What Gaither Music does

Gaither Music is an independent Christian and gospel music entertainment company founded by Bill and Gloria Gaither and headquartered in Nashville, Tennessee, with recording studios and creative operations in Alexandria, Indiana. The company produces, distributes, and licenses a catalog built on 700+ gospel songs co-written by the founders, including standards such as "Because He Lives" and "He Touched Me," and operates the flagship Gaither Gospel Series, of which 133 products have been certified gold, platinum, or multi-platinum, with cumulative physical sales exceeding 40 million DVDs and CDs and more than 177 video copyrights.

The business operates a multi-platform content and commerce ecosystem spanning physical media (CDs, DVDs, merchandise sold through store.gaither.com), digital streaming (Gaither TV+ at $4.99 per month distributed across web, Roku, Google TV, Sony TV, Apple TV, and XUMO PLAY), broadcast television (weekly Gaither Gospel Series on PBS, RFD-TV, TBN, DirecTV, and AT&T U-verse across North America and Europe), audio (Gaither Radio on Pandora, Bill Gaither's Enlighten Channel on SiriusXM Channel 150), live events (the 20+ year Homecoming Tour, Family Fest, and themed Homecoming events), and an annual Premium Club membership providing presale ticket access and exclusive content.

Revenue is diversified across one-time physical sales, recurring streaming and membership subscriptions, ticket sales through Ticketmaster, Ticketweb, ThunderTix and other authorized sellers, broadcast licensing, and a long-standing Cracker Barrel retail partnership. The company also runs the Gaither Podcast Network, including the Bill Gaither More Than The Music podcast presented by Game Show Network. Since 2019, Gaither Music Group, LLC has been owned by Primary Wave Music Publishing, and current leadership includes President Paul Sizelove overseeing both Sun Label Group and Gaither Music Group. The company is privately held with 11-50 employees and an active 2026 release slate spanning gospel and country-gospel collaborations.

Name

Gaither Music

Legal name

Gaither Music Company, Inc.

Website

https://gaither.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Christian/Gospel Music

NAICS

Music Publishers (512230), Record Production and Distribution (512250), Motion Picture and Video Distribution (51212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Services-Motion Picture & Video Tape Distribution (7822), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Religious Music & Worship Broadcasting (MPABALAN)

akta.pro secondary industries

Religious Radio Broadcasting (MPAIAEAF), Religious News, Talk & Commentary Channels (MPABALAL), Religious/Faith-Based Program Syndication (MPABAMAI), Religious & Specialty Publishing Distribution (CRAOALAD)

Keywords

• Gospel music
• Christian music
• Music streaming
• Live concerts
• Physical media sales

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales

Revenue model

1. Physical Media Sales: Sales of CDs and DVDs including Gaither Gospel Series releases, artist albums, and concert DVDs. The company has sold over 40 million DVDs and CDs with 133 products certified gold, platinum, or multi-platinum.
2. Digital Streaming Subscription: Gaither TV+ streaming service offering access to Gaither programming, series, shows, concerts and specials for a monthly subscription fee.
3. Premium Club Membership: Annual membership providing benefits including presale access to concert tickets, exclusive content, and promotional offers.
4. Concert and Event Tickets: Ticket sales for Homecoming tours, Family Fest events, and other live performances across North American venues.
5. Television Broadcast Licensing: Gaither Gospel Series airs weekly on television networks across North America and Europe including PBS, RFD-TV, TBN, DirecTV, and AT&T U-verse. Revenue derived from licensing content to broadcast networks.
6. Merchandise: Sale of branded merchandise through the Gaither store including music releases, apparel, and gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Gaither Music produces, distributes and licenses Christian/gospel music content. Core offerings include the Gaither TV+ subscription streaming service, physical CDs and DVDs sold via the Gaither online store and retail partners, weekly Gaither Gospel Series television broadcasts, the Gaither Radio channel on Pandora, SiriusXM programming, and live concert tours such as Homecoming and Family Fest. The Gaither Premium Club membership provides fans with presale ticket access, exclusive content and promotional offers.

Product overview

Gaither Music is a gospel music entertainment company operating a multi-platform content ecosystem. The core offerings include Gaither TV and Gaither TV+ (premium subscription streaming platforms for television specials and concert videos), Gaither Radio (audio streaming via Pandora), and the Gaither Podcast Network (podcast content distributed via Spotify, Google Podcasts, Anchor, and Game Show Network). Physical music products (CDs, DVDs) are sold through the Gaither Merchandise Store. The Gospel Series serves as the flagship compilation brand, while live experiences like the Gaither Homecoming Tour and Gaither Family Fest complement the digital offerings. Content is distributed across smart TV platforms (Roku, Google TV, Sony TV, Apple TV), streaming services (YouTube, XUMO PLAY, SiriusXM), and audio platforms (Pandora, Spotify).

Differentiator

Problem solved

Functional benefit

Brands

• Gaither TV+: Streaming service offering Gaither's complete collection of series, shows, concerts and specials for $4.99/month.
• Gaither TV
• Gaither Radio

Products and services

• Gaither TV+ Premium subscription streaming service providing on-demand access to Gaither's full collection of gospel music television series, shows, concerts and specials for individual consumers and households.
• Gaither Premium Club Membership Annual paid membership providing presale concert ticket access, exclusive content and promotional offers to loyal Gaither fans and frequent concert attendees.
• Gaither Radio Audio streaming radio service for gospel and Southern gospel music distributed through Pandora, offering curated Gaither artist content to individual listeners.
• Gaither Homecoming Tour Annual ticketed live concert tour featuring gospel music performances by Bill Gaither and Homecoming Friends at major arenas across North America for individual fans and families.
• Gaither Family Fest Multi-day ticketed family-oriented gospel music festival and retreat in the Smoky Mountains featuring live performances, worship sessions and community activities for fans and families.
• Gospel Series Flagship compilation album and concert DVD series featuring collaborations with gospel, country-gospel and Christian music artists, sold as physical CDs and DVDs through the Gaither store and retail partners.
• David Phelps: Classic Concert DVD and CD release featuring David Phelps performing classical selections, beloved hymns and inspirational favorites with live concert footage and interviews, sold to individual gospel music fans.
• Joseph Habedank: The Worship Album Concert DVD release featuring two-time GRAMMY nominee Joseph Habedank performing popular worship songs, sold to individual gospel and worship music fans.
• Bill Gaither More Than The Music Podcast Flagship Gaither podcast hosted by Bill Gaither featuring interviews with celebrities and inspirational personalities, distributed via Spotify, Google Podcasts, Anchor, Pandora and Game Show Network.
• Gaither Merchandise and Physical Media Store Direct-to-consumer online store at store.gaither.com selling Gaither CDs, DVDs, apparel, gifts and Premium Club memberships to individual gospel music fans.

Quantifiable outcome

• 40 million+ DVDs and CDs sold
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Cracker Barrel Old Country StorecoreChannel Partner/ Reseller/ Distributor · 1 January 2008Partnership developed in 2008, described as one of the most successful music launches in Cracker Barrel history. Gaither releases exclusive products through Cracker Barrel stores.
• Capitol Christian Music GroupcoreChannel Partner/ Reseller/ DistributorStrategic alliance with Capitol Christian Music Group for distribution and music licensing. Part of ongoing business partnerships including Universal Music Group and Time Life Music.
• Universal Music GroupcoreChannel Partner/ Reseller/ DistributorStrategic alliance with Universal Music Group for distribution and licensing. Part of bedrock partnerships for the company.
• Time Life MusiccoreChannel Partner/ Reseller/ DistributorStrategic alliance with Time Life Music for distribution and catalog management. Part of bedrock partnerships.
• SiriusXMcoreChannel Partner/ Reseller/ DistributorBill Gaither's Enlighten Channel exclusively on SiriusXM Channel 150. Features inspirational Gospel music, stories and inspiration from Bill & Gloria Gaither and favorite Gospel artists including Gaither Vocal Band, Booth Brothers, Mark Lowry, and others.
• PandoraminorChannel Partner/ Reseller/ DistributorGaither Radio on Pandora streaming platform. Free access to Gaither artists and songs on Pandora with no paid subscription required.
• TBN (Trinity Broadcasting Network)coreChannel Partner/ Reseller/ DistributorTelevision network partner for broadcasting Gaither concert specials and TV programs including The Worship Album, Satisfied: Country Gospel Classics, and other Gaither Music releases.
• Game Show NetworkminorGTM or Marketing PartnerGame Show Network presents Bill Gaither's More Than The Music podcast featuring interviews with acclaimed celebrities and inspiring personalities.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Others

• Primary Wave Music Publishing: Primary Wave is the parent company that acquired Gaither Music Group in 2019; it is a leading independent music publisher and catalog acquirer, relevant as a direct owner/financial backer and a strategic counterpart in catalog valuation and rights management.

Direct peers

• Capitol Christian Music Group: Capitol Christian Music Group is a leading Christian music label (and an existing Gaither distribution partner via Universal Music Group), releasing gospel and worship recordings with similar catalog scale, distribution partnerships, and gospel/CCM artist roster.
• Gotee Records: Gotee Records is an independent Christian music label (founded by TobyMac) releasing Christian and gospel-leaning recordings with a comparable label operating model, though skewed more toward contemporary and youth audiences.
• Word Entertainment: Word Entertainment is a long-established Christian music label with deep roots in gospel and worship, offering a similar catalog of recordings, artist signings, and distribution partnerships to Christian retail and streaming.
• StowTown Records: StowTown Records is a Southern gospel and Christian music label with a similar focus on traditional and Southern gospel artists, active touring, and televised music specials, making it a close peer in the gospel/Christian live-and-recorded ecosystem.
• Reunion Records: Reunion Records is a historic Christian music label known for gospel, adult contemporary, and worship releases, with a comparable catalog strategy and artist roster in the gospel/Christian space.
• Centricity Music: Centricity Music is an independent Christian music label with a roster of gospel and contemporary Christian artists, providing a comparable indie label model with artist signings, recordings, and digital distribution.
• Integrity Music: Integrity Music is a global worship and gospel music publisher and label with comparable catalog management, song licensing, and worship/hymn publishing activities targeting church and consumer markets.
• Provident Label Group: Provident Label Group (a Sony Music imprint) is one of the largest Christian music label groups in the U.S., distributing artists across gospel, worship, and contemporary Christian categories with comparable label operations, artist rosters, and distribution scale.
• Daywind Records: Daywind Records is a leading Southern gospel and Christian music label with a comparable artist roster, concert tour promotion, and physical CD distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/channel/GaitherMusicTV
• Facebookfacebook.com/Gaithermusic
• Instagraminstagram.com/gaithermusic
• Xx.com/Gaithermusic
• LinkedInlinkedin.com/company/gaither-music-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaither Music