What MSI Reproductive Choices does

MSI Reproductive Choices is a London-headquartered non-profit organisation, registered as a charity (no. 265543) and company limited by guarantee in England and Wales, that provides contraception, safe abortion and broader reproductive healthcare services across 36 country programmes in low- and middle-income countries. Founded in 1976, the organisation operates with 9,153 team members and reached an estimated 27.8 million people with life-changing healthcare in 2025, including over 100,000 women per day. Service delivery is structured around three core lines — Abortion Care, Contraception and Broader Healthcare — supported by programmatic priorities in gender equality, adolescent support, humanitarian aid, self-managed health, health system strengthening, and climate resilience.

The operational model is field-delivery-led: clinical and outreach services are executed by country-based teams and embedded into government health systems and civil-society partner networks. Funding flows from charitable donations, institutional grants, and partnerships with national governments and development organisations, with no publicly disclosed pricing. MSI's principal proprietary technology asset is the Impact 2 Model, a peer-reviewed modelling methodology used to translate financial inputs into projected health, demographic and economic outcomes; the organisation also operates a web-based Impact Investment Calculator that applies this methodology for donor-facing impact reporting.

Commercially, MSI is best understood as a global health services non-profit whose "customers" are end-beneficiaries (women and girls), institutional donor partners, and host-country governments — with the latter two being the de facto revenue counterparties. The organisation's strategic positioning is anchored in 50 years of brand credibility, an on-the-ground distribution footprint spanning 36 jurisdictions, and a peer-reviewed evidence platform increasingly relevant in competitive SRHR grant environments.

Name

MSI Reproductive Choices

Legal name

MSI Reproductive Choices

Website

https://msichoices.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

MSI Reproductive Choices is a London-headquartered global nonprofit delivering contraception, abortion care and broader reproductive healthcare across 36 countries, reaching 27.8 million people in 2025 through 9,153 staff and government and civil-society partnerships.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (621410), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industries

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD), Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA), Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Women’s Health & Contraception Prescribing + Pharmacy Delivery Platforms (HLALAIAI)

Keywords

• Reproductive health services
• Contraception services
• Abortion care
• Sexual health programs
• Maternal healthcare

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Charitable Funding: As a registered charity in England and Wales (charity number 265543), MSI Reproductive Choices operates primarily through donations, charitable funding, and partnerships with governments and development organisations. In 2025, MSI supported 27.8 million people across 36 country programmes through these funding mechanisms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MSI Reproductive Choices provides contraception and safe abortion services, supplemented by broader reproductive healthcare, to women and girls across 36 low- and middle-income countries through branch offices, field teams, and partnerships with governments and civil society organisations. In 2025 the organisation supported 27.8 million people with life-changing healthcare, delivering services free at the point of care via donor- and government-funded programmes.

Product overview

MSI Reproductive Choices provides a portfolio of reproductive healthcare services across 36 countries through three core service lines: Abortion Care, Contraception, and Broader Healthcare. The organization operates field programs focused on Gender Equality, Adolescent Support, Leave No One Behind (serving underserved communities), Self-Managed Health, Health System Strengthening, Humanitarian Aid, and Climate Resilience. MSI also offers an Impact Investment Calculator tool that uses the proprietary Impact 2 peer-reviewed methodology to help donors and partners measure the outcomes of their investments in reproductive health services.

Differentiator

Problem solved

Functional benefit

Products and services

• Abortion Care Safe abortion services providing women with reproductive choice and access to legal termination of pregnancy, delivered through clinics and field teams across 36 countries.
• Contraception Contraceptive services and commodities enabling women to plan their families and choose when to have children, delivered across 36 country programmes.
• Broader Healthcare
• Impact Investment Calculator

Quantifiable outcome

• 27.8 million people supported with life-changing healthcare in 2025
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Governments and civil society organisationscoreStrategic or Co-development PartnerMSI operates through branch offices and affiliates in 36 jurisdictions and works in partnership with governments, civil society organisations and implementing partners to deliver sexual and reproductive healthcare services. These partnerships are central to MSI's service delivery model across low- and middle-income countries.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EngenderHealth: A non-profit working in low- and middle-income countries to improve sexual and reproductive health, including contraception and safe abortion care. Comparable to MSI in service portfolio, partnership model, and geographic focus on SRH in developing-country health systems.
• Ipas: A global non-profit dedicated to expanding access to safe abortion and contraception, working through health system partnerships in Africa, Asia, and Latin America. Closely comparable to MSI in service mix, geographic focus, and partnership-driven delivery model.
• Population Council: An international non-profit conducting research and delivering programmes on sexual and reproductive health, including contraception and HIV. Comparable to MSI in SRH focus and global footprint, with additional emphasis on research and product development.
• Pathfinder International: A global sexual and reproductive health non-profit operating in more than 15 countries, focused on contraception, family planning, and safe abortion. Comparable to MSI in mission, multi-country field delivery, and emphasis on underserved populations.
• International Planned Parenthood Federation (IPPF): A global non-profit federation delivering sexual and reproductive health services across more than 120 countries. Directly comparable to MSI as a multi-country SRH provider with a similar government-partnership and clinic-based delivery model focused on contraception and abortion care.
• Jhpiego: A non-profit affiliated with Johns Hopkins University that partners with governments to deliver reproductive, maternal, and family health services globally. Comparable to MSI in government-partnership model, multi-country footprint, and focus on family planning and reproductive health.
• Gynuity Health Projects: A research and implementation organisation focused on expanding access to safe abortion and reproductive health technologies globally. Comparable to MSI in abortion-care focus and low- and middle-income country delivery, though smaller in scale.
• Planned Parenthood Federation of America: One of the world's largest reproductive health providers, offering contraception, abortion, and broader sexual health services. Comparable to MSI in service portfolio and mission, though focused primarily on the US market rather than low- and middle-income countries.
• DKT International: A non-profit that increases access to contraception and safe abortion through social marketing and service delivery across more than 90 countries. Directly comparable to MSI in product focus (contraception and abortion), multi-country delivery model, and focus on low- and middle-income markets.

Emerging players

• Women Deliver: A global advocacy and partnership organisation focused on gender equality and the health and rights of girls and women, including sexual and reproductive health and rights. Comparable to MSI in mission and SRH/advocacy focus, with more emphasis on advocacy and convening than direct service delivery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/msichoices
• YouTubeyoutube.com/user/MarieStopesInt
• Facebookfacebook.com/MSIReproductiveChoices
• LinkedInlinkedin.com/company/msi-reproductive-choices
• Instagraminstagram.com/msichoices

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSI Reproductive Choices