AMR Advanced Market Research

What AMR Advanced Market Research does

AMR Advanced Market Research is a private, for-profit market research firm headquartered in Düsseldorf, Germany. The company describes itself as a multinational data collection specialist, operating across borders to gather primary research data on behalf of clients, though the source data does not specify client industries, geographies served, or delivery formats. Headcount is reported at 51-100 employees, indicating a small-to-mid-sized services operation, and the legal entity operates under the name "AMR Advanced Market Research" with no disclosed subsidiaries, parent company, or DBA variants. Herbert Höckel is identified as the sole named executive, holding the title of Managing Director.

The firm was founded in 1981, giving it more than four decades of continuous operation — a long but largely opaque tenure, as no company history milestones, founding rationale, or evolution of the service offering are documented in the source material. The company's public website (amr-research.com) returns only a verification/loading message rather than substantive content, and consequently there is no verifiable detail on service lines, methodology, technology stack, panel assets, or pricing model. No funding rounds, investors, M&A activity, awards, patents, partnerships, certifications, regulatory actions, or leadership changes beyond the single named director are recorded in the available data.

The revenue model cannot be characterized from the input: no pricing models, contract structures, customer logos, segment mix, or revenue figures are disclosed. Operating geographies, app/web platform presence, social media channels, certifications, and integrations are likewise unspecified. As a result, the company profile is limited to firmographic facts (Düsseldorf base, 1981 founding, 51-100 employees, private/for-profit, multinational data collection focus, single named managing director) and should be treated accordingly for any forward-looking analysis — meaningful claims about competitive positioning, growth, or strategic direction require additional primary-source verification that this dataset does not support.

Name

AMR Advanced Market Research

Legal name

AMR Advanced Market Research

Website

https://amr-research.com

Company type

Private

Founded year

1981

Headcount range

51–100 employees

Short description

AMR Advanced Market Research is a private, Düsseldorf-based market research firm founded in 1981, specializing in multinational data collection, with a 51-100 employee headcount and Herbert Höckel as Managing Director.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Professional, Scientific, and Technical Services (54)

akta.pro industry

PRIMARYMPAAALAB

Syndicated Market Research (Panels, Omnibus, Tracker Studies)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

SECONDARYBPAHALAE

Industry & Sector Research (Syndicated/Custom)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYBPAHALAB

Competitive Intelligence & Benchmarking

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Market research services
• Multinational data collection
• Business research surveys
• Qualitative research services
• Custom market studies

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

AMR Advanced Market Research is a market research firm offering multinational data collection services. It functions as a specialist provider of business research support, organizing and executing data collection across multiple countries for clients requiring cross-border research inputs.

Differentiator

Problem solved

Functional benefit

Products and services

• Multinational Data Collection Services Multinational data collection offering positioning the firm as a specialist provider of cross-border market research data for business clients. No further details about deliverables, methodology, or scope are disclosed in the source.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Dynata: Dynata is one of the world's largest first-party data and panel providers, offering sample, survey programming, and data collection at global scale. It is a broad incumbent peer to AMR in the same multinational data collection category, with much greater scale and proprietary technology.
• Ipsos: Ipsos is one of the world's largest market research companies operating across 90+ markets with significant in-house data collection and panel infrastructure. It is a broad incumbent peer to AMR in the multinational market research space.
• Kantar: Kantar is a global market research and insights firm with substantial proprietary panel and data collection operations across all major regions. It is a broad incumbent peer to AMR, addressing many of the same multinational research buyers but at vastly greater scale and across the full research value chain.
• GfK (now part of NIQ): GfK is a fellow German-headquartered multinational market research company with deep roots in consumer insights and panel-based data collection. It is broadly comparable to AMR because both serve multinational buyers with consumer and B2B research, though GfK operates at vastly greater scale and as a broad incumbent.

Emerging players

• Statista: Statista is a Hamburg-headquartered data and insights provider offering syndicated research, proprietary data, and consumer insights. While its primary model is syndicated publishing rather than fieldwork, it overlaps with AMR's buyer set (European research and strategy teams) and represents a broader-based competitor in the German market research ecosystem.

Direct peers

• Schlesinger Group: Schlesinger Group is a global qualitative and quantitative data collection firm running focus group facilities, panel recruitment, and online fieldwork worldwide. It is a direct peer to AMR given the matching multinational data collection model and research-buyer customer base.
• Bilendi: Bilendi operates proprietary online panels across Europe and provides data collection services, including survey programming and respondent access. It is directly comparable to AMR as both are European-headquartered providers focused on multinational data collection for market research clients.
• Toluna: Toluna provides global online panel access, survey programming, and community-based insights solutions across multiple countries. It is a directly comparable peer to AMR in the multinational data collection and online panel space.
• Cint: Cint operates a global panel exchange infrastructure that connects buyers with respondent supply across many countries. It is comparable to AMR as both operate in the multinational panel/data collection layer serving market research end-buyers, though Cint's model is programmatic exchange rather than managed fieldwork.
• Norstat Group: Norstat is a European panel and data collection specialist operating across multiple countries, providing online and offline fieldwork to research agencies and end clients. It is a direct peer to AMR because both compete in the same niche—multinational respondent recruitment and data collection services for research buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/amr-advanced-market-research-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMR Advanced Market Research