enabling direct vehicle listings in Google search), Meta-Ads for Facebook/Instagram, Autohaus-Websites, SEO services, Social-Media-Management, Grafikdesign, and Marketingberatung. The differentiator is the integration of sales psychology (Verkaufspsychologie) scientific methods with digital marketing expertise, supported by TÜV certification and Google/Meta/Spotify partner status. All services are delivered in-house by specialists who understand the unique challenges of car dealerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Vehicle Ads An advertising format that displays vehicle listings directly in Google search results, allowing car dealerships to reach customers at the moment of active search without depending on external vehicle marketplaces. Dealers pay per click only, with full budget control and no fixed listing fees. Targeted at car dealerships in the DACH region.
• Meta-Ads (Facebook/Instagram) Facebook Automotive Ads and Instagram Auto advertising campaigns that precisely target automotive-interested audiences, driving potential customers directly to the dealership showroom. Targeted at car dealerships in the DACH region.
• Autohaus-Websites (Dealership Websites) Custom-designed websites for car dealerships optimized as the primary digital showroom and marketing instrument, featuring functional, visually appealing design focused on efficient customer conversion and superior traffic generation. Targeted at car dealerships in the DACH region.
• SEO für Autohäuser Search engine optimization services specifically for car dealership websites, including keyword research, on-page SEO, content and conversion optimization, and technical SEO to improve Google rankings and generate organic traffic. Targeted at car dealerships in the DACH region.
• Marketingberatung (Marketing Consulting) Strategic marketing consulting for car dealerships covering customer acquisition, employee recruitment, and revenue maximization, based on sales psychology methods and over 10 years of automotive industry experience. Targeted at car dealership owners and marketing managers.
• Social-Media-Management Complete social media management services for automotive dealerships, including content creation and campaign management across platforms. Targeted at car dealerships in the DACH region.
• Grafikdesign Graphic design services for automotive marketing materials, including advertisements, promotional content, and visual brand assets. Targeted at car dealerships in the DACH region.

Quantifiable outcome

• Average 300% increase in Google visibility without additional paid advertising
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner with certified expertise in Google Ads and Search Engine Advertising. Additionally certified as Vehicle Feed Service Provider, one of approximately 70 worldwide, enabling direct integration of dealership vehicle inventories into Google Merchant Center for Google Vehicle Ads implementation.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Partner with certified expertise in Facebook and Instagram advertising for automotive businesses. Enables creation of targeted Facebook Automotive Ads and Instagram Auto Advertising campaigns.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Scholz & Friends: Hamburg-based creative and digital agency group with a track record of automotive OEM and dealer-group accounts in DACH. Comparable offering across digital marketing, creative and campaign management, but broader vertical focus and substantially larger delivery capacity than Agentur Kühnen.
• Jung von Matt: One of Germany's largest independent creative and digital advertising agency groups, with automotive clients across DACH. Competes with Agentur Kühnen for digital and brand mandates from car manufacturers and large dealer groups, but serves a much broader vertical mix and operates at significantly greater scale.
• Serviceplan Group: Europe's largest owner-managed agency group, headquartered in Munich, with deep automotive OEM relationships and full digital/performance capabilities. Directly comparable to Agentur Kühnen in the automotive vertical at the enterprise level, but addresses many other verticals and runs at substantially larger scale.
• Heimat: Berlin-based independent advertising group with digital, content and performance marketing capabilities, working with major German brands including automotive. Comparable as a DACH-anchored creative-plus-performance agency, although it serves a wider mix of verticals.
• Dentsu Germany: German operations of the global Dentsu network, offering creative, media and performance marketing to enterprise clients. Comparable as a multi-platform digital marketing competitor in the automotive space, but at vastly larger scale and serving many additional verticals.
• Havas Germany: Havas's German operations providing integrated creative, media and digital services to enterprise clients, with automotive accounts across DACH. Comparable to Agentur Kühnen on integrated digital marketing capabilities, though at holding-company scale and across many verticals.
• GroupM Germany: WPP's media and performance marketing group in Germany, managing large paid search, paid social and programmatic budgets for enterprise automotive clients. Comparable as a scaled buyer of Google and Meta automotive ad inventory, but without Agentur Kühnen's vertical-specialist or sales-psychology positioning.
• BBDO Germany: German operations of the global BBDO network, providing creative, digital and performance marketing to enterprise automotive and mobility clients. Comparable on integrated campaign execution capabilities, though broader in vertical scope and substantially larger in scale.
• Ogilvy Germany: German arm of the WPP-owned Ogilvy network, providing advertising, PR and performance marketing to enterprise clients including automotive. Comparable on cross-channel digital capabilities and tool stack, but operates as part of a global holding company rather than as a specialised vertical boutique.

Direct peers

• Kolle Rebbe: Hamburg-based independent digital and creative agency with automotive and premium-brand clients in DACH. Closely comparable in scale and operating model as a Germany-based digital and brand agency that often competes with Agentur Kühnen for mid-sized automotive accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agentur_kuehnen
• Facebookfacebook.com/agenturkuehnen.de

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agentur Kühnen