Landmark Event Staffing Services
Landmark Event Staffing Services is a US-based provider of crowd management and event security staffing to the sports, entertainment, convention, and corporate event industries, delivering trained personnel alongside an AI-enabled technology platform including HELIAUS and an Event Unified Command Center.
- Company typePrivate
- Founded2006
- HeadquartersFort Collins, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Landmark Event Staffing Services does
Landmark Event Staffing Services is a US-based provider of crowd management and event security services to the sports and entertainment industry, headquartered in Fort Collins and founded in 2006. The firm operates with 5,001-10,000 employees and delivers event security staffing, crowd management, guest services, and specialized services to stadiums, arenas, convention centers, corporate events, and large-scale high-profile events. Its operational capability is delivered through a broader integrated security platform that combines trained personnel with a technology stack including the HELIAUS AI Security platform (predictive analytics and risk assessment), an Event Unified Command Center for coordinating crowd control, medical response, security, and traffic flow, and temporary video surveillance solutions. The business also operates Red Team Audits as a quality assurance program and intelligence-led processes for venue safety.
The company generates revenue through professional services contracts priced on a quote basis, with pricing varying by event size, duration, security requirements, and staffing needs. Go-to-market is executed via direct enterprise field sales and venue partnership relationships, with anchor accounts including Seattle Mariners/T-Mobile Park and BMO Stadium (home of LAFC and Angel City FC). Customer segments span sports and entertainment venues, corporate events, conventions, and Fortune 500 enterprises, with the firm operating within a platform context that has served 400+ Fortune 500 companies across 100+ countries and 350+ North American branches. Marketing is multi-channel, combining content (eBooks, webinars, the World Security Report), organic social, and venue partnership co-marketing to support enterprise pipeline development.
Landmark Event Staffing Services firmographics
Firmographics- Name
- Landmark Event Staffing Services
- Legal name
- Allied Universal
- Website
- https://landmarkeventstaff.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Landmark Event Staffing Services is a US-based provider of crowd management and event security staffing to the sports, entertainment, convention, and corporate event industries, delivering trained personnel alongside an AI-enabled technology platform including HELIAUS and an Event Unified Command Center.
- Ownership category
- akta.pro rank
Landmark Event Staffing Services industry classification
Industry- Product category
- Event Security Services
- NAICS
- Security Guards and Patrol Services (561612)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Event Security Management (BPABAMAC)
- akta.pro secondary industries
- Concerts & Live Music Venue Security (BPAKACAA), Sports Security, Crowd Management & Event Medical Services (MPAGAMAL), Event Security & Crowd Management (IMAIAEAD)
Keywords
Where Landmark Event Staffing Services is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Landmark Event Staffing Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Security Staffing Services: Professional event security staffing services providing highly trained event security staff for events of any size, including crowd management, guest services, and specialty services
- Security Professional Services: Core security guard and protection officer services for various facilities and venues
- Integrated Technology Services: Technology solutions including video surveillance, access control, intrusion detection, and managed security services
- Enhanced Protection Services: Specialized services including K9 security, executive protection, disaster response, investigations, and risk consulting
- Facility Solutions: Janitorial and facility maintenance solutions for commercial spaces
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Landmark Event Staffing Services product offering
Product offeringCore offering
Landmark Event Staffing Services provides crowd management and event security staffing to sports and entertainment venues, conventions, and corporate events. Its offerings combine highly trained event security personnel with guest services and supporting technologies including a unified event command center, temporary video surveillance, and AI-driven security analytics. The company delivers end-to-end event safety, crowd control, and quality assurance through specialized staff and integrated technology solutions.
Product overview
Allied Universal offers a comprehensive suite of event security services through a platform-plus-modules architecture. The core offerings include Event Security Staffing, Crowd Management, and Event Special Services, supplemented by specialized capabilities such as the Unified Command Center for centralized coordination, Temporary Video Surveillance for monitoring, Corporate Events security, and Red Team Audits for quality control. The portfolio is enhanced by the HELIAUS AI Security platform, an AI-powered technology layer that provides predictive analytics and data-driven insights across the service ecosystem. Together, these services serve sports, entertainment, convention, corporate, and large-scale high-profile events.
Differentiator
Problem solved
Functional benefit
Brands
- HELIAUS®: AI-powered security technology platform providing security program analytics and risk assessment capabilities.
Products and services
- Crowd Management
Quantifiable outcome
- Continuous audit cycle with findings, corrective actions, and accountability through Red Team Audits program
- +1 more outcomes
Companies that use Landmark Event Staffing Services
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Landmark Event Staffing Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Landmark Event Staffing Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Seattle Mariners / T-Mobile ParkcoreAllied Universal is a trusted security partner of the Seattle Mariners and T-Mobile Park. The partnership is rooted in a shared commitment to providing a safe, secure environment and winning guest experience. Event services, guarding and canine team members are deployed at the ballpark.
- BMO Stadium (LAFC and Angel City FC)coreAllied Universal is the trusted security partner of BMO Stadium, home to LAFC and Angel City FC. The partnership is built on collaboration, consistency, and a shared commitment to delivering safe, fan-first experiences. Allied Universal is embedded in every aspect of stadium operations, from front-line guest interactions to behind-the-scenes planning.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Landmark Event Staffing Services competitors and assessment
Company assessmentDirect peers
- AP Security Group: AP Security is a direct competitor that specializes in event security, crowd management, and guest services for sports facilities, arenas, and large public events, serving a similar sports and entertainment venue customer segment.
- BEST Crowd Management: BEST Crowd Management is a U.S.-based direct competitor specializing in event security staffing, guest services, and crowd management for stadiums, arenas, and live entertainment venues — a near-perfect comparable in mission and customer base.
- National Event Services: National Event Services is a direct competitor providing crowd management, event security, and guest services to sports stadiums, arenas, and live entertainment events in the U.S., comparable in focus and service scope.
- Contemporary Services Corporation (CSC): CSC is one of the most established and direct competitors in event crowd management and security staffing for stadiums, concerts, and major sporting events, with a similar focus on large-scale live-event guest services across North America.
Broad incumbents
- Securitas USA: Securitas is a global security services incumbent that competes across guarding, event security, and integrated technology, including sports venue deployments. It overlaps with Landmark's event security and crowd management offerings while operating as a much larger, broad-line provider.
- Allied Universal: Allied Universal is the largest U.S. security services provider and a direct competitor in event security, crowd management, and guest services. It serves the same sports and entertainment venue customers with a comparable product set including Unified Command Center, temporary video surveillance, and event staffing, making it the most directly comparable broad incumbent.
- G4S (now part of Allied Universal): G4S provides event security and crowd management services globally for stadiums, concerts, and large gatherings, making it a comparable broad-incumbent peer in the same event security and guarding category.
- US Security Associates: US Security Associates is a broad-line U.S. security services firm offering event security and guarding services, comparable as a broad incumbent competing for venue and corporate event contracts.
Emerging players
- Universal Protection Service: Universal Protection Service is an emerging/regional player focused on event security staffing and crowd management, overlapping with Landmark's sports and entertainment customer segment at a smaller scale.
Others
- Haymarket Square / Campus Security (Everbridge/Shooter Detection Systems): Everbridge and similar critical-event management and physical-security technology providers offer adjacent technologies (incident management, surveillance, communications) that are integrated alongside event security staffing and compete for a portion of the same venue security technology budgets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Landmark Event Staffing Services social profiles
Digital presenceLandmark Event Staffing Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landmark Event Staffing Services leadership team
Management profileNumber of profiles
Landmark Event Staffing Services subsidiaries and ownership
Company hierarchySubsidiaries3 records
Landmark Event Staffing Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landmark Event Staffing Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landmark Event Staffing Services
What does Landmark Event Staffing Services do?
Landmark Event Staffing Services provides crowd management and event security staffing to sports and entertainment venues, conventions, and corporate events. Its offerings combine highly trained event security personnel with guest services and supporting technologies including a unified event command center, temporary video surveillance, and AI-driven security analytics. The company delivers end-to-end event safety, crowd control, and quality assurance through specialized staff and integrated technology solutions.
Is Landmark Event Staffing Services a public or private company?
Landmark Event Staffing Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Landmark Event Staffing Services founded?
Landmark Event Staffing Services was founded in 2006. It employs 5,001 to 10,000 people.
Where is Landmark Event Staffing Services based?
Landmark Event Staffing Services is headquartered in Fort Collins, United States, in the North America region.
How does Landmark Event Staffing Services make money?
Five revenue lines are on record. Event Security Staffing Services are the primary driver. The others are security Professional Services, integrated Technology Services, enhanced Protection Services and facility Solutions.
Who are Landmark Event Staffing Services's main competitors?
Direct peers on record are AP Security Group, BEST Crowd Management, National Event Services and Contemporary Services Corporation (CSC). Broad incumbents are Securitas USA, Allied Universal, G4S (now part of Allied Universal) and US Security Associates. Universal Protection Service is listed as an emerging player. Haymarket Square / Campus Security (Everbridge/Shooter Detection Systems) is listed as an others.
Does Landmark Event Staffing Services have an API?
No public API is recorded for Landmark Event Staffing Services.
What industry is Landmark Event Staffing Services in?
Landmark Event Staffing Services's product category is Event Security Services. Its primary akta.pro industry code is BPABAMAC, Event Security Management, with a secondary code of BPAKACAA, Concerts & Live Music Venue Security. Its NAICS code is 561612 and its SIC code is 7381.