Korman Plastic Surgery

What Korman Plastic Surgery does

Korman Plastic Surgery (legally Korman Plastic Surgery And Wunderbar Medspa PC) is a privately held, single-surgeon-led plastic surgery and medical spa practice founded by Dr. Joshua Korman, M.D., in or around 2003 and headquartered at 2500 Hospital Drive, Mountain View, California. The practice operates four locations across the California Bay Area — Mountain View, San Jose, Los Altos, and Carmel-by-the-Sea — serving affluent individual consumers seeking surgical aesthetic procedures (facelifts, rhinoplasty, breast augmentation and reconstruction, liposuction, body contouring, and male-specific procedures) and non-invasive medspa services under the Wunderbar MedSpa sub-brand, including CoolSculpting Elite, Emsculpt Neo, Morpheus8, ThermiTight, Renuvion, Ultherapy, laser treatments, injectables, Hydrafacials, and chemical peels. Adjacent health and wellness services include physician-supervised medical weight loss, IV therapy, bioidentical hormone replacement therapy, hyperbaric oxygen therapy, PRP hair restoration, and women's intimate wellness.

The practice monetizes through fee-for-service procedures (one-time surgical and recurring medspa visits), branded Signature Packages (Wunderglow, Wundersculpt, Wunderlift, etc.), a tiered membership program called The Avenue, and a proprietary D2C e-commerce storefront for skincare products including the MD Confidential line co-developed by Dr. Korman. Patient purchase friction is reduced via integrated third-party financing through American Healthcare Lending, PatientFi, and CareCredit, with the practice accepting cash, check, and major credit cards. Distribution occurs exclusively through direct patient engagement at the four Bay Area offices, online booking via MyPatientNow, complimentary virtual/Skype consultations for out-of-town and international patients, and earned media exposure across ABC's 20/20, CNN, and The New York Times. Supporting technology stacks include TouchMD for the patient portal, LegitScript for pharmacy compliance, McKesson for pharmacy fulfillment, and Spotify/Apple/YouTube for the educational Skintuition Podcast.

Underlying intellectual property comprises US Patent #9,814,528 for in-situ tissue expansion (developed through the Marz Medical Inc. venture, which received $510,000 in funding), proprietary skincare formulations under the MD Confidential brand, and advanced energy-based aesthetic devices including ThermiTight and Morpheus8. The practice is built substantially on the personal reputation, training pedigree (Cornell MD, Stanford plastic surgery, Glasgow and Miami fellowships), and Stanford Adjunct Clinical Faculty position of its founder, supported by seven consecutive Castle Connolly Top Doctor designations (2017-2023) and a 4.8-star Google rating across 318 reviews. No venture capital, private equity, or institutional investment is evident in the available data; Dr. Korman appears to be the sole owner-operator.

Name

Korman Plastic Surgery

Legal name

Korman Plastic Surgery And Wunderbar Medspa PC

Website

https://kormanmd.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Korman Plastic Surgery is a privately held, board-certified plastic surgery and medical spa practice founded by Dr. Joshua Korman in 2003, operating four Bay Area locations offering surgical aesthetic procedures, non-invasive Wunderbar MedSpa services, medical weight loss, and IV/hormone therapies to affluent individual consumers.

Ownership category

akta.pro rank

Product category

Plastic Surgery & Medical Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Medical spa treatments
• Body contouring services
• Facial rejuvenation procedures

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: One-time surgical procedures including facelifts, breast surgeries, body contouring, and rhinoplasty. Revenue generated per procedure with pricing based on complexity and type of surgery.
2. MedSpa Treatments: Non-invasive aesthetic treatments including injectables (Botox, fillers), laser treatments, body contouring (CoolSculpting, Emsculpt Neo), and skin rejuvenation procedures.
3. Health & Wellness Services: IV therapy, hormone replacement therapy, vitamin injections (B12), weight loss programs, and hyperbaric oxygen therapy for holistic patient care.
4. Skincare Products: Online store selling skincare products and the MD Confidential skincare line developed by Dr. Korman.
5. Financing Services: Partnership with financing companies (American HealthCare Lending, PatientFi, CareCredit) providing payment plan options for patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Korman Plastic Surgery is a private multi-location plastic surgery and medical spa practice led by board-certified plastic surgeon Dr. Joshua Korman, offering surgical procedures (facelifts, breast surgeries, body contouring, rhinoplasty, male-specific procedures) and non-invasive aesthetic services through its affiliated Wunderbar MedSpa (CoolSculpting, Emsculpt Neo, Morpheus8, injectables, laser treatments, skin rejuvenation). The practice also provides health and wellness services including medical weight loss, IV therapy, hormone replacement therapy, hyperbaric oxygen therapy, and PRP hair restoration, supported by a paid membership program (The Avenue) and a proprietary MD Confidential skincare line.

Product overview

Korman Plastic Surgery & Wunderbar MedSpa is a multi-location plastic surgery and medical spa practice led by Dr. Joshua Korman. The practice offers a comprehensive portfolio of surgical procedures (face, breast, body, and male-specific surgeries) and non-invasive treatments through its Wunderbar MedSpa sub-brand. The surgical suite includes facelifts, breast procedures, body contouring, and reconstructive surgeries. The medspa division provides body contouring (CoolSculpting, Emsculpt Neo), laser treatments (BBL, PicoWay, laser hair removal), injectables (Botox, fillers), skin rejuvenation (Hydrafacial, VI Peel, Morpheus8, Ultherapy), wellness services (IV therapy, hormone replacement, medical weight loss, hyperbaric oxygen), and hair restoration. Signature bundled packages and educational content through the Skintuition Podcast complement the service offerings. Financing integration through PatientFi, CareCredit, and American HealthCare Lending enables patient access to procedures.

Differentiator

Problem solved

Functional benefit

Brands

• The Avenue: Premier Aesthetic & Wellness Center beauty savings program offering exclusive offers and promotions for patients.
• Wunder-Rejuvenate

Products and services

• Plastic Surgery Procedures Comprehensive surgical procedures across face (facelift, deep plane facelift, MACS lift, neck lift, brow lift, eyelid surgery, rhinoplasty, otoplasty, chin augmentation/reduction, buccal fat removal, Ultherapy), breast (augmentation, lift, reduction, reconstruction, implant revision/removal, lift with implants, mommy makeover), body (tummy tuck, liposuction, Smartlipo, Vaser liposuction, body lift, arm lift, thigh lift, buttocks augmentation, fat transfer, labiaplasty, post-medical weight loss body contouring), and male-specific procedures (ab etching, gynecomastia surgery, male facelift, PRP hair restoration). For adult patients seeking aesthetic surgical enhancement in the California Bay Area.
• Wunderbar MedSpa Luxury medical spa offering non-invasive aesthetic treatments including body contouring, laser treatments, injectables, skin rejuvenation, and wellness services under the affiliated Wunderbar brand. For patients seeking non-surgical aesthetic improvements with minimal downtime.
• CoolSculpting Elite FDA-cleared non-invasive fat-freezing procedure for targeted body contouring. Treatment areas include abdomen, arms, back, banana rolls, double chin, thighs, love handles, and cellulite reduction. For patients seeking non-surgical fat reduction.
• Emsculpt Neo First non-invasive muscle builder that simultaneously builds muscle and reduces fat. Each 30-minute treatment equals approximately 20,000 muscle contractions for abs, buttocks, arms, and legs. For patients seeking non-surgical muscle toning and fat reduction.
• Morpheus8 Fractional skin rejuvenation treatment using RF energy and microneedling to remodel skin, tissue, and collagen. Available for face and body treatments. For patients seeking non-surgical skin tightening and rejuvenation.
• Injectables Non-surgical injectables including Botox, Dysport, Bellafill, Juvederm, Radiesse, Restylane, Sculptra, Kybella, fat injection, liquid rhinoplasty, and butt lift. For patients seeking non-surgical facial rejuvenation, volume restoration, and body contouring.
• Laser Treatments Comprehensive laser services including Broad Band Light (BBL), tattoo removal, nail fungus removal, fractional resurfacing, laser hair removal, laser resurfacing, spider vein treatment, Microlaser Peel, MOXI Laser, PicoWay Laser, and ThermiVa. Safe for all skin tones. For patients seeking non-surgical skin treatment, hair removal, and pigmentation correction.
• ThermiTight Minimally-invasive thermistor-controlled subdermal skin tightening procedure using radiofrequency technology to heat underlying tissue and stimulate collagen production. For face, neck, breasts, arms, abdomen, thighs, and knees. For patients seeking skin tightening without full surgical intervention.
• Medical Weight Loss Program Physician-supervised medical weight management program using weight loss injections combined with nutritional counseling, social support, and accountability. Eligible patients have a BMI of 30 or higher (or 27+ with comorbidities). Patients can lose an average of 15% of excess body weight, with cross-sell into post-weight loss body contouring surgeries.
• IV Therapy Intravenous nutrient and vitamin delivery directly into the bloodstream for enhanced absorption. Customized cocktails may include saline, antioxidants, B vitamins, vitamin C, glutathione, magnesium, and NAD+. For patients seeking enhanced energy, recovery, and wellness support.
• Hormone Replacement Therapy Bioidentical hormone pellet therapy providing consistent and balanced hormone delivery using pellets for enhanced well-being and vitality. For patients seeking hormonal optimization and wellness support.
• Hyperbaric Oxygen Therapy Therapeutic treatment using pressurized oxygen chamber to enhance healing, reduce inflammation, and support overall wellness and recovery. For patients seeking accelerated healing and wellness benefits.
• PRP Hair Restoration Platelet-rich plasma treatment for hair regrowth using the patient's own enriched plasma. Typically requires 3-5 treatments spaced 1-2 months apart for optimal results, with exosome add-on available. For patients experiencing hair thinning and loss.
• Women's Intimate Wellness Treatments including ThermiVa for vaginal rejuvenation, G-Spot shot with PRP, and other intimate health services. For women seeking non-surgical intimate wellness treatments.
• The Avenue Membership Program Premier aesthetic and wellness membership program offering exclusive beauty savings and benefits for patients. For existing and prospective patients seeking value on ongoing aesthetic and wellness services.
• MD Confidential Skincare Products Proprietary skincare line co-developed by Dr. Korman and Dr. Daria Maldonando combining herbal and clinically proven skincare ingredients to address skin discolorations and blotchiness. Sold direct-to-consumer via shop.kormanmd.com online store and in practice. Has gained popularity among Hollywood celebrities.

Quantifiable outcome

• 7 consecutive years named Top Doctor by Castle Connolly (2017-2023)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

One partnership is on record.

• McKessoncoreOthersKorman Plastic Surgery & Wunderbar Medspa partner with McKesson, a trusted national pharmacy provider, to fulfill prescription and pharmacy needs. McKesson can be reached at 1-855-625-6285 or www.mckesson.com.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beverly Hills Plastic Surgery Group: Beverly Hills Plastic Surgery Group is a multi-surgeon cosmetic practice offering surgical and non-surgical aesthetic services in Southern California — closely comparable in service portfolio and premium positioning to Korman.
• Sadeghi Plastic Surgery: Sadeghi Plastic Surgery is a single-surgeon-led cosmetic surgery and medspa practice emphasizing a multi-service integrated model — comparable in structure and Bay Area/California competitive set to Korman.
• Marina Plastic Surgery Associates: Marina Plastic Surgery is a high-end Los Angeles cosmetic surgery practice founded by a single lead surgeon with integrated medspa services — a comparable solo-surgeon, premium-positioning model to Korman Plastic Surgery.
• SOMA Plastic Surgery: SOMA Plastic Surgery is a Bay Area practice offering cosmetic surgery and medspa services, directly competing for the same affluent San Francisco-area patient demographic served by Korman Plastic Surgery.
• Westlake Dermatology: Westlake Dermatology is a multi-location physician-led practice combining medical dermatology, cosmetic surgery, and medspa services — highly comparable to Korman's integrated surgical-plus-medspa model under a single brand.

Broad incumbents

• LaserAway: LaserAway operates the largest U.S. medspa chain with locations across California delivering laser hair removal, body contouring, injectables, and skin rejuvenation — a direct service-line comparable to Wunderbar MedSpa.
• Ideal Image: Ideal Image is a national medspa chain focused on non-invasive aesthetic services including injectables, body contouring, and laser treatments, overlapping with the non-surgical portion of Korman's offering at scale.
• SkinSpirit: SkinSpirit is a multi-location California-based medspa chain offering injectables, laser, body contouring, and skincare services across the Bay Area and beyond — directly overlapping with Wunderbar MedSpa's service mix and geography.

Others

• RealSelf: RealSelf is a doctor-discovery and patient-review marketplace used by prospective aesthetic patients, comparable as a patient acquisition channel and reputational reference for practices like Korman Plastic Surgery.

Regional players

• Long Island Plastic Surgical Arts (Dr. Kaveh Alizadeh): Long Island Plastic Surgical Arts is a regional, surgeon-led cosmetic practice combining surgical and medspa services in a different geography — comparable in solo-surgeon premium structure but non-overlapping in market with Korman Plastic Surgery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/@skintuitionpodcast
• Facebookfacebook.com/JoshKormanMD
• LinkedInlinkedin.com/in/joshuakormanmd
• Instagraminstagram.com/wunderbarmedspa
• Xx.com/DRJOSHKORMAN

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Korman Plastic Surgery